30th ANNUAL IRMA AWARDS

30th ANNUAL IRMA AWARDS DEADLINE: ALL ENTRIES MUST BE RECEIVED BY FEBRUARY 26, 2010 International Regional Magazine Association Founded 1960 Andrew Jackson Executive Director Headquarters PO Box 252, 19 Bailey Ave Montpelier, VT 05601-0252 USA Phone: 802-522-6531 Fax: 888-806-1533 E-mail IRMA@airpost.net www.regionalmagazines.org MEMBER MAGAZINES Adirondack Life albemarle: Living in Jefferson s Virginia American Indian Art Magazine Arizona Highways Blue Ridge Country British Columbia Magazine Bucks County Town & Country Living Chesapeake Bay Magazine Cottage Life Delaware Beach Life Down East Kansas! Kearsarge Magazine Kentucky Monthly Lake Superior Magazine Louisiana Life Maryland Life Mississippi Magazine Missouri Life Nevada Magazine New Mexico Magazine North Dakota Horizons Oklahoma Today Over the Back Fence Pennsylvania Magazine Prairies North: Saskatchewan s Magazine for Good Prairie Living Saltscapes Southern Breeze Su Casa Texas Highways Texas Parks & Wildlife The Iowan Magazine Times of the Islands Vermont Life Wyoming Wildlife Dear Member: IRMA is searching for the best in regional magazine journalism, photography, illustration and design from 2009. We will present Gold, Silver, Bronze and Honorable Mention awards in 23 Writing, Design, and Integrated (both Writing and Design) categories at the 50th Annual Conference September 24-29, 2010 in Branson, Missouri. Here are the instructions and entry forms for the 30th Annual IRMA Awards. It s a special year for both the awards and the conference, and we hope all members will enter. Over the past two years, IRMA s Awards Committee has worked hard to streamline the process and has made several changes to benefit members, including: increasing the number of judges for more diversity on the panel, which the committee believes has resulted in more magazines receiving awards reducing the number of tear sheets required in the Writing Categories and allowing photocopies to be submitted. This was in response to feedback from members who don t have enough magazines at the end of the year to supply so many tear sheets moving to a PDF entry format for some Design categories this year, in response to the same concern about insufficient tear sheets. We ll continue to work on your behalf to update the awards. Meanwhile, if you haven t entered the awards in the past, we hope these changes will encourage you to do so this year. Be sure to carefully read and follow the details of all instructions. Pay close attention to the category definitions to be sure you have selected material that fits. When judges decide that an entry doesn t fit the category, they score it as a zero. A zero from only one judge will prevent your magazine from winning an award. Please heed the deadline for entries: February 26, 2010. After the entries are shipped to the judges, additional entries cannot be accepted. Active member magazines in good standing (i.e. with all dues and fees paid up to and including 2010) are eligible to enter. Enclose payment for entry fees with your entries. Sorry, IRMA does not accept credit cards. NOTE: Please check your accounts payable records to make sure payments go to IRMA s new Vermont address. IMPORTANT: Please immediately check the contents list at the bottom of this page to be sure that you have everything you need. If you are missing any page(s), either download the file again or call me now at 802-522-6531, or e-mail me at irma@airpost.net. The file to download is located in the Members Only section of the IRMA Web site (www.regionalmagazines.org.) Good luck! www.regionalmagazines.org Andy Jackson, Executive Director Contents: This letter 1 Page Awards Entry Instructions and Category Descriptions 10 Pages How to Submit PDF Entries 1 Page Entry Submission Summary 6 Pages Remittance Form 1 Page 2010 IRMA Award Entry Instructions Page 1 of 19

THIRTIETH ANNUAL AWARDS ENTRY INSTRUCTIONS Deadline: All entries must arrive in Montpelier, Vermont no later than February 26, 2010. Awards Committee: Major Changes: Reminders: Magazine Eligibility: Thanks to Penny Caldwell, editor of Cottage Life, chair; Shawn Dalton, creative director, Saltscapes; Charles Lohrmann, editor, Texas Highways; Colleen McIntyre, production manager, Oklahoma Today; Robert Stieve, editor, Arizona Highways, Tricia Ware, editor-inchief of New Mexico Magazine; and Anita Willis, editor, British Columbia Magazine. Entries to four of the Design categories. #12, Photo, #13, Photo Series, #14, Illustration, and #15, Art Direction of a Single Story, plus one Combination Design and Writing category, #20, Cover, must now be submitted digitally in PDF format along with one set of original tearsheets. For more information, please read the What to Submit entry instructions for each category carefully, as well as the How to Submit a PDF Entry guidelines. There are no changes this year for Writing or other Combination category entry requirements. A story may be entered in written, visual, and combination (Writing and Design) categories, but only one time each for the same story. A magazine may submit only one entry per category. (Some categories require content from more than one issue, as described in the What to Submit column. These are considered parts of that one entry.) All active IRMA member publications are eligible. All materials must have been published in an issue of the member magazine with a 2009 cover date. To be eligible to enter the IRMA Awards, you must have paid all past dues (including 2010 dues) and other outstanding amounts. (Provisional members are not eligible to enter the IRMA Awards.) Judges Scoring: Up to 12 judges for Writing and three judges for Design categories will score entries from 0 to 100 points. (Writing categories will be split between three panels with three judges in each.) Among other factors, judges will consider the style, originality and content of the written pieces. Points scored by the judges in each category will be averaged, with the highest score getting the gold, next highest the silver, and next highest the bronze. Any entry receiving a score totaling 95% or more of the bronze-winning score will receive an Award of Merit. For the Magazine-of-the-Year category, the winners in each circulation level will receive a permanent trophy and any magazine totaling 95% or more of the winner will receive a Finalist plaque. Judges will be asked to include written comments about entries. Comments for winning entries will be posted on the IRMA website after the awards presentation at the Annual Conference in September 2010. Submission of Entries: Entry Fee: Brief Statement: Prepare the correct number of copies of each entry, including tear sheets, photocopies or complete issues, CD/DVD of PDF entries, and other required items. (For details, see the "What to Submit" section in each category and the How to Submit a PDF Entry guidelines.) Include the six-page Entry Submission Summary, Remittance Form and payment, as described in the Mailing Instructions below. Payment accompanying entries is required and will avoid delays in processing your entries. Sorry, IRMA does not accept credit cards. The entry fee is $50 US per entry. Some categories require a brief statement of no more than one page in length, along with the required sets of materials that make up your entry. These are described in the What to Submit section for each category. Be sure to submit a copy of this statement with each copy of your entry when required. 2010 IRMA Award Entry Instructions Page 2 of 19

PDF Entry identifier Tear Sheets: CD/DVDs Label Details: Mailing Instructions: Name PDF files (saved using the standard setting for High Quality Print) to include your PDF Entry Identifier, thus: "[magazine (may be abbreviated)]-[issue]-[ctgy. number].pdf". For example, AZ Highways-August09-ctgy12.pdf. Label each disk with the magazine s name and the file name(s) it contains. See How to Submit a PDF Entry. DO NOT put more than one entry on a CD/DVD. Be sure to arrange tear sheets (and copies for Writing categories) in the proper sequence. Paper clip each entry. Do not staple. Please place each entry in its own letter-size file folder. Do not place entries in binders, acetate sleeves, or any other fancy type of display. Because each copy of each entry will be forwarded to a different person, each must be in a separate file folder and stand alone. For entries in the Design categories for which PDFs are required: Arrange tear sheets in the proper sequence. Paper-clip each entry. Do not staple. As with other categories, place each entry and its CD or DVD of PDFs in its own letter-size file folder. Provide separate CDs/DVDs for each entry. Use more than one CD/DVD if necessary to accommodate an entry, labeled disk 1 of 2, disk 2 of 2, etc. One set of original tear sheets must accompany each entry. On the back of each entry (all tear sheets, copies or CDs/DVDs), attach a label (on a separate page, if necessary) that identifies your: Category Magazine Title Publication Date(s) CD/DVD file name(s) (if applicable) Also, clearly print the name of the category and title of the magazine on the tab of each folder. See Submission Guidelines for tear sheets and CD/DVDs. Additionally, you must submit one copy of the Entry Submission Summary, one copy of the Remittance Form, and your payment in U.S. currency. Entries received without correct payment will be held until payment is received and may miss the cutoff for submission to the judges. Sorry, IRMA does not accept credit cards. SEND THE PACKAGES TO: Andy Jackson, Executive Director IRMA 19 Bailey Ave Montpelier, VT 05602-2103 USA Phone: 802-522-6531 2010 2010 IRMA Award Entry Instructions Page 3 of 19

WRITING CATEGORIES 1. Public Issues 2. Historical Feature 3. Nature Feature 4. Environmental Feature 5. Travel Feature 6. Culture Feature A story that is directly concerned with social, ethical, and/or legal issues within the magazine s region. NOTE, The following basis of judging applies to all Writing categories. The Writing Categories are for text, not the elements of design. The elements a judge will consider are appropriateness to the category definition, writing style, content, overall impact and how well the article engages the interest of its intended reader. Judges will keep in mind that brevity does not denote insignificance, and bigger does not always mean better. An article may be long because of a lack of focus or lazy editing. Judges will also keep in mind that a small or insignificant subject no more ensures a minor article than a big or important subject guarantees a major one. One tear sheet plus three photocopies, from a 2009 issue. Place each tear sheet or copy, with its required label (see Label Details above) in a separate, letter-size file folder. A story that focuses on the history of the region or area, of a place and/or individual(s) within the region. Same as for Public Issues above. A story that focuses on plants, animals, and/or their habitat within the region. Same as for Public Issues above. A story that reports on natural resources, human impact on nature, impact of natural events on the environment, and/or other environmental issues within the region. Same as for Public Issues above. A story that features a destination within the region that enhances the knowledge and enjoyment of potential travelers. Same as for Public Issues above. A story that focuses on a cultural aspect of the region or area, of a place and/or individual(s) within the region. Same as for Public Issues above. 2010 IRMA Award Entry Instructions Page 4 of 19

7. General Feature 8. Profiles 9. Reader Service Article 10. Essay 11. Column A story that does not fit in any of the other categories yet is appropriate for your regional audience. Same as for Public Issues above. A story that explores the character and personality of one or more individuals in the region. Same as for Public Issues above. Any explanatory article on a theme or subject pertaining to the region that presents information of a practical applicability to the reader. Same as for Public Issues above. A story that speculates on or interprets a particular theme or subject that pertains to the region, and that clearly presents the magazine s or writer s viewpoint to the reader. The story may be written in first, second, or third person. Same as for Public Issues above. A piece that appears regularly in issues under the same heading and is written by the same writer. Same as for Public Issues above. 2010 IRMA Award Entry Instructions Page 5 of 19

DESIGN CATEGORIES 12. Single Photo [Design category] 13. Photo Series [Design category] Any single photograph used with one story (department, column or feature) that supports and amplifies the text. This award is for the photograph, not the text. Appropriateness of the photograph in supporting the text, the overall impression on the reader, quality of the image. From a 2009 issue, three (3) CD or DVD copies in PDF plus one (1) tear sheet of a single story in its entirety in which the photograph appeared. On the tear sheets, place a large X, corner to corner, through any other photographs (not the photo you are entering) to clearly indicate the photo to be judged. For PDFs, this can be done in the full version of Acrobat. Name PDF files (saved using the standard setting for High Quality Print) to include your PDF Entry Identifier, thus: "[magazine (may be abbreviated)]- [issue]-[ctgy. number].pdf". For example, AZ Highways-August09- ctgy12.pdf. Label each disk with the magazine s name and the file name it contains. See How to Submit a PDF Entry. DO NOT put more than one entry on a CD/DVD. Place the required label (see Label Details above) on the back of the tear sheet. Paper clip loose tear sheets together and place in a separate, letter-size file folder with the required CD(s) or DVD(s). Any series of photographs from a single issue used with one story (department, column, or feature) either shot on location or supporting one theme or topic. This award is for the photographs, not the text. Appropriateness of the photographs in supporting the text, variety and quality of the images and overall impression on the reader. From a 2009 issue, three (3) CD or DVD copies in PDF plus one (1) tear sheet of a group of photographs. Name PDF files (saved using the standard setting for High Quality Print) to include your PDF Entry Identifier, thus: "[magazine (may be abbreviated)]- [issue]-[ctgy. number].pdf". For example, AZ Highways-August09- ctgy12.pdf. Label each disk with the magazine s name and the file name it contains. See How to Submit a PDF Entry. DO NOT put more than one entry on a CD/DVD. Place the required label (see Label Details above) on the back of the tear sheet. Paper clip loose tear sheets together and place in a separate, letter-size file folder with the required CD(s) or DVD(s). 2010 IRMA Award Entry Instructions Page 6 of 19

14. Illustration [Design category] 15. Art Direction of a Single Story [Design category] Any illustration or series of illustrations used with one story (department, column, or feature). Originality of concept, style, and appropriateness to the subject. From a 2009 issue, three (3) CD or DVD copies in PDF plus one (1) tear sheet of an illustration or illustrated story. Name PDF files (saved using the standard setting for High Quality Print) to include your PDF Entry Identifier, thus: "[magazine (may be abbreviated)]- [issue]-[ctgy. number].pdf". For example, AZ Highways-August09- ctgy12.pdf. Label each disk with the magazine s name and the file name it contains. See How to Submit a PDF Entry. DO NOT put more than one entry on a CD/DVD. Place the required label (see Label Details above) on the back of the tear sheet. Paper clip loose tear sheets together and place in a separate, letter-size file folder with the required CD(s) or DVD(s). The design (use of any or all of the elements of illustrations, photographs, typography, etc.) of a single story. Concept, design, and quality of images (photographs, illustrations or other elements); use of typography; originality; appropriateness to subject matter and mood of the feature; coherence; and unity. What to Submit From a 2009 issue, three (3) CD or DVD copies in PDF plus one (1) tear sheet of all display pages of a single story. Name PDF files (saved using the standard setting for High Quality Print) to include your PDF Entry Identifier, thus: "[magazine (may be abbreviated)]- [issue]-[ctgy. number].pdf". For example, AZ Highways-August09- ctgy12.pdf. Label each disk with the magazine s name and the file name(s) it contains. See How to Submit a PDF Entry. DO NOT put more than one entry on a CD/DVD. Place the required label (see Label Details above) on the back of the tear sheet. Paper clip loose tear sheets together and place in a separate, letter-size file folder with the required CD(s) or DVD(s). 2010 IRMA Award Entry Instructions Page 7 of 19

16. Overall Art Direction, Up To 40,000 Circulation [Design category] 17. Overall Art Direction, More Than 40,000 Circulation [Design category] How well a magazine s overall design and visual presentation fulfills the magazine s stated objectives and design challenges. This category is open only to magazines with 40,000 circulation or less. Layout, photography, illustrations, typography, visual interaction with editorial and any advertising, pacing, and consistency in fulfilling the accompanying statement of objectives and design challenges. Four (4) sets of three (3) 2009 issues, a total of twelve (12) magazines. Brief Statement: Include with each set making up your entry a brief statement no more than one page in length that explains how your magazine s design and visual presentation contribute to your magazine s editorial objectives and design objectives. Put a rubber band around each set of three magazines and place each of the four sets, along with a copy of the brief statement, and the required label (see Label Details above), in a letter-size file folder. How well a magazine s overall design and visual presentation fulfills the magazine s stated objectives and design challenges. This category is open only to magazines more than 40,000 circulation. Same as for Overall Art Direction, Up To 40,000 Circulation. Same as for Overall Art Direction, Up To 40,000 Circulation. 2010 IRMA Award Entry Instructions Page 8 of 19

COMBINED WRITING and DESIGN CATEGORIES 18. Department [Both Writing & Design categories] 19. Special Focus [Both Writing & Design categories] A section other than a column (as defined in the Column category) that appears regularly in issues under the same heading. This award is for both text and design elements. Concept, quality of writing, style, readability, layout, photography, illustrations, use of typography, and overall design. Seven (7) tear sheets of a single department from each of three (3) 2009 issues (not necessarily consecutive issues), a total of twenty-one (21) tear sheets. Place each of the seven sets of tear sheets, with the required label (see Label Details above), in a separate letter-size file folder. One of your regularly distributed magazine issues in which the majority of editorial pages is dedicated to a single subject or theme. The designated theme must be clearly indicated on the cover or table of contents. This includes the entire editorial package and any included supplements. NOTE: Ancillary products will not be considered. Originality, purpose, thoroughness of coverage, creativity of coverage, and presentation of material. Seven (7) complete magazine issues (and any supplements) of a single 2009 issue. Place each of the seven magazines (and their supplements, if any), with the required label (see Label Details above), in a separate letter-size file folder. Requires the entire magazine issue (not tear sheets). 2010 IRMA Award Entry Instructions Page 9 of 19

20. Cover [Both Writing & Design categories] 21. Most Improved Magazine [Both Writing & Design categories] Magazine front cover. NOTE: Inside guide and supplement covers are not eligible. The unity of the image(s) and text, and the use of typography, art, and design in conveying the message to potential readers. From a 2009 issue, six (6) CD or DVD copies in PDF, plus 1 tear sheet of a cover. Name PDF files (saved using the standard setting for High Quality Print) to include your PDF Entry Identifier, thus: "[magazine (may be abbreviated)]- [issue]-[ctgy. number].pdf". For example, AZ Highways-August09- ctgy20.pdf. Label each disk with the magazine s name and the file name(s) it contains. See How to Submit a PDF Entry. DO NOT put more than one entry on a CD/DVD. Place the required label (see Label Details above) on the back of tear sheet. Paper clip loose tear sheets together and place in a separate letter-size file folder with the required CD(s) or DVD(s). An award to recognize marked improvement in a magazine s editorial and graphic appeal. Improvements in quality of writing, style, content, readability, layout, photography, illustrations, use of typography, and overall design. Seven (7) sets of one (1) 2008 issue AND seven (7) sets of the SAME ISSUE from 2009. These must be collated into seven folders with a statement in each folder. Brief Statement: Include with each set making up your entry a brief statement of no more than one page in length that explains your magazine s editorial and design objectives and how the submitted issues demonstrate improvement in all areas. Put a rubber band around each set of the two magazines and place each of the seven sets, along with a copy of the brief statement and the required label (see Label Details above), in a letter-size file folder. 2010 IRMA Award Entry Instructions Page 10 of 19

22. Magazine of the Year, Up To 40,000 Circulation [Both Writing & Design categories] 23. Magazine of the Year, More Than 40,000 Circulation [Both Writing & Design categories] An award to recognize continued overall excellence, encompassing the highest standards of written and visual content. This category is open only to magazines with 40,000 circulation or less. Overall quality and consistency of editorial content and design, illustrations and photography, excellent writing, and quality and consistency of the total product. A brief statement about your magazine s editorial and design objectives and how the three submitted magazines exemplify excellence in achieving those objectives will provide the judges a better understanding of your magazine and a better basis on which to judge your entry in that context. NOTE: Only issues included with your entry in this category alone will influence the outcome. Judges are instructed to disregard entries or the absence of entries in any and all other categories. Seven (7) sets of three (3) 2009 issues, a total of twenty-one (21) magazines. These must be collated into seven folders with a statement in each folder. Brief Statement: Include with each set making up your entry a brief statement of no more than one page in length that explains how your magazine s editing, design and visual presentation exemplify excellence in achieving your magazine s editorial and design objectives. This statement must include a declaration that your magazine s circulation does not exceed 40,000. Put a rubber band around each set of three magazines and place each of the seven sets, along with a copy of the brief statement and the required label (see Label Details above), in a letter-size file folder. An award to recognize continued overall excellence, encompassing the highest standards of written and visual content. This category is open only to magazines with more than 40,000 circulation. Same as for Magazine of the Year, Up To 40,000 Circulation above. Same as for Magazine of the Year, Up To 40,000 Circulation above. 2010 2010 IRMA Award Entry Instructions Page 11 of 19

HOW TO SUBMIT A PDF ENTRY This year, entries into four of the Design categories. #12, Photo, #13, Photo Series, #14, Illustration, and #15, Art Direction of a Single Story, plus one Combination Design and Writing category, #20, Cover, must now be submitted digitally in PDF format (along with one set of original tear sheets) using the following guidelines: 1. PDF entries may be sent as spreads or single pages. 2. One (1) tear sheet, with its required Label must be submitted for each PDF entry. For more information on PDF Entry Identifiers and Labels, see the general Awards Entry Instructions and What to Submit in each category of the main instructions. 3. Full page ads that fall within the printed magazine's layouts may be omitted. Partial page ads that appear within the layouts MAY NOT be removed. 4. Save each PDF using the standard setting for High Quality Print. 5. Burn the PDFs of each entry to a separate CD/DVD and name PDF files to include your PDF Entry Identifier, thus: "[magazine (may be abbreviated)]-[issue]- [category number].pdf". For example, AZ Highways-August09-ctgy12.pdf. 6. Provide separate CDs/DVDs for each entry. Label each disk with the magazine s name and the file name(s) it contains. Use more than one CD/DVD if necessary to accommodate an entry, labeled disk 1 of 2, disk 2 of 2, etc. 7. Make two or five additional copies, similarly labeled, for a total of three or six depending on the category (one for each of the judges). See What to Submit in each category of the main instructions. DO NOT put more than on entry on a CD/DVD. For questions concerning digital entry requirements, please contact: Colleen McIntyre, colleen@oklahomatoday.com, (405) 230-8454, for technical PDF questions Andy Jackson, irma@airpost.net for entry requirements* *If you wish to enter one of these categories but cannot provide PDFs, contact Andy Jackson, irma@airpost.net, to obtain alternative instructions for tear sheets. 2010 2010 IRMA Award Entry Instructions Page 12 of 19

ENTRY SUBMISSION SUMMARY Please submit the completed Submission Summary with your Remittance Form. Note: There are six pages to complete for this form. All six pages must accompany your entries. MAGAZINE TITLE: For each category, provide the issue date and title of your submission OR check "No Entry" if no entry is being submitted. Remember, only one entry per category is permitted. WRITING CATEGORIES: 1. Public Issues Published Entry Title: 2. Historical Feature Published Entry Title: 3. Nature Feature Published Entry Title: 4. Environmental Feature Published Entry Title: 2010 IRMA Award Entry Instructions Page 13 of 19

5. Travel Feature Published Entry Title: 6. Culture Feature Published Entry Title: 7. General Feature Published Entry Title: 8. Profiles Published Entry Title: 9. Reader Service Article Published Entry Title: 2010 IRMA Award Entry Instructions Page 14 of 19

10. Essay Published Entry Title: 11. Column Issue Dates: Published Title of Column: Name of writer: DESIGN CATEGORIES: 12. Single Photo Published Entry Title: Name(s) of photographer(s): PDF Entry Identifier: 13. Photo Series Published Story Title: Name(s) of photographer(s): PDF Entry Identifier: 2010 IRMA Award Entry Instructions Page 15 of 19

14. Illustration Published Story Title: Name(s) of illustrator(s): PDF Entry Identifier: 15. Art Direction of a Single Story Published Entry Title: Name of art director or team: PDF Entry Identifier: 16. Overall Art Direction, Up To 40,000 Circulation Issue Dates: Name of art director or team: 17. Overall Art Direction, More Than 40,000 Circulation Issue Dates: Name of art director or team: COMBINED WRITING AND DESIGN CATEGORIES: 18. Department Issue Dates: Name of Department: Name of editor or team: 2010 IRMA Award Entry Instructions Page 16 of 19

19. Special Focus Special Focus Topic: Name of editor or team: 20. Cover Issue Dates: Name of art director or team: PDF Entry Identifier: 21. Most Improved Magazine Issue Dates: Name of editor or team: 22. Magazine of the Year, Up To 40,000 Circulation Issue Dates: Name of editor: Name of art director: Names of team members 2010 IRMA Award Entry Instructions Page 17 of 19

23. Magazine of the Year, More Than 40,000 Circulation Issue Dates: Name of editor: Name of art director: Names of team members 2010 2010 IRMA Award Entry Instructions Page 18 of 19

REMITTANCE FORM 2010 ANNUAL AWARDS DEADLINE: Entries must arrive in Vermont by February 26, 2010 Magazine Name Publisher's or Editor's Name & Title Address City State/Province Country Postal Code 1. Public Issues...@ $50.00 US $ 2. Historical Feature...@ $50.00 US $ 3. Nature Feature...@ $50.00 US $ 4. Environmental Feature...@ $50.00 US $ 5. Travel Feature...@ $50.00 US $ 6. Culture Feature...@ $50.00 US $ 7. General Feature...@ $50.00 US $ 8. Profiles...@ $50.00 US $ 9. Reader Service Article...@ $50.00 US $ 10. Essay...@ $50.00 US $ 11. Column...@ $50.00 US $ 12. Single Photo...@ $50.00 US $ 13. Photo Series...@ $50.00 US $ 14. Illustration...@ $50.00 US $ 15. Art Direction of a Single Story...@ $50.00 US $ 16. Overall Art Direction, Up To 40,000 Circulation...@ $50.00 US $ 17. Overall Art Direction, More Than 40,000 Circulation...@ $50.00 US $ 18. Department...@ $50.00 US $ 19. Special Focus...@ $50.00 US $ 20. Cover...@ $50.00 US $ 21. Most Improved Magazine...@ $50.00 US $ 22. Magazine of the Year, Up To 40,000 Circulation...@ $50.00 US $ 23. Magazine of the Year, More Than 40,000 Circulation...@ $50.00 US $ TOTAL PAYMENT ENCLOSED $ Submitted by (Name) Position Phone Number E-mail Please make checks payable in U.S. currency to: "IRMA". Ship together with entries and all relevant forms to: Andy Jackson, Executive Director, IRMA, 19 Bailey Ave, Montpelier, VT 05602-2103, USA. Questions? Contact Andy Jackson at 802-522-6531or E-mail irma@airpost.net. 2010 IRMA Award Entry Instructions Page 19 of 19