BUSINESS OPPORTUNITIES

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1 BUSINESS OPPORTUNITIES FOR FOREIGN INVESTMENT IN TOURISM

2 Cuba endorses the growth of tourism Updating the Cuban economic model Expanding what tourism offers by diversifying products and customer demands Cuba is a destination with natural beauty, culture and heritage cities side by side with sun and beaches

3 DIRECTIONS TO DEVELOP. New and improved products

4 DIRECTIONS TO DEVELOP In our Development Strategy, we foresee some 2,000 new rooms every year; by 2020 we will have 85,000 rooms.

5 DIRECTIONS TO DEVELOP Promote Diving, Water Sports and Activities

6 DIRECTIONS TO DEVELOP Promote Nature Tourism and Tours

7 DIRECTIONS TO DEVELOP Promote Congress Tourism and Incentive Trips

8 DIRECTIONS TO DEVELOP Promote Health and Quality of Life Tourism

9 onnections by Sea (Increasing cruiseline operations) Havana Santiago de Cuba Cienfuegos

10 2013 2,852,572 visitors arrived El Floridita

11 Cuba continues diversifying its markets USA CANADA 63,699 6,772 6,748 ARGENTINA 70% of arrivals UK 9,873 6,244 5,772 SPAIN ITALY 6,484 FRANCE GERMANY 7,488 8,817

12 Business Opportunity Varieties Joint Enterprises for hotel construction investment Joint Enterprises for golf course real estate development Administration and Commercialization Contracts Franchise Contracts

13 17 Foreign Managements operating in Cuba Operating over 31 rooms distributed over 64 Administration and Commercialization Contracts

14 Many of these real estate developments are ongoing La Altura Celimar El Salado Bello Monte Boca Camarioca Carbonera Palma Real Punta Colorada La Guira Las Coloradas La Milpa Rancho Luna Playa Ingles Las Caletas- La Chorrera Bahía de Naranjo

15 Hotel Administration and Commercialization Contracts Participation Rate of Rooms by categories 335 hotels 61,500 total rooms = 65%

16 DIRECTIONS TO DEVELOP El Floridita Increasing franchises abroad for the most emblematic restaurants Today we have 11 franchise contracts.

17 AREAS TO DEVELOP

18 CIENFUEGOS

19 TRINIDAD

20 SANTA LUCÍA (CAMAGÜEY)

21 COVARRUBIAS

22 HOLGUÍN

23 GUARDALAVACA

24 XXXV International Tourism Fair FITCuba 2015 To be held May 5 to 7 Italy will be the guest country Tourist destination, the island of Cayo Coco Jardines del Rey, famous for its luxurious all-included tourist facilities and for its beautiful fine white sand beaches and transparent sea Water Sports and Activities will be the focus of the 35th edition of the International Tourism Fair of Cuba

25 Thank You!!!!

26 Mr. José Oscar Rojas Rodríguez Vice President of Business & Joint Enterprises, CUBANACAN Group Calle 23Nº 156, Vedado, Havana, Cuba Tel. (53 7) Web Mr. Rubén Forés Rodríguez Director of Business, GRAN CARIBE Hotel Group Ave. 7ª Nº 4210, Miramar, Havana, Cuba Tel. (53 7) Web

27 Mr. Adolfo Santa Cruz Llerena Director of Business, GAVIOTA Tourism Group Avenida del Puerto Nº 102, Habana Vieja, La Habana, Cuba Tel. (53 7) Web Mr. Gabriel Álvarez Plasencia Director of Golf, PALMARES Out-of-Hotel Tourism Business Group Calle 182 entre 5ta Ave. y la Vicaria, Playa. Línea Nº 60 esquina a M Havana, Cuba Tel. (537) dir.golf@palmares.tur.cu Web

28 Mr. Raudel García Rodríguez Director of Business, PALMARES Out-of-Hotel Tourism Business Group Línea Nº 60 esquina a M Havana, Cuba Tel. (537) dir.negocios@gee.palmares.cu Web Mr. Fransisco Díaz Contreras Business Directorship, MARLIN Business Group for Marinas & Water Sports Avenida 5.ta y Calle 248, Tourist Residential Area of Marina Hemingway, Playa, Havana, Cuba Tel. (537) espnegocios@marlin.tur.cu Web

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