2016 MEDIA KIT THEPROVINCE.COM
POSTMEDIA S STRATEGY More than three years in the making, Postmedia s strategy is inspired by the changing content consumption trends of our audiences and the shifting media landscape of our advertisers. This exciting initiative brings readers of The Province s website and mobile app engaging new products to enhance their reading experience while delivering loyal online and mobile users to our advertisers. THE PROVINCE 2016 MEDIA KIT THEPROVINCE.COM
IMPROVED PERFORMANCE The Province s digital redesign features a new responsive website and redesigned smartphone app for ios and Android. These products have been developed to include faster load times and a responsive design that renders well across any screen size, with a greater emphasis on images and videos. 2
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WEB The new responsive design is inspired by a tabloid look-and-feel with fresh, bold colours to engage readers. Product enhancements ensure the site functions well on any platform for a highly visual experience that puts images and video at the forefront. We will see increased engagement through better contextualization and related content. Furthermore, our advertisers will benefit from higher viewability and increased click through rates with the addition of the sticky ad unit feature. Select ad units will continue to appear as the user scrolls through content. 4
MARTPHONE 2014 2016 MEDIA KIT Theprovince.com THEPROVINCE.COM
SMARTPHONE APP The redesigned smartphone app focuses on top story headlines and a cleaner look-and-feel that will encourage increased user engagement. To streamline mobile campaign executions across Postmedia network and for greater advertising exposure, the app will feature 300x250 big box ads. 6
AD SIZES: PRINT TAKE OWNERSHIP Print Ad Sizing: To create consistency across our brands and to simplify campaign booking we have adapted a modular layout. This gives our clients flexible advertising positions and creates a better experience for our loyal readers. IN THE SPOTLIGHT Custom Ad Sizes: Contact your sales representative about custom ad size opportunities. GET RESULTS FUNDAMENTALS 2016 MEDIA KIT THEPROVINCE.COM
* Ticker Banner and Big Box unavailable for A1 sections. For inside sections, please contact a Sales Rep. 8
AD SIZES: DIGITAL WEB Postmedia offers a wide variety of digital web ad formats for premium exposure of advertiser messaging across our brands. Digital Ad Sizing: To create consistency across our brands and to simplify campaign booking we have standardized our ad units. This allows our clients to develop innovative creative, while ensuring a superior user-experience for our readers. Custom Ad Sizes: Contact your sales representative about custom ad size opportunities. TABLET Postmedia offers a wide variety of tablet ad formats for premium exposure of advertiser messaging across our brands. 2016 MEDIA KIT THEPROVINCE.COM MOBILE Postmedia offers a wide variety of mobile ad formats for premium exposure of advertiser messaging across our brands.
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CONTENT Reach the right audience at the right time with the right message. The Province offers a variety of content to align with your advertising needs. News Whether it s happening in the Fraser Valley or downtown Vancouver, The Province s award-winning journalists bring the best news in the region online, on mobile and at your doorstep. Arts & Life This section focuses on how readers savour life in Metro Vancouver, from the region s eclectic arts scene to our lively restaurants. We also bring you coverage of movies, music, TV, fitness, food and recipes, and fashion. Sports Whether you re a committed Canucks fan, a loyal Lions follower or a Whitecaps worshipper, The Province s Sports section has the features, opinion and analysis that every local sports buff craves. ONTENT 2016 MEDIA KIT THEPROVINCE.COM
ADVERTISING We offer full-service, one-stop shop advertising solutions for businesses of any size. Our suite of unique opportunities provides you with everything you need to build meaningful engagements with your customers across print, web, smartphone and tablet platforms. DIGITAL We leverage our innovative technologies and content expertise to bring new digital marketing opportunities to you and your clients. Display Brand, Audience and Performance solutions offer customizable opportunities to reach a premium, scalable audience across Canada in a brand-safe environment. Digital Marketing Services Our suite of best-in-class digital marketing services will help you grow your business by establishing a professional online presence, creating engagement at a local level and turning qualified leads into customers. Content Solutions We can take content that you ve created, or create content for you and deploy it through our automated native advertising network to generate interest and engagement in a way that provides utility to your customers on our network. Content Works By connecting quality content and marketing intelligence we offer the perfect balance between creativity and science to propel brand awareness, conversion, engagement and loyalty. We ll work with you to develop a customized strategy to build relationships with your audiences through efficiency and scale on or off-network. SOLUTIONS 12
C PRINT Our trusted local news brands exist because they have a heritage of meaningful connections with our readers. Traditional print advertising remains a relevant and important component of any advertising campaign. Standard Advertising Traditional print advertising opportunities provide premium brand exposure across our network of trusted brands. Our modular ad sizes simplify creative executions and the booking process to ensure a seamless experience. Special Sections Unique and timely sections can be published throughout the year in print and supported digitally to engage customers with relevant and well-timed content. Inserts We provide a one-stop shop for insert planning, printing and distribution services that target local and national clients. These turn-key solutions cover every aspect of the insert process and include premium analytics services. Custom Content Our native advertising and custom content solutions are available in print to complement your digital campaign. Alignment across platforms is a key component of a successful marketing campaign.
THE PROVINCE CONTACTS For more information about advertising, contact a sales representative. Local Sales Contacts Paul Batchelor Regional Vice-President Advertising Sales British Columbia & Calgary Email: pbatchelor@postmedia.com Clayton Moore Director, Media Sales Phone: 604-605-2043 Email: chmoore@postmedia.com Tracey Copeman Regional Director Media Strategy, West Phone: 604-605-2198 Email: tcopeman@postmedia.com David Black Multi-Media Sales Manager (Automotive/Entertainment) Phone: 604-605-2096 Email: dblack@postmedia.com Tony Guarascio Multi-Media Sales Manager (Retail) Phone: 604-605-2100 Email: tguarascio@postmedia.com Peter Ryzna Multi-Media Sales Manager (Real Estate/Finance/Travel/Misc.) Phone: 604-605-2373 Email: pryznar@postmedia.com General Sales Phone: 604-605-2478 Contact Support For more information about campaign execution contact our support team. Local Support Contact Martin Lauzé Operations Manager Phone: 604-605-2131 Email: mlauze@postmedia.com ONTACTS 14
2016 MEDIA KIT THEPROVINCE.COM