Frank Welvaert Chair Board of Directors, CSR Europe Director CSR, Johnson & Johnson Europe Middle East
CSR Europe Members 2
CSR Europe s outreach 3
CSR Europe a network of people
Sharing solutions at European level Small specific B2B Working Groups Members engage with each other in small Business to Business groups exchanging practical solutions to CSR challenges focusing on specific CSR issues such as: Mainstreaming CSR Employability Diversity Reporting and assurance Stakeholder dialogue 5
Sharing solutions at European level Sharing Practical Solutions online 6
A European Roadmap for Businesses Towards a Sustainable and Competitive Enterprise - 2010 Ten Commitments & A Business Appeal inspired by A Vision of Business building on short AND long-term value creation 7
The European Roadmap: Reclaiming the CSR agenda The Commission explicitly recognised that voluntary business initiatives, in the form of corporate social responsibility [CSR] practices, can play a key role in contributing to sustainable development while enhancing Europe s innovative potential and competitiveness The Commission therefore welcomes CSR Europe s courage and engagement and looks forward to a fruitful partnership for the future. José Manuel Barroso President of the European Commission 4 March 2005 8
Ten Commitments to update the European business model... through articulate Goals and Strategies Innovation & entrepreneurship Skills & competence building Equal opportunities & diversity Health & safety Environmental protection CSR in the mainstream of business Stakeholder engagement Leadership & governance Communication & transparency B2B cooperation & alliances dialogue engagement solutions 9
How can companies join? The Roadmap is a voluntary initiative open to all companies We will demonstrate commitment behind the Roadmap themes through: CSR Solutions brought by Companies European Cartography of CSR issues undertaken by NPOs Business appeal to stakeholders Data will be analysed and made public in June 2006 with the first Annual Roadmap Review 10
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Johnson & Johnson 2004 $47.3 billion in sales worldwide (+13.1%) $8.5 billion net earnings (+18.4%) Dividends paid for the last 60 years (last 42 marked by increases) AAA credit rating 12
Johnson & Johnson approach Framework: Focus on healthcare Valuesbased: CREDO Decentralized Managed for the long term Strategic Integrate into every franchise and function Respect diversity within Europe and Middle East Ownership and accountability CSR as broker in mid/long term value creation for Johnson & Johnson and society How to persuade and influence without authority in decentralized organizational structure? 13
Business case for stakeholder engagement 14
Mission statement Johnson & Johnson EME wants to be recognized by stakeholders, as an example of a corporate enterprise that integrates social responsibility into all aspects of its business interests by adding value to society and improving peoples lives, thus contributing to Johnson & Johnson s competitiveness and growth in the EME region 15
Key objectives Develop strategic partnerships trough collaboration with external stakeholders Build CSR reputation/equity internally & externally trough effective and balanced communication Foster leadership & develop people on stakeholder relations Explore the future value perspective of the health environment through CSR involvement Integrate execution excellence 16
An institutional investor approach (PharmaShareownersGroup)* Articulate the business case Promote leadership at board level Take a forward looking approach Objectively assess alternative options Show flexibility and breadth Collaborate and share best practice Demonstrate responsible use of influence in public policy Track performance and be transparent *International Grouping of 14 institutional investors / 880 billion assets under management 17
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www.csreurope.org 19