Contents What It Does... 2 How to Get Started... 3 Set Up and Test Your SMTP Email Host Provider (Mandatory)... 3 Create a Recipient List by Filtering Existing Contacts... 4 Create a Recipient List By Importing A List Unregistered Contacts... 6 Customize Your Flyer Template... 7 Create a Campaign... 11 Select a Recipient List... 12 Schedule... 12 Customize and Validate the Content... 13 Test Email... 13 Final Confirmation... 14 Monitoring Results with Traffic and the Dealer Flyer Report... 15 What a Shopper Sees... 16 Viewing Item Detail... 16 Viewing the Flyer within the Shopping Site... 17 Shopping and Receiving Flyer Pricing... 17 Cart... 18 Checkout... 18 Bulk Mail Opt-Out Preferences... 19 Message Opt-Out Line... 19 Viewing Customer Record Shows Checkbox: User Opted Out of Flyer Communications... 19 Editing Customer Record (Flyer Opt-Out field not available for editing)... 19 Account Profile Opt-Out or Opt-In... 20 Compare to Site Text, Order Confirmations, Approval Messages.. 20 Rev. 3/26/2010 ecommerce Industries, Inc. Page 1 of 20
What It Does What s the easiest way to stay in touch with your shoppers? Send them a colorful email advertising your news, sales, and discounts. Integrated emarketing in ECinteractive and is.d-force 2 lets you manage complete email campaigns. For your convenience, the Flyer Maintenance menu in your Admin Control Panel opens the Flyer Maintenance dashboard, as shown here. Your Email Provider s SMTP. Integrated emarketing sends your campaign messages from the SMTP server for the email provider you specify, and from the email address you specify. This ensures a personal touch, helps the system comply with anti-spam law, and protects your campaigns from being blacklisted in case another dealer abuses the system. Recipient Lists. By default, your recipient list is dynamic: it will be updated whenever new accounts are created. (It will also respect any recipient s opt-out preferences.) You can export your lists to a comma-separated value (CSV) file or Excel spreadsheet, and import from a CSV list of unregistered prospects. Target your campaigns to prospects, long-time customers, top 10 high-volume accounts, lost accounts, or store locations. HTML Email Editor. Our friendly Editor lets you create and reuse your own templates. Pepper your message with standard mail merge snippets such as Dealer Address and Phone, Logo, Privacy Policy, Customer Email, and Name. To add items to the email flyer, use the friendly search grid. You can customize the number of items per row, as well as the display of item details. Validation ensures the items exist in your backend system, which is helpful when scheduling campaigns from quarter to quarter, after catalog content may have changed. Complete Campaign Management. A flyer campaign consists of content (template or custom), a recipient list of users, a start date, an expiration date, and an email subject. Design multiple campaigns per list or template. Control the pricing for each campaign. Test each message to see it for yourself. Launch or schedule each campaign. Track delivery status. Your dashboard monitors traffic, including month- and year-to-date clicks on your messages and related sales. Shopper Access to Flyers Online. When the recipient clicks an image in the email flyer, it takes them to the Product Detail page on your shopping site where they can add to their cart. They will also see flyer item icons that they can click to view the entire flyer again in their browser. From there, they can quickly add flyer items to their cart. Each recipient receives flyer pricing up until the campaign s expiration date. Automated Opt-Out. To comply with anti-spam laws and protect your ability to communicate with customers, we have automated the opt-out. The recipient may click on the unsubscribe link at the bottom of the message, or update their preferences in the Edit Profile page after logging in to your shopping site. This feature honors their preferences even if the shopper or the dealer updates the email address associated with the account. Rev. 3/26/2010 ecommerce Industries, Inc. Page 2 of 20
How to Get Started In this document, we ll discuss how to: Set Up Your SMTP Email Host Provider Create Recipient Lists (from Filter Criteria or from.csv File Imports) Set Up a Flyer Template Create a Campaign Monitor Results We ll also discuss how the user interacts with flyers, affected item pricing, and unsubscribe options. You ll also see some tips on using complementary Site Text and Messages. Set Up and Test Your SMTP Email Host Provider (Mandatory) Contact your IT network staff, email host provider, or Internet service provider to obtain the IP address and Port for your business outgoing SMTP email server. Your server may require use of an SSL Encrypted Connection and an incoming POP email server IP address and Port. Tip: Ask what limits your host sets on bulk mailings (such as messages per day) that may affect your campaign distribution. You must also specify an email address for your campaign messages to use as the From and Reply-To address. Consider specifying a contact name of someone at your business that your customers will recognize. It does not have to be that person s actual contact email, but consider your operational needs when it comes to customer email responses. 1. Click Flyer Maintenance and select Flyer Management. 2. When the Flyer Management page opens, click Edit SMTP Settings under the SMTP Settings heading. 3. In the SMTP Host box, enter the IP address from your email provider. 4. In the SMTP Port box, enter the port number from your email provider. 5. In the User Name box, enter the user name for the email address to be used for outgoing messages. 6. In the encrypted Password box, enter the code to use. (You can also use this box to change your password after you ve set it; just enter a new password as needed) 7. Check the box for Use an Encrypted Connection (SSL), if your email host requires it. 8. Click the From Email box and enter the email address to be used for outgoing messages. (This will also be used as a Reply-To address.) 9. Check the box for Log on to Incoming mail Server First, if your email host requires it. 10. For Incoming Mail Server (POP), enter the IP address if your email host requires it. 11. For Incoming Mail Server Port, enter the port number if your email host requires it. 12. When finished, click Next. The Test SMTP Settings page opens. Rev. 3/26/2010 ecommerce Industries, Inc. Page 3 of 20
13. Click the To Email Address box and enter an email address where you can check the Inbox. Use the default subject Test email from ECi Flyer SMTP Settings. Use the default body This is a test email only. This email signifies a successful test of the SMTP Settings for your ECi site. 14. Click Send Test. 15. Check the Inbox for recipient you entered in the To Email Address field. If you do not receive the Test Email within a reasonable time, or if it shows the wrong From/Reply to address, click Back and correct SMTP settings as needed. If you receive the Test Email, the test is successful. Click Continue. Create a Recipient List by Filtering Existing Contacts When a recipient list is first created, it defaults to all users (registered and unregistered) that are currently in the system. This starting point basically means no search criteria is yet defined to filter the list down. Up to 10 entries can be added to limit the search. Examples: Send a special welcome to all guests where Registered is Equal To No. Filter to a specific location to promote that store s overstocks. Filter to an old Created Date range to thank loyal customers. Filter to a list of high-volume accounts (based on Usage Reports) to thank them. Filter to old Last Login Date & Order Date ranges to engage them again. To create a recipient list, follow these steps: 1. In the Flyer Management dashboard, click View Recipient Lists under the Recipient Lists heading. 2. In the Flyer Recipient List Management page, click Create New Recipient List. 3. Enter a List Name. (Required) 4. Enter a Description. (Optional) 5. Click the Save button. Rev. 3/26/2010 ecommerce Industries, Inc. Page 4 of 20
6. (Optional) You can add one or more filters to the list, using the following criteria: Select the Field to Filter: First Name, Last name, Email Address, GL Location, Inventory Location, Account, Department, Registered, Enhanced Content Enabled, Created Date, Last Login Date, Locked, or Last Order Date. Select the Filter Operator: Starts With, Ends With, Contains, Equal To, Is Blank, Does not Start With, Does not End With, Does not Contain, Is not Blank, or Is not Equal to. Enter the Search String. Click Add. Your filter record will appear in the Search Criteria grid. When you are ready to filter your list, click Find by above Search Criteria. 7. Once you are satisfied with the contents of the list, you have several options (for details on these, see your online help). You can leave it as it is automatically saved, and return to the Dashboard using the breadcrumb links at top right. By default, each list is a Dynamic Search. Your list will automatically be updated when new accounts are registered. It will reflect any changes made to each account, including email address changes and changes in registration status or other fields that may affect the Search Criteria. You can Convert to a Static List for a particular purpose. Static lists will not be updated automatically for any reason. If new accounts register or if other changes are made to accounts on a static list, the static list will not reflect the changes. However, you can add or delete recipients manually, or edit the filters as needed. You can Export to CSV (Comma Separated Value) file or Export to Excel Spreadsheet. The exported file displays your search criteria used to generate the list at the top of the first page. Rev. 3/26/2010 ecommerce Industries, Inc. Page 5 of 20
Create a Recipient List By Importing A List Unregistered Contacts Let s say you have a stack of business cards from a meeting with prospective clients, or even a list spreadsheet from a lead generation resource. Even though these contacts are unregistered on your site, you can add them to your Recipient Lists. Once they re on your list, you can email them your message and coupon codes to encourage them to register. The Unregistered Contact Management page contains two tabs: The Contact List tab lets you type in individual unregistered users (see online help). The Upload Contacts tab lets you add multiple contacts at once. For the purposes of getting started, we will discuss the upload: 1. In the Flyer Management dashboard, click Manage Unregistered Contacts under the Recipient Lists heading. (This page is also accessible from the CustomerAdmin menu.) 2. In the Manage Unregistered Contacts page, click the Upload Contacts tab. The Upload Contacts tool does not allow you to Browse to a CSV file, but accepts text entry (typing or copying and pasting from a text file). If you have a spreadsheet, you can make sure the columns comply with the required fields and field order, save it as a CSV file, and then open it in Notepad to copy and paste here. 3. Click the box and enter the first contact. You must enter the information in the following order: first name (required), last name (required), email address (required), account (optional), and department (optional). Each piece of data must be separated by a comma. Note: If you do not have data to fill a specific field, you may leave it blank or make up account and department values for use when filtering Recipient Lists. If you have set up these prospects as accounts in your back-end system, you can specify those details here. When they register, these fields will not affect their account fields. So it is perfectly fine to enter, for example: Betsy,Buyer,bb@sample.com 4. Press Enter to add the next user to the list. Continue specifying contact information until all users to add have been entered. You can copy and paste from an existing CSV text file, as long as the field order and punctuation is valid. 5. When finished adding users, click Pre-process Contacts. Pre-processing checks for missing required data, including valid email addresses. Current Operation, Process Details, and Time Elapsed information displays as the user information is processed. Rev. 3/26/2010 ecommerce Industries, Inc. Page 6 of 20
Note: Invalid contact formats may include spaces, invalid punctuation, or missing.com,.net,.edu,.org or other top level domains. If an email address already exists in the database, it will be ignored. No duplicates are created. 6. If there are problems with the contact data, edit your entries as needed. 7. When complete, the Contacts Successfully Pre-Processed message appears. 8. Click Upload Contacts. When complete, the Contacts Successfully Uploaded message appears. After the unregistered users have been successfully uploaded, you can view their details when you click View Recipient Lists on the Flyer Management dashboard. Customize Your Flyer Template Your Integrated emarketing campaign flyers will ideally have a standard look and feel so that your shoppers will recognize you and your brand. Our friendly Editor lets you create and reuse your own templates. Pepper your message template with standard mail merge snippets such as Dealer Address and Phone, Logo, Privacy Policy, Customer Email, and Name. Most templates will have sample items that you can update later for your upcoming campaigns. To add items to the email flyer, use the friendly search grid. You can customize the number of items per row, as well as the display of item details. 1. In the Flyer Management Dashboard, click Create Template under the Flyers heading. The Editing Template page opens. 2. In the Details tab, enter the following information: Template Name: Enter a unique name for this template (Required). Description: Enter a description for this template (Optional). 3. Click Next or click the Content tab. 4. In the Content tab, use the default Design view s built-in toolbar features common formatting controls and options. Create your standard message body by entering your message text headers, paragraphs, and lists of links. You can use various buttons to paste content, insert images, and use boldface, italics, bullets, lists, font, size, and so on. Rev. 3/26/2010 ecommerce Industries, Inc. Page 7 of 20
*ECi Technical Support does not currently provide assistance for HTML message design. For detailed instructions on using the Design toolbar, click the Help button. If you are familiar with coding HTML tags and in-line styles, you may wish to visit the HTML view. 5. To add commonly used data, click the Snippets drop-down arrow and select from the list. Dealer snippets include Dealer Address, Logo, Privacy Policy, and Phone Number. Mail merge snippets include Customer Email and Name (First, Last, and Full). A [[bracketed tag]] will be inserted into the content that will be replaced when the flyer is emailed with the appropriate information. For instance the Full Name tag appears in double brackets in the Design view as [[Full Name]] as shown in the previous figure. After sending a test or campaign, the actual message displays the customer s full name. 6. Beside Snippets, click the Standard drop-down box to use your wholesaler s enhanced catalog detail, or leave the default Standard to use the standard images and descriptions. 7. To add a set of items to your flyer/template, click the Add Items to Flyer button at the top left of the Design toolbar. 8. In the Add Items to Your Flyer page opens, enter your search term in the Keyword Search box, dry erase marker, for example, and click Go. You can filter the item list by Prefix, Item #, and Description. 9. Click to add an item. To change item information, click Edit. The row expands down to display additional boxes where you can edit the Title, Description, Price, and UOM. When finished, click Save. 10. Select how items display in rows (1 across, 2 across, 3 across, or 4 across) in boxes up to 600 pixels wide. 11. Continue to search for items and add as many as needed. 12. When you're ready to add the items to the template and see what they look like, click the Add Items to Flyer button. The Content tab reopens. You can edit within the bracketed [[ ]] text as needed. Rev. 3/26/2010 ecommerce Industries, Inc. Page 8 of 20
Tip: Suggest promotional codes if you have set them up on your back-end system. For details, see your system documentation on promo codes and coupons. 13. Switch from the Design view to the Preview tab along the bottom of the page. In Preview, you can see item pricing and content information as it will appear in the recipient s email Inbox. You can switch back and forth to adjust the flyer pricing. 14. List price, flyer price, and savings (if list differs from the flyer price) are shown by default. You may check the boxes at the top of the Content tab to Hide List Price or Hide Savings Amount (when applicable). Rev. 3/26/2010 ecommerce Industries, Inc. Page 9 of 20
Tip: You can add multiple sets of items using a different layout of items per row as needed. For example, you could highlight major deals using Large (1 across), and add one or more items to the flyer in that layout. Then, you could add another set laid out as a row of standard small items. Be careful to place your cursor on a new line when you insert a snippet or add items; placing a snippet or item row within other snippet brackets [[ ]] is invalid. 15. To validate the items with the back office business system, click the Validate button. Validation ensures the items, unit of measure, and pricing exist in your backend system, and that your flyer price is less than list. This is helpful when scheduling campaigns from quarter to quarter, after catalog content may have changed. Other errors and warnings may display, giving you the opportunity to make corrections to the items you have chosen. 16. When finished editing content for the template, click Next or click the Test Email tab. 17. The Test Email tab can be used to show you how the flyer template appears when sent. In the Send Test Flyer to Email Address box, enter the address to send this flyer template. 18. To save the template for later use, click Save and Exit. Or click Create Campaign to immediately create a flyer campaign using this template information. Note: Once you create a template, you can open and view it using the View Template List option in the Flyer Management Dashboard. If you select a template you didn't create, the template appears in read-only view. You can then make a copy of the template flyer. Doing so allows you to further edit the copied template or use it to create a new flyer campaign. Rev. 3/26/2010 ecommerce Industries, Inc. Page 10 of 20
Create a Campaign A flyer campaign consists of content, a recipient list of users, a start date, an expiration date, and an email subject. Campaigns can either be created from an existing template or as a blank campaign. The Create Campaign wizard walks you through the process. 1. In the Flyer Management dashboard, click Create Campaign. 2. You are prompted to select a template. In the left hand column menu, click each category to expand the list, and preview available templates. 3. Select a single template from the expanded list at left, preview at right, and click Create Campaign from Template. 4. In the Details tab, enter the following: Campaign Name (Required). Enter a unique name for this campaign. Description. Enter a description for this campaign (Optional, but describing the gist of the message, associated sales, coupons, or the target list may assist you in differentiating among several campaigns). Email Subject (Required). Enter an email subject for this campaign. The campaign cannot be sent until you complete this box. 5. Click Next or click the Recipient List tab. The campaign is auto-saved each time you click next, previous, or a different tab. Rev. 3/26/2010 ecommerce Industries, Inc. Page 11 of 20
Select a Recipient List The next step in the campaign wizard deals with selecting the list of customers or unregistered guests to receive the email flyer. Note: You can click Create Recipient Lists, but that option will exit you from the Wizard. To return to the campaign, you may return to the Flyer Maintenance Dashboard and select from Recently Viewed Campaigns in the Flyers section. 6. Select a list from the drop-down list. 7. When the list is selected, click Next or click the Schedule tab. Schedule Note: Any pricing in the flyer will apply to all recipients until the campaign expires. 8. In the Schedule tab, enter the following information: Delivery Date (Optional): To send the message before its pricing applies, specify the delivery date. Click to select from a calendar or type the delivery date and time. Click to select a specific time. Leave blank to send on the Start date. Start Date (Required): Click to select from a calendar or simply type the date this campaign s pricing applies to recipients. Expiration Date (Optional, but Recommended): Click to select from a calendar or simply type when the prices specified in the campaign will expire. Leave blank if this campaign never ends. 9. Click Next or click the Content tab. Your changes will be saved. Rev. 3/26/2010 ecommerce Industries, Inc. Page 12 of 20
Customize and Validate the Content 10. In the Content tab, review the information from the template you selected. You can change the information as you would when creating a template. Any changes you make to the campaign copy do not affect the original template. ALWAYS VALIDATE just before you send a campaign, and make corrections as needed to the items you have chosen. This is helpful when scheduling campaigns from quarter to quarter, when catalog content often changes. Validation ensures that: Selected items exist in your backend system s inventory. Flyer price is > 0 (If you do not set a flyer price, Call for price will display). Flyer price the list price (to determine if Savings Amount will display). Unit of Measure is still valid (in case you ve edited it). Subject, Recipient List, and Campaign dates are valid. 11. Click Next or click the Test Email tab. Your changes will be saved. Test Email 12. Enter your email address in the Send Test Flyer to Email Address box and click Go. 16. Check the Inbox for the recipient you entered in the To Email Address field. Rev. 3/26/2010 ecommerce Industries, Inc. Page 13 of 20
If you do not receive the Test Email within a reasonable time, or if it shows the wrong From/Reply to address, click Back and make corrections as needed. If you receive the Test Email, the test is successful. 13. Click Next or click the Final Confirmation tab. Final Confirmation 14. To send the flyer using the schedule information specified, click Send Flyer. Or click Save and Exit to save the information for a later date. Note: After the flyer is successfully scheduled the campaign will appear in read-only mode. Until the flyer is sent, you may cancel processing and make changes as needed. Once the flyer has been picked up and emailed to users the dealer will no longer be able to cancel processing of the flyer. The only field that may be adjusted after a flyer is sent is the expiration date. In read-only view you can view the details and the flyer that was emailed. In addition there is a tab to view the Status of the campaign that shows messages from the Flyer Delivery System as the flyer was being processed and emailed. You can also view the status of each recipient of the flyer. If there was a problem emailing a particular recipient it would be displayed in the details column. Rev. 3/26/2010 ecommerce Industries, Inc. Page 14 of 20
Monitoring Results with Traffic and the Dealer Flyer Report The Traffic section of the Flyer Management Dashboard summarizes Month-to-Date (MTD) and Year-to-Date (YTD) clicks and sales dollars for all your campaigns. For more detailed monitoring of campaign activity, you can use the Dealer Flyer Report. This page gives you various filtering, print and save options, including the ability to download this report as an PDF document, Excel spreadsheet, or tab-delimited file. 1. In the Flyer Management Dashboard, click Flyer Usage Reports under the Traffic heading. 2. You can set limits for the information shown on the report using the Name through Carted boxes. Click the column header you wish to limit and enter the limiting information. Then, click Filter button to the right of the box and select a filter operator from the drop down box. For details, see your online help for Filtering Information. 3. Click the down arrow in the PDF Document drop-down box to select the report format. You can choose PDF Document, Excel Spreadsheet or Tab-Delimited File. Click the appropriate option. 4. Click Generate Report. Make sure your browser is set to allow downloading from this site. If given the option, save the file to your computer, so you can sort and edit the data. Name: which flyer. Description: the description you entered. Created By: which Admin user. Emailed: Net number of recipients (excluding opt-outs) Accessed: number of clicks on any flyer image that open a linked page on your shopping site. Carted: items from this flyer the recipient added to their cart after clicking on the flyer at least once. Rev. 3/26/2010 ecommerce Industries, Inc. Page 15 of 20
What a Shopper Sees The customer sees the flyer itself in their email Inbox, somewhat as shown below. 1) The From field (and Reply-To and Routing information) displays the dealer s email address, and the message will be sent from the dealer s email server. This helps comply with Anti-Spam law. 2) The To field displays the customer s name and/or email address, according to the customer account information on the ECinteractive server. 3) The Subject will display the Email Subject specified when creating the campaign. 4) The Body will include whatever content the dealer inserted into the message template, including mail merge snippets included in the message template, such as dealer site logo, address, phone, privacy policy, customer name, customer email, and so on. 5) Promotional rows of items added to the message template will display images, descriptions, pricing, and Buy Now buttons. Clicking these images will link to details on the shopping site. 6) An unsubscribe method. The link allows the user to opt out from further marketing emails (more details in the following User Opt-Out Options section). Viewing Item Detail If a user clicks any of the images (including the item image or the Buy Now button) in the email flyer, the default browser will open to the dealer s shopping site on the Product Detail page with more information about the item, as shown at right. When viewing a Flyer item on the Product Detail page, there will be View Flyer icons as shown at right: Under the description By the price Rev. 3/26/2010 ecommerce Industries, Inc. Page 16 of 20
Viewing the Flyer within the Shopping Site From the Product Detail page, the shopper can click a View Flyer icon to display the flyer in the context of the shopping site navigation, as shown below. Shopping and Receiving Flyer Pricing Once the flyer has been clicked, the user may order other items from the flyer message displayed or from any other shopping features (QuickOrder, Search Results, Favorites, Laundry Lists, Order History, and so on). For example, if a user goes to QuickOrder and enters an item that appears in a current flyer, they will receive the flyer price as long as both the following conditions are true: 1. They clicked the flyer containing the item first 2. They are still in the same browser session (they didn t close and re-open their browser) Important Anyone receiving the flyer will receive the flyer pricing. Flyer pricing is not limited to the customer that received the flyer. The only requirement for receiving flyer pricing is that the dealer s site is opened from a flyer and the flyer is still valid (hasn t expired). Rev. 3/26/2010 ecommerce Industries, Inc. Page 17 of 20
Cart Once the user has added any flyer items to cart they continue through the normal checkout process. In the Cart, the Flyer icon alerts the user that these items were added with special flyer pricing. Important: If the user leaves the site or saves their order they will still receive flyer pricing on the items added to cart as long as the flyer the items were ordered from has not expired. Checkout At Checkout, the flyer icon will again display to mark which items have special flyer pricing. Tip: If you have included a coupon code in the text of your flyer content, the user can enter the coupon code as usual. Rev. 3/26/2010 ecommerce Industries, Inc. Page 18 of 20
Bulk Mail Opt-Out Preferences Many countries are instituting anti-spam laws that allow email recipients to opt-out of promotional bulk mail. In the United States, for example, the CAN-SPAM Act of 2003 applies to any commercial email message whose purpose is to promote or advertise products or services. Such messages must: provide clear instructions of how the recipient may opt-out of receiving these emails honor such opt-out requests within 10 days, and ensure opted-out email addresses cannot be used again for marketing purposes, and ensure the opted-out email addresses will not be transferred to third parties. Meanwhile, many email recipients expect the ability to opt back in as needed. We even honor the shopper s email preference in case they update their email address. Our Integrated emarketing provides the options your customers expect. Message Opt-Out Line On the bottom of each flyer, the recipient will see a link to unsubscribe from the email list, as shown at right. Clicking this link will take the user to a page on the shopping site that confirms the address is removed. For registered accounts, we honor the opt-out preference even if they update the email address associated with their account. In the Admin Control Panel s Customer Management page, you can see whether the user opted out of flyer communications under User Login Information, but cannot edit that field. Viewing Customer Record Shows Checkbox: User Opted Out of Flyer Communications Editing Customer Record (Flyer Opt-Out field not available for editing) Rev. 3/26/2010 ecommerce Industries, Inc. Page 19 of 20
Account Profile Opt-Out or Opt-In Customers may opt out or resubscribe by logging into the shopping site and clicking on the Edit Profile link under MyAccount (either the left-hand column or the horizontal menu). In the Edit Your Profile page, they can change their opt-out status using the Unsubscribe from marketing emails checkbox. Again, we honor the opt-out preference even if they update the email address associated with their account. Compare to Site Text, Order Confirmations, Approval Messages Unsubscribing from Integrated emarketing will not affect or stop Order Confirmations or Approval Email messages. The content of these messages are considered transactional or relationship oriented, facilitating contractual obligations, and are therefore exempt from antispam requirements. You can even customize Order Confirmation or Approval Email headers and footers to include promotional information. However, since the principal purpose and subjects of Order Confirmation and Approval Emails are not promotional, they remain exempt from anti-spam requirements. Due to this separation of purpose, however, Order Confirmations or Approval Email messages are not automatically linked or tracked within Integrated emarketing s promotional campaigns. For details, see online help or Customizing Site Text and Messages, available in the ECinteractive support site. Tip: As a dealer, you could promote some of your latest campaigns and coupon codes in Site News or Account News, and in the headers and footers of automated Order Confirmation and Approval email messages. In these sections, you can remind users that if they have previously opted out of marketing emails, they can Edit their Profile and uncheck unsubscribe to receive timely promotions again. Rev. 3/26/2010 ecommerce Industries, Inc. Page 20 of 20