Committed to Delivering the World s Safest, Most Effective Omega Oils. Based on SPINS Scan Data



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#1 Adult Omega-3 Ultimate Omega #1 Children s Omega-3 Children s DHA #1 Baby s Omega-3 Baby s DHA #1 Children s Vitamin Nordic Berries #1 Algae Omega-3 Algae Omega Committed to Delivering the World s Safest, Most Effective Omega Oils Based on SPINS Scan Data

INDUSTRY RECOGNITION Over the past ten years, Nordic Naturals has received more than 50 awards for taste, product quality, and brand excellence. Backed By Research A research leader in demonstrated product efficacy with more than 30 published studies, including over 18 clinical studies, and more than 30 in progress. Give Your Customers the Nordic Natur als Advantage PROVEN PURITY EXCEPTIONAL FRESHNESS GREAT TASTE TRIGLYCERIDE FORM BACKED BY RESEARCH RESPONSIBLE DOSING SUSTAINABLE PRACTICES INDEPENDENT TESTING

THE FASTEST GROWING FISH OIL BR AND IN THE UNITED STATES Supplement Oils SubCategory Omega-3 DHA/Fish Oil s 43% 43% market share 38%+ Maintaining 38%+ Market Share for Over 10 Years 14% 18% 8% 5% 5% 6% 5% 5% A B C D A B C D Market Leader in Unit Growth 11x +8%.7% GROWING AT OVER 11x the rate of omega-3 DHA/Fish Oil products in units Omega-3 Top 25 Market Share in Dollars Nordic Naturals holds 11 of the top 25 SKUs in the omega-3 DHA/Fish Oil set, which makes up 56% of the total top 25 market share 56% OTHER S 44% ALL SKUs Children s Top 25 Market Share in Dollars OTHER S 17% 83% MARKET SHARE OF TOP 25 in the Children s SubCategory Algae Omega Driving sales at 36% Growth! 83% Nordic Naturals consistently claims the top-selling positions with 15 of the top 25 SKUs in the children s omega-3 set of DHA/Fish products Based on SPINS Scan Data 24 weeks ending 11/30/2014 Supplement Oils SubCategory Primary Ingredient DHA/Fish Oil Primary Ingredient Algae Available in,, and 2 oz.

INCR EASE YOUR SALES WITH THE CATEGORY LEADER Nordic Naturals is the Omega-3 Category destination brand with PROVEN SALES PERFORMANCE you can measure. Create loyal, repeat customers by featuring Nordic Naturals products in your stores. COMPREHENSIVE RETAIL PLANOGRAM shelf size: 48 Name Name Shelf 2 (cont.) 01606 Algae Omega unflavored 01794 Ultimate Omega-D3 lemon 01618 Algae Omega unflavored 02794 Ultimate Omega-D3 lemon $31.17 $51.95 01626 Algae Omega lemon 2 oz. 01799 Ultimate Omega Xtra lemon $19.77 $32.95 01760 $10.77 $17.95 01750 EPA lemon 02760 01751 EPA Xtra lemon $23.97 $39.95 03760 $26.07 $43.45 02763 01770 02770 $20.37 $33.95 Shelf 3 02764 1 $27.57 $45.95 41760 Omega-3 Fish Gels lemon 03770 $28.77 $47.95 $54.95 01761 Omega-3D lemon 02773 02761 Omega-3D lemon 02774 1 $32.97 02765 Omega-3D $26.95 01778 Complete Omega-D3 lemon 01801 Complete Omega Xtra lemon lemon $16.17 01741 Prenatal DHA unflavored 01743 DHA strawberry 01780 Omega Woman lemon 01665 Nordic GLA unflavored 57785 Arctic Cod Liver Oil Soft Gels lemon $13.17 $21.95 58785 Arctic Cod Liver Oil lemon 03743 DHA strawberry 01745 DHA Xtra strawberry Shelf 2 01790 02790 Ultimate Omega lemon 03790 54785 Arctic Cod Liver Oil orange 54787 Arctic Cod Liver Oil orange 1 $26.97 $44.95 $41.97 $69.95 56783 Arctic Cod Liver Oil strawberry 58783 Arctic-D Cod Liver Oil lemon 01793 Ultimate Omega lemon $25.17 $41.95 02793 $43.17 $71.95 01797 Ultimate Omega Fish Gels lemon 06100 Ultimate Omega Minis strawberry

INCR EASE YOUR SALES WITH THE CATEGORY LEADER CORE RETAIL PLANOGRAM CHILDREN S PLANOGRAM shelf size: 24 shelf size: 36 Name Name 01670 Baby s DHA Vegetarian unflavored 1 oz. 53787 Baby s DHA unflavored 2 oz. $9.57 $15.95 02732 Baby s Vitamin D3 unflavored.37 oz. $8.97 $14.95 01710 $8.97 $14.95 01720 $14.37 $23.95 $42.95 01606 Algae Omega unflavored 02720 3 $25.77 01760 $10.77 $17.95 56780 $10.17 $16.95 02760 02723 03760 $26.07 $43.45 01798 Ultimate Omega Junior strawberry 02763 01775 Complete Omega Junior lemon 01761 Omega-3D lemon 02775 Complete Omega Junior lemon $21.57 $35.95 57785 Arctic Cod Liver Oil Soft Gels lemon $13.17 $21.95 01776 Complete Omega Junior lemon 58785 Arctic Cod Liver Oil lemon 01777 Complete Omega-D3 Junior lemon $12.57 $20.95 54785 Arctic Cod Liver Oil orange 58783 Arctic-D Cod Liver Oil lemon Shelf 2 Shelf 2 30120 Nordic Berries citrus $14.37 $23.95 30124 Nordic Berries citrus 200 ct. $22.17 $36.95 01790 30130 Nordic Omega-3 Gummies tangerine $13.77 $22.95 02790 Ultimate Omega lemon 30131 Nordic Omega-3 Gummies tangerine $23.97 $39.95 03790 $41.97 $69.95 02715 Omega Boost Junior paradise punch 02793 $43.17 $71.95 30140 30 ct. $20.97 $34.95 01797 Ultimate Omega Fish Gels lemon Nordic Omega-3 Gummy Fish tangerine 06100 Ultimate Omega Minis strawberry 30150 Nordic Omega-3 Gummy Worms strawberry 30 ct. 01799 Ultimate Omega Xtra lemon $19.77 $32.95 30160 Vitamin C Gummies tangerine $8.07 $13.45 01794 Ultimate Omega-D3 lemon 02794 Ultimate Omega-D3 lemon $31.17 $51.95 01890 Ultimate Omega +CoQ10 unflavored $23.37 $38.95 01770 02770 $20.37 $33.95 03770 $28.77 $47.95 02773 01780 Omega Woman lemon 01741 Prenatal DHA unflavored REFRIGERATION CASE PLANOGRAM Shelf 3 01743 DHA strawberry 01745 DHA Xtra strawberry 01750 EPA lemon 01751 EPA Xtra lemon $23.97 $39.95 Omega Boost is shelf s and ca table, nb mercha e crossndise your co d in oler section Name 02715 Omega Boost Junior paradise punch 01655 Omega Boost tropical mango 01640 Omega Boost tropical mango 12 oz. $20.97 $34.95 01657 Omega Boost creamy lemon 01642 Omega Boost creamy lemon 12 oz. $20.97 $34.95

Nordic Natur als provides comprehensive support to drive sales Co-op Advertising Passive Sampling Webinars Promotional Discounts Store-Sponsored Health Fairs Teleseminars Demos In-Field Education Online Trainings Online Retailer Trainings Online training to help you become a Nordic Naturals expert. It s fast and easy! Find out how to match your customers with our products. 1. To register, go to nordicnaturals.com/onlinetraining 2. Click on Sign Up to get your Member ID and password 3. Complete our training modules, and earn FREE full-sized products Sign up today at nordicnaturals.com/onlinetraining National Advertising Campaigns Sales Tools Floor Displays Coupons Shelf Flags Endcap Posters ANY RETAIL PRODUCT (excludes travel size) W FOR IN-STORE USE ONLY To find a retailer near you, visit nordicnaturals.com MANUFACTURER S COUPON EXPIRES 7/31/2015 111 Jennings Drive, Watsonville, CA 95076 Toll Free: 800.662.2544 x2 Fax: 831.724.6600 info@nordicnaturals.com nordicnaturals.com Nordic Naturals, Inc. 2015 MKT-RL685_0115