CORPORATE ID GUIDE
introduction The Corporate ID Guide has been produced to create uniformity and consistency in Treble Cone visual branding. In simple terms that means that we need to speak the same language on every piece of communication we produce. We need to be professional and consistent when we represent the Treble Cone brand in any visual form of communication. This works to create a message that is instantly recognisable to our audiences at all times. There are several sections to this guide. Each key component forms the overall brand image. This guide is to help external suppliers such as professional designers who are commissioned to design Treble Cone publications, signage, stationery or merchandise or who are required to use the Treble Cone logo in any other promotional form (for example Treble Cone partners who wish to use the Treble Cone logo in a dual branding situation). It is also a guide to help with internal systems so there is a clear formula to what is to be used where. In general, any form of collateral that will be used externally must be designed according to the guidelines laid down in this guide. brand overview Treble Cone stands for industry excellence in every respect and we have employed the same strategy in the design and advertising material. The impression we want people to get when they come in contact with the Treble Cone brand is one of a clean exact brand that inspires you to visit. To achieve this we utilise devises such as white space (do not insist on using every available space), let the negative space work for you giving the branding space and making your message clear. Printing methods such as metallics employed to give the look that extra depth. A set number of fonts and use of these keeps a consistency over all material whether it be for internal use or for external marketing.
sections 1. ESSENTIAL ELEMENTS (LOGO / COLOURS / SIZES) 2. CORPORATE STATIONERY 3. FONTS 4. STAFF UNIFORMS 5. COMPANY VEHICLES 6. SIGNAGE 7. MOUNTAIN SIGNAGE
Treble Cone Logo ESSENTIAL ELEMENTS The Treble Cone logo is made up of the three stripes emblem and the logo type (Treble Cone) and the location (Wanaka, New Zealand). The arrangement and proportion of these elements must not be altered. The logo must always be reproduced directly from authorised digital artwork. The logo endorses all printed material produced by, or on behalf of, Treble Cone.
Type A: stacked logo Type B: horizontal logo ESSENTIAL ELEMENTS Type C: merchandise logo This logo is used purely for merchandise purposes only.
Type A(1): stacked logo The Type A(1) logo is used as an alternative simpler form where WANAKA NEW ZEALAND is too small to read. (refer to minimum logo sizes) Type B(1): horizontal logo The Type B(1) logo is used as an alternative simpler form where WANAKA NEW ZEALAND is too small to read. (refer to minimum logo sizes) ESSENTIAL ELEMENTS
logo sizes The minimum depth for print reproduction of Type A and B is 8mm (depth being the height of x). If Type A or B is used at less than minimum size, Wanaka New Zealand is removed, (see below). Logotype A x Logotype B x When the logo is used at less than 8mm (depth being the height of x), Type A1 or B1 are to be used. Minimum depth of Type A1 & B1 is 5mm. ESSENTIAL ELEMENTS Logotype A1 x Logotype B1 x incorrect use of logo The Treble Cone logo should be carefully monitored to ensure: The colours are correct Logo elements are not rearranged Logo is not redrawn Logo is not stretched or condensed
logo exclusion zones Use this guide to establish the minimum space between the logo and text,or other design elements. x 1/3 of x 1/3 of x x 1/3 of x 1/3 of x ESSENTIAL ELEMENTS Dotted line represents exclusion zone around logo that must remain clear.
logo colours Below lists the correct logo format to use for different print methods. SPOT COLOUR VERSION RED = PMS 200 C SILVER = PMS 8400 C PROCESS COLOUR VERSION RED = 0c 100m 100y 20k SILVER = 10c 10m 10y 35k ESSENTIAL ELEMENTS B&W VERSION 100% Black 40% Black
logo formats reversed out These versions are to be used where the original is not appropriate. On all colour applications, the TC red should be present, either in the background or in the logo. REVERSED RED VERSION Printing on Silver background REVERSED RED VERSION Printing on dark background ESSENTIAL ELEMENTS REVERSED SILVER VERSION Printing on Red background
corporate stationery - letterhead CORPORATE STATIONERY Treble Cone Investments Limited, PO Box 206, Wanaka, New Zealand telephone +64 3 443 7443 fax +64 3 443 8401 email info@treblecone.com website www.treblecone.com
corporate stationery - comp slip with compliments Treble Cone Investments Limited, PO Box 206, Wanaka, New Zealand telephone +64 3 443 7443 fax +64 3 443 8401 email info@treblecone.com website www.treblecone.com CORPORATE STATIONERY
corporate stationery - business card Sam Williams Marketing & Events Coordinator phone +64 3 443 7443 ext 709 fax +64 3 443 8401 mob +64 21 754 255 email events@treblecone.com web www.treblecone.com CORPORATE STATIONERY Treble Cone Investments Limited PO Box 206, Wanaka, New Zealand
corporate stationery - C4 envelope CORPORATE STATIONERY Treble Cone Investments Limited, PO Box 206, Wanaka, New Zealand. www.treblecone.com
corporate stationery - C5 envelope CORPORATE STATIONERY Treble Cone Investments Limited, PO Box 206, Wanaka, New Zealand. www.treblecone.com
corporate stationery - DL envelope Treble Cone Investments Limited, PO Box 206, Wanaka, New Zealand. www.treblecone.com CORPORATE STATIONERY
corporate stationery - DL slip Treble Cone Investments Limited, PO Box 206, Wanaka, New Zealand telephone +64 3 443 7443 fax +64 3 443 8401 email info@treblecone.com website www.treblecone.com CORPORATE STATIONERY
corporate stationery - DL sticker Treble Cone Investments Limited, PO Box 206, Wanaka, New Zealand telephone +64 3 443 7443 fax +64 3 443 8401 email info@treblecone.com website www.treblecone.com CORPORATE STATIONERY
corporate stationery - email signature Sam Williams Marketing & Events Coordinator ph +64 3 443 7443 ext 709 fax +64 3 443 8401 mob +64 21 754 255 www.treblecone.com - PO Box 206, Wanaka, New Zealand CORPORATE STATIONERY Please consider the environment before printing this email
fonts Eurostile Extended 2 is predominantly used for headings and sub headings. It is the font used for the logo. This should be the first choice when looking at a font but if the placement requires something bolder use Eurostile Bold Extended 2, shown below. Eurostile Extended 2 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Eurostile Bold Extended 2 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 FONTS Eurostile Medium is used on stationery and websites as an alternative to Bell Gothic. Eurostile Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
fonts Bell Gothic is used for body copy text in documents. This should be the first choice, but if placement requires something bolder, use Bell Gothic Bold or Bell Gothic Black. Bell Gothic Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Bell Gothic Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 FONTS Bell Gothic Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
TCRA coach FRONT LOGO DIMENSIONS TC logo = 90mm width Sponsors = 40mm width NOTE: Badge background to match garment colour. STAFF UNIFORMS x BACK LOGO DIMENSIONS x = 150mm TCRA coach soft shell Logo dimensions for this garment are as specified above.
SSS instructor FRONT LOGO DIMENSIONS TC logo = 90mm width NOTE: Badge background to match garment colour. STAFF UNIFORMS x BACK LOGO DIMENSIONS x = 160mm SSS instructor soft shell Logo dimensions for this garment are as specified above.
company vehicles COMPANY VEHICLES
company vehicles Front and rear window graphics. FRONT www.treblecone.com COMPANY VEHICLES REAR www.treblecone.com
signage All exterior directory signage must follow this format as shown below. SIGNAGE Super wide groomed trails Largest Ski Area in the South Island Uncrowded slopes Friendly hospitality & superb cuisine www.treblecone.com
mountain signage Information signage Cafe & Bar Toilets Shop MOUNTAIN SIGNAGE Ski Rentals Tickets First Aid
mountain signage Frame example - exterior signage SKI & SNOWBOARD SCHOOL MEETING PLACE MOUNTAIN SIGNAGE
mountain signage Frame example - exterior signage HIGH STREET GUNBARREL MOUNTAIN SIGNAGE TRIPLE TREAT
mountain signage Frame example - exterior signage VW 6 SEATER EXPRESS MOUNTAIN SIGNAGE