DBA 8671, Technology and Innovation Management Course Syllabus Course Description Provides an integrated, strategic view of management of technology. Focusing on theory and practice, the course addresses the contemporary challenges general managers face today; e.g., globalization, time compression, and technology integration. Explores several strategic approaches for dealing with these challenges, both from a managerial and from an economic viewpoint. Concepts presented will be especially valuable for chief technology officers, directors of technology, chief information officers, and management personnel in R&D, product development, and operations. Course Textbook McKeen, J. D., & Smith, H. (2012). IT strategy: Issues and practices (2nd ed.). Upper Saddle River, NJ: Prentice Hall. Course Learning Objectives Upon completion of this course, students should be able to: 1. Determine a process for developing and delivering an IT value proposition for an organization. 2. Explain the importance of good communication and relationship between business managers and IT managers when developing an organization s IT strategy. 3. Discuss the importance of professionalism for IT managers and workers. 4. Create a technology roadmap for an organization utilizing the concepts of information management, budgeting, and delivery of IT functions. 5. Perceive how application portfolio management can help determine the best approach for IT to use when meeting an organization s needs. 6. Evaluate processes and practices organizations are using to investigate and manage the latest IT innovations. 7. Examine the challenges faced by IT departments when managing information delivery for organizations. 8. Discuss the importance of developing competent IT leadership to ensure organizations can develop and manage the IT capabilities needed to meet their business goals. 9. Analyze the challenges IT managers face when determining methods for protecting their organization s privacy. 10. Explain how IT can be linked to business metrics. Credits Upon completion of this course, the students will earn three (3) hours of college credit. Course Structure 1. Unit Learning Objectives: Each unit contains Unit Learning Objectives that specify the measurable skills and knowledge students should gain upon completion of the unit. 2. Written Lectures: Each unit contains a Written Lecture, which discusses lesson material. 3. Reading Assignments: Each unit contains Reading Assignments from one or more chapters from the textbook. Supplemental Readings are provided in the unit study guides to aid students in their course of study. Chapter presentations are provided in each unit study guide as Supplemental Reading to aid students their course of study. 4. Learning Activities (Non-Graded): These non-graded Learning Activities are provided to aid students in their course of study. 5. Key Terms: Key Terms are intended to guide students in their course of study. Students should pay particular attention to Key Terms as they represent important concepts within the unit material and reading. DBA 8671, Technology and Innovation Management 1
6. Discussion Boards: Discussion Boards are part of all CSU term courses. More information and specifications can be found in the Student Resources link listed in the Course Menu bar. 7. Unit Assessments: This course contains five Unit Assessments, one to be completed at the end of Units I, III, V, VII, and VIII. Assessments are composed of written response questions. 8. Unit Assignments: Students are required to submit for grading Unit Assignments in Units II, IV, V, VI, and VIII. (Two assignments are due in Unit VI). Specific information and instructions regarding these assignments are provided below. 9. Ask the Professor: This communication forum provides you with an opportunity to ask your professor general or course content related questions. 10. Student Break Room: This communication forum allows for casual conversation with your classmates. CSU Online Library The CSU Online Library is available to support your courses and programs. The online library includes databases, journals, e-books, and research guides. These resources are always accessible and can be reached through the library webpage. To access the library, log into the mycsu Student Portal, and click on CSU Online Library. You can also access the CSU Online Library from the My Library button on the course menu for each course in Blackboard. The CSU Online Library offers several reference services. E-mail (library@columbiasouthern.edu) and telephone (1.877.268.8046) assistance is available Monday Thursday from 8 am to 5 pm and Friday from 8 am to 3 pm. The library s chat reference service, Ask a Librarian, is available 24/7; look for the chat box on the online library page. Librarians can help you develop your research plan or assist you in finding relevant, appropriate, and timely information. Reference requests can include customized keyword search strategies, links to articles, database help, and other services. Unit Assignments Unit II Case Study Read Mini Case Study: IT Planning at ModMeters on pp. 69-71. Summarize the overall viewpoint of the case study. Do you feel that the communication skills between the business managers and the IT managers were in need of improvement in this case? Why or Why not? Did you notice any obstacles in effective communication among individuals in the organization? If so, please explain. How do you feel that the business-it communication could be improved? How would you characterize the nature of the business-it relationship in this case? How could each of the four components mentioned in your textbook help strengthen the relationship? Indicate any professional and/or nonprofessional behaviors that you noticed in this study. Discuss methods for improving professionalism within this organization. In addition, develop an IT planning process for ModMeters to accomplish the demands as set out in the Case Study. Your paper must be approximately three to five pages in length, not including the cover page and references. CSU requires that students use the APA format in writing course papers. Therefore, the APA rules for formatting, quoting, paraphrasing, citing, and listing of sources are to be followed. Your paper must contain at least three professional references and may include internet sources, books, and professional journals or resources related to the profession. Unit IV Scholarly Activity Internet Activity Search the web or any online research database for a story on an organization that successfully uses data-capturing techniques. Write a two- to three-page paper describing in your own words what the software was able to do for the organization and how the results benefitted the organization. Emphasize what information the organization now has that could not be obtained without using data-capturing techniques. Your paper must be approximately two to three pages in length, not including the cover page and references. CSU requires that students use the APA format in writing course papers. Therefore, the APA rules for formatting, quoting, paraphrasing, citing, and listing of sources are to be followed. Your paper must contain at least three professional references and may include internet sources, books, and professional journals or resources related to the profession. DBA 8671, Technology and Innovation Management 2
Unit V Article Critique We have learned during this unit that social computing can help improve an organization s visibility and, as a result, increase revenue for the organization. For this assignment, choose a peer-reviewed article concerning the effect of social computing on a business to critique. Use the databases within the CSU Online Library, or use another source that contains peer-reviewed articles. The purpose of this assignment is for you to practice reviewing articles that contribute to the industry. The authors of these articles are researchers and professionals who have shared or experimented with ideas that demonstrate potential to improve the industry. As a professional in the industry, it is in your best interest to review the literature and trends. This provides you with the opportunity to read about what was successful and how it was accomplished. Plus, it allows you to analyze what was unsuccessful, how you can improve it, or at least how you can avoid repeating the mistakes of others. Use these skills to contribute to Research Papers and other scholarly writings. If you have not already, hopefully, you will contribute to the industry by publishing an article and sharing with your community of peers. As you read the article you choose for this assignment, consider the following questions: How could the topic of this article apply to your personal or professional life? How could it apply to an organization you have observed? The article you choose must meet the following requirements: Be peer reviewed Relate to the concepts within this course Be at least ten pages in length The writing you submit must meet the following requirements: Be at least two pages Identify the main topic/question Identify the author s intended audience Critique the article and share your thoughts what appears to be valid and invalid? Do you agree with the author s assertions? Why, or why not? Discuss the best methods of managing an organization s social computing and what, if any, effect social computing has had on your organization or organizations with which you were affiliated. Format your Article Critique using APA style. Use your own words, and include citations and references as needed to avoid plagiarism. Unit VI Assignments PowerPoint Presentation Read the Mini Case Study Customer Service at Datatronics on pages 236-239 in the textbook and develop an understanding of the role IT plays with customer service initiatives. Matt Rubenzahl voices his concerns to his boss, Joel McGivern. Joel gives Matt the assignment to find better ways to improve their customer service through product education and meeting customer needs. The ideas need to be presented to a steering committee for extra funding. Your job is to create a PowerPoint presentation addressing the three discussion questions at the end of the mini case study. Your presentation should be professional, as a steering committee looks for information and facts as well as visual aspects, in order to make their decision. You are also welcome and encouraged to research them using outside sources. Your PowerPoint presentation should include the following elements: Slide 1: Slides 2-3: Slides 4-6: Slides 7-9: Slide10: Title page Outline the specific information that Matt should collect to build a case for improving customer service at Datatronics. Describe the top ideas for Matt to present to Joel next week. How would Matt get Joel to support his ideas? List of sources using APA guidelines Scholarly Activity Using your favorite search engine, locate various types of MDM (Master Data Management) software. Choose the three best ones (in your opinion) and describe the functions each one performs for an organization. Compare the three types of DBA 8671, Technology and Innovation Management 3
software you have chosen and determine which of the three would work best for your organization and explain why you think it would be the best choice. Your paper must be approximately two to three pages in length, not including the cover page and references. CSU requires that students use the APA format in writing course papers. Therefore, the APA rules for formatting, quoting, paraphrasing, citing, and listing of sources are to be followed. Your paper must contain at least three professional references and may include internet sources, books, and professional journals or resources related to the profession. Unit VIII Research Paper This activity requires you to write a Research Paper on a subject of your choice within Technology and Innovation Management. Format: The Research Paper must be at least 6 pages in length, not including the cover page and references. CSU requires that students use the APA format in writing course papers. Therefore, the APA rules for formatting, quoting, paraphrasing, citing, and listing of sources are to be followed. Your paper must contain at least five professional references and may include internet sources, books, and professional journals or resources related to the profession. Example topics include: 1. Delivering Value with IT 2. Creating and Evolving a Technology Roadmap 3. Delivering IT Functions: a Decision Framework 4. Information Delivery: Its Evolving Role 5. The Identity Management Challenge Once you have chosen your topic, please email your professor for topic approval. Search the Internet for organizations that have embraced IT and have proven successful at excelling in the area you have chosen for your topic. Include examples to demonstrate a course understanding. Suggested areas of discussion could include: employee workforce, communications, suppliers and partnerships, accountability, security and risk, etc. Develop a paper that addresses the benefits and challenges of the topic chosen. Explain how organizations relate strategically to their IT functions. APA Guidelines The application of the APA writing style shall be practical, functional, and appropriate to each academic level, with the primary purpose being the documentation (citation) of sources. CSU requires that students use APA style for certain papers and projects. Students should always carefully read and follow assignment directions and review the associated grading rubric when available. Students can find CSU s Citation Guide in the mycsu Student Portal by clicking on the Citation Resources link in the Learning Resources area. This document includes examples and sample papers and provides information on how to contact the CSU Success Center. Grading Rubrics This course utilizes analytic grading rubrics as tools for your professor in assigning grades for all learning activities. Each rubric serves as a guide that communicates the expectations of the learning activity and describes the criteria for each level of achievement. In addition, a rubric is a reference tool that lists evaluation criteria and can help you organize your efforts to meet the requirements of that learning activity. It is imperative for you to familiarize yourself with these rubrics because these are the primary tools your professor uses for assessing learning activities. Rubric categories include: (1) Discussion Board, (2) Assessment (Written Response), and (3) Assignment. However, it is possible that not all of the listed rubric types will be used in a single course (e.g., some courses may not have Assessments). The Discussion Board rubric can be found within Unit I s Discussion Board submission instructions. The Assessment (Written Response) rubric can be found embedded in a link within the directions for each Unit Assessment. However, these rubrics will only be used when written-response questions appear within the Assessment. Each Assignment type (e.g., article critique, case study, research paper) will have its own rubric. The Assignment rubrics are built into Blackboard, allowing students to review them prior to beginning the Assignment and again once the DBA 8671, Technology and Innovation Management 4
Assignment has been scored. This rubric can be accessed via the Assignment link located within the unit where it is to be submitted. Students may also access the rubric through the course menu by selecting Tools and then My Grades. Again, it is vitally important for you to become familiar with these rubrics because their application to your Discussion Boards, Assessments, and Assignments is the method by which your instructor assigns all grades. Communication Forums These are non-graded discussion forums that allow you to communicate with your professor and other students. Participation in these discussion forums is encouraged, but not required. You can access these forums with the buttons in the Course Menu. Instructions for subscribing/unsubscribing to these forums are provided below. Click here for instructions on how to subscribe/unsubscribe and post to the Communication Forums. Ask the Professor This communication forum provides you with an opportunity to ask your professor general or course content questions. Questions may focus on Blackboard locations of online course components, textbook or course content elaboration, additional guidance on assessment requirements, or general advice from other students. Questions that are specific in nature, such as inquiries regarding assessment/assignment grades or personal accommodation requests, are NOT to be posted on this forum. If you have questions, comments, or concerns of a nonpublic nature, please feel free to email your professor. Responses to your post will be addressed or emailed by the professor within 48 hours. Before posting, please ensure that you have read all relevant course documentation, including the syllabus, assessment/assignment instructions, faculty feedback, and other important information. Student Break Room This communication forum allows for casual conversation with your classmates. Communication on this forum should always maintain a standard of appropriateness and respect for your fellow classmates. This forum should NOT be used to share assessment answers. Grading Discussion Boards (8 @ 2%) = 16% Unit Assessments (5 @ 4%) = 20% Case Study = 8% Scholarly Activities (2 @ 8%) = 16% Article Critique = 8% PowerPoint Presentation = 8% Research Paper = 24% Total = 100% Course Schedule/Checklist (PLEASE PRINT) The following pages contain a printable Course Schedule to assist you through this course. By following this schedule, you will be assured that you will complete the course within the time allotted. DBA 8671, Technology and Innovation Management 5
DBA 8671, Technology and Innovation Management Course Schedule By following this schedule, you will be assured that you will complete the course within the time allotted. Please keep this schedule for reference as you progress through your course. Unit I The Value and Importance of IT Unit Study Guide Learning Activity (Non-Graded): See Study Guide Chapter 1: Developing and Delivering on the IT Value Proposition Chapter 2: Developing IT Strategy for Business Value Supplemental Reading: See Study Guide Discussion Board Response: Submit your response to the Discussion Board question by Discussion Board Comment: Comment on another student s Discussion Board response by Assessment by Unit II Communication, Relationship, and Professionalism Unit Study Guide Learning Activity (Non-Graded): See Study Guide Chapter 3: Communicating with Business Managers Chapter 4: Building a Strong Relationship with the Business Chapter 5: Developing IT Professionalism Supplemental Reading: See Study Guide Discussion Board Response: Submit your response to the Discussion Board question by Discussion Board Comment: Comment on another student s Discussion Board response by Case Study by DBA 8671, Technology and Innovation Management 6
DBA 8671, Technology and Innovation Management Course Schedule Unit III Information Management, Budgeting, and a Technology Roadmap Unit Study Guide Learning Activity (Non-Graded): See Study Guide Chapter 6: Information Management: The Nexus of Business and IT Chapter 7: The IT Budgeting Process Chapter 8: Creating and Evolving a Technology Roadmap Supplemental Reading: See Study Guide Discussion Board Response: Submit your response to the Discussion Board question by Discussion Board Comment: Comment on another student s Discussion Board response by Assessment by Unit IV Meeting an Organization s IT Needs Unit Study Guide Learning Activities (Non-Graded): See Study Guide Chapter 9: Delivering IT Functions: A Decision Framework Chapter 10: IT Sourcing Chapter 11: Application Portfolio Management Supplemental Reading: See Study Guide Discussion Board Response: Submit your response to the Discussion Board question by Discussion Board Comment: Comment on another student s Discussion Board response by Scholarly Activity by DBA 8671, Technology and Innovation Management 7
DBA 8671, Technology and Innovation Management Course Schedule Unit V Strategic Experimentation, Enabling Collaboration, and Managing Social Computing Unit Study Guide Learning Activity (Non-Graded): See Study Guide Chapter 12: Strategic Experimentation with IT Chapter 13: Enabling Collaboration with IT Chapter 14: Social Computing: How Should It Be Managed? Supplemental Reading: See Study Guide Discussion Board Response: Submit your response to the Discussion Board question by Discussion Board Comment: Comment on another student s Discussion Board response by Assessment by Article Critique by Unit VI Information Delivery and Master Data Management Unit Study Guide Learning Activities (Non-Graded): See Study Guide Chapter 15: Information Delivery: IT s Evolving Role Chapter 16: Master Data Management Supplemental Reading: See Study Guide Discussion Board Response: Submit your response to the Discussion Board question by Discussion Board Comment: Comment on another student s Discussion Board response by PowerPoint Presentation by Scholarly Activity by DBA 8671, Technology and Innovation Management 8
DBA 8671, Technology and Innovation Management Course Schedule Unit VII Developing IT Capabilities and Building Better IT Leaders Unit Study Guide Learning Activities (Non-Graded): See Study Guide Chapter 17: Developing IT Capabilities Chapter 18: Building Better IT Leaders from the Bottom Up Supplemental Reading: See Study Guide Discussion Board Response: Submit your response to the Discussion Board question by Discussion Board Comment: Comment on another student s Discussion Board response by Assessment by Unit VIII IT-Based Risk, Identity Management, and Linking IT to Business Metrics Unit Study Guide Learning Activities (Non-Graded): See Study Guide Chapter 19: Managing IT-Based Risk Chapter 20: The Identity Management Challenge Chapter 21: Linking IT to Business Metrics Supplemental Reading: See Study Guide Discussion Board Response: Submit your response to the Discussion Board question by Discussion Board Comment: Comment on another student s Discussion Board response by Assessment by Research Paper by DBA 8671, Technology and Innovation Management 9