LOCAL ADVERTISING SALES, ALL PARTICIPANTS. Sells digital advertising products for television stations or radio networks.

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Transcription:

Brief Job LOCAL ADVERTISING SALES, ALL PARTICIPANTS Local Advertising Sales Digital Sales Local National Sales Sells local advertising for television stations or radio networks. May be accountable for television, radio or multiple platforms, including digital. Sells digital advertising products for television stations or radio networks. Sells advertising to national accounts based in a region. 10010 Top Local Advertising Sales Executive 10510 Top Digital Sales Executive 11010 Top Local National Sales Executive 10011 Regional / Market Sales Mgmt 10014 General Sales Mgr 11014 Local National Sales Dir 10016 Local Sales Mgr 10516 Digital Sales Mgr 11016 Local National Sales Mgr 10025 Account Executive 10525 Digital Sales Account Executive 10028 Sales UNAUTHORIZED REPRODUCTION OR DISTRIBUTION PROHIBITED Page 1 of 9

Brief Job Sales Planning Sales Operations Provides sales and Tracks and reports on sales pricing analysis and revenues and commissions, forecasting. Provides analyzes sales metrics, proposal and implements and monitors presentations for advertising contracts, and sales team. manages the master production schedule. LOCAL ADVERTISING SALES, ALL PARTICIPANTS (continued) Sales Account Service Management Manages the support and service of customers after the sale, ensures advertising performance and expectations, analyzes campaign performance. Inventory Management Traffic Continuity Media Operations Analyzes and allocates Readies, uploads and places as Manages Encodes local advertisements available commercial sold. Ensures quality assurance advertisement and adjusts equipment for high inventory for television / and compliance with contract upload log and quality audio and video playback. radio / digital. Manages terms. May have accountability ensures proper Monitors insertion equipment long- and short-term for a single station and/or a separation of and makes adjustments to inventory. central hub. commercials. ensure quality. 15012 VP, Traffic 13214 Dir, Sales Operations 15014 Dir, Traffic 13016 Mgr, Sales Planning 13216 Mgr, Sales Operations 14016 Mgr, Inventory 15016 Mgr, Traffic 15017 Supv, Traffic 13024 Sr Sales Planner 13025 Sales Planner 13225 Sales Operations Individual 13525 Sales Account Service Mgr 14025 Inventory Analyst 15025 Traffic Specialist 16025 Continuity Specialist 16525 Media Ops Tech (Non Exempt) 16526 Assoc Media Ops Tech (Non Exempt) 13027 Sales Planning Coord 15027 Traffic Coord UNAUTHORIZED REPRODUCTION OR DISTRIBUTION PROHIBITED Page 2 of 9

Brief Job TV Management Oversees local stations and is accountable for profit and loss, ratings growth and distribution of brand and content on multiple platforms. TV Public Affairs Develops and implements the station's public affairs program, including scheduling, community outreach, managing station public service inventory and FCC reporting. Oversees media relations. TV Broadcast Operations and Engineering Oversees the station's facilities and equipment and building operations. TELEVISION STATIONS TV Master Control Monitors quality of incoming and outgoing on-air programming. May have accountability for a single station and/or a central hub. TV Engineering Maintenance Technicians Maintains and repairs technical equipment and facilities that support the audio and visual production and broadcast operations of station. TV Operations / Logistics Manages quality for multiple areas of station's broadcasts including live shots, editing and news gathering. Coordinates live broadcast news feeds. Manages new equipment training and vehicle maintenance. TV Digital Content Producing Manages the production of assets on multiple digital platforms. Adapts television content for web distribution. Ensures production quality of digital assets published. 20410 TV President 21210 TV Division Head, Bcast Ops and Engineering 20411 TV Head, Market / Station General Mgr 20811 TV Head, Communications / Public Affairs 21211 TV Head, Bcast Ops and Engineering 20412 TV VP, Market / Station General Mgr 20812 TV VP, Communications / Public Affairs 21212 TV VP, Bcast Ops and Engineering 20414 TV Dir, Station General Mgr 20814 TV Dir, Communications / Public Affairs 21214 TV Dir, Bcast Ops and Engineering 21314 TV Dir, Master Control 20416 TV Mgr, Station General Mgr 20816 TV Mgr, Communications / Public Affairs 21216 TV Chief Engineer 21316 TV Mgr, Master Control 21616 TV Mgr, Ops / Logistics 21317 TV Supv, Master Control 21324 TV Sr Master Control Operator 23424 TV Sr Digital Content Producer 20825 TV Communications / Public Affairs Specialist 21225 TV Engineer 21325 TV Master Control Operator 21425 TV Engineering Maintenance Tech (Non- Exempt) 23425 TV Digital Content Producer 21326 TV Assoc Master Control Operator UNAUTHORIZED REPRODUCTION OR DISTRIBUTION PROHIBITED Page 3 of 9

Brief Job TV TV Producing TV Ad Producing Directs broadcast Manages the production Develops and produces programming for of content for daily commercials for station(s). station(s). Develops programs or program Manages scheduling and program and schedule group. Ensures quality control of including negotiating for production quality of commercials produced. and acquiring content. programs produced. TELEVISION STATIONS (continued) TV News Directing Oversees on-air newscasts. Develops on-air news product that enhances brand and meets compliance. TV Assignment Desk Assigns, schedules and dispatches staff to ensure top stories are covered to meet deadlines. Oversees story ideas. TV Managing Editing Oversees execution of daily content for newsroom, including generating story ideas, and positioning breaking news coverage. TV Directing Plans and directs live shows and features. Plans shots and directs crew. Instructs on-air talent and makes adjustments during broadcast. TV Technical Directing Sets up, operates and troubleshoots equipment during production or broadcast. 23611 TV Head, 24411 TV Head, News Dir 23612 TV VP, 24412 TV VP, News Dir 23614 TV Dir, 24014 TV Executive Producer 24414 TV News Dir 25614 TV Show Dir 23616 TV Mgr, 24216 TV Mgr, Ad Producing 24416 TV News Dir 24816 TV Mgr, Assignment Desk 25216 TV Managing Editor 25616 TV Dir 24217 TV Supv, Ad Producing 24024 TV Sr Producer 24824 TV Assignment Editor 25624 TV Floor Mgr 24025 TV Producer 24225 TV Ad Producer 26025 TV Technical Dir 24026 TV Assoc Producer 24227 TV Ad Producing Coord 24028 TV Prdn UNAUTHORIZED REPRODUCTION OR DISTRIBUTION PROHIBITED Page 4 of 9

Brief Job TV Chyron Generates credits and graphic effects using graphics generating software and equipment. TELEVISION STATIONS (continued) TV Photography / Videography TV Marketing TV Promotions Gathers field news, sports or Oversees the creation, Enhances brand awareness and features stories using video production and activation of audience growth through events, and audio equipment. multi-platform marketing contests and promotional Transmits stories to station. programs for advertising campaigns across media platforms. clients. TV Promotions Producing Produces and schedules promotional projects related to programming, image, sales and marketing. TV Research Conducts audience research to inform programming, marketing and sales planning. 28810 TV Division Head, Research 27211 TV Head, Mktg 27611 TV Head, Promotions 28811 TV Head, Research 27212 TV VP, Mktg 27612 TV VP, Promotions 28812 TV VP, Research 27214 TV Dir, Mktg 27614 TV Dir, Promotions 28814 TV Dir, Research 26816 Chief Photographer 27216 TV Mgr, Mktg 27616 TV Mgr, Promotions 28816 TV Mgr, Research 28024 TV Sr Promotions Writer / Producer 26425 TV Chyron Operator 26825 TV Photographer / Videographer 28025 TV Promotions Writer / Producer 28825 TV Research Analyst 27227 TV Mktg Coord 27627 TV Promotions Coord UNAUTHORIZED REPRODUCTION OR DISTRIBUTION PROHIBITED Page 5 of 9

Brief Job Radio Management Oversees local stations and is accountable for profit and loss, ratings growth and distribution of brand and content on multiple platforms. Radio Communications Oversees media relations and the station's public affairs program, including scheduling, community outreach, managing station public service inventory and FCC reporting. Radio Broadcast Operations and Engineering Oversees the station's facilities and equipment and building operations. RADIO STATIONS Radio Engineering Maintenance Technicians Maintains and repairs technical equipment and facilities that support the audio production and broadcast operations of station. Radio Digital Content Radio Business Operations Producing Is accountable for the businessrelated Creates, edits and publishes program elements assets on multiple digital supporting programming, platforms. Adapts television including negotiating talent content for web distribution; agreements and contracts and aligns content with station managing syndication. brand. Radio Directs broadcast programming for station(s). Develops program and schedule including negotiating for and acquiring content. 40410 Radio President 41210 Radio Division Head, Bcast Ops and Engineering 40411 Radio Head, Market / Station General Mgr 40811 Radio Head, 41211 Radio Head, Bcast Communications / Public Affairs Ops and Engineering 44411 Radio Head, 40412 Radio VP, Market / Station General Mgr 40812 Radio VP, 41212 Radio VP, Bcast Communications / Public Affairs Ops and Engineering 44412 Radio VP, 40414 Radio Dir, Station General Mgr 44414 Radio Dir, 40416 Radio Mgr, Station General Mgr 40816 Radio Mgr, 41216 Radio Chief Communications / Public Affairs Engineer 43616 Radio Mgr, Business Ops 44416 Radio Mgr, 41225 Radio Engineer 41425 Radio Engineering Maintenance Tech (Non- Exempt) 44225 Radio Digital Content Producer 44426 Radio Board Operator UNAUTHORIZED REPRODUCTION OR DISTRIBUTION PROHIBITED Page 6 of 9

Brief Job Radio Producing Radio Ad Producing Radio Production Manages the production of Develops and produces Manages production content for daily programs commercials for station(s). quality of broadcasts or program group. Manages scheduling and and commercial Ensures production quality quality control of production scheduling of programs produced. commercial delivery. and logistics. RADIO STATIONS (continued) Radio News Directing Develops on-air newscasts. Develops onair news product that enhances brand and meets compliance. Radio News Writing Radio Sports Directing Radio Marketing Writes and edits Directs on-air sports broadcasts, Oversees the creation, materials for on-air determines sports assignments production and activation news broadcasts. and broadcast priorities. of multi-platform Conducts interviews for Manages logistics broadcast marketing programs for broadcasts. logistics of live sporting events. advertising clients. 45611 Radio Head, News Dir 47011 Radio Head, Mktg 45612 Radio VP, News Dir 47012 Radio VP, Mktg 45014 Radio Dir, Prdn 45614 Radio News Dir 46814 Radio Dir, Sports 47014 Radio Dir, Mktg 45616 Radio News Dir 47016 Radio Mgr, Mktg 44625 Radio Producer 44825 Radio Ad Producer 45625 Radio News Editor 46425 Radio News Writer 45626 Radio Desk UNAUTHORIZED REPRODUCTION OR DISTRIBUTION PROHIBITED Page 7 of 9

Brief Job RADIO STATIONS (continued) Radio Imaging Radio Promotions Radio Promotions Producing Radio Event Planning Radio Research Creates broadcast Enhances brand awareness and Produces and schedules promotional Plans and executes events to Conducts audience research to elements that identify the audience growth through projects related to programming, enhance station awareness. inform programming, marketing station's brand. events, contests and image, sales and marketing. and sales planning. promotional campaigns across media platforms. Radio Non-Traditional Revenue Develops and executes plans to drive revenue to the station through non-traditional revenue streams. 48810 Radio Division Head, Research 47214 Radio Dir, Imaging 47616 Radio Mgr, Promotions 48216 Radio Mgr, Event Planning 49216 Radio Mgr, Non-Traditional Revenue 48024 Radio Sr Promotions Producer 48025 Radio Promotions Producer 48825 Radio Research Analyst 49225 Radio Non-Traditional Revenue Analyst 47627 Radio Promotions Coord 48227 Radio Event Planning Coord 47628 Radio Promotions UNAUTHORIZED REPRODUCTION OR DISTRIBUTION PROHIBITED Page 8 of 9

GENERAL AND ADMINISTRATIVE MULTIPLE UNITS Brief Job Administrative Assistance Information Technology Finance and Accounting Supports the General Plans and directs financial Management function, operations and strategic providing administrative, business planning, including scheduling and other financial analysis, accounting, assistance. tax and compliance. Oversees computer network systems and station broadcast operations, including system security, hardware and software upgrades, installation and configuration, help desk, backups and recovery. Credit and Collections Human Resources Digital Content Creative Services Develops and administers Creates and maintains Develops promotional human resources programs digital content and strategy and creates the including recruitment, ensures content quality supporting advertising and training, compensation, and alignment with promotional campaigns benefits and HRIS. Ensures editorial policy and brand. and materials for delivery compliance with laws and Monitors website and across multiple platforms. regulations. mobile analytics. Extends credit, directs the collections process and accounts receivable reporting and manages collections vendors. 52010 Division Head, Finance and Acctg 53010 Division Head, HR 51511 Head, IT 52011 Head, Finance and Acctg 53011 Head, HR 54011 Head, Creative Services 51512 VP, IT 52012 VP, Finance and Acctg 53012 VP, HR 54012 VP, Creative Services 51514 Dir, IT 52014 Dir, Finance and Acctg 52514 Dir, Credit and Collections 54014 Dir, Creative Svcs 51516 Mgr, IT 52016 Mgr, Finance and Acctg 52516 Mgr, Credit and Collections 53016 Mgr, HR 53516 Mgr, Digital Content 51525 IT Specialist 52025 Financial Analyst 52525 Credit and Collections Analyst 53025 HR Generalist 53525 Digital Prdn Specialist 54025 Graphic Artist / Designer 51027 Admin to General Mgr UNAUTHORIZED REPRODUCTION OR DISTRIBUTION PROHIBITED Page 9 of 9