Design EntrepreneurSHIP Training session in Gdynia (III Cycle) Agenda Lead Partner: - Gdynia Design Centre Project Partners: - Wismar University of Applied Sciences: Technology, Business and Design - HIE-RO - Hanseatic Institute for Entrepreneurship and Regional Development an der Universität Rostock - SVID Swedish Industrial Design Foundation Part 1 Date: 08-11th July 2014 Grand Showcase Model Design Implementation Part 2 Date: 11-12th July 2014 Conference finalising the project Agenda Part 1 Grand Showcase Model Design Implementation Meeting venue: Pomeranian Science and Technology Park Conference Centre PPNT Gdynia Al. Zwyciestwa 96/98, 81-451 Gdynia, Poland Room E, 1st Floor Tuesday 08 th July 2014 13:45 Coffee break 14:00 Session start 14:00 14:15 Welcome by the Lead Partner and Project Partners Malwina Studzińska Gdynia Design Centre Sebastian Grigo - HIE-RO Laima Maknyte Wismar University of Applied Sciences: Technology, Business and Design Presentation of project outcomes so far 14:15 14:45 Introduction to the project formula - training curriculum and didactic structure combination of business, technology and design Achim Hack, Dreipunkt4 14:45 15:45 Part 1 - Lecture - Introduction to Design Management phases and process Prelegent: Kathryn Best 15:45 16:00 Coffee break 16:00 16:30 Company 1 - Poland presentation, distribution of 3 case studies 16:30 17:00 Company 2 Germany - presentation, distribution of 3 case studies 17:15 18:00 Dinner 18:00 Transfer to the hotel 20:00 21:00 Integration meeting at Gdynia Design Days Terminal 21:00 22:30 Film show Urbanized
Wednesday 09 th July 2014 08:45 Pick up from the hotel 09:00 Start of the training session DAY 2 09:15 10:15 Part 2 - Lecture - Design management Interdisciplinarity Prelegent: Zuzanna Skalska 10:15 10:30 Coffee break 10:30 12:00 Implementation of Lecture 2 group work 12:00 12:45 Lunch 12:45 13:45 Part 3 - Lecture - Design management using the knowledge of a designer concept development Understand/ Observe/ Define a problem/ Prototype Prelegent: Martin Riber Andersen 13:45 14:00 Coffee break 14:00 15:30 Implementation of Lecture 3 group work 15:30 Afternoon snack 16:00 Transfer to the hotel - individual time 19:00 21:00 Meeting at Gdynia Design Days Terminal Invited experts: Ksenia Piątkowska, Piotr Czyż Gdańsk University of Technology Anna Grajper, Sebastian Dobiesz Part 4 - Short introduction to the implementation of new technologies 21:00 22:30 Film show Objectified Consultations the prelegents will give the participants the tips to approach their problem in order to apply the new technologies into their projects. Thursday 10 th July 2014 08:45 Pick up from the hotel 09:00 Start of the training session DAY 3 09:15 10:00 Part 5 Lecture - Design management Strategic management of the work structure - Scope of the project/ Budget/ Target group User needs/ Available resources Prelegent: Pete Kercher 10:00 10:15 Coffee break 10:15 12:15 Implementation of Lecture 4 group work 12:15 13:00 Lunch 13:00 14:30 Part 6 - Design management Implementation phase - Protype/ Test Group work on presentations Prelegent: Jenny Fossum, Lina Öhlund Karboub - True Creative 14:45 Transfer to the hotel 17:00 18:00 Complimentary lecture at Gdynia Design Days Terminal 18:00 Snack & drink at Gdynia Design Days Terminal 21:00 22:30 Film show Helvetica
Friday 11 th July 2014 Morning individual work on presentations at the hotel 11:45 Pick up from the hotel 12:00 12:45 Start of the training session DAY 4 Lecture 7 What is a good presentation/ Introduction to communicating your idea to the public/ Art of verirfication of generated ideas Prelegent: Ralph Talmont 12:45 13:30 Lunch 13:30 15:00 Group work preparation of final presentations stage II Mock presentations in front of the Experts each group max. 5 minutes 15:00 15:30 Coffee break Agenda Part 2 Conference finalising the project Friday 11 th July 2014 15:30 16:00 Welcome to guests invited to the Conference finalising the project Brief presentation of the agenda Company and case studies presentation 16:00 18:30 Final presentations and discussion of each of the concepts 18:30 Transfer to the hotel 20:30 Integration event at Gdynia Design Days Terminal Saturday 12 th July 2014 09:45 Pick up from the hotel 10:00-10:30 "Mapping Out" - introduction session 10:30-10:45 "Task & interests" game 10:45-11:00 Design EntrepreneurSHIP project presentation 11:00-11:15 Coffee break 11:15-12:15 Good practice & experiences auction 12:15-13:15 "The matchmaking" game 13:15-14:15 Potential partnership presentation 14:15 15:00 Lunch
Confirmed prelegents Kathryn Best Zuzanna Skalska Pete Kercher Martin Riber Andersen Ralph Talmont Jenny Fossum Lina Öhlund Karboub dr inż. arch. Ksenia Piątkowska dr inż. arch. Piotr Czyż arch. Anna Grajper arch. Sebastian Dobiesz Kathryn Best - author of Design Management: Managing Design Strategy, Process and Implementation, and The Fundamentals of Design Management, a consultant, educator and frequent speaker at conferences and design festivals internationally. Consults, coaches and lectures on the power of creativity and design to affect change in business and society. Currently working with individuals and organisations on ways to unlock more conscious approaches to innovation and transformation in today s society and economy. A revised second edition of Design Management and a brand new book are due for release in late 2014. Pete Kercher - ambassador, member and founder of EIDD Design for All Europe. Lecturer and author of publications, speaker at international conferences and seminars, active promoter of design for all idea. Advisor of public authorities within strategic design and improvement of public space. Martin Riber Andersen - Senior Consultant at PARK advanced design management, specialist in transformational innovation and design processes. During his career he has focused on developing and leading projects in creative management and leadership as well as integrating research and concept studies with product, brand and business development. Out of the box thinker. Worked for LEGO for 8 years, followed by 7 years as a consultant. Zuzanna Skalska expert in trend research. After studying at the Design Academy Eindhoven and in 1998 graduating from Academy of Fine Art & Design in Den Bosch, Zuzanna worked for Philips Design in Eindhoven in their strategic design department as a Sensorial Trend Analyst. From 2007, Zuzanna operates under her own brand 360 and keeps her eye on changes in the economy, society, technology, environment and politics. Jury member for various international design awards. Skalska is co-founder of School of Form in Poznań, Poland. Ralph Talmont - creative strategist, communications consultant, multimedia producer, innovation catalyst, photographer and author with deep experience in servicing individual, corporate and SME clients on four continents. Speaker, presenter and coach on creativity, communication and new media. Advisor to early stage startups in the wearable technology space. Curator and Team Leader for TEDxWarsaw. Jenny Fossum, Lina Öhlund Karboub - True Creative design strategists from Sweden, customer experience designers. Run True Creative specialised in service design and customer experience management within the fields of lifestyle, travel, tourism and community design. Their services range from planning, consumer insights, strategic and creative direction to design of services, places and products. Human wellbeing is at the heart of their business unifying the objectives of health, personal achievement and the quality of life. Ksenia Piątkowska, PhD independent architect focused on public buildings architecture. Currently employed at the Architecture Faculty of Gdansk University of Technology. Graduated from Architektur Fakultät Universität Stuttgart (2002) and Architecture Faculty of Gdańsk University of
Technology (2002). Her present scientific specialisation: Expos and Architecture as an instrument in branding process. Curator of exhibitions. Piotr Czyż, PhD architect and philosopher, assistant professor at the Faculty of Architecture of the Technical University of Gdansk. Deals with social role of architecture and cultural background of modernism and postmodernism. Will consult in the field of: cultural aspects of design and social responsibility of proposed design solutions. arch. Anna Grajper - graduated from the TU Wrocław, the Faculty of Architecture, architect and researcher of Interactive Architecture. Gained experience in Poland and abroad, at the Faculty of Architecture in Oulu/Finland. In 2011-2013, she worked in the Dutch architectural studio DeZwarteHond. Founder of LAX laboratory for architectural experiments. Studies the relationship between architectural affordances, technology and human behaviour, combining them in her PhD research and architectural practice. arch. Sebastian Dobiesz -architect and urban planner by profession, yet an urban planner and architect by love and passion. Graduated from Wroclaw University of Technology, specialising in urban strategies for big cities suburbs. Gained professional experience in Poland, UK, Finland, Spain and the Netherlands so far. Worked on large-scale masterplans in Russia and China. One of them was "HOUSING WITH A MISSION", a project developed for VANKE, awarded at the international biennale of architecture and urbanism in Shanghai in 2012. Confirmed experts: Achim Hack Expertise in Interior Design. Involved in several national and international projects in the design field. A practitioner. In collaboration with interior design company focused on exhibition design, retail and furniture design and manufacture. I hack@dreipunkt4.de Paweł Warszycki - Executive Director and Project Researcher at the HIE-RO Institute. University lecturer in Business Education at the Faculty of Business Administration, Economics and Social Sciences at the University of Rostock. Specialises in Project Management and Expertise. www.hie-ro.de I warszycki@gmail.com Monika Tomczyk, PhD works at the University of Szczecin (Faculty of Economics) in the field of economic aspects of creative industry and its impact on the regional economic development. Specialises in design management, business models in the creative sector and management aspects on micro-economic level. Director of a Culture Incubator promoting innovative ideas in the field of creative industry. Chairman of the Mediadizajn Association supporting regional and international activities focused on design and economic aspects in the creative industry. www.mediadizajn.pl I monika.tomczyk@wzieu.pl Manfred Grigo, PhD - specialist in physics, consultant engineer. Company representative at Eikboom GmbH I http://www.eikboomgmbh.de/en/kunststoff Detlev Andrich, PhD specialist in mechanical engineering. CEO and Company representative Baltic Engineering Flare GmbH I http://www.bef-rostock.de/html/bef_english.html Hotel address Blick Hotel 6 Jana z Kolna Street, 81-351 Gdynia Training session address Pomeranian Science and Technology Park Al. Zwyciestwa 96/98, 81-451 Gdynia, Poland Room E, 1st Floor Gdynia Design Days Terminal address Gdynia, Plac Kaszubski, next to Abraham s column, 1 min from Blick Hotel
Group airport transfers: Monday 07th July 2014 Tuesday 08th July 2014 Saturday 12th July 2014 17:35 Pick up at Gdansk airport (flight from Malmö) Direction: Blick Hotel 12:45 Pick up at Gdansk airport (flight from Hamburg Lübeck) Direction: Pomeranian Science and Technology Park 07:45 Pick up at Blick Gdynia Hotel Direction: Gdansk airport (flight to Hamburg Lübeck) 13:00 Pick up at Blick Hotel Direction: Gdansk airport (flight to Malmö) 15:00 Transfer from Pomeranian Science and Technology Park to Gdansk airport