TV Market Summary 2011 Q4 Nielsen Audience Measurement (C) AGB Nielsen Médiakutató Kft.
Share of Channel Networks - Total (4+) Period: 2011 4th quarter (01.10. - 31.12.); Daypart: 02:00-25:59 General entertainment channels Lifestyle channels Video/DVD/video game; 2.9% General entertainment; 13.6% Public channels Other; 4.5% Music channels; 2.6% Sport channels; 2.2% Documentary channels; 4.8% News channels; 3.9% RTL Klub + TV2; 36.3% Lifestyle; 1.9% Public; 13.5% National commercial channels Movie channels Channels for children News channels Documentary channels Channels for children; 5.4% Movie channels; 8.4% Sport channels Music channels Other channels Video/DVD/video game Content of channel networks: Public: m1, m2, Duna TV, Duna 2; Lifestyle: Deko, Discovery Travel and Living, Fishing&Hunting, LifeNetwork, PV TV, Travel Channel, TV Paprika, Viasat Explorer, Zone Club, Zone Reality; General entertainment: BBC Entertainment, Comedy Central, Cool, Fem3, Hálózat TV, Pax TV, Prizma TV, Sorozat+, Story4, PRO4, Story5, Reflektor TV, Viasat6, Viasat3; Movie: AXN, AXN Crime, AXN Sci-Fi, Cinemax, F+, Film+2, Filmmúzeum, Filmbox, Filmbox Extra, Filmbox HD, Filmbox Plus, HBO, HBO2, MGM, Movies24, Universal Channel, Zone Romantica; Channels for children: Animax, Boomerang, Cartoon Network, Disney Channel, JimJam, Kidsco, Megamax, Minimax, Nickelodeon; News: EchoTV, HírTV, ATV; Documentary: Animal Planet, Da Vinci Learning, Discovery Ch., Discovery Science, Discovery World, DoQ, History Channel, Investigation Discovery, National Geographic Ch., Nat Geo Wild, OzoneNetwork, Spektrum, Viasat History, Viasat Nature; Sport: Digisport, Eurosport, Eurosport2, Extreme Sport, Sport1, Sport2, Sport Klub, Sport M; Music: Hit Music Channel, Music Channel, Music Mix, Muzsika TV, MTV Hungary, Nóta TV, Viva; Other: foreign channels, other unidentified Hungarian channels, other TV-screen usage (C) AGB Nielsen Médiakutató Kft. 4 / 1
ATV (minutes) Average Daily Viewing Time per Person (ATV minutes) Period: 2011 4th quarter (01.10. - 31.12.) 450 400 389 min. 350 300 300 min. 250 206 min. 253 min. 200 150 100 50 0 Total 4+ Age 4-17 Age 18-49 Age 50+ (C) AGB Nielsen Médiakutató Kft. 4 / 2
Emission and Reception Share of Typology - Total 4+ Period: 2011 4th quarter (01.10. - 31.12.) 100% 90% 80% 70% 60% 50% 40% 16.9% 21.2% 0.3% 0.4% 8.8% 18.0% 15.9% 5.0% 3.1% 6.8% 4.0% 4.5% 9.6% 3.3% 1.9% 7.9% Other (advertising, promo, etc.) Religion Movies Arts, science, culture Music Information News (political, economic) 30% 8.0% 11.6% Sport 20% 10% 0% 26.1% 26.8% Emission share Reception share Non musical entertainment Non musical fiction (series, TV-film, etc.) (C) AGB Nielsen Médiakutató Kft. 4 / 3
FMCG Top 20 Advertisers Period: 2010 and 2011 4th quarter (01.10. - 31.12.) Period: 01.10.-31.12.2010 and 01.10.-31.12.2011 Product: TV-spots categorized in the following sectors by Nielsen Audience Measurement: baby care, food, drinks and beverages, household products, beauty care, trade Channels: all channels in the spot database in the given period Daypart all day (02:00-25:59) Target: Total Individuals (4+) (Universe: 9 202 641 Cases: 2 418) Variables: rate card investment (based on the official, discount-free tariffs published by the channels) and GRP Reported: 03.01.2012 Ranking: by rate card investment in 2011 Q4 2010 Q4 2011 Q4 Advertiser Rate card investment (Ft) GRP Rate card investment (Ft) GRP 1 RECKITT BENCKISER 3 671 109 536 6 742 6 871 996 053 7 349 2 PROCTER&GAMBLE HUNGARY 9 508 857 302 23 929 6 472 802 051 17 693 3 L'OREAL 2 216 240 990 8 713 3 966 185 400 13 369 4 MAGYAR DANONE 3 626 212 618 10 828 3 421 913 364 9 595 5 NESTLE HUNGARIA KFT 1 172 696 090 3 393 3 113 003 920 9 985 6 UNILEVER MAGYARORSZAG 3 196 138 867 10 651 2 738 582 518 9 039 7 KRAFT FOODS 2 200 538 498 8 704 2 471 545 673 11 329 8 FERRERO 1 906 947 840 8 244 2 386 464 295 9 923 9 BEIERSDORF HUNGARY 1 255 369 015 4 358 2 353 994 404 6 901 10 HENKEL MAGYARORSZAG 3 630 092 350 11 583 1 888 069 513 6 222 11 SPAR MAGYARORSZAG 584 371 310 1 710 1 404 082 900 5 454 12 TESCO GLOBAL ARUHAZAK ZRT 1 042 200 405 3 827 1 401 357 705 5 092 13 HEINEKEN HUNGARIA SORGYARAK 413 489 250 1 431 1 245 680 165 2 901 14 COTY HUNGARY KFT 2 110 488 069 5 473 1 000 153 641 2 486 15 DR. OETKER MAGYARORSZAG 681 626 150 3 029 914 491 570 3 344 16 ALDI 1 119 461 750 3 179 875 286 000 2 729 17 ZWACK UNICUM NYRT 1 026 897 467 3 239 833 213 940 2 576 18 AUCHAN 1 169 546 716 5 231 824 135 751 3 124 19 SARA LEE/DE HUNGARIA KFT 1 273 286 190 3 401 810 036 340 2 642 20 STORCK 941 983 505 2 572 808 530 360 2 184 Ranking: by sum of GRP in 2011 Q4 2010 Q4 2011 Q4 Advertiser Rate card investment (Ft) GRP Rate card investment (Ft) GRP 1 PROCTER&GAMBLE HUNGARY 9 508 857 302 23 929 6 472 802 051 17 693 2 L'OREAL 2 216 240 990 8 713 3 966 185 400 13 369 3 KRAFT FOODS 2 200 538 498 8 704 2 471 545 673 11 329 4 NESTLE HUNGARIA KFT 1 172 696 090 3 393 3 113 003 920 9 985 5 FERRERO 1 906 947 840 8 244 2 386 464 295 9 923 6 MAGYAR DANONE 3 626 212 618 10 828 3 421 913 364 9 595 7 UNILEVER MAGYARORSZAG 3 196 138 867 10 651 2 738 582 518 9 039 8 RECKITT BENCKISER 3 671 109 536 6 742 6 871 996 053 7 349 9 BEIERSDORF HUNGARY 1 255 369 015 4 358 2 353 994 404 6 901 10 HENKEL MAGYARORSZAG 3 630 092 350 11 583 1 888 069 513 6 222 11 SPAR MAGYARORSZAG 584 371 310 1 710 1 404 082 900 5 454 12 TESCO GLOBAL ARUHAZAK ZRT 1 042 200 405 3 827 1 401 357 705 5 092 13 DR. OETKER MAGYARORSZAG 681 626 150 3 029 914 491 570 3 344 14 COOP 316 406 865 1 790 554 586 615 3 202 15 LIDL MAGYARORSZAG BT 1 149 357 496 5 965 780 869 810 3 150 16 AUCHAN 1 169 546 716 5 231 824 135 751 3 124 17 HEINEKEN HUNGARIA SORGYARAK 413 489 250 1 431 1 245 680 165 2 901 18 ALDI 1 119 461 750 3 179 875 286 000 2 729 19 SARA LEE/DE HUNGARIA KFT 1 273 286 190 3 401 810 036 340 2 642 20 ZWACK UNICUM NYRT 1 026 897 467 3 239 833 213 940 2 576 (C) AGB Nielsen Médiakutató Kft. 4 / 4
About Nielsen Nielsen is a world-leading information and measurement company. Nielsen measures 40% of the global televison audience and 70% of the internet users and is active in more than 100 countries around the world. About AGB Nielsen Contact: AGB Nielsen Médiakutató Kft. H -1146 Budapest, Hermina út 57-59. Phone: 461-7050, Fax: 461-7051 e-mail: services.hu@agbnielsen.com website: www.agbnielsen.hu AGB Nielsen Media Research Company is the only company in Hungary that is engaged in television audience measurement. The data provided by Nielsen Audience Measurement ensures a "common currency" for the media agencies, advertisers and television channels, based on an independent and transparent measurement system. The independence, professional reliability and credibility of our audience measurement system have been confirmed by various independent audits. For more information please visit our website: www.agbnielsen.hu.