PUBLICATION DATE: AUGUST 2016 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-8 TABLE OF CONTENTS I PAGE 9 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 10 METHODOLOGY I PAGE 11 RELATED REPORTS I PAGE 12 CLIENTS I PAGE 13-14 FREQUENTLY ASKED QUESTIONS PAGE 15 ORDER FORM I PAGE 16 TERMS AND CONDITIONS 1
PRODUCT DETAILS Title: Type of Product: Category: Covered Regions: Covered Countries: Language: Formats: Number of Charts: Europe Clothing B2C E-Commerce Market 2016 Market Report B2C E-Commerce Europe UK, Germany, France, Spain, Italy, Netherlands, Belgium, Austria, Switzerland, Russia, Poland, Turkey, Greece, Czech Republic, Hungary, Ukraine, Romania, Kazakhstan, Sweden English PDF & PowerPoint 129 PRICES* Single User License: Site License: Global Site License: 950 (exc. VAT) 1425 (exc. VAT) 1900 (exc. VAT) QUESTIONS ANSWERED IN THIS REPORT SECONDARY MARKET RESEARCH ADVANTAGES What is the market size of clothing B2C E-Commerce in various countries of Europe? How high is the share of online shoppers purchasing clothing in European markets? How does clothing rank compared to other online product categories in the countries of this region? Which are the leading clothing E-Commerce websites in Europe? Our reports are exclusively based on secondary market research. Our researchers derive information and data from a variety of reliable published sources and compile the data into understandable and easy-to-use formats. Maximum Objectivity Reliable Sources Up-To-Date Analysis Boardroom-Ready PowerPoint Presentations Guidance For Strategic Company Decisions 2 2
CLOTHING IS TOP PRODUCT CATEGORY SOLD ONLINE IN EUROPE, ACCORDING TO YSTATS.COM REPORT Clothing is one of the most popular product categories purchased by online shoppers in Europe. It beat electronics, books and other product categories in terms of online shoppers share in countries such as the UK, Germany, France, Russia, Poland, Turkey and Finland in 2015. More than half of online shoppers in the EU made purchases of clothes and sports goods last year. With the online sales of fashion growing, B2C E-Commerce s share of total retail sales of this product category is also expanding. In the UK, over 10% of sales of clothing, footwear and textile retailers were done online in the first six months of 2016. In Germany, the online share is projected to reach over one third of sales within the next ten years. While the online penetration is significantly lower in emerging Eastern European countries, B2C E- Commerce sales of clothing are also growing there, rising at double-digit growth rates in Russia, Turkey, and other markets. Among the current challenges to the online fashion industry is the high rate of returns, many of them resulting from the inability to try products before the purchase. New virtual fitting and sizing technologies are being developed to help resolve this issue. Pureplay online retailers such as ASOS, Zalando and Wildberries could especially benefit from these innovations. 3
TABLE OF CONTENTS (1 OF 5) 1 2 MANAGEMENT SUMMARY GLOBAL Product Categories Purchased Online, incl. Fashion-Related Products, in % of Online Shoppers, Q4 2015 Product Categories Most Purchased Online, by Generation, incl. Apparel, in % of Online Shoppers, November 2015 Product Categories Purchased Cross-Border, incl. Clothing and Footwear, in % Cross-Border Online Shoppers, September 2015 Breakdown of Preferred Channels of Buying Clothing and Footwear, in % of Online Shoppers, September 2015 Top 20 Clothing E-Commerce Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, July 2016 3 EUROPE REGIONAL Product Categories Purchased Online in the EU, incl. Clothes, Sports Goods, in % of Online Shoppers, 2015 Share of Online Shoppers Buying Clothing, Sports Goods Online, by EU Countries, Switzerland, Norway and Turkey, in % of Online Shoppers and in % of Individuals, 2014 & 2015 B2C E-Commerce Sales of Clothing and Footwear, by the UK, Germany and Italy, in USD billion, 2015 & 2020f, and CAGR, in %, 2015-2020f Share of Online Shoppers Purchasing Clothing and Footwear Online, in % and in millions, by Belgium, France, Germany, Italy, the Netherlands, Poland, Scandinavia, Spain, the UK, April 2015 Share of Internet Users Webrooming and Showrooming for Clothing, Shoes and Accessories, Compared to Electronics, by Germany, Austria and Switzerland, in %, May 2015 4 WESTERN EUROPE 4.1 UK Overview of Clothing B2C E-Commerce Market, August 2016 B2C E-Commerce Sales of Clothing and Footwear, Electrical and Electronic Goods and Groceries, in GBP billion, 2014 & 2015e, in % Share of Total B2C E-Commerce Sales and in % Share of Retail Sales in the Respective Category, 2015e B2C E-Commerce Sales of Clothing and Footwear, in GBP billion, B2C E-Commerce Share of Total Retail Sales of Clothing and Footwear, in %, and B2C E-Commerce Share of Total Retail Sales of Clothing, in %, 2015 & 2020f B2C E-Commerce Share of Total Retail Sales of Textile, Clothing and Footwear Retailers, Compared to B2C E- Commerce Share of Total Retail Sales, in %, 2011-2015 & Q1-Q2 2016 Product Categories Purchased Online, incl. Clothes or Sports Goods, in % of Online Shoppers, Q1 2015 & Q1 2016 Product Categories Purchased Online, incl. Clothes or Sports Goods, in % of Online Shoppers, by Age Group and Gender, Q1 2016 Overview of Clothing B2C E-Commerce Players, August 2016 Breakdown of Device Usage by Unique Visitors to 10 Selected Clothing Retailers Websites, by Device, in %, December 2015 4
TABLE OF CONTENTS (2 OF 5) 4 WESTERN EUROPE (Cont.) 4.1 UK (Cont.) Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and UK s Share of Total Visits, in %, July 2016 4.2 GERMANY Overview of Clothing B2C E-Commerce Market and Players, August 2016 B2C E-Commerce Sales of Clothing, in EUR billion, and Year-on-Year Change, in %, 2011-2015 B2C E-Commerce Sales of Fashion and Accessories, in EUR billion, 2014 & 2015 Breakdown of B2C E-Commerce Sales of Fashion and Accessories by Sub-Categories, in %, 2014 B2C E-Commerce Share of Total Retail Sales of Clothing, Shoes and Accessories, in %, 2015 & 2025f Product Categories Purchased Online, incl. Clothing and Sports Goods, in % of Online Shoppers, Q1 2015 Top 5 Online Clothing Shops by B2C E-Commerce Revenue, in EUR million, 2014 Top 5 Online Shops and Marketplaces to Purchase Clothing and Shoes, in % of Clothing Online Shoppers, October 2015 Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Germany s Share of Total Visits, in %, July 2016 4.3 FRANCE B2C E-Commerce Sales, by Product Category, in EUR billion, and Share of Total Retail Sales in the Respective Category, in %, incl. Clothing, 2015 B2C E-Commerce Sales of Clothing, Shoes and Home Textile, in EUR billion, 2014 & 2015 Product Categories Purchased Online, in % of Online Shoppers, 2015 Product Categories Purchased Online via Desktop and Smartphone, incl. Clothing, in % of Internet Users and in % of Mobile Internet Users, H1 2016 Breakdown of B2C E-Commerce Sales of Clothing by Retailer Types, in %, 12 Months to June 2015 Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and France s Share of Total Visits, in %, July 2016 4.4 SPAIN Breakdown of B2C E-Commerce Sales of Fashion by Sub-Categories, in % and in EUR million, 2015 B2C E-Commerce Share of Total Retail Sales of Clothing, Footwear, Accessories and Home Textiles, in Q1 2014 Q2 2016 Number of Online Shoppers of Clothing, Footwear, Accessories and Home Textiles Online, in millions, February 2014, February 2015 & February 2016 Products Purchased Online, incl. Fashion, in % of Online Shoppers, 12 Months to November 2015 Products Purchased via Mobile, incl. Fashion, in % of Online Shoppers, 12 Months to November 2015 5 5
TABLE OF CONTENTS (3 OF 5) 4 EUROPE (Cont.) 4.5 ITALY B2C E-Commerce Sales of Clothing and Accessories, in EUR billion, 2015 & 2016f B2C E-Commerce Exports of Clothing and Accessories, in EUR billion, 2015 & 2016f B2C E-Commerce Share of Total Retail Sales of Clothing and Accessories, in %, 2015 & 2016f Breakdown of Online Purchases of Clothing by Retailer Segment and Type, in %, 2016f Breakdown of Online Purchases of Clothing by Sub-Categories, in %, 2016f 4.6 NETHERLANDS B2C E-Commerce Sales of Clothing and Shoes, in EUR million, 2014 Online Share of Total Spending on Clothing, in %, H1 2015 & 2020f Product Categories Purchased Online, incl. Clothes, Sports Goods, in % of Frequent Online Shoppers, 2014 4.7 BELGIUM Product Categories Purchased Online, incl. Clothing and Sports Equipment, in % of Online Shoppers, 2014 4.8 AUSTRIA Product Categories Purchased Online, incl. Clothes, Sports Goods, in % of Online Shoppers, Q1 2015 4.9 SWITZERLAND B2C E-Commerce Sales of Fashion and Shoes, in CHF billion, 2014 & 2015 5 EASTERN EUROPE 5.1 RUSSIA B2C E-Commerce Sales of Clothing and Shoes, in RUB billion, 2014 & 2020f B2C E-Commerce Sales by Product Categories, incl. Clothing, Shoes, in RUB billion, 2013 & 2014 Product Categories Purchased Online, in % of Online Shoppers, incl. Clothing, Shoes, Sports Goods, 2014 & 2015 Share of Online Purchasing Clothing, Shoes and Sports Goods Online, by Gender and Location Type, in %, 2014 & 2015 Share of Online Shoppers Purchasing Clothing and Footwear Online from Russian Online Shops, Chinese Online Shops and Others, by Total, Moscow, Large Cities, Medium Cities and Small Cities, in % of Online Shoppers, and Rank of Clothing and Footwear among Other Product Categories, 2015 Breakdown of Cross-Border E-Commerce Imports by Product Categories, incl. Clothing and Shoes, in %, 2015 Channels Used to Purchase Clothing, incl. Online, in % of Consumers, March 2015 & March 2016 6 6
TABLE OF CONTENTS (4 OF 5) 5 EASTERN EUROPE (Cont.) 5.1 RUSSIA (Cont.) Reasons for Buying Clothing Online, in % of Consumers Buying Clothing Online, March 2016 Top Online Retail Categories by Audience Reach, incl. Apparel, in million Unique Visitors, July 2015 Top 10 Online Shops Specialized in Clothing, Shoes an Accessories, incl. E-Commerce Sales, in RUB million, Number of Orders, in thousands, and Average Check, in RUB, 2015 Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Russia s Share of Total Visits, in %, July 2016 5.2 POLAND Product Categories Purchased Online, incl. Clothes, Sports Goods, in % of Online Shoppers, 2014 & 2015 Product Categories Most Purchased Online, incl. Clothing/Footwear, in million Online Shoppers, April 2015 Product Categories Purchased from Foreign Online Merchants, incl. Clothing and Accessories, in % of Cross- Border Online Shoppers, April 2015 Average Monthly Online Spending per Shopper, by Selected Product Categories, incl. Clothing and Accessories, in PLN, April 2015 Most Known E-Commerce Websites for Buying Clothing Online, in % of Internet Users, April 2016 Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Poland s Share of Total Visits, in %, July 2016 5.3 TURKEY B2C E-Commerce Sales of Clothing and Footwear, in USD million, 2015 & 2020f Product Categories Purchased Online, incl. Clothes, Sports Goods, in % of Online Shoppers, by Gender, 12 Months to March 2015 Product Categories Researched via Social Media Prior to Purchase, incl. Clothing, in % of Social Media Users, 2015 Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Turkey s Share of Total Visits, in %, July 2016 5.4 GREECE Product Categories Purchased Online, incl. Clothes, Footwear, Sports Goods, in % of Online Shoppers, 12 Months to March 2015 5.5 CZECH REPUBLIC Product Categories Purchased Online, incl. Clothing, Footwear, Fashion Accessories, Sports Equipment, in % of Online Shoppers, by Gender and Age Group, Q2 2015 Breakdown of Online Shops Market Share in the Fashion & Clothing Category, in %, H1 2015 7 7
TABLE OF CONTENTS (5 OF 5) 5 EASTERN EUROPE (Cont.) 5.6 UKRAINE B2C E-Commerce Sales of Clothing and Shoes, in USD million, 2014 & 2015 Breakdown of Online Shops in the Segment Clothing and Shoes by Market Share, in %, 2014 & 2015 5.7 ROMANIA Top 3 Product Categories in B2C E-Commerce, by Rank, incl. Fashion, 2014 & 2015 Average Check in Selected Online Shopping Categories, incl. Fashion, in RON, 2014 & 2015 5.8 HUNGARY Breakdown of Product Categories Purchased Online, incl. Clothing, Accessories, Sports Equipment, in % of Online Shoppers, 2014 5.9 KAZAKHSTAN Product Categories Purchased Online, incl. Clothing, Shoes, in % of Online Shoppers, 2013 & 2014 Breakdown of B2C E-Commerce Sales of Top 50 Online Shops by Product Categories, incl. Clothing and Shoes, in % and in USD million, 2014 Breakdown of B2C E-Commerce Sales of the Top 5 Online Shops in the Category Clothing and Shoes, by Companies, in %, 2014 6 SCANDINAVIA 6.1 SUB-REGIONAL Share of Online Shoppers Purchasing Clothing and Footwear Online, and in Cross-Border Online Shopping, Showrooming and Webrooming, in % of Online Shoppers in the Respective Group, and Rank of Clothing and Footwear among Other Categories, by Denmark, Finland, Norway, Sweden, and Scandinavia (Total), 2015 6.2 SWEDEN B2C E-Commerce Sales of Clothing and Shoes, in SEK billion, 2013-2015 B2C E-Commerce Share of Total Retail Sales of Clothing and Shoes, in %, 2015 Product Categories Purchased Online, in % of Online Shoppers, Q3 2015 8 8
REPORT-SPECIFIC SAMPLE CHARTS 9 9
GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are solely based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for all obtained data. As a result, companies gain a precise and unbiased impression of the market situation. Cross referencing of data is conducted in order to ensure validity and reliability. The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several sources. If this is the case, all sources are mentioned on the chart. The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart. Definitions The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact definition used by the source (if available) is included at the bottom of the chart. Chart Types Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple answers were possible, which is noted at the bottom of the chart. Report Structure Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents, management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures. Notes and Currency Values If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data. When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the currency figure be in the future, the average exchange rate of the past 12 months is used. METHODOLOGY OF OUR EUROPE CLOTHING B2C E-COMMERCE MARKET 2016 REPORT Report Coverage This report covers the B2C E-Commerce market for clothing in Europe. It takes into account a wide definition of the clothing segment, including products referred to as apparel, fashion, clothing, accessories and footwear. The exact definition of the segment covered on each particular chart may differ depending on the original source used. Besides sales figures, penetration and rankings, this report also reveals important market trends that affect clothing B2C E-Commerce, such as mobile and cross-border shopping. The major advanced and emerging countries in Europe are included in this report. Report Structure The global chapter opens the report, featuring global market trends and rankings. The rest of the report is devoted to the European region and divided by countries. The countries are grouped by three subregions. Within each group, the countries are presented in the order of descending total B2C E-Commerce sales. Within the country chapters, the following information is covered, where available: B2C E-Commerce sales of clothing, the share of online shoppers buying clothing online and the rank of this category among other product categories, the share of B2C E- Commerce on total retail sales of clothing and the share of clothing on total B2C E-Commerce sales. For the two leading countries in the region, a text chart with qualitative overview of the online clothing market, trends and players is included. 10
Asia-Pacific Clothing B2C E-Commerce Market 2016 July 2016 950 Europe B2C E-Commerce Market 2016 February 2016 2,950 Western Europe B2C E-Commerce Market 2016 February 2016 1,950 Eastern Europe B2C E-Commerce Market 2015 January 2016 1,950 Turkey B2C E-Commerce Market 2016 April 2016 950 Poland B2C E-Commerce Market 2015 January 2016 750 Russia B2C E-Commerce Market 2015 December 2015 950 Europe Online Payment Methods: Full Year 2015 March 2016 1,950 Europe B2C E-Commerce Delivery 2015 November 2015 950 Europe Cross-Border B2C E-Commerce 2015 August 2015 1,950 Global B2C E-Commerce Market 2016 June 2016 4,950 Africa B2C E-Commerce Market 2016 May 2016 1,950 Middle-East B2C E-Commerce Market 2016 May 2016 1,950 Latin America B2C E-Commerce Market 2016 March 2016 1,950 North America B2C E-Commerce Market 2015 November 2015 950 Asia-Pacific B2C E-Commerce Market 2015 October 2015 3,450 UPCOMING RELATED REPORTS REPORT Global Clothing B2C E-Commerce Market 2016 PUBLICATION PRICE* DATE August 2016 2,950 11
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