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1 introduction

introduction 3 1. Introduction Lobby Mexico facilitates the entrance and/or the development of business of companies from different industrial sectors, in the different public administrations and/or Mexican private companies. All their technical strategies are born of a previous work of counseling and consulting, thus becoming them guarantors of optimal results, not initiating any action without an accurate study of the legal, economic and social environment and the impact of the project, with the aim of laying the technical foundations required in an ad hoc strategy. Lobby Mexico bases its activity on the experience and knowledge of initiatives which it serves to, which provides security and trust to anyone who decides to work with it. 1

2 lobbying in mexico

lobbying in mexico 5 2. Lobbying in Mexico (I) Lobbying is the name given to the set of techniques and strategies to relate to the powers of the State, with the aim of making these decisions in line with certain business interests. The Lobbying has become then in one of the areas of management and a further evolution and projection business communication tool. 2 Lobby Mexico follows the following strategies and execution of Lobbying: Definition of targets Selection of moments of intervention Argumentation Decision-making control Direct Lobbying techniques Indirect Lobbying techniques Specific Lobbying techniques of our industry Control of the implementation process of the Lobbying

lobbying en mexico 6 2. Lobbying en Mexico (y II) Decisions today in Mexico are not taken by a single actor, which makes even more necessary tasks of counseling and professional brokerage which Lobby Mexico provides. The Mexican political reality today makes that in these decisions involve various actors, both in the federal Government or State Governments, as in the Congress of the Union or the local Congress, because no political party has an absolute majority. 2 Today there are cases in which coexist in a State a Governor of one party and municipal Presidents of any other of the local political forces, without guaranteeing the preponderance of a party in the State. A common agreement requires clear agreements and strategic methods of negotiation.

3 what can be achieved?

what can be achieved? 8 3. What can be achieved? Good Lobbying practice which pursues honest purposes can achieve: From legal reforms in public administration in different areas, to regional investment projects. 3

4 how can be achieved?

how can be achieved? 10 4. How can be achieved? Open new horizons is a guideline of Lobby Mexico, always paying special attention to the need to evolve and adapt its fundamentals to the circumstances. Four fundamental principles that govern its proceeding: Independence: As business consultants, Lobby Mexico always cares independence from third-parties, especially in decision making relating to suppliers or partners of a client. Objectivity: Advice from Lobby Mexico bases its success in the evaluation of the risks and opportunities. Competency: Lobby Mexico only offers advice to those fields which has a proven competency. Reliability: Lobby Mexico undertakes that no data or knowledge acquired in the process of consulting is never transmitted to third parties. Lobby Mexico performs a conceptualization of the project, an evaluation of it, develops its work of Lobbying and ends its mission with a thorough follow-up of it, from its origins until its completion. 4

5 areas of activity

areas of activity 12 5. Áreas of activity For further information, please contact us. TIC Consulting Health Security and Emergencies 5 Education Energy Infrastructure Real State

6 security network center

security network center 14 6a. Basic principles Security Network Center is a Cluster of security driven in 2012 in the city of Mexico to facilitate the entry or the business development of the industries in the sector of security, emergencies and defense in the Mexican market. Its main objective is to assume the representation and lobbying of its members both nationally in Mexico and at the level of its internationalization in Latin America. 6a

security network center 15 6b. Industry Cluster A Cluster is a geographic concentration of companies, institutions and universities who share interest in a concrete economic and strategic sector. This platform generates a collaboration that allows members to approach joint projects of all kinds, from activities of dissemination and promotion of the sector, to R&D&I projects, or building shared capacities. 6b

security network center 16 6c. Advantages Among the most important advantages that companies can obtain from participation and performance in a cluster can be highlighted as follows: Access to suppliers and specialized services. Enabling companies to focus more on those stages of the value chain in which are more efficient and outsourcing other tasks. Access to training and a specialized labor market. Clusters achieved a critical mass capable of attracting highly qualified human resources. Efficiency and productivity, largely because of previous effects. Transfer of knowledge. Clusters are networks between different agents from a regional system in which information, know-how and knowledge is transmitted from each other. For further information, please contact us. 6c

7 press & events

press & events 18 7a. Press (I) Magazine USECNETWORK International Magazine Mexico Edition Magazine USECNETWORK International Magazine Spain Edition 7a www.usecim.com/magazine-mex www.usecim.com/magazine

press & events 19 7a. Press (y II) News Platforms Mexico www.usecim.com/mexico News Platforms Spain www.usecim.com 7a News Platforms USA www.usecim.com/usa

press & events 20 7b. Events National security and emergencies awards of Mexico are intended to be, since its first edition, the awards of greater prestige in the Sector, which aims is to do a public recognition of the important work that are playing the different services, professionals and managers dedicated to the security and emergencies, both in the public sphere and private. 7b

8 contact

contact 22 8. Contact 8 Avda. de la Reforma 300 planta 17 06600 Ciudad de Mexico, D.F. Mexico Phone: 0052 (55) 1485 4858 Fax: 0052 (55) 4170 5130 info@lobbymexico.com www.lobbymexico.com