Carlson Cod Liver Oil contains the important omega-3s, DHA & EPA.

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2 has been awarded the prestigious Superior Taste Award by the International Taste & Quality Institute in Europe for their Carlson Cod Liver Oil products. Carlson Cod Liver Oil contains the important omega-3s, DHA & EPA. What is Omega-3? Omega-3 is the name of a type of fat that is found in oil-rich fish and some plant oils and is also known as n-3. They are from the family of good fats - PolyUnsaturated Fatty Acids (PUFAs) that are not only beneficial for health, but are essential in the diet. The most effective omega-3s are EPA (EicosaPentaenoic Acid) and DHA (DocosaHexaenoic Acid). Carlson Cod Liver Oil contains Vitamin D for strong bones The liver of the Norwegian cod fish has a naturally high concentration of vitamin D, which increases the absorption of calcium in the body. This affects the rate in which bones are formed. Carlson Cod Liver Oil contains Vitamin A Carlson Cod Liver Oil is a natural source of vitamin A, which has several important functions in the body, including maintenance of proper vision. Natural vitamin E is added to the cod liver oil to protect the freshness of the DHA and EPA, both in the bottle and in our bodies. Vitamin E prevents oxidation of the polyunsaturated oils. There are over 15,000 scientific articles describing the beneficial health effects of fish-source omega-3 fatty acids, DHA and EPA.

3 Why is Carlson Cod Liver Oil important for me? It Promotes and Supports: Cardiovascular Health DHA & EPA help maintain a healthy and stable heartbeat. DHA & EPA help maintain blood vessel health to support circulation. DHA & EPA may support artery wall elasticity. Dietary intake of EPA & DHA is now being recognized as a safe and effective method for maintaining healthy triglyceride levels. Brain and Nerve Function As a vital component of our brain tissue and neurons, DHA supports cognitive function. By improving membrane fluidity, DHA may help support nerve transmission processes. Increased levels of DHA in the brain may serve to protect and enhance the lifespan of neurons. Healthy Vision DHA is found in substantial amounts in the retina and is important for normal vision. Vitamin A promotes good night vision. Immune System Health DHA and EPA are needed for balanced eicosanoid formation, which supports balanced and healthy immune responses. Bone Strength Vitamin D helps form strong, healthy bones and teeth by its role in regulating calcium and phosphorus metabolism. Healthy Joints and Movement DHA and EPA support healthy joints and comfortable movement by supporting healthy physiological processes.

4 CodBrochure135L_Layout 1 7/19/13 10:35 AM Page 6 Why Fish is Preferable to Flax: While flax and soybeans are a source of ALA (Alpha Linolenic Acid), a study comparing flax and fish oils showed that subjects given flax oil over a 12-week period did NOT have increased blood levels of DHA. Converting ALA into DHA is very slow due to the body s limited availability of conversion enzymes. Yet, subjects who were given fish oil did show high blood levels of DHA and EPA.* How is Carlson Cod Liver Oil Made? Purity and freshness are top priorities. We provide the freshest and purest cod liver oil by using only cod harvested from the clean arctic waters off the coast of northern Norway. These cold ocean waters contain the ideal nutrition for the growth of healthy cod, rich in nutrients. Norway s Strict Fishing Regulations Carlson Cod Liver Oil is made from fresh liver from wild Norwegian cod. The Norwegian cod is protected against overfishing by quota restrictions and regulations aimed at protecting young fish, set by the NorwegianRussian Fisheries Commission. This is one of the most strictly regulated fish stocks in the world. The fishermen are not allowed to fish more than their quota. Even though we only use the liver of the fish for cod liver oil, nothing is wasted, as the rest of the fish is used for human consumption. For these reasons, Carlson Norwegian Cod Liver Oil has achieved the Friend of the Sea Certification. * Barceló-Coblijn G, et al. Flaxseed oil and fish-oil capsule consumption alters human red blood cell n-3 fatty acid composition: a multiple-dosing trial comparing two sources of n-3 fatty acid. Am J Clin Nutr. 2008;88(3):

5 CodBrochure135L_Layout 1 7/19/13 10:35 AM Page 7 Norwegian Innovation The Norwegian concern for freshness is part of a tradition which began over 150 years ago (1854) when an innovative pharmacist, Peter Möller, revolutionized the production of cod liver oil. This method effectively separates the oil from the liver tissues without the use of chemicals. The steam extraction process produced the first high quality cod liver oil, practically colorless and without the pungent smell and taste of earlier products. Regulary Tested for Freshness, Potency, and Purity Carlson is committed to offering only the highest quality cod liver oil, which consistently provides the best results. Look for this Quality Assurance on Every Fish Oil Label: Purity Guaranteed This product is regularly tested (using AOAC international protocols) for freshness, potency and purity by an independent, FDA-registered laboratory and has been determined to be fresh, fully-potent and free of detrimental levels of mercury, cadmium, lead, PCB s and 28 other contaminants.

6 Carlson Guarantees Top Quality Healthy, Nutrient-Rich Cod Thrive in Pure, Cold Norwegian Waters The wild-caught cod used for making Carlson Cod Liver Oil comes from the world s purest seas off the coast of northern Norway. These cold ocean waters contain the ideal nutrition for the growth of healthy cod, naturally rich in nutrients. Caught Daily to Ensure Freshness The catch is delivered fresh daily to the local fishery where the workers immediately remove the liver from the cod and the liver oil from the liver tissue. Most other types of cod liver oil are not processed daily because the cod is caught by large boats which set out to sea for ten to fourteen days, greatly delaying the process. This is an important difference, as freshness of the oil depends on how fast the oil is removed from the liver tissue. State-of-the-Art Purification To maintain the freshness of the oil throughout the manufacturing and purification processes, a production and purification environment has been designed, allowing the lowest exposure to oxygen as possible. Exposure to oxygen in production can lead to rancidity of the oils and is one of the factors that separate good quality oils from bad quality oils.

7 Award-Winning Superior Taste! Carlson has been awarded the prestigious Superior Taste Award by the International Taste & Quality Institute in Europe for their Carlson Cod Liver Oil products. Bottled in Norway for Maximum Freshness Each teaspoonful (5 ml) of Carlson COD LIVER OIL provides 1100 mg of total Omega-3 fatty acids including: DHA (DocosaHexaenoic Acid) mg EPA (EicosaPentaenoic Acid) mg Vitamin A (17% DV*) IU Vitamin D 3 (100% DV*) IU Vitamin E (Natural d-alpha tocopherol, d-alpha tocopherol acetate and mixed tocopherols).. 10 IU 100% Norwegian Cod Liver Oil g *Daily Value Triglyceride Form. LEMON Natural Lemon Flavor 250 ml (8.4 oz) ml (16.8 oz) 1352 UNFLAVORED Regular 250 ml (8.4 oz) ml (16.8 oz) 1322 BUBBLE GUM From Natural Fruit Flavors 250 ml (8.4 oz) 1361 LEMON Natural Lemon Flavor 250 ml (8.4 oz) 1353 BUBBLE GUM From Natural Fruit Flavors 250 ml (8.4 oz) 1363

8 CodBrochure135L_Layout 1 7/19/13 10:34 AM Page 2 Choose Quality. Choose Carlson. J.R. Carlson Laboratories, Inc. Address: Phone: Fax: Website: 600 W. University Drive, Arlington Heights, IL [email protected] A family-owned & operated company trusted since Copyright 2003, 2004, 2005, 2006, 2007, 2010, 2011, 2012, 2013 Statements in this brochure have not been evaluated by the F.D.A. Carlson products are not intended to diagnose, treat, cure or prevent any disease. P L