SYLLABUS OF DIPLOMA IN ENTREPRENEURSHIP DEVELOPMENT (DED) For Academic Session 2016-17 Objectives To familiarize the participants with the concept and overview of entrepreneurship with a view to enhance entrepreneurial talent. To impart knowledge on the basics of entrepreneurial skills and competencies to provide the participants with necessary inputs for creation of new ventures. To explore new vistas of entrepreneurship in 21st century environment to generate innovative business ideas. Total Credit: 32 Duration: 1 Year Semester-I Paper 01 Introduction to Entrepreneurship 4 Credit Paper 02 Management Concepts and Organization Behaviour 4 Credit Paper 03 Development of Entrepreneurial Skills 4 Credit Paper 04 Business Opportunity Identification 4 Credit Semester-II Paper 05 Small Business Management 4 Credit Paper 06 Institutional Support System 4 Credit Paper 07 Business Communication and Ethics in Business 4 Credit Paper 08 Project Work 4 Credit
Paper- 1: Introduction to Entrepreneurship (4 Credit) Semester I Evolution, Characteristics, Types, Functions of Entrepreneur; Entrepreneur Vs. Entrepreneurship, Entrepreneur Vs. Manager, Entrepreneur Vs. Intrapreneur; Growth of Entrepreneurship in India; Role of Entrepreneurship in Economic Development with special reference to Self-employment. Framework of Entrepreneurship Theories and Models Economic Theory, Sociological Theory, Psychological Theory and Resource-Based Theory; Social Development Model, Competency Model, Emerging Models of Corporate Entrepreneurship. Entrepreneurial Culture; Entrepreneurial Society; Women Entrepreneurship and Rural Entrepreneurship; Emerging Trends in Entrepreneurship Development; Entrepreneurial Potential and Potential Entrepreneur; Social Entrepreneur Motivation for a Social Entrepreneur; Supporting and Evaluating Social Entrepreneurship in India Paper 2: Management Concepts and Organization Behaviour (4 Credit) Definition, Nature, Scope and Functions of Management; Evolution of Management Thought Classical School, Neo-classical School, Human Relation School and Modern School of Thought; Planning Concept, Nature, Significance and Process of Planning; Decision Making Process; Organising Principles, Delegation of Authority and Responsibility and Centralization Vs. Decentralization Directing Communication, Motivation and Leadership; Need and Importance of Controlling, Types of Control and Techniques of Control. Organisational Behaviour Concepts, Nature and Scope; Personality Determinants and Theories, Perceptual Process, Process of Learning and Attitude Formation Group Formation, Group Norms, Group Cohesiveness, Group Dynamics; Interpersonal Relations, Transactional Analysis; Organization Change Process and Organization Development Interventions.
Paper 3: Development of Entrepreneurial Skills (4 Credit) Entrepreneurship and Indian Social system; Psychological Factors; Entrepreneurial Characteristics - Mc Clelland and Winter; Achievement Motivation Theory and Practice; Concept of Power Need for Influencing others (2 Credit) Identity search Crises, Exploration, Stress, Choice; Identity Formation - Preparation, Building New Identity; Identity Establishment - Management, Role Stress, Identity Integration, Linkage Building; Exercises - TAT, Analysing Imagery, Risk Taking Styles, Goal Setting Behaviour; Creativity and Business Idea - Methods of Generation - Creative Problem Solving. Case Study of Successful Entrepreneurs; Interaction of Entrepreneur for Firsthand Account of Entrepreneurial Skills. Paper 4: Business Opportunity Identification (4 Credit) Classification of Business Environmental Scanning, Need Assessment, Resource Assessment, Sources of Supply; Challenges of New Venture Strategies, Pitfalls in Selecting New Ventures, Critical factors for New Venture Development, Sources of Finance and Problems. Market Assessment Needs, Tools and Techniques; Methods of Market Survey; Sources of Market Information; Presentation of Market Survey Report Business Plan Preparation and Project Financing; Need and Relevance of Business Plan; Market Feasibility; Technical Feasibility; Financial Viability; Project Report Preparation Identification of Business Opportunities in the Context of Odisha Industrial Policy; Skill Development for Entrepreneurs; Business Incubation Centres; Start-up Policy Framework and Incentives
Paper 5: Small Business Management (4 Credit) Semester II Definition and concept of Small Business; Evolution and development of Small Business; Significance and Importance of Small Business to the Economy; An Overview of Small, Medium and Large Industries Strategic Management: Vision, Mission and Objectives; Environmental analysis - PEST Framework, Porter s 5- Forces Model; Internal Environment Analysis - SWOT Framework; Competitive Strategies Cost Leadership, Differentiation & Focus; Value Chain Analysis. Technical and Financial Aspects of Small Business; Importance of Selection Process and Technologies; Balancing the Resources to Optimise Costs; Financial Statement Analysis; Strategising - Expansion, Diversification, Modernization. Human and Social Aspects of Small Business; Manpower Planning for Recruitment and Selection; Training and Development; Appraisal Techniques; Employment Relations; Socio-economic Aspects of Business; Models in Adoption, Linkages Established; Image Building Mechanism; Roping in Other Agencies Paper 6: Institutional Support System (4 Credit) Sources of Finance for Short, Medium and Long Term; Venture Capital- Sources and Criteria, Financing Steps; External Resource Generation - Licensing, Franchising, Strategic Alliance, Joint Venture, Merger, Private Placements. Role of Commercial Banks - IDBI, CIDBI, NABARD, SFC, IDC, EXIM Bank and Other Agencies; Institutional Assistance for Small Enterprises. Marketing Institutions and Assistance - SIDO, NSIC, EPC, IIFT, IIP, STC, MMTC, State SIC, IDC, Export Houses, Trading Houses, Star Trading Houses. E-commerce - Types of Application, Architecture, Opportunities and Problems; Recent Trends and Advancement in E-commerce.
Paper 7: Business Communication and Ethics in Business (4 Credit) Introduction to Communication in Organizations - Types, Process and Barriers of Communication; Professional Use of the Telephonic Interview, Group Discussion and Making Presentations Effective Customer Care, Appropriate Mechanism for Handling Complaints, Negotiating with Customers, Business Etiquettes and Body Language. Business Ethics: An Overview; Ethical Decision-making Why Ethical Issues and Problems occur in Workplace; Managing Ethical Behaviour in Workplace; Professional Ethics Vs. Values and Moral in Workplace. Consumer Rights; Consumer Privacy; Advertising Ethics; Affirmative Action; Gender Issues, Employee Rights; The Ethics Audit; Identify and Analyze how Entrepreneurs handles Ethical Issues in Organizations Paper 8: Project Work (4 Credit) Project is an integral part of the curriculum, which will enable you to make your dreams come true and give you sound knowledge in how to build and run your very own enterprise.