Firth Designer Bricks & Architectural Masonry July 2015
Agenda Firth s cladding range Target Market Versatility & creativity Technical Support
Firth Cladding Range 1. Designer Brick; Devonstone (Available in both straight and rumbled edge) Manorstone (Available in both straight and rumbled edge) Focus Summit Stone 2. Architectural Masonry (AM) 10 Series 20 Series Initial target is Devonstone & Manorstone, along with AM range
Designer Brick Specs
Architectural Masonry Specs http://www.firth.co.nz/media/361181/designer-brick-architectural-masonry-ni.pdf http://www.firth.co.nz/media/361177/designer-brick-architectural-masonry-si.pdf
Target Market Customers who want low maintenance finish Contemporary new look homes Frustrated Clay Brick customers Colours schemes with neutral grey, white and taupe tones Concrete Brick option made available to builders & contractors Your team familiar with the product and understanding the benefits & advantages Sample Box and products available for use when working with customers and builders
Pricing Analysis Recent pricing analysis has confirmed Firth s offer to the market is very competitive Further to competitive pricing, there is growing interest from the residential market, to use an alternative to clay brick in particular, Firth s Designer Brick and Architectural Masonry range Firth pricing is on average $45 - $55 per m2 Clay brick equivalent is $35 - $70 per m2 The lower end pricing is for plaster or paint finish so this adds to the base m2 pricing Devonstone sizing in Clay = $55 - $70 per m2
Additional Information Tools Available Through Firth Concrete Brick Planner http://www.firth.co.nz/how-to-videos-design-tools/tools.aspx to try our Brick Planner
Summary Situation The NZ exterior cladding market is relatively large and currently sits at around 45% bricks The concrete brick share is around 2% Cost gap has closed between clay and concrete brick The profile for concrete bricks remains low or considered too expensive in the market In options and guides for homeowners, concrete brick is not part of initial consideration set for cladding Proposition Builders, Merchants, Architects and Firth work in partnership to Train relevant stakeholders on product advantages Provide clear guidance on costing for estimations Include Concrete Brick in cladding range for NZ standard home offers and designs Benefits New contemporary look for customers at competitive rates Added variety without added complication because product substitutes existing clay bricks easily Improved product supply with trusted preferred supplier Solid after sales service Locally manufactured for easy quick turnaround times Versatile product which can be honed and polished for different finishes
Versatility & Creativity Dricon coloured mortar
Versatility & Creativity
Apartment Living
Special Housing Areas Homestar 6 Rib Raft Hot Edge
Interior Uses
Features
Traditional or Contemporary
Technical Support Our proposed next step would be for Firth to update your customers and designers on products and options, which on approval could then be used on your builds Firth have developed a brick sample box specifically to help designers and buyers easily choose their colour of choice. This sample box includes a mortar fan deck, demonstrating the Dricon Mortar range, which will add to the options your customer can choose without adding com. The Website has many tools and is a good source of technical data. New Dricon app launching next month.
Stack Bond
Half stack bond
In Joint Reinforcing 10 series veneer stack bonded guide in Masonry Manual at CMA website Studs at 400mm centres Wall ties 400mm centres both ways Mesh: Start 400mm from slab then max 800mm Centres 4mm diameter longitudinal wire held apart by 2mm diameter wire at 200mm centres Website detail: www.nzcma.org.nz veneers section
In Joint Reinforcing
In Joint Reinforcing www.mpb.co.nz
Control Joint layout assistance
Veneer Developments Modification of brick to include cores: Lighter product Better mechanical interlock with the brick ties Product also has solids for window sills
Veneer Developments Currently working with BRANZ on an appraisal to get the shelf angle removed from two storey design
Veneer Developments FIRTH CONTROL JOINT [Alternative Slip Joint] Construction: Control joints controlling wall movements shall be achieved by providing a bond break between blocks and mortar at the specified locations. Installation: At each control joint a thin layer of suitable polythene tape or similar shall be placed on top and at ends of each unit covering at least 75% of its width. The polythene layer must cover any cavities within the units. Mortar shall then be placed on the horizontal bed and the end of the unit to be laid.
Veneer Developments Building wrap
Firth Technical Support Graeme Bigham Masonry National Engineer Business Email: Graeme.Bigham@firth.co.nz DDI: 07 5727160 Mobile: 027 4520 600 Steve Crossland Technical and Specifications Manager Masonry Email: Steve.Crossland@firth.co.nz DDI: 09 583 2102 Mobile: 0274 959 471 Call Centre 0800 FIRTH1