Summit Delhi 20 - Sep - 2004
Carl-Henric Svanberg President and CEO
Safe Harbor Statement The presentations contains forward looking statements. These statements are based on our current expectations and certain assumptions, which are subject to risks and uncertainties. The actual results may be materially different than described herein due to a number of factors, some of which may be mentioned during this presentation and in follow on discussions. We do not intend to update the presentations, including any forward looking statements as a result of new information, future events, changes in assumptions or otherwise, except as required by applicable laws or by stock exchange rules and regulations where Ericsson is listed. All information contained within the presentations should be considered in conjunction with our Second Quarter Interim Report issued July 21, 2004. 3 3
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Strengthening leadership position Solid performance successful turnaround Back to growth Best in class margins Operational excellence leads the way Committed organization Clarity and simplicity Sony Ericsson growth continues Attractive portfolio growing sales The prime driver in an all-communicating world 5
Our way to success True world leadership Satisfied customers Profitable growth Performance to drive destiny Operational excellence Inspired, responsive employees The prime driver in an all-communicating world 6
Our strategy in summary The prime driver in an all-communicating world Understand and act on user needs and operator opportunities 7
Our strategy in summary The prime driver in an all-communicating world Understand and act on user needs and operator opportunities Lead and secure wireless evolution in 2G, 3G and B3G Drive multimedia services through telecom grade E2E solutions Create advantage by layered architecture, IMS and convergence Expand professional services Innovate and invest in new business opportunities 8
Our strategy in summary The prime driver in an all-communicating world Understand and act on user needs and operator opportunities Lead and secure wireless evolution in 2G, 3G and B3G Drive multimedia services through telecom grade E2E solutions Create advantage by layered architecture, IMS and convergence Expand professional services Innovate and invest in new business opportunities Operational excellence in all key processes 9
Our global presence Over 1,000 networks in 140 countries More than a century in most markets long-term relationships Leading technology supported locally 20,000 employees in sales, services and technical support Market leader in high growth markets ~50% of our sales subscriber potential accelerating Market leader in mature markets Largest installed base leading the transition to 3G The prime driver in an all-communicating world 10
Market segments High growth markets Subscriber Growth Coverage Initial infrastructure Mature markets Usage Driven Capacity New capabilities Professional Services 11
Good market & geographic diversity Orders and sales distribution 2Q04 Orders SEK 33.1 b. Sales SEK 32.6 b. Asia Pacific Western Europe Asia Pacific Western Europe Americas Americas Central/Eastern Europe, Middle East And Africa Central/Eastern Europe, Middle East And Africa Well positioned to capture market opportunities 12
Cellular subscriptions By system standard (01-09) No of Subscriptions (million) 2500 2000 1500 1000 500 GSM/GPRS/EDGE/WCDMA PDC TDMA CDMA/CDMA2000 Analog & Others 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 (Year -end) Contains forward looking statements 13
Our leading position 50% 35% 20% 1st 1st 1st MMS GSM/WCDMA SOFTSWITCH Quickly growing in CDMA 14
Robust demand drivers Continued subscriber growth Another billion within the next decade Mobility primary means for both voice and internet services High potential in mature markets < 20% of calls through mobile phones US MOU levels in Europe requires substantial capacity increase Mobile broadband Internet in the pocket Richer consumer experience faster and easier Always best connected anywhere/anytime 15
Robust demand drivers (continued) GSM potential underestimated 1/3 of GSM footprint so far migrating to 3G Expander reaching more subscribers True mobile broadband Ericsson WCDMA Evolved (HSDPA) up to 14 Mbit/s Professional Services Hosting Systems Integration Network Management The prime driver in an all-communicating world 16
Continued subscriber growth Mobile subscriptions by region 2001-2009 No of Subscriptions (Millions) 2500 2000 1500 1000 500 India China (ex.hk) Rest of APAC Japan W Europe CEMA Latin America North America 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 Contains forward looking statements (Year -end) Robust demand drivers 17
Continued traffic growth Mobile voice minutes of use by region 2003-2009 8 APAC CAGR 04-09 7 CAGR 16% 6 CEMEA CAGR 18% Tera Minutes 5 4 3 NAM LAM CAGR 13% CAGR 15% 2 1 WE CAGR 12% 0 Total CAGR 14% 2003 2004 2005 2006 2007 2008 2009 Robust demand drivers Contains forward looking statements 18
Average mobile voice minutes of use 2001-2009 800 Average MoU/Month 700 600 500 400 300 200 100 NA APAC Average WE CEMA LA 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 Robust demand drivers Contains forward looking statements 19
Global operator revenue growth and CAPEX Multimedia Mobile Broadband Broadband Internet 2G Mobile 1G Mobile Digital - Fixed 1800 1600 1400 1200 1000 800 600 400 BUSD 200 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004f 2006f 0 Contains forward looking statements Source: OECD, ITU, Ericsson 20
Network convergence in focus Convenience Ease-of-use and Always Best Connected Seamless services fixed and mobile Driven by mobility behavior Opportunities for reduced operator cost Efficiency gains from all-ip - telecom grade reliability The prime driver in an all-communicating world 21
Sony Ericsson Strong growth and rising profits Units up 55%, sales up 34% year-on-year Exciting product portfolio Leveraging strengths of joint venture partners Upgraded global market outlook Approximately 600 million units 2004 Innovative products drive profitable growth 22
Summary Confidence has returned to the industry Increased focus on business development & revenue growth Communication a basic human need Adds to quality of life and drives productivity in society Convergence making life easier Ericsson in the lead -end to end competence essential The prime driver in an all-communicating world 23
Summit Delhi 20 - Sep - 2004