information exchange co-operation www.mdm-portal.de

information exchange co-operation www.mdm-portal.de

A new mobility, promising high added value. The MDM: Mobility Data Marketplace will help us getting there. Real-time traffic information enables educated decisions for a more flexible, safer and environmental friendly mobility. Smarter and safer traffic, with a better environment for everyone. MDM: Added information = Added mobility The route towards the new platform for traffic information.

4 Preamble: A joint route to new mobility. 6 The aim: The well informed and orientated transport user anywhere and anytime. 8 The challenge: A well-regulated market for traffic data. 10 The project: A platform for all market participants. 12 The stakeholders: Great expectations - manifold opportunities. 14 How it works: Basis for transparent information and secure data exchange. 16 The project time schedule: Taking large steps towards the marketplace of the future. 19 The initiators: Jointly securing the mobility of tomorrow. 20 Contact

Data supplier Data client 4 Data processing/enhancement

Step by step, the new marketplace for mobility data is developing. It is about time to take this route. A joint route to new mobility. 5 The MDM: Mobility Data Marketplace will be developed as part of the Metadata Platform for Private Transport Traffic Information project, which is being funded by the research and innovation programme of the federal government. Apart from developing and operating the MDM, the challenge is to clarify certain organisational and legal issues. In addition, the development and operation of pilot services including associated business models to test the MDM are receiving funding. The Metadata Platform for Private Transport Traffic Information project is an essential part of the research focus area Mobile electronic services for tomorrow s transport user of the Federal Ministry of Transport, Building and Urban Development, together with projects for smarter public transport, such as eticket Germany or DELFI, a country-wide electronic transport timetable system. The MDM aims to support the business processes of its users and to facilitate efficient data exchange. The market place is supposed to promote innovative mobility services offered by private service providers, along with high-quality mobility management by public road operators. A very important aspect is the active integration of all types of stakeholders. We invite all potential market participants to join us on the way to the MDM. Input, know-how and experience offered by its users are crucial ingredients for the design of this new service.

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People, vehicles and data in motion. The traffic of the future runs on intelligent information that adds mobile value. The aim: The well informed and orientated transport user anywhere and anytime. 7 Intelligence and efficiency will be combined to improve future traffic. After all, a highly efficient traffic system is pivotal for success in international competition; but it is also the need for more traffic safety and climate protection that has given rise to a call for new, intelligent traffic systems. The transport user of the future should be comprehensively informed and orientated at all times. His freedom of mobility will be preserved and improved when he receives reliable support from mobile information services to help him select transport mode and route. Due to technical innovation, the concept of a really smart and smoothly flowing traffic flow has become a target in reach now. Much of the information required for intelligent traffic management is already being collected and used. Just that most of this information is fragmented and not sufficiently linked up. Remaining mobile due to intelligent traffic information The aim is to keep citizens and economy mobile in the future, despite an increase in traffic and limited options for the extension and construction of new transport infrastructure. Opportunities may be found in the increasing amount of reliable traffic data that makes traffic conditions transparent. Data processing capabilities grow rapidly and enable individualised services. The MDM: Mobility Data Marketplace shall leverage this process and help to establish quality standards.

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Finding instead of searching. Cooperation instead of isolated solutions. The new market creates a reliable framework. The challenge: 9 A well-regulated market for traffic data. There is plenty to do since there has been little cooperation so far between the federal government, local authorities and private service providers concerning the exchange of traffic information. Online traffic data are incomplete and scattered. It has also been difficult for data owners to see which clients could be interested in their data. Thus far there has been no comprehensive collection and communication of dynamic traffic data. Global data exchange is also being rendered more difficult by a variety of data formats and location referencing systems. Service providers and potential clients not only lack an overview, but also a reliable organisational framework that would promote thriving data exchange. All this is hampering progress. Many business opportunities remain unused and new mobility services face great challenges. Even public traffic management is suffering from missing data, but the solution is in sight: a central platform on which potential market participants can easily and efficiently exchange data. More transparency for all transport users A new range of services will provide transport users with high-quality, current information at all times. The data required for this purpose can be traded on the MDM: Mobility Data Marketplace. Clearly defined legal conditions enable safe and predictable investments. By designing the MDM, the Federal Ministry of Transport, Building and Urban Development is laying the cornerstone for this new marketplace. The project aims to significantly ease the exchange of traffic data. The business processes of all participants are simplified, with new options opening up for traffic management. In addition, the market is to provide private service providers with attractive incentives for new, innovative mobility services.

To deliver structured information about traffic data available from individual organisations and (sub-)platforms. To provide functions for offering, searching for and subscribing to traffic-related data. 10 Tasks of the MDM: Mobility Data Marketplace To facilitate data exchange between partners via standardised interfaces and communication mechanisms. To simplify business processes, especially by reducing technical and organisational complexity for data suppliers and data clients.

Business processes are simplified. Data exchange becomes easier. New, innovative mobility services are created. The project: A platform for all market participants. 11 Any market requires a marketplace that exposes the range of offers and promotes the exchange of information. This also applies to the newly emerging market for dynamic traffic data. A central online platform is to bring the providers and users of dynamic traffic data together. The MDM: Mobility Data Marketplace will centralise the profiles of all online traffic data available all over Germany. As a metadata platform, it creates more transparency for stakeholders in the newly emerging market and promotes cooperation. Service providers, public authorities and other users can offer and search for data. The initiators of the MDM are the Federal Ministry of Transport, Building and Urban Development and the Federal Highway Research Institute (BASt). A market for traffic data users, data suppliers and data processing/enhancement services Data suppliers can present themselves and the data they have to offer. For data clients, it becomes clear which data are available and the new easy and reliable ways of obtaining data enable new mobility services. Providers of data processing/enhancement support will be granted comprehensive opportunities to market their services. All potential suppliers of traffic data public or private may become users of the MDM. The group of potential data clients comprises amongst others providers of navigation services, for example, broadcasters, roadoperators and traffic management authorities as well as logistics companies. Providers of data processing/ enhancement support will, for example, convert the data to standardised formats and assess the data quality. As they obtain their data from the MDM, they will act at the same time as clients and suppliers.

Data suppliers Public and private owners of dynamic traffic data. Requirements: Providing data comfortably and at low cost Easy and safe data transfer Facilitation of contracting Easy documentation Support and simplification of business processes Enabling new business models Broadening the customer base 12 The stakeholders: Great expectations - manifold opportunities.

Data clients Mobility Service providers, broadcasters, authorities and logistics companies. Requirements: A comprehensive overview of the data available An easy search for suitable data suppliers - by region, topic or data content Support in concluding contracts without limiting their autonomy Easy and reliable data access Proof of data supply Reliable and secure data transfer 13 Data processing/enhancement support Providers of data-refining services Requirements: Simplified provision of data-refining services Broadening the customer base

Portal function Searching for data providers, presenting your own offerings, knowing what s going on in the market. Portal function 14 Data exchange Broker function Broker function Reliable and secure exchange of data and a detailed logging of all processes. A simple principle for the MDM The portal function ensures market transparency, while the broker function provides reliable and secure data exchange. Together this means successful business for all market participants.

Getting a quick overview and finding partners. Reliably conducting business. This is how easy it will be in future. How it works: Basis for transparent information and secure data exchange. 15 Form follows function. This simple principle also guides the Mobility Data Marketplace. All processes are aimed at the requirements of the three main groups of stakeholders in the market. This creates a wide range of opportunities for supplying, receiving and enhancing data. Data suppliers can introduce themselves and search for clients. Data clients can see the range of data available, with secure supply routes opening the way for new services. Provider of data processing/enhancement support will be granted comprehensive opportunities to market their services. Two functions that complement each other Two functional levels have been established to ensure that all MDM transactions take place easily and smoothly: the portal function and the broker function. The portal function includes all processes that provide market information and are required for conducting business. Users will conduct their research at portal level and provide information about their data offerings. Model contracts and the presentation and exchange of business models facilitate handling and help to avoid problems. The broker function is used to manage all the important technical processes. Top priority has the reliable data exchange between suppliers and users. Furthermore the receipt and transmission of the data will be reliably logged.

2007 An initial analysis of the concept of a platform for dynamic traffic data took place within the framework of the Metadata Platform for Private Transport Traffic Information project. Discussions involved its potential users and resulted in the establishment of the concept of an online portal that would bundle information about the traffic data available, making it available to potential users. 16 The project time schedule: Taking large steps towards the marketplace of the future The time is right for new mobility Improved information and orientation of transport users plays an important role in the traffic policy of both the European Union and the Federal Republic of Germany. Technology in this field has been developing at great speed, with a variety of services already available on the market, with data exchange playing a vital role. For some years now, the Federal Ministry of Transport, Building and Urban Development - supported by the Federal Highway Research Institute - has been researching suitable opportunities for supporting stakeholders in this market and creating reliable framework conditions. This process involves an advisory council of users, consisting of data clients, data suppliers and other stakeholders in this market. The advisory council will be regularly informed about progress and will monitor the development of the MDM.

2009 Preparations for the introduction of the MDM: Mobility Data Marketplace started. Various issues concerning the organisation of the marketplace and the legal framework for data exchange were clarified. In parallel, the technical viability of providing a centralised architecture was examined with positive results and preparations were made to call for tenders for the implementation and technical operation of the MDM platform. 2011 The MDM: Mobility Data Marketplace will come into operation and will be tested with initial pilot services. 2013 The Metadata Platform Traffic Information Individual Traffic project will end. The MDM will come into long-term operation. 2010 Start of technical implementation. A support programme is encouraging institutions, universities and companies to participate in the development of services, making use of the MDM: Mobility Data Marketplace. 2012 The MDM will be in regular operation and will constitute the basis for several model services. Data exchange will be available also to other stakeholders who are not directly involved. A robust concept for long-term operation will be developed during the pilot phase.

The initiators: 19 Jointly securing the mobility of tomorrow. The MDM: Mobility Data Marketplace is a project developed by the Federal Ministry of Transport, Building and Urban Development and will be managed by the Federal Highway Research Institute (BASt). The MDM was initiated as part of the Metadata Platform for Private Transport Traffic Information project. The advisory council of users monitoring the MDM is made up of various stakeholders in commercial, administrative and research institutions. The BASt is a technical and scientific institute under the Federal Ministry of Transport, Building and Urban Development (BMVBS). It provides the ministry with scientifically-backed decision support for technical and traffic-related issues and plays a significant role in drawing up regulations and standards at national, European and international level. The BASt is involved in testing, certification and accreditation, as well as in designing the transport research framework.

20 Contact You will regularly find current information and a newsletter about the further steps to be taken on the road to the MDM: Mobility Data Marketplace at www.mdm-portal.de or contact us directly. Federal Highway Research Institute (BASt) Bruederstraße 53 51427 Bergisch Gladbach Germany Telefon: +49 2204 43-0 E-Mail: mdm@ bast.de

Published by Federal Highway Research Institute (BASt) Bruederstrasse 53 51427 Bergisch Gladbach Germany Telefon: +49 2204 43-0 www.bast.de Responsibility for content Dr. Lutz Rittershaus E-Mail: mdm@ bast.de Concept and design Atelier VorSicht, Wiesbaden, Germany www.vorsicht.de

MDM is a project of: Project management: 2010