The Group with the shining Star 2014 C/ General Riera, 154 07010 Palma de Mallorca Spain Tel. (+34) 971 077 000 grupoiberostar.com
The strength of our star Printed by Amadipesment, not-for-profit NGO for people with mental learning disabilities.
GRUPO IBEROSTAR grupoiberostar.com The importance of strength and innovation over the long term 2013 marked the beginning of the world economy s recovery. Following several years of instability, in the final quarter of last year, the conditions necessary for laying the foundations of economic growth for 2014, both for advanced and emerging economies, were finally established. In recent years, GRUPO IBEROSTAR has adopted a series of measures that have allowed us to continue growing, improving our products and services, consolidating our leading position within the sector, and to invest decisively in new technologies. Throughout 2013, GRUPO IBEROSTAR has taken up new challenges and embarked upon significant projects aimed at expanding and developing the value of our brands through projects which provide and enrich the holiday experience of our clients. Proof of this lies in our significant investment in the Riviera Nayarit, in Mexico, the addition of new hotels in Majorca, Spain and the refurbishment of several hotels in Spain and the Caribbean. Some of the most prominent projects have been focussed on strengthening our management and promotion through the channels which represent the present and future in the world of communication. We continue to concentrate on attaining a greater presence online and on social networks, improving interactivity with our clients and stimulating personalised, fluent and constant contact with them. The pillars upon which we base all of our areas of action remain the same: the strong values of a family business, enthusiasm and effort to progress. All of this is demonstrated by our team of staff, composed of more than 20,000 people, which allows us to consolidate our position as one of the leading benchmarks in the international tourism sector. For its part, the IBEROSTAR FOUNDATION has continued to promote projects aimed at improving the living conditions of disadvantaged groups, having an impact on fundamental issues such as children, development and training. I would like to welcome you to GRUPO IBEROSTAR and I invite you to learn of the current situation and our proposal for the future in greater detail. Miguel Fluxà Executive Chairman 2 3
06 08 10 12 GRUPO IBEROSTAR Hotels in the most beautiful destinations in the world A journey through the history of the company What drives our company The results speak for themselves 14 16 22 26 IBEROSTAR Hotels built with our guests in mind A unique holiday experience The Grand Collection: Hotels as unique as our guests The added value of our brand 28 IBEROSTATE Luxury accommodation with 5-star service 34 IBEROSERVICE Always close to our customers 36 Corporate Social Responsibility CSR 38 IBEROSTAR FOUNDATION Our commitment to solidarity 4 5
Hotels in the most beautiful destinations in the world Brazil Bulgaria Cape Verde Costa Rica Croatia Cuba Spain Greece Hungary Jamaica Morocco Mexico Montenegro Dominican Republic Tunisia Turkey 6 7
GRUPO IBEROSTAR grupoiberostar.com Sabina Fluxà, Miguel Fluxà and Gloria Fluxà (from left to right) GRUPO IBEROSTAR has been working in the tourism and holiday industry for over 87 years. Throughout this time, the group has developed from a family-run travel agent and evolved into a multinational business with a range of different departments. Today, GRUPO IBEROSTAR is a 100% family-owned Spanish business and a point of reference around the world in the Tourism Industry. A journey through the history of Grupo Iberostar 1877 The origin of the company goes back to the end of the 19th century, with the founding of the Fluxà family footwear business, the first of its kind on the island of Majorca, in Spain. 1956 GRUPO IBEROSTAR enters into the tourism industry as Viajes Iberia, founded in 1930, and started to create alliances with some of the most prestigious tour operators in Europe, the USA and Canada. 1986 Miguel Fluxà founds the first IBEROSTAR hotels in Majorca and the Canary Islands. 1993 IBEROSTAR Hotels & Resorts commences its international expansion process with its first hotel in the Caribbean. 2004 GRUPO IBEROSTAR sets up the IBEROSTAR FOUNDATION, an institution for social action, cultural development and cooperation in development. 2006 GRUPO IBEROSTAR sells its issuing companies in order to focus on hotels, a key business area for the group. IBEROSERVICE, the incoming tourism department, is maintained. 2007 GRUPO IBEROSTAR buys a 5% stake in Grupo ACS and launches a new line of luxury hotels: The Grand Collection. 2008 GRUPO IBEROSTAR creates a new real estate department, IBEROSTATE Golf, Villas & Condos, dedicated to developing luxury holiday properties in exclusive areas within 5-star IBEROSTAR hotel resorts. 2011 GRUPO IBEROSTAR consolidates its hotel division in 15 countries around the world and extends the Grand Collection hotel line. The expansion process continues as urban hotels are targeted in tourist destinations such as Budapest, Havana and Tenerife (Canary Islands). 2012 2013 With the fourth generation of the Fluxà family now involved in the day-to-day running of the company, GRUPO IBEROSTAR considers extending the company's scope to include further destinations and new markets. Majorca, Spain Sierra de Tramuntana 8 9
GRUPO IBEROSTAR grupoiberostar.com What drives The success of GRUPO IBEROSTAR rests on four pillars: our company Mission: To provide our clients with an unforgettable experience in the best holiday destinations, offering excellent service by a highly qualified team. Vision: To be the most outstanding leisure hotel group, developing a sustainable and profitable business model to inspire confidence in our customers, staff and business partners. 10 Values: Quality and excellence: Our goal is for our products and services to be a reference in the holiday vacation market. Constant Innovation: Reinvestment of the profits to modernize and improve our products and services. Vocation of service: The client is our reason for being and the focus of our efforts. Responsibility: Integrity and ethical behaviour in our business practices. Employee satisfaction, Employee growth or Employee-oriented: Within the atmosphere of a family company, we are working so that each employee can develop their talents and find their niche in the company. 1. IBEROSTAR Hotels & Resorts. Our hotel division, with which we create unique holiday experiences 2. IBEROSTATE Golf, Villas & Condos. We develop high-quality homes with five-star services 3. IBEROSERVICE. We cover all the needs of holidaymakers 4. IBEROSTAR FOUNDATION. We assist in the development of the locations in which we operate Commitment to the environment: Respect and promotion of the local culture, social surroundings and the environment. 11
GRUPO IBEROSTAR grupoiberostar.com The results speak for themselves Our MANAGEMENT team Miguel Fluxà Executive Chairman Sabina Fluxà Executive Vice Chairman & CEO Gloria Fluxà Executive Vice Chairman & CEO José Antonio González Vice Chairman & CEO America Aurelio Vázquez CEO EMEA Luis Mota Deputy to Executive Vice Chairman Alberto Llompart General Counsel & Corporate Legal Director Rafael Rosselló Chief Financial Officer Wolfgang Schröder Chief Sales Officer Luis Hérault Chief Marketing Officer Tomeu Bennasar Chief Information Officer José Manuel Máñez Chief Officer Iberoservice International Francisco Albertí Business Development Manager Manuel Gutiérrez Internal Audit Manager 2013 was characterised by GRUPO IBEROSTAR continuing to adapt the company to the emerging trends and needs of the tourism industry, while working on maintaining quality standards and customer satisfaction. At the same time, the company has focussed on Corporate Social Responsibility policies when carrying out group operations, such as a commitment to society and to the environment. GRUPO IBEROSTAR has continued with the company's philosophy of reinvesting profits in technology, expansion into new areas and development of new products to satisfy market demands and create a product that stands out from the competition. The company's focus on quality and evolution is led by a qualified team of professionals and allows us to be more competitive with each passing day. GROUP TURNOVER in millions of euros NUMBER OF EMPLOYEES NUMBER OF HOTELS NUMBER OF BEDS 1,065 1,166 1,223 2011 2012 2013 21,925 21,000 21,000 2011 2012 2013 100 100 100 2011 2012 2013 67,246 67,000 67,000 2011 2012 2013 12 13
IBEROSTAR HOTELS & RESORTS HOTEL DIVISION iberostar.com Hotels designed with our guests in mind IBEROSTAR THE GRAND COLLECTION Boutique and luxury hotels. The Grand Collection hotels symbolise everything the IBEROSTAR brand stands for. Boutique hotels with luxury facilities and personalised services of the very highest quality. These include gourmet restaurants, full-equipped spas, suites with the best sea views and a whole range of other exclusive services such as the personal butler service. The majority of these hotels are for adults only, except the city-based Grand Collection hotels, which allow children. IBEROSTAR PREMIUM GOLD 5-star Hotels with luxury services for all the family. The Premium Gold category at IBEROSTAR is made up of All- Inclusive 5-star hotels with excellent services and facilities. These hotels are ideal for family holidays, as they offer activities and facilities for both adults and children. The hotels include complete entertainment programmes devised by the entertainment teams, as well as a wide range of sports and first-class cuisine. This is all accompanied by the IBEROSTAR quality guarantee. IBEROSTAR PREMIUM 4-and 5-star hotels with the best services. The hotels included in the IBEROSTAR Premium range offer a highquality service, an extensive entertainment programme and the excellent cuisine that characterises the brand. Both the facilities and the leisure activities on offer are designed for the enjoyment of guests of all ages, which makes these hotels ideal for families. Guests looking for a more romantic ambience for a couple's retreat can opt for the adult-only Premium hotels which IBEROSTAR offers in several destinations. IBEROSTAR Hotels with the best quality-price ratio. IBEROSTAR hotels represent the highest level of the IBEROSTAR brand. Thanks to their optimal quality-price ratio, the hotels belonging to this category represent a magnificent opportunity for families, couples and, indeed, any kind of holidaymaker to enjoy some unforgettable holidays. These hotels more than meet our strict quality requirements, offering first-class facilities and infrastructure, as well as a professional service, excellent cuisine, and a wide range of entertainment options. 14 15
IBEROSTAR HOTELS & RESORTS HOTEL DIVISION iberostar.com Some of our awards A unique holiday experience Holidays are the most anticipated days of the year; a precious time to relax, disconnect and enjoy time with as a family or a couple. That is why the objective of IBEROSTAR Hotels & Resorts is to guarantee the best possible holiday experience for our guests. We offer 4-and 5-star hotels situated next to the best beaches or in the best tourist cities in the world. With facilities of the very highest quality, where everything is taken care of, right down to the last detail: Elegant surroundings with décor inspired by the style of surrounding area. Spacious gardens with large swimming pools, pool bars and terraces with room to relax. Restaurants with a varied culinary offer, mixing the best of international cuisine with local flavours. Spa and wellness services that offer exclusive and innovative treatments in first-class facilities. The list goes on. IBEROSTAR hotels guarantee the kind of quality that everyone seeks from a holiday. IBEROSTAR HOTELS AROUND THE WORLD in 2013 Spain 37 Hungary 1 Greece 9 Turkey 1 Bulgaria 1 TRAVELLERS CHOICE AWARDS 2013: Iberostar gained 40 awards in total; particularly notable was the IBEROSTAR Grand Hotel Paraíso (Mexico), named Best All- Inclusive Hotel in the World, a category in which the IBEROSTAR Grand Hotel Rose Hall (Jamaica) and IBEROSTAR Grand Hotel Bávaro (Dominican Republic) also feature, placed fourth and seventh respectively; and the IBEROSTAR Anthelia (Canary Islands), named Best All-Inclusive Hotel in Spain for the second consecutive year. AAA FOUR DIAMOND AWARDS 2013: In Mexico, the IBEROSTAR Grand Hotel Paraíso, IBEROSTAR Paraíso Maya, IBEROSTAR Paraíso Lindo and IBEROSTAR Cancún. In Jamaica, the IBEROSTAR Grand Rose Hall and IBEROSTAR Rose Hall Suites. HOLIDAY CHECK AWARDS 2014: 1 award for the IBEROSTAR Punta Cana (Dominican Republic) and 5 Top Hotels: the IBEROSTAR Grand Hotel El Mirador (Canary Islands), IBEROSTAR Albufera Playa (Majorca), IBEROSTAR Grand Hotel Bávaro (Dominican Republic), IBEROSTAR Parque Central (Cuba), IBEROSTAR Paraíso Beach (Mexico). Four awards 2013: the IBEROSTAR Bávaro (Dominican Republic), IBEROSTAR Dominicana (Dominican Republic), IBEROSTAR Hacienda Dominicus (Dominican Republic) and IBEROSTAR Varadero (Cuba) and 5 Top Hotels. APPLE VACATION AWARDS: 17 awards in total for hotels in Mexico, Jamaica and the Dominican Republic, including 1 Crystal Apple award for the IBEROSTAR Grand Hotel Rose Hall. PRÍNCIPE FELIPE AWARD for Business Excellence, awarded to GRUPO IBEROSTAR in 1999. What drives us? How do we make it reality? Croatia 3 Montenegro 1 Tunisia 10 Morocco 2 Cape Verde 1 Jamaica 3 Dominican Republic 6 BEST ALL INCLUSIVE HOTEL IN THE WORLD The customer always comes first Responsibility when carrying out our work Commitment to our surroundings: social, environmental and cultural Presence in the main holiday destinations around the world and location next to the best beaches Excellent customer service Service vocation Management focus on quality Exclusive services conceived with our guests in mind Harmonious quality-price ratio Respect for and promotion of local cultures Focus on innovative products and services Protecting the environment and supporting sustainable development Cuba 11 Mexico 11 Brazil 3 Mexico, Playa Paraíso IBEROSTAR Grand Hotel Paraíso Best All-Inclusive Hotel in the World in 2013 according to TripAdvisor 16 17
IBEROSTAR HOTELS & RESORTS HOTEL DIVISION Spain, Tenerife IBEROSTAR Anthelia BEST ALL INCLUSIVE HOTEL IN SPAIN iberostar.com Unique experiences in Europe and North Africa IBEROSTAR hotels are located in some of the best destinations in tourist hotspots around the Mediterranean, the Atlantic and the Black Sea. They present an offer which includes established destinations as well as new discoveries for tourists with a perfect mixture of nature, culture, leisure and gastronomy. Destinations with a special charm, such as Majorca, Andalusia, the Canary Islands, Morocco, Greece, Bulgaria, Hungary, Montenegro, Tunisia and Cape Verde; all locations famed for the beauty of their natural surroundings, the warmth of the local people and their rich traditions. NEWS 2014 IBEROSTAR Son Antem Majorca Balearic Islands Spain Over the coming years, IBEROSTAR Hotels & Resorts will keep improving its offer of holiday locations, building new complexes that meet the large existing tourist demand and constitute the ideal way to discover the best destinations. Tunisia, Hammamet IBEROSTAR Saphir Palace Spain, Majorca IBEROSTAR Son Antem 18 19
IBEROSTAR HOTELS & RESORTS HOTEL DIVISION Mexico, Playa Paraíso Iberostar Paraíso Maya Dominican Republic, Punta Cana Iberostar Bávaro iberostar.com Unique experiences in the Caribbean and Brazil At IBEROSTAR Hotels & Resorts, we know that countries in the Caribbean and Latin America have become sought-after holiday destinations for Europeans and Americans alike, thanks to their beautiful beaches, perfect climate and friendly locals. That is why we already have hotels in some of the most prominent tourist destinations in Cuba, the Dominican Republic, Mexico, Jamaica and Brazil. NEWS 2014 IBEROSTAR Playa Mita Riviera Nayarit Mexico Over the next few years, our aim is to keep building new 5-star complexes in some of the most spectacular locations in the Caribbean and Brazil. These destinations boost the company's plans for expansion, and consolidate the IBEROSTAR brand as a key player in the tourism industry in these countries. Mexico, Riviera Nayarit IBEROSTAR Playa Mita 20 21
IBEROSTAR HOTELS & RESORTS HOTEL DIVISION THE GRAND COLLECTION Dominican Republic, Punta Cana IBEROSTAR Grand Hotel Bávaro #7 ALL INCLUSIVE HOTEL IN THE WORLD thegrandcollection.com #4 ALL INCLUSIVE HOTEL IN THE WORLD Hotels as unique as our guests Increasingly more people are looking for exclusiveness and excellence in service for their moments of leisure. In order to meet these new requirements, IBEROSTAR has created a line of hotels and resorts of the very highest quality: The Grand Collection. Elegant, luxury hotels, where everything is taken care of, right down to the last detail. Exclusive services belonging to a 5-star-category hotel, modern and elegant facilities for relaxation and leisure, not to mention exquisite cuisine that would rival the most prestigious of restaurants. All of this in a luxurious, elegant environment. THE GRAND COLLECTION HOTELS AROUND THE WORLD IBEROSTAR Grand Hotel Paraíso Playa Paraíso Mexico IBEROSTAR Grand Hotel Bávaro Punta Cana Dominican Republic IBEROSTAR Grand Hotel Rose Hall Montego Bay Jamaica IBEROSTAR Grand Hotel-Ship Amazon Manaus Brazil IBEROSTAR Grand Hotel Trinidad Trinidad Cuba IBEROSTAR Grand Hotel Budapest Budapest Hungary IBEROSTAR Grand Hotel Mencey Tenerife Spain IBEROSTAR Grand Hotel Salomé Tenerife Spain IBEROSTAR Grand Hotel El Mirador Tenerife Spain Jamaica, Montego Bay IBEROSTAR Grand Hotel Rose Hall 22 23
IBEROSTAR HOTELS & RESORTS HOTEL DIVISION THE GRAND COLLECTION Mexico, Playa Paraíso IBEROSTAR Grand Hotel Paraíso Hungary, Budapest IBEROSTAR Grand Hotel Budapest thegrandcollection.com Luxury that makes all the difference SPECTACULAR LOCATIONS The Grand Collection hotels are situated in unrivalled locations in every destination: next to fairytale beaches or in the centre of the main tourist cities in the world. In addition, the majority of hotels in The Grand Collection are located near some of the best golf courses around. EXQUISITE CUISINE Our cuisine stands out both for its quality and its variety. Renowned chefs amaze guests with new flavours, recipes and aromas of international cuisine as well as local dishes from each destination. In our restaurants, guests can sample delicious dishes and savour exquisite, traditional local specialities. FIRST-CLASS FACILITIES The Grand hotels stand out for having some of the most modern facilities, with spectacular swimming pools, elegant and spacious rooms, and exquisite interior design. All of this comes with a carefullyconceived architectural style that makes them stand out from the competition. LUXURY AND COMFORT All facilities are available 24 hours every day. Spacious suites that are fully equipped with large bathrooms, LCD TV, DVD player, marble floors, etc. There are also top-quality entertainment programmes available and exclusive services such as: concierge, exclusive spa services, private zones for suites, WiFi access throughout the hotel, etc. The most exclusive holidays can be enjoyed at IBEROSTAR's Grand Collection hotels. Spain, Tenerife IBEROSTAR Grand Hotel Salomé 24 25
IBEROSTAR HOTELS & RESORTS HOTEL DIVISION Mexico, Playa Paraíso IBEROSTAR Grand Hotel Paraíso iberostar.com Added value of our brand IBEROSTAR Hotels & Resorts grows and evolves year after year. In order to succeed, the company constantly reinvents itself by renovating hotels, introducing innovative concepts and pioneering products, and offering training to employees. Over the year, IBEROSTAR has focussed its efforts on expanding exclusive services that guests view as added value for money. That is why IBEROSTAR hotels have such an attractive and innovative offer for holidays, to satisfy all of the demands of our guests. GOLF More and more people are taking up golf. That is why we continue to build our own new golf courses, designed by prestigious figures such as P.B. Dye. Our golf courses offer a wide variety of options and are run in harmony with the local landscape in which they have been created. This means guests can enjoy their favourite sport in the ideal environment. WELLNESS SPA SENSATIONS - THAI ZEN Health and wellness are aspects that are increasingly valued by our customers. That's why our hotels have modern SPA Sensations centres, which include innovative treatments, massages, thalassotherapy sessions and steam baths, to help both body and mind to relax. In our most exclusive hotels in Spain, we offer SPA Sensations THAI ZEN. A concept that combines oriental relaxation techniques with an extraordinary variety of spa treatments, applied by expert Thai therapists. WEDDINGS Such a special occasion deserves to be celebrated in a befitting location. That's why the majority of our hotels offer wedding options designed to fulfil our clients' needs. These programmes include the services and advice needed to ensure that everything goes off without a hitch. CONFERENCE CENTRES More and more companies are using travel incentives as motivation for their employees. For this reason, we have continued to expand our company travel offers with new destinations, innovative conference centres with the most advanced technology and services designed to meet business needs. Mexico, Cancun IBEROSTAR Cancún 26 27
IBEROSTATE Golf, Villas & Condos PROPERTY DIVISION iberostate.com Luxury accommodation with 5-star service GRUPO IBEROSTAR has launched a Property Division, IBEROSTATE Golf, Villas & Condos, which specialises in constructing and developing luxury accommodation, within the grounds of golf courses, always with the utmost respect for the surrounding environment. This innovative option allows guests to enjoy spacious villas and welcoming apartments in several IBEROSTAR resorts, while making the most of their 5-star services. Excellent transport links to the main national and international airports. Spectacular golf courses, designed by P.B. Dye, with the properties perfectly integrated. All the services of a 5-star resort, which guarantee clients' well-being, safety and comfort. Shopping centres within the residential area. 28 29
IBEROSTATE Golf, Villas & Condos PROPERTY DIVISION. Brazil Terrace of the IBEROSTATE Praia do Forte project Praia do Forte iberostate.com Exclusive properties in Praia do Forte IBEROSTATE Golf, Villas & Condos is one of the most exclusive resorts in Bahia, located near Praia do Forte, and only 45 minutes from the city of Salvador. IBEROSTATE, in collaboration with three well-known Brazilian architects, has set out a project for a group of villas and apartments in different styles, with the possibility for guests to buy a property in this unique location. A special enclave where every last detail has been taken care of in order to achieve a perfect harmony with the surrounding landscape. PROJECT FEATURES Apartments and villas set out in an 18-hole golf course. Luxury villas and apartments situated on the beachfront. Plots in the best locations of the project. Exclusive access to the town of Praia do Forte from the resort. 2.5 km ecological path in the 'das Restingas' National Park. The project also includes a shopping centre and sports zone. Brazil Interior of one of the Villas of the IBEROSTATE Praia do Forte project 30 31
IBEROSTATE Golf, Villas & Condos PROPERTY DIVISION Dominican Republic View of a villa from the project IBEROSTATE Bávaro project Bávaro iberostate.com Luxury properties in Bávaro The Dominican Republic offers a unique environment that features spectacular beaches and an abundance of exotic local wildlife. And within this paradise location is another one of the projects of IBEROSTATE Golf, Villas & Condos. In Punta Cana, a beautiful corner on the east coast of the island, IBEROSTAR has started selling luxury property in the Bávaro resort. The luxury residential area has a spectacular design, the latest services, and a wide range of leisure options. PROJECT FEATURES All of the properties are integrated within an 18-hole golf course and stand out for their first-class finish, as well as their elegant and functional design. The villas and the apartments are noted for their unique style, which combines traditional aspects with a modern feel in the materials used and the design. Large windows allow the Caribbean light to enter the villas, and there are also spacious patios, luscious gardens and spectacular swimming pools. This real estate project, which has already entered the first phase, already has some of the infrastructure completed, such as the Shopping Centre, Golf Club and Beach Club situated on the beachfront. Dominican Republic Overview of the apartments in the IBEROSTATE Bávaro project Dominican Republic Interior of a Villa from the IBEROSTATE Bávaro project 32 33
IBEROSERVICE INBOUND DIVISION iberoservice.com Always close to our customers IBEROSERVICE is now one of the leading companies in incoming tourism services on an international level. This has been possible thanks to the experience of our employees, as well as the technical, logistical and operating systems they use. This means we can offer a wide range of services, adjusted to meet client needs, whether tour operators or travel agents specialising in incentives, conferences or cruises. At IBEROSERVICE we are constantly looking at end markets, prioritising quick reservation management and the quality of the services we offer. We are always looking to get the best price-quality ratio, without ever lowering the standards of the service offered. IBEROSERVICE also offers direct assistance to tourists with a wide range of services provided from the moment of arrival until guests arrive back home. The company specialises, in particular, in incoming tourism services for incentive travel and cruises. At IBEROSERVICE we aim to offer the very best service, with the guarantee of the GRUPO IBEROSTAR brand. INCOMING AGENCIES AND INCENTIVES Jamaica: Montego Bay Cuba: Havana Varadero Cayo Coco Holguín Trinidad Santiago de Cuba Dominican Republic: Santo Domingo Puerto Plata Bayahibe Punta Cana Mexico: Cancun Playa del Carmen Costa Rica: San José Brazil: Salvador, Bahia 34 35
GRUPO IBEROSTAR grupoiberostar.com Corporate Social Responsibility GRUPO IBEROSTAR understands Corporate Social Responsibility as a commitment to society and the environment, which should involve a responsible and ethical management model when carrying out all the company's business activities. The aim is to contribute to developing a fairer and more equal society. This commitment is carried out from a standpoint of good corporate governance, through to environmental protection, touching on sustainable innovation through a work environment that encourages professional development, promotes equal opportunities and a genuine concern for the common good. The scope of this new CSR policy includes the Board of Directors as the main driver behind the philosophy. Employees are included as the beneficiaries of the equal opportunities policies, while customers are also included as the main reason for all the company's activities. Finally, suppliers are a key part of the value chain and society in general. That is why GRUPO IBEROSTAR signed the Global Code of Ethics for Tourism in 2011. This document, drawn up by the World Tourism Organization (WTO), aims to encourage companies to commit voluntarily to guidelines for responsible and sustainable tourism. The company also signed the ECPAT Code of Conduct, which is promoted by UNICEF, to help protect children and adolescents against sexual exploitation in tourism. Over the years we have also carried out numerous social actions in the same vein. Proof of this lies in the certification that the majority of our hotels have received from major global organisations, such as ISO, Green Globe and Green Key certifications for environmental management and sustainability, among others. As recognition of the Group's commitment to saving energy, we contribute to the development of local communities and environmental protection. Furthermore, during the approval process for the "Supplier Portal" in 2013, the company drew up the "Iberostar sustainable progress pact", which IBEROSTAR suppliers should gradually sign up to. This pact includes a number of guidelines and commitments related to human rights, work standards, environmental protection and so on. 36 37
IBEROSTAR FOUNDATION fundacioniberostar.org Rafa Nadal, sponsor of Aprenem Junts Chayanne Plácido Domingo Commitment to solidarity UNICEF/NYHQ1995-0407/Barbour In May 2004, the IBEROSTAR FOUNDATION was established, a nonprofit institution that supports social action, cultural promotion and education for development. The activities and projects organised by the Foundation aim to meet the Social Responsibility objectives of GRUPO IBEROSTAR and, in this sense, all the initiatives are aimed at improving the social situation, welfare, education and culture of those most in need. Integral Development in Early Childhood, in Cuba The '"Weaving Tomorrow" Project Brazil SOCIAL ACTION EDUCATION FOR DEVELOPMENT CULTURAL PROMOTION The IBEROSTAR FOUNDATION promotes numerous projects and social initiatives. These include the "Solidarity Concert" by Plácido Domingo, with profits going towards ten non-profit organisations in the Balearic Islands; the "Solidarity Concert" by Los Chicos del Coro in aid of Cáritas Mallorca; the Charity Recital of Josep Carreras, in aid of charities fighting against leukaemia; and the "Solidarity Festival" of Chayanne in support of the most vulnerable children. In 2013, in collaboration with the Institut Malloquí d'afers Socials (IMAS), as part of the Consell de Mallorca, the Iberostar Foundation began refurbishing the Ca L'Ardiaca Centre for the homeless. The reform will improve the centre's facilities and will provide it with 70 additional spaces. The IBEROSTAR FOUNDATION is currently developing the following social and educational projects: WEAVING TOMORROW: construction of the Mata de São João Education Centre (Brazil) in collaboration with UNICEF to support child development and help low-income families. XICS TÁNGER: Building a high school and sports training facility together with the F.C. Barcelona Foundation, in a low-income area in Beni Makada. COMMITTED TO ANANTAPUR: Creating a residence for high-school students in Anantapur (India) with the Vicente Ferrer Foundation. INTEGRAL DEVELOPMENT IN EARLY CHILDHOOD: Rehabilitation of five care centres in Santiago de Cuba (Cuba) in collaboration with UNICEF. This involves sharing and spreading cultural and social content, while inviting celebrities and other personalities to take part, including: the former Foreign Minister of Germany and winner of the Prince of Asturias Award for International Cooperation, Dr. Helmut Kohl, and the Prince of Asturias Award for Concord, Vicente Ferrer, as well as the Nobel Peace Prize winners, Dr. Rigoberta Menchú and Dr. Muhammad Yunus. In terms of education, we continue to support the "IBEROSTAR SCHOLARSHIPS" project, which awards scholarships to three students from the University School of Hotel Management in the Balearic Islands every year. This promotes commitment to talent, training and youth, both now and in the future. These social actions complement the tremendous work of the IBEROSTAR FOUNDATION, which won the 2008 Social Responsibility Award of UNICEF-Spain. Antonio Banderas and Gloria Fluxà Iberostar hotel industry scholarship Rigoberta Menchú Vicente Ferrer Helmut Kohl Muhammad Yunus 38 39