NEWSPAPER ADVERTISING RATES Effective from April 2014
CONTENTS SABAH Page TAKVİM Page Turkey Edition 2 Turkey and Istanbul Adv. Edition 10 Istanbul Edition 3 Günaydın Advertising Edition 4 FOTOMAÇ Sabah Cumartesi Advertising Edition 5 Fotomaç Advertisign Rates 12 Sabah Pazar Advertising Edition 6 Sabah Tatil (Tourism) Advertising Edition 7 YENİ ASIR Cover & Section Advertising Rates 8 Yeni Asır Advertisign Rates 14 DAILY SABAH Daily Sabah reklam tarifesi 16 Technical Details 17-18
SABAH NEWSPAPER & INSERTS ADVERTISING RATES Effective from April 2014 YOUR MESSAGE INTO ACTION www.turkuvazreklam.com.tr
TURKEY EDITION COLORED (TL/clmn.cm) WEEKDAYS SATURDAY SUNDAY Back Cover 537 651 775 2nd Page 498 604 722 3rd and 5th Pages 458 551 657 Centersparead (Two Pages Used) 437 532 634 Page 9 (Economy 1st Right Page) 391 508 604 Page 7 378 470 561 Right Page Before Centersperead & Centerspread Right Page 407 506 603 Inside Back Cover 407 529 630 Pages 4 & 6 369 481 574 Page 11 (Economy 2nd Rght Page) 369 481 574 Economy Pages 8 & 10 360 477 568 Economy Right Other Pages 348 461 548 Economy Left Pages 339 455 537 Sports Right Pages 328 404 474 Sports Lefet Pages 308 377 446 Centerspread Letf Page 349 425 505 Advertising Pages (*) 278 366 420 Yellow Pages (**) 221 270 322 (*) No page preference on the advertisements pages and do not merit an advertorial content. (**) No color guarantee for the advertisements published in Istanbul country and other region editions. NOTES: - No date guarantee is given to advertisement smaller then half page published in 2., 3., 5., 7. and back cover. - 25% price difference shall be charged for the Advertorial. - 25% price difference shall be charged to publish a full-page ad on page 3. - Non standart advertisments published on single page will be charged at least as 280 clmn/cm ads. BLACK/WHITE (TL/clmn.cm) Economy Right 282 352 420 Economy Left 255 332 395 Preferred Page 205 260 310 Yellow Pages 188 240 286 Advertisement Pages 200 250 300 FIXED ADVERTISEMENTS (TL) Colored 1st Page Page Bottom (9 clmn x 10 cm) 65.568 88.927 108.689 Banner (9 clmn x 5 cm) 50.210 70.401 85.222 Next to logotype (3 clmn x 7 cm) 28.944 40.758 49.404 Right Bottom Corner (2 clmn x 10 cm) 16.540 22.849 26.555 Back Cover Next to logotyp (4 clmn x 4 cm) 12.000 16.000 20.000 Note: Fixed ads will be eligible to budget discounts only. Managing editor s approval is required and they do not merit any publication guarantee. Black/White ands used in color pages will be invoiced at the rates applicable for color ads. Agency commission is included, V.A.T. is excluded to the prices. 2 SABAH NEWSPAPER ADVERTISING RATES 2014
ISTANBUL EDITION COLORED (TL/clmn.cm) WEEKDAYS SATURDAY SUNDAY City Edition Economy Right 245 304 361 Economy Left 227 280 334 Preferred 200 242 287 City + Country Edition Economy Right 330 411 488 Economy Left 306 378 452 Preferred 270 328 388 BLACK/WHITE (TL/clmn.cm) Preferred City + Country Edition 233 286 339 City Edition 173 212 250 ADVERTISING PAGES (TL/clmn.cm) Colored City + Country 185 222 264 City 168 202 241 Country 45 55 64 BLACK/WHITE (TL/clmn.cm) City + Country 154 187 222 City 141 174 205 Country 28 33 40 Black/White ads used in color pages will be invoiced at the rates applicable for color ads. Agency commission is included, V.A.T. is excluded to the prices. SABAH NEWSPAPER ADVERTISING RATES 2014 3
SABAH la GÜNAYDIN ADVERTISING RATES COLORED (TL/clmn.cm) WEEKDAYS SATURDAY SUNDAY Turkey Edition Back Cover 187 226 237 2nd Page 173 212 219 Centerspread (*) 171 198 206 3rd and 5th Pages 168 195 203 4th and 6th Pages 161 189 195 Right Pages Before Centerspreard 158 185 191 Left Pages Before Centerspreard 151 179 187 Other Pages 124 145 150 TV Boxes (1 clmn x 5 cm) fixed 1.554 1.939 2.019 Istanbul Edition 89 103 107 BLACK/WHITE (TL/clmn.cm) Turkey Edition 113 130 135 Istanbul Edition 74 86 90 FIXED ADVERTISEMENTS (TL) COLORED 1st Page WEEKDAYS SATURDAY SUNDAY Next to Logotype (4 clmn x 7 cm) 5.750 7.000 7.700 Right Bottom Corner (2 clmn x 10 cm) 3.644 4.385 4.817 Banner (9 clmn x 7 cm) 21.540 23.696 26.061 Page Bottom (9 clmn x 10 cm) 17.680 19.447 21.392 (*) For Centerspread ads the maximum with shall be 15 cm. Back cover, 2nd, 3rd, 5th and 7th pages will be invoiced at the rates applicable for color ads. Ads on Istanbul edition do not merit a page quarantee. Agency commission is included, V.A.T. is excluded to the prices. 4 SABAH NEWSPAPER ADVERTISING RATES 2014
SABAH CUMARTESİ ADVERTISING RATES COLORED (TL/clmn.cm) Turkey Edition SATURDAY Back Cover 277 2nd Page 245 Centerspread (*) 235 3rd and 5th Pages 211 Inside Back Cover 206 7th and 9th Pages 206 4th and 6th Pages 200 8th and 10th Pages 195 Centerspread and Right Pages Before Centerspread 184 Centerspread and Left Pages Before Centerspread 178 Other Pages 165 Istanbul Edition 117 BLACK/WHITE Turkey Edition 128 Istanbul Edition 88 FIXED ADVERTISEMENTS COLORED, 1st Page TL Next to Logotype (2 clmn x 9,5 cm) 5.775 Right Bottom Corner (2 clmn x 10 cm) 5.514 Banner (9 clmn x 5 cm) 17.100 Ads on Sabah Cumartesi in Istanbul edition do not merit a page quarantee. Black/White ads on back cover, 2nd, 3rd, 5th and 7th pages will be invoiced at the rates applicable for color ads. (*) Ads occopying both pages. Agency commission is included, V.A.T. is excluded to the prices. SABAH NEWSPAPER ADVERTISING RATES 2014 5
SABAH PAZAR ADVERTISING RATES COLORED (TL/clmn.cm) Turkey Edition SUNDAY Back Cover 372 2nd Page 280 Centerspread (*) 269 3rd and 5th Pages 253 Inside Back Cover 248 7th and 9th Pages 246 4th and 6th Pages 236 8th and 10th Pages 231 Centerspread and Right Pages Before Centerspread 229 Centerspread and Left Pages Before Centerspread 226 Other Pages 202 Istanbul Edition 141 BLACK/WHITE Turkey Edition 153 Istanbul Edition 106 FIXED ADVERTISEMENTS COLORED, 1st Page TL Next to Logotype (2 clmn x 9,5 cm) 6.498 Right Bottom Corner (2 clmn x 10 cm) 6.293 Banner (9 clmn x 5 cm) 19.080 Ads on Sabah Pazar in Istanbul edition do not merit a page quarantee. Black/White ads on back cover, 2nd, 3rd, 5th and 7th pages will be invoiced at the rates applicable for color ads. (*) Ads occopying both pages. Agency commission is included, V.A.T. is excluded to the prices. 6 SABAH NEWSPAPER ADVERTISING RATES 2014
SABAH TATİL (TOURISM) ADVERTISING RATES COLORED (TL/clmn.cm) Back Cover 105 2nd Page 99 3rd and 5th Pages 91 Middle right page & right page before the middle 84 Middle left page & left page before the middle 78 Inside Back Cover 70 Other Pages 64 FIXED ADVERTISEMENTS COLORED, 1st Page TL Next to Logotype (2 clmn x 9,5 cm) 2.185 Right Bottom Corner (2 clmn x 10 cm) 2.108 Banner (9 clmn x 5 cm) 7.029 Tarifedeki fiyatlara Ajans Hizmet Bedeli dahil, KDV hariçtir. SABAH NEWSPAPER ADVERTISING RATES 2014 7
COVER ADVERTISING RATES GÜNAYDIN (TL) WEEKDAY SATURDAY SUNDAY Turkey 96.338 114.059 119.858 Istanbul City 62.682 74.106 77.779 Ankara City 46.687 55.676 58.447 SABAH CUMARTESİ Turkey - 140.801 - Istanbul City - 91.505 - Ankara City - 68.629 - SABAH PAZAR Turkey - - 181.076 Istanbul City - - 117.925 Ankara City - - 88.283 REGIONAL SUPPLIMENTS Sabah Ankara 37.686 41.454 43.966 Sabah Akdeniz 21.858 24.043 25.550 Sabah Güney 21.858 24.043 25.550 Egeli Sabah 33.917 37.309 39.569 SECTION TURKEY EDITION (TL) WEEKDAY SATURDAY SUNDAY 4 pages 78.005 99.463 120.632 8 pages 140.640 182.397 212.845 Regional Editions (TL) Istanbul City 46.687 59.736 72.205 Ankara City 25.286 32.246 38.045 Izmir City 20.067 24.706 29.346 Antalya City 20.067 24.706 29.346 Adana City 20.067 24.706 29.346 Cover and Section rates are not eligible to discount terms. Section prices in the regions are applicable for four pages. Agency commission is included, V.A.T. is excluded to the prices. 8 SABAH NEWSPAPER ADVERTISING RATES 2014
TAKVİM NEWSPAPER AND INSERT ADVERTISING RATES Valid from April 2014 YOUR MESSAGE INTO ACTION www.turkuvazreklam.com.tr
TURKEY EDITION COLORED (TL/clmn.cm) WEEKDAYS WEEKEND Back Cover 293 345 2nd Page 278 328 3rd and 5th Pages 236 276 Centersparead (Two Pages Used) 232 272 Prefered 184 220 Inside Back Cover 224 262 Other Pages 162 195 FIXED ADVERTISEMENTS (TL) Next to logotype (3 clmn x 6 cm) 8.745 10.010 Right Bottom Corner (2 clmn x 10 cm) 7.865 9.130 Banner (9 clmn x 5 cm) 23.100 26.730 BLACK/WHITE (TL/clmn.cm) Economy Pages 161 193 Yellow Pages 130 165 Social Ads. (Death, Thank, Condolence etc.) 65 83 Legislation Ads. 73 99 Tourism Pages 62 75 Education Pages 73 88 ISTANBUL EDITION COLORED (TL/clmn.cm) WEEKDAYS WEEKEND Economy Pages 127 154 Yellow Pages (City+Country) 103 138 Country Edition 32 41 BLACK/WHITE (TL/clmn.cm) Economy Pages 110 134 Yellow Pages (City+Country) 90 116 Social Ads. (Death, Thank, Condolence etc.) 53 68 Country Edition 22 35 Agency commission is included, V.A.T. is excluded to the prices. 10
FOTOMAÇ NEWSPAPER AND INSERT ADVERTISING RATES Valid from April 2014 YOUR MESSAGE INTO ACTION www.turkuvazreklam.com.tr
TURKEY EDITION COLORED (TL/clmn.cm) TUESDAY-WEDNESDAY SATURDAY-SUNDAY AFTER THURSDAY-FRIDAY MONDAY DERBY Back Cover 290 386 425 2nd Page 258 338 372 3rd and 5th Pages 271 355 391 7nd Page 245 321 353 Inside Back Cover 218 283 311 After Centerspread 188 233 256 Other Pages 156 200 220 BLACK/WHITE (TL) St. x Cm. 130 166 183 FIXED ADVERTISIMENTS (TL) Next to logotype (2 clmn x 5 cm) 12.960 16.500 18.150 Banner (9 clmn x 5 cm) 19.440 24.750 27.225 Right Bottom Corner (2 clmn x 10 cm) 9.720 12.540 13.794 REGIONAL EDITIONS COLORED (TL/clmn.cm) İstanbul 122 166 183 Ankara 54 66 73 İzmir 40 48 53 Adana 18 23 25 Antalya 18 23 25 BLACK/WHITE (TL/clmn.cm) İstanbul 107 132 145 Ankara 47 55 61 İzmir 19 40 44 Adana 16 20 22 Antalya 16 18 20 İDDAA EDITION (TL/clmn.cm) TABLOID FRAMER. Colored 145 191 210 Black/White 116 156 172 TEMPOCU EDITION (TL/clmn.cm) TABLOID FRAMER. Black/White 116 156 172 Agency commission is included, V.A.T. is excluded to the prices. 12
YENİ ASIR NEWSPAPER AND INSERT ADVERTISING RATES Valid from April 2014 YOUR MESSAGE INTO ACTION www.turkuvazreklam.com.tr
FIRST PAGE (2 clmn x 10 cm fixed) (TL) WEEKDAY WEEKEND 1.760 2.060 At least 30-50 ads. At least 51-90 ads. PREFERRED PAGES (TL/st.cm) WEEKDAY WEEKEND COLORED 51 63 BLACK/WHITE 30 36 TOTAL clmn/cm Colored 50% discount 50% discount Black/White Weekday Weekend Weekday Weekend Between 50-100 39 44 21 26 Between 101-250 33 40 19 23 Between 251-500 29 36 18 21 Larger than 501 25 29 17 18 TOURISM & EDUCATION (TL/clmn.cm) Colored COMMERCIAL AD ON SMALL ADS Black/White Weekday Weekend Weekday Weekend 14 17 12 14 Colored (TL/clmn.cm) Black/White Weekday Weekend Weekday Weekend 19 21 13 14 7 ads in a mount will subject to 10% discount. 10 ads will subject to an extra 20% discount. SOCIAL ADS. (TL/clmn.cm) Smaller than 30 clmn/cm 24 30 clmn/cm 22 YELLOW PAGES (TL/clmn.cm) ENTERTAINMENT ADS (TL/clmn.cm) WEEKDAY WEEKEND Colored Black/White COLORED 26 30 BLACK/WHITE 23 27 TOTAL clmn/cm Colored Black/White Weekday Weekend Weekday Weekend Between 50-100 21 22 18 19 Between 101-250 18 20 14 17 Between 251-500 15 18 13 14 Larger than 501 14 15 12 13 Note: The tariff excludes annual budgetary size. MEMBER ADS. Weekday Weekend Weekday Weekend 10 11 9 10 (TL/clmn.cm) Weekday (B/W) 12 Saturday (B/W) 12 Sunday (B/W) 13 Main Newspaper (COLORED)* 15 * Main newspaper (9 clmn) dimensions are used. 14
DAILY SABAH NEWSPAPER ADVERTISING RATES Valid from April 2014 YOUR MESSAGE INTO ACTION www.turkuvazreklam.com.tr
DAILY SABAH ADVERTISING RATES COLORED (clmn.cm) TL. First Page 68 Back Cover 40 2nd, 3rd and 5th Pages Centersparead (Two Pages Used) Before Centersparead Other Pages 36 31 28 26 BLACK/WHITE (clmn.cm) Other Pages 22 BOYUT İNDİRİM ORANLARI Full Page (477clmn.cm) %15 Half Page (234 clmn.cm) %10 t #MBDL XIJUF BET CFGPSF DFOUFSTQSFBE XJMM CF JOWPJDFE BU UIF SBUFT BQQMJDBCMF GPS DPMPS BET t 5IF EFMJWFSZ EFBE MJOF JT UXP EBZT CFGPSF UIF QVCMJDBUJPO EBUF VOUJM QN t "ET TIPXME CF QSFQBSFE CZ B WFDUPS HSBQIJDT TPGUXBSF Agency mommision is include, V.A.T. is excluded. DISTRIBUTION REGIONS Provincees in which Daily Sabah is distributed: İstanbul, Ankara, İzmir, Trabzon, Antalya, Adana, Muğla, Denizli, Kapadokya. Kırklareli Bartın Sinop Kastamonu Edirne Tekirdaą Ćstanbul Kocaeli Yalova Bursa Çanakkale Artvin Zonguldak Karabük Düzce Sakarya Samsun Amasya Çankırı Bolu Ordu Çorum Trabzon Giresun GümüĈhane Bayburt Tokat Bilecik Balıkesir EskiĈehir Ankara Kütahya Ardahan Rize Kars Iądır Erzurum Aąrı Erzincan Kırıkkale Sivas Yozgat Tunceli KırĈehir Bingöl MuĈ Manisa Afyon UĈak NevĈehir Ćzmir Aydın Muąla Kayseri Malatya Aksaray Isparta Denizli Bitlis Van Diyarbakır Konya Niąde Burdur K.MaraĈ Adıyaman Adana Antaya Karaman Osmaniye Hatay DAILY SABAH NEWSPAPER ADVERTISING RATES 2014 Gaziantep Kilis Mersin 16 Elazıą ćanlıurfa Siirt Batman ćırnak Mardin Hakkari
TECHNICAL DETAILS ADS SUBMISSION STANDARDS For submitting ads to Sabah Advertisement Booking Department in CD, through e-mail or FTP, following points should be duly taken into consideration: The original copy of the advertisement should be sent in PDF. You can seek the necessary settings from ilan@ sabah.com.tr. Document title should include the publication and date but no Turkish characters, and strictly come up with the program extension (e.g. adtitle _sbh28june.pdf) - Advertisement visuals should be TIFF (CMYK) - Advertisement fonts should be TTF or OTF. - You should strictly s eek the confirmation from ilan@sabah.com.tr address after submitting your ads through Mail or FTP. E-MAIL FOR SABAH THE NEWSPAPER AND OTHER TURKUVAZ MEDIA NEWSPAPERS E-Mail: ilan@sabah.com.tr Ftp: ftp2.sabah.com.tr User ID: ilan Password:ilan E-MAIL FOR YELLOW PAGES E-Mail: sarisayfalar@sabah.com.tr Ftp: ftp.sabah.com.tr User ID: seriilan Password:serisabah E-MAIL FOR THE SUPPLEMENT ISTE INSAN E-Mail: isteinsan@sabah.com.tr Ftp: ftp.sabah.com.tr User ID: isteinsan Password:isteinsan ATTENTION: You may get technical support on transition of ads form ilan@sabah.com.tr PAGE and COLUMN SIZES BROADSHEAT (STANDARD) PAGES Column 1 2 3 4 5 6 7 8 9 cm 3.3 6.9 10.6 14.2 17.9 21.5 25.1 28.8 32.4 PENORAMIC ADS (Larger than 9 column) Column 10 11 12 13 14 15 16 17 18 cm 38.2 41.8 45.4 49.1 52.8 56.4 60 63.2 67.5 SARI SAYFALAR - YELLOW PAGES Column 1 2 3 4 5 6 7 8 9 10 cm 3.1 6.4 9.6 12.9 16.2 19.4 22.7 26.0 29.2 32.4 PAGE HEIGHT: 53 cm. TABLOID Full Page: 26 cm x 32.4 cm Half Page - Vertical: 13 cm x 32.4 cm Half Page - Horizantal: 26 cm x 16 cm Spread Double Pages: 53 cm x 32.4 cm
TECHNICAL DETAILS TECHNICAL SPECIFICATION 1. Advertisements on the first page of Sabah newspaper shall require the prior approval of the managing editor and do not merit any day and publication guarantee. 2. The page depth shall be net 32.4 cm x 53cm 3. For advertisements occupying both pages in the middle section, minimum width shall be 10 columns. Minimum size to merit a day and publication guarantee on that shall be 18 columns x 26cm. 4. For colored and S/B advertisements with preferences, no page guarantee is offered for ads smaller than 360 columns/cm. 5. No page choice is available in color or black&white ads with preferences in Istanbul edition. 6. Size changes are allowed up until 10.00 am one day in advance to the publication date for all ads in Turkey edition and preferred ads in Istanbul edition. 7. Ads on advertisement pages do not merit a publication date guarantee due to technical reasons. 8. Any verbal booking shall not be taken into consideration unless a confirmed written order follows it. 9. Unless ads sent in digital media are transferred to our booking department in line with our advertisement transmission standards, the liability in connection therewith shall be borne by the advertiser. 10. Size changes for commercial and classified ads page in Istanbul edition are allowed up until 3.00pm one day in advance to the date of publication date. 11. Size changes and cancellations for weekly supplements are allowed up until three days in advance to the publication date, and up until 4.00pm two days in advance to the publication date for Gunaydın. 12. Visuals of advertisements should be delivered to Sabah by 3,00pm and 7,00pm the day immediately before the publication date for Turkish and Istanbul editions, respectively. No liability is assumed in case of a delay. 13. It is the advertiser that shall be liable for any changes not notified in writing. 14. For colored ads, proofs on newspaper paper and identical to the original size should be sent. Unless proofs are delivered one day in advance to the publication date, the advertiser shall be liable for the consequences thereof.
NOTES
TURKUVAZ REKLAM PAZARLAMA DNŞ. A.Ş. Barbaros Bulvarı, No: 153, K: 1, 34349 Balmumcu, Beşiktaş / İSTANBUL TURKEY +90 212-354 32 36 +90 212-354 40 20 www.turkuvazreklam.com.tr