cpanel/whmcs Solution OX Connector for Cpanel OX Connector for WHMCS OX App Suite Jonathan McCarrick Hosting Evangelist Open-Xchange
Agenda Welcome Introduction Elements of the System Benefits What System Is Right Doing The Math Demo Questions
Open-Xchange, AG 2006 March Development of Open-Xchange hosting product started 2004 August Open- Xchange open source project launched 2007 March Open- Xchange Hosting Edition launch with partner 1&1 Internet AG 2008 March Network Solutions signed a contract with Open- Xchange to replace 1.5m webmail users May Open-Xchange and Parallels Inc. co-operate in Sales, Marketing and development to offer integrated OX/Plesk solution to more than 5,000 hosting customers 2010 Open-Xchange partners with Bull Germany, Softline, Dinahosting, Sachsen DV, EuroDNS, ezuce, and SpamExperts 2012 Open-Xchange adds Endurance International Group and many others to the list of partners Launches next generation product: OX App Suite 2004 2005 2006 2007 2008 2009 2010 2011 Present 2005 January Open-Xchange Inc., founded in Tarrytown, New York February Open-Xchange intellectual property purchased from Netline Internet Service GmbH April Launch of commercial Open-Xchange Server 5 October Open-Xchange GmbH founded in Nuremberg, Germany November Launch of Open-Xchange Partner Network 2009 15 million using Open- Xchange open source collaboration 2011 U.K. Managed Cloud Services Provider iomart Group to upgrade 300,000 email accounts with Open-Xchange Open-Xchange partners to bring Cloud-based email Integration with Salesforce.com STRATO enters into Cloud Application Business with Open-Xchange. Open-Xchange grows to 42 million users 3 cpanel/whmcs Solution
Open-Xchange at-a-glance Global traction. Local action. SaaS growth: Total paid webmail user base: 15M in 2009 // 24M in 2010 // 45M in 2011 // 60M 2012 OX value proposition focus on consumer and SMB segments indirectly through provider partners HQ in Germany, offices in Nuremberg, Hamburg, Berlin and Olpe. US offices: Ardsley on Hudson NY, San Jose CA Sales Operations in Europe, NA, SA and Asia Global Technology Partnerships 4 cpanel/whmcs Solution
Executive Summary Company Background Privately held SaaS platform technology company providing a browser based application suite with mail, file, collaboration and productivity applications for consumers and business. It is sold to web hosting companies, ISP s, telecommunications and IT service companies that sell integrated services. Products: Open-Xchange Server 6, and OX App Suite (11/15/12) Hosted solution for web hosts, ISPs, telecommunication companies and IT service providers offering business email and groupware as a SaaS solution. Undisputed market leader in the Hosting industry Server based solution for all small and medium-sized enterprises that can be integrated into an existing IT infrastructure Headquarters Nuremberg, Germany with offices in Olpe, Hamburg Germany; San Jose CA Business Angels 40,5% Employees 16.5% Founded 2005 Employees 95 employees Company Ownership Target Markets 3 Institutional Investors 43.0% Hosters ICT Distributors ISPs System Integrators Cable Companies HW, SW OEM s Mobile Carriers 5 cpanel/whmcs Solution
Impact of cpanel and WHMCS Over 34,000 Hosting Companies Worldwide Over 17,000 US Web Hosting Companies More than half of all websites managed by smaller hosters Typical Profile: Has less than 10,000 customers Has fewer than 20 servers Servers are stored with wholesale or colocation facilities Uses control panels like cpanel and Plesk Use WHMCS or similar billing system So we developed the WHMCS/cPanel solution as our 1 st end to end solution for small hosters 6 cpanel/whmcs Solution
Elements of the System End-user Experience WHMCS cpanel Open-Xchange Order 1 cpanel 2 UI UI/API WHM 3 API 1- Customer Places Order for cpanel Hosting Plan 2- cpanel creates Open-Xchange Account 3- Customer can access Open-Xchange from cpanel 4- Customer can upgrade in WHMCS 4 7 cpanel/whmcs Solution
Elements of the System WHMCS Hands Free Automation Automatic Provisioning, Domain Management, Welcome Emails, Billing. Domain Management Buy, transfer, renew and manage domains in real-time without ever leaving your website. Multi-Currency Billing Sell in 2 or more currencies and with a client area available in 10 different languages. The Prefered choice for cpanel Hosters 8 cpanel/whmcs Solution
Elements of the System cpanel Save Money, Make Money with cpanel & WHM Automates your business Provides easy-to-use features that website owners love which make customers more likely to stick with you. Save Time by Automating Server Tasks A flexible API, access to 100s of applications, and built-in configurations (such as EasyApache) Allows hosting to fully customize their offerings. More than 60 percent of the world s top hosting providers offer cpanel & WHM 9 cpanel/whmcs Solution
Elements of the System Open-Xchange Increase value, reduce churn Upgrade and activate additional services connected to automated provisioning Boost average revenue per user Boost revenue by creating additional business on top of the email platform with innovative SaaS offerings Secure your business future Provide a service the giants aren t able to offer: data integrity by providing secure, single access and becoming a trusted data hub for your customers digital life. More than just really good email 10 cpanel/whmcs Solution
Elements of the System Open-Xchange What's in the box? The central, user-friendly portal is the beating heart of the solution. This is where your users come for an at-a-glance view of their online activities. Email - all accounts in one place Your users can add or remove accounts from various email providers with pushbutton simplicity. All messages are displayed in a familiar, easy-to-read format. Calendar - Managing and sharing time This intuitive calendar makes group appointment scheduling simple and visual Contacts - A single address book This central, one-stop repository contains all your contacts be it personal email address or mailing lists, centralized address books, imported social contacts or collected interactions. Files - Share, store and sync This feature enables users to save, manage and edit files of all types and formats. This supports simplified document flows and easy exchange of information. Tasks - The to-dos for today The interactive, intuitive task list allows users to efficiently manage all their day-to-day activities. 11 cpanel/whmcs Solution
Elements of the System Wholesale System Wholesale System 1- OX WHMCS Module Installed 2- OX Cpanel Connector Installed 3- OX Reseller account Created 4- OX API populates Billing system Provisioning Billing 1 2 3 4 WHMCS cpanel Open-Xchange Order UI/API cpanel WHM UI API 12 cpanel/whmcs Solution
Benefits for End-Users Feed them what they need Manage business class email from cpanel End-users can create, manage, delete, and access business class email straight from cpanel Buy features they need when they need Our freemium to premium model encourage customers to upgrade when they need to Leverage up- and cross-sell opportunities Deliver additional services to users with trials, coupons and increased storage. cpanel and WHMCS make managing and charging for these add-ons child s play. Improved Customer Satisfaction Users find the functionality they need exactly where they expect it and in the same place across all devices. As a result, the solution has a proven history of reducing support requests. Improve customer experience Lets users manage their digital lives via a single interface on any device. Earn your piece of the app pie 13 cpanel/whmcs Solution
Benefits for Resellers Sell More, Sell Faster Automate provisioning Tight integration between cpanel WHM, WHMCS and OX App Suite allows the automated delivery of services and bundles to your customers and streamlines management and billing. Decide exactly how services are Select a freemium-based model or create your own up-sell bundles. WHMCS and cpanel help you manage and bill the options you choose. Simplify management Simple to activate and suspend accounts, or add and remove services. As a result, you have even greater opportunities for upsell, boosting ARPU and driving business growth. Manage and automate billing Manage and automate billing for OX App Suite and associated value added services. WHMCS supports multiple currencies and tax regulation frameworks and is fully compatible with 75 payment gateways. Leverage WHMCS billing Leverage cpanel to offer free trials, standard OX App Suite packages, premium and mobile versions of the software and more. Start selling in less than 5 minutes of enabling the WHMCS module 14 cpanel/whmcs Solution
Benefits for Wholesalers Resellers- Grow Them and Keep Them Unlock the power of your cpanel resellers Your resellers have tens of thousands of email addresses locked into Squirrelmail. Why not tap into this latent customer value and activate it for your resellers? Create new revenue Help resellers upsell related services to end users. Retain resellers Resellers are unlikely to once they are successful Reduce support costs OX App Suite has a proven history of reducing the number of support requests. Integrate seamlessly Leverage existing cpanel mail servers, totally eliminating the need for data migration. Start offering your resellers a new revenue channel and benefit your business 15 cpanel/whmcs Solution
What System is Right for You Multiple choices Wholesalers Cluster for your Resellers Self Managed OX Cloud- Fully Managed Resellers Set up your own cluster- greater than 10,000 emails Buy from a wholesaler Ask your sales person what be right for your company 16 cpanel/whmcs Solution
Doing some math OX is the ultimate win/win Freemium model low per user cost at all levels Upsell equal cash Customers self select into revenue generating activity No risk All parties make money when customers upsell Ask us to do an ROI Calculation for you 17 cpanel/whmcs Solution
Demo Time 2013 Open-Xchange Olpe 18 cpanel/whmcs Solution Ruthlessly Open...from the German rain forest.
cpanel Wholesaler Wholesale admin sets different server credentials for OX addon 19 cpanel/whmcs Solution
cpanel Wholesaler Wholesale admin sets different server credentials for OX addon 20 cpanel/whmcs Solution
cpanel Reseller Use WHMCS billing solution with predefined packages of OX App Suite Integration of OX App Suite package in WHMCS 21 cpanel/whmcs Solution
cpanel Reseller Defining order options for OX App Suite (bundled or as addon) OX App Suite is defined as optional offering for the selected Hosting plans 22 cpanel/whmcs Solution
cpanel Reseller Defining pricing and payment type for OX App Suite plans Quickly define product pricing in WHMCS 23 cpanel/whmcs Solution
cpanel Reseller Select template for order form, select available payement gateways, payment type, etc. Select order form template 24 cpanel/whmcs Solution
SMB Admin Purchasing OX App Suite as an Add-on to a domain in the WHMCS Client Area SMB Admin orders a new domain via WHMCS 25 cpanel/whmcs Solution
SMB Admin Purchasing OX App Suite as an Add-on to a domain in the WHMCS Client Area OX App Suite is offered as "Configurable Option" in the domain buying process in WHMCS 26 cpanel/whmcs Solution
SMB Admin Purchase OX App Suite directly and select between three different service levels: PIM, PIM + Mobility, Groupware OX App Suite plans as own product category in WHMCS client 27 cpanel/whmcs Solution
SMB Admin Admin to add, change and remove OX App Suite users SMB Admin maintains OX accounts via cpanel console 28 cpanel/whmcs Solution
Open-Xchange continues to develop integrations with cpanel and WHM. We are very excited to have them at the upcoming cpanel Conference in New Orleans. Integrations with cpanel and WHM provide opportunities for hosting providers to extend functionality, combat churn, and strengthen relationship with customers. Aaron Phillips, Vice President of Operations, cpanel Cpanel 29 cpanel/whmcs Solution
Any Questions? 2013 Open-Xchange Olpe Ruthlessly Open...from the German rain forest.