Data Centers De Persgroep Antwerp Feb. 14 2013 Luc Verbist CIO
Activities NEWSPAPERS N 1 N 1
Activities MAGAZINES N 1 N 1
Activities Print products 5 times around the globe in 1 week
Activities RADIO N 1
Activities TELEVISION N 1
Activities DIGITAL E-commerce > News > ipad & mobile> Pay-per-view > Classified sites >
Activities MOBILE TELEPHONY Operator > Interactive>
Financial Results In mio euro 1991 2000 2011
Growth by acquisition Netherlands 1999 2001 2003 2005 2007 2009 2011 2012 1997 1995 1993 1991 1989
Growth by acquisition All newspapers had problems Losing money Declinig readership Netherlands 1999 2001 2003 2005 2007 2009 2011 1997 1995 1993 1991 1989
ICT Strategy Outsourcing Atos Origin Getronics KPN ASP4ALL Hotitem External Datacenters Contract managers and Business analysts on the payroll
ICT Strategy Facts & Figures FTE: 1.800 Initially: 3.045 Restructurings Closed printing plant Sold NRC (Newspaper) Sold Magazines (education) Sold Book Publishing Division Locations: 12 in The Netherlands Newspapers: 3, with 718 journalists Websites: 18 Printing plants: 2
Planning Roll out planning high level Project Name Start Finish 2010 2011 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Finance AD 01/01/10 28/02/10 Website AD 01/01/10 30/03/10 Editorial AD 01/01/10 30/06/10 WAN Connectivity 01/01/10 30/06/10 Subscription AD 01/01/10 30/09/10 Office Environment 01/01/10 30/09/10 Salary and HR 01/02/10 31/12/10 Output Management 01/03/10 30/06/10 Website VK 01/04/10 30/09/10 Editorial VK 01/07/10 30/11/10 Finance VK and TR 01/08/10 31/01/11 Single Copy Sales 01/09/10 30/04/10 Mass Mailing 01/09/10 30/06/10 Website Classified 01/09/10 30/02/11 Website TR 01/10/10 31/12/10 Subscription VK and TR 01/10/10 30/04/11 Editorial TR 01/12/10 31/03/11 Printing Plant Den Haag 01/01/11 30/04/11 Printing Plant Amsterdam 01/01/11 30/06/11
Facts & Figures about the Datacenter Number of servers OS Physical Virtual Total Virt % Solaris 86 308 394 78 % Windows 328 460 788 58 % Mac 65 13 78 17 % 616 TB in different Tiers 3 tiers in 6 storage systems, 3 per DC Tier 1 Tier 2 128 TB 144 TB High end storage: Fiber channel and SAS Technology High end storage: SATA Technology Tier 3 344 TB Mid range storage: SATA Technology
Desktop virtualization Very limited use Effect of line latency Being able to work in a non connected mode Limited distance of workstation to the production machinery Expensive licenses 120 virtual Windows servers in DC 40 For latency sensitive applications 30 For legacy applications and compatibility 30 For internal ICT management 10 For Windows applications and for Mac users 10 Other
Service Levels Business Service Hours Days Max. Downtime 0 6 12 18 24 Newspapers 6/7 15 min Magazines 5/7 60 min Websites 7/7 15 min Printing Plant 6/7 15 min TV 7/7 1 min Radio 7/7 1 min
Principe N+1 Power Cooling Network UPS Generator Public network Multiple network cards in servers Dual uplink Redundant core network
Principe N+1
Cold corridors Full separation of hot and cold air flows High efficiency
In total 4 cubes 2 Datacenters fully redundant DATACENTER ROOM 1 Network equipment Server rack DATACENTER ROOM 2
Real time monitoring Monitoring of the data centers Temperature Back Power usage Humidity Temperature Front
Real time monitoring Monitoring of the chillers
Real time monitoring Monitoring of the power usage
Real time monitoring PUE Graphic 2011 1.6 1.4 1.2 1 0.8 0.6 0.4 0.2 0 jan feb mar apr may jun jul aug sep oct nov dec 20.0 C 18.0 C 16.0 C 14.0 C 12.0 C 10.0 C 8.0 C 6.0 C 4.0 C 2.0 C 0.0 C Average monthly PUE Average monthly temperature
Benchmark Hosting (Opex figures full year basis) Websites External cost Internal cost Vacature Terramark 180 K 120 K AD-Trouw-Volkskrant Getronics 3 Mio 650 K Tijd-Echo Cegeka 160 K 100 K Cloud Solutions (real contract values) ASP4ALL (all webservers) 850 K 500 K Microsoft Assure (MS server park) 2,4 Mio 1,3 Mio (benchmark checks)
Costs ICT Cost (Mio ) 50.0 40.0 Stop outsourcing contracts Switch to DP standards 30.0 20.0 10.0 0.0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Before integration After integration
Costs Evolution ICT Cost/employee (Index cleared) 120 110 100 90 80 70 60 50 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Before integration After integration
Design lessons During design consider impact minimization of potential failures Make sure all drivers, hardware version, setup parameters, are identical for clustered servers Difficult to assess upfront the load on physical servers with a lot of virtual machines Easy to manage but also easy to make (human) mistakes Consider data recovery requirements during design of storage tiers (B)Leading edge technology (aggressive pricing but non-mature technology) Think big (anticipate on growth strategy) Think green
Considerations internal or external data center Be sure you have enough critical mass, if not outsource 24/7 business or just business hours Business Applications are very specific (no support from third parties available) Strong support of end users of business applications is required Fysical distance between servers and production machinery Costs Opex versus Capex strategy of the company Availability of skilled resources Building restrictions and regulations Employees churn rate
Q&A Luc Verbist CIO De Persgroep Luc.Verbist@persgroep.be