The New itunes Connect

Services #WWDC14 The New itunes Connect Session 302 Dave Van Tassell Engineering Manager itunes Store, itunes Connect 2014 Apple Inc. All rights reserved. Redistribution or public display not permitted without written permission from Apple.

The New itunes Connect All-new design

The New itunes Connect All-new design App previews

The New itunes Connect All-new design App previews App bundles

The New itunes Connect All-new design App previews App bundles App analytics

The New itunes Connect All-new design App previews App bundles App analytics TestFlight beta testing

itunes Connect My Apps Jane Appleseed Toca Apple Boca Inc. AB My Apps Analytics Sales and Trends Payments and Financial Reports iad Agreements, Tax and Banking Users and Roles Resources and Help Copyright 2014 Apple Inc.

itunes Connect My Apps Jane Appleseed Toca Boca AB Search All Types All Statuses Toca Lab Toca Cars Toca Builders Toca Hair Salon 1.0.1 Ready for Sale 1.0 Ready for Sale 1.0.3 Ready for Sale 1.2.4 Ready for Sale 1.0.1 Prepare for Upload Toca Mini Toca Tailor Toca Band Toca Train 1.0.2 Ready for Sale 1.0.5 Ready for Sale 1.0.4 Ready for Sale 1.0.3 Ready for Sale

itunes Connect My Apps Jane Appleseed Toca Boca AB hair salon All Types All Statuses Toca Lab Toca Cars Toca Builders Toca Hair Salon 1.0.1 Ready for Sale 1.0 Ready for Sale 1.0.3 Ready for Sale 1.2.4 Ready for Sale 1.0.1 Prepare for Upload Toca Mini Toca Tailor Toca Band Toca Train 1.0.2 Ready for Sale 1.0.5 Ready for Sale 1.0.4 Ready for Sale 1.0.3 Ready for Sale

itunes Connect My Apps Jane Appleseed Toca Boca AB hair salon All Types All Statuses Toca Hair Salon 1.2.4 Ready for Sale Toca Hair Salon Me Toca Hair Salon 2 Toca Hair Salon - Christmas Gift 1.0 Ready for Sale 1.1.1 Ready for Sale 1.0.6 Ready for Sale

itunes Connect My Apps Jane Appleseed Toca Boca AB Search All Types All Statuses Toca Hair Salon 1.2.4 Ready for Sale Toca Hair Salon Me Toca Hair Salon 2 Toca Hair Salon - Christmas Gift 1.0 Ready for Sale 1.1.1 Ready for Sale 1.0.6 Ready for Sale

itunes Connect My Apps Jane Appleseed Toca Boca AB Search All Types All Statuses All Statuses Ready for Sale 24 23 Prepare for Upload 1 Toca Lab Toca Cars Toca Builders Toca Hair Salon 1.0.1 Ready for Sale 1.0 Ready for Sale 1.0.3 Ready for Sale 1.2.4 Ready for Sale 1.0.1 Prepare for Upload Toca Mini Toca Tailor Toca Band Toca Train 1.0.2 Ready for Sale 1.0.5 Ready for Sale 1.0.4 Ready for Sale 1.0.3 Ready for Sale

itunes Connect My Apps Jane Appleseed Toca Boca AB Search All Types All Statuses Name Type Version Status Last Modified Toca Lab 1.0.1 Ready for Sale Dec 12, 2013 Toca Cars 1.0 1.0.1 Ready for Sale Prepare for Upload Dec 12, 2013 Toca Builders 1.0.3 Ready for Sale Nov 19, 2013 Toca Hair Salon 1.2.4 Ready for Sale Nov 19, 2013 Toca Mini 1.0.2 Ready for Sale Nov 19, 2013 Toca Tailor 1.0.5 Ready for Sale Oct 3, 2013 Toca Band 1.0.4 Ready for Sale Sep 10, 2013 Toca Train 1.0.3 Ready for Sale Sep 10, 2013

itunes Connect My Apps Jane Appleseed Toca Boca AB My Apps Analytics Sales and Trends Toca Lab 1.0.1 Ready for Sale Versions Prerelease Pricing In-App Purchases Game Center Newsstand Reviews More 1.0.1 Save New Version Version Information English (U.S.) Video Preview and Screenshots? 4-Inch 3.5-Inch ipad

itunes Connect My Apps Jane Appleseed Toca Boca AB My Apps Analytics Sales and Trends Toca Lab 1.0.1 Ready for Sale Versions Prerelease Pricing In-App Purchases Game Center Newsstand Reviews More 1.0.1 Save New Version Version Information Video Preview and Screenshots? New Version English (U.S.) 4-Inch 3.5-Inch ipad Store Version Number? 1.0.2 Cancel Create

itunes Connect My Apps Jane Appleseed Toca Boca AB My Apps Analytics Sales and Trends Toca Lab 1.0.1 Ready for Sale 1.0.2 Prepare for Upload Versions Prerelease Pricing In-App Purchases Game Center Newsstand Reviews More 1.0.1 1.0.2 Save Submit for Review Version Information English (U.S.) Video Preview and Screenshots? 4-Inch 3.5-Inch ipad

1.0.1 Ready for Sale 1.0.2 Prepare for Upload Versions Prerelease Pricing In-App Purchases Game Center Newsstand Reviews More 1.0.1 1.0.2 Save Submit for Review Version Information English (U.S.) Video Preview and Screenshots? 4-Inch 3.5-Inch ipad Name? Toca Lab Description? Calling all future scientists! Welcome to Toca Lab! Explore the colorful and electrifying world of science and meet all 118 of the elements from the periodic table. Discover elements by experimenting with the lab tools! What s New in This Version? More entertaining!!! Keywords? toca boca, toca lab, game, science, periodic table, elements 2500

1.0.1 Ready for Sale 1.0.2 Prepare for Upload Versions Prerelease Pricing In-App Purchases Game Center Newsstand Reviews More Toca Lab 1.0.2 1.0.1 1.0.2 Save Submit for Review Version Information English (U.S.) Video Preview and Screenshots? 4-Inch 3.5-Inch ipad Name? Toca Lab Description? Calling all future scientists! Welcome to Toca Lab! Explore the colorful and electrifying world of science and meet all 118 of the elements from the periodic table. Discover elements by experimenting with the lab tools! What s New in This Version? More entertaining!!! Keywords? toca boca, toca lab, game, science, periodic table, elements 2500

Welcome to Toca Lab! Explore the colorful and electrifying world of science and meet all 118 of the elements from the periodic table. Discover elements by experimenting with the lab tools! * Take your element for a spin in the centrifuge. * Warm Toca them up Lab in the 1.0.2 Bunsen burner. * Put the element on ice with the cooling agent! * Add a drop or two of mysterious liquids from the test tubes. * Change their voltage and make them magnetic with the oscilloscope. Each element has it's own personality. In Toca Lab, what does Neon sound like? Is Gold heavy or light? Is Nitrogen squishy or light? Is Nitrogen squishy or hard? Explore, inspect, and study 2403 Keywords? toca boca, toca lab, game, science, periodic table, elements Support URL? Save http://tocaboca.desk.com Submit for Review Marketing URL? http://tocaboca.com/game/toca-lab Privacy Policy URL? http://tocaboca.com/privacy General App Information App Icon? License Agreement Edit Apple s Standard License Agreement Copyright? Toca Boca Trade Representative Contact Information? Version? 1.0.2 Display Trade Representative Contact Information on the Korean App Store. Jane Appleseed Category? Entertainment Choose Secondary 25 Taylor St Apt., suite, bldg. San Francisco California Rating Edit Ages 4+, Made for Ages 6 8 Additional Ratings 94102 United States +1 415 314 1759 info@tocaboca.com

1.0.1 Ready for Sale 1.0.2 Prepare for Upload Versions Prerelease Pricing In-App Purchases Game Center Newsstand Reviews More Toca Lab 1.0.2 1.0.1 1.0.2 Save Submit for Review Version Information English (U.S.) Video Preview and Screenshots? 4-Inch 3.5-Inch ipad!!!! Drag video preview Drag video and preview up to 5 screenshots here. here.! Required for Optional Universal Apps!!! Choose File Name? Toca Lab Description? Calling all future scientists! Welcome to Toca Lab! Explore the colorful and electrifying world of science and meet all 118 of the elements from the periodic table. Discover elements by experimenting with the lab tools! What s New in This Version? More entertaining!!! Keywords? toca boca, toca lab, game, science, periodic table, elements 2500

1.0.1 Ready for Sale 1.0.2 Prepare for Upload Versions Prerelease Pricing In-App Purchases Game Center Newsstand Reviews More 1.0.1 Toca 1.0.2 Lab 1.0.2 Save Submit for Review Version Information English (U.S.) Video Preview and Screenshots? 4-Inch 3.5-Inch ipad Name? Toca Lab Description? Calling all future scientists! Welcome to Toca Lab! Explore the colorful and electrifying world of science and meet all 118 of the elements from the periodic table. Discover elements by experimenting with the lab tools! What s New in This Version? More entertaining!!! Keywords? toca boca, toca lab, game, science, periodic table, elements 2500

1.0.1 Ready for Sale 1.0.2 Prepare for Upload Versions Prerelease Pricing In-App Purchases Game Center Newsstand Reviews More Toca Lab 1.0.2 1.0.1 1.0.2 Save Submit for Review Version Information English (U.S.) Video Preview and Screenshots? 4-Inch 3.5-Inch ipad Edit Poster Frame Name? Toca Lab Description? Calling all future scientists! Welcome to Toca Lab! Explore the colorful and electrifying world of science and meet all 118 of the elements from the periodic table. Discover elements by experimenting with the lab tools! What s New in This Version? More entertaining!!! Keywords? toca boca, toca lab, game, science, periodic table, elements 2500

1.0.1 Ready for Sale 1.0.2 Prepare for Upload Versions Prerelease Pricing In-App Purchases Game Center Newsstand Reviews More Toca Lab 1.0.2 Save Submit for Review 1.0.1 1.0.2 Version Information Edit Poster Frame Video Preview and Screenshots? Change the poster frame by selecting a still image from the video preview. 4-Inch 3.5-Inch ipad English (U.S.) Video Preview Poster Frame Name? Toca Lab Description? Set as Poster Frame Calling all future scientists! Welcome to Toca Lab! Explore the colorful and electrifying world of science and meet all 118 of the elements from the periodic table. Discover elements by experimenting with the lab tools! What s New in This Version? Restore Default More entertaining!!! Keywords? Cancel Done toca boca, toca lab, game, science, periodic table, elements 2500

1.0.1 Ready for Sale 1.0.2 Prepare for Upload Versions Prerelease Pricing In-App Purchases Game Center Newsstand Reviews More Toca Lab 1.0.2 Save Submit for Review 1.0.1 1.0.2 Version Information Edit Poster Frame Video Preview and Screenshots? Change the poster frame by selecting a still image from the video preview. 4-Inch 3.5-Inch ipad English (U.S.) Video Preview Poster Frame 00:00-00:30 Name? Toca Lab Description? Set as Poster Frame Calling all future scientists! Welcome to Toca Lab! Explore the colorful and electrifying world of science and meet all 118 of the elements from the periodic table. Discover elements by experimenting with the lab tools! What s New in This Version? Restore Default More entertaining!!! Keywords? Cancel Done toca boca, toca lab, game, science, periodic table, elements 2500

1.0.1 Ready for Sale 1.0.2 Prepare for Upload Versions Prerelease Pricing In-App Purchases Game Center Newsstand Reviews More Toca Lab 1.0.2 Save Submit for Review 1.0.1 1.0.2 Version Information Edit Poster Frame Video Preview and Screenshots? Change the poster frame by selecting a still image from the video preview. 4-Inch 3.5-Inch ipad English (U.S.) Video Preview Poster Frame Name? Toca Lab Description? Set as Poster Frame Calling all future scientists! Welcome to Toca Lab! Explore the colorful and electrifying world of science and meet all 118 of the elements from the periodic table. Discover elements by experimenting with the lab tools! What s New in This Version? Restore Default More entertaining!!! Keywords? Cancel Done toca boca, toca lab, game, science, periodic table, elements 2500

UI walkthrough, not an ad

UI walkthrough, not an ad Capture from 8 on OS X Yosemite

UI walkthrough, not an ad Capture from 8 on OS X Yosemite Up to 30 seconds

UI walkthrough, not an ad Capture from 8 on OS X Yosemite Up to 30 seconds Deliver in H.264 or ProRes

App Bundles

More value

More value Single install

More value Single install Complete my Bundle

Bundle Name Description Price SKU Marketing URL

Bundle First App Name First screenshot Description First app preview Price Categories SKU App Store contact Marketing URL Privacy URL

Bundle First App All Apps Name First screenshot Rating Description First app preview Made for Kids Price Categories Screenshot SKU App Store contact App preview Marketing URL Privacy URL Keywords

itunes Connect My Apps Jane Appleseed Toca Boca AB Search All Types All Statuses Toca Lab Toca Cars Toca Builders Toca Hair Salon 1.0.1 Ready for Sale 1.0 Ready for Sale 1.0.3 Ready for Sale 1.2.4 Ready for Sale 1.0.2 Prepare for Upload 1.0.1 Prepare for Upload Toca Mini Toca Tailor Toca Band Toca Train 1.0.2 Ready for Sale 1.0.5 Ready for Sale 1.0.4 Ready for Sale 1.0.3 Ready for Sale

itunes Connect My Apps Jane Appleseed Toca Boca AB Search All Types All Statuses New App New Mac App New App Bundle Toca Lab Toca Cars Toca Builders Toca Hair Salon 1.0.1 Ready for Sale 1.0 Ready for Sale 1.0.3 Ready for Sale 1.2.4 Ready for Sale 1.0.2 Prepare for Upload 1.0.1 Prepare for Upload Toca Mini Toca Tailor Toca Band Toca Train 1.0.2 Ready for Sale 1.0.5 Ready for Sale 1.0.4 Ready for Sale 1.0.3 Ready for Sale

itunes Connect My Apps Jane Appleseed Toca Boca AB New App Bundle Cancel Create Name? Apps in This Bundle? Search Toca Band Toca Builders Toca Cars!! Drag up to 10 apps here.! The first app in your bundle determines the bundle icon, screenshot position, default language, and other settings. Toca Hair Salon Toca Hair Salon Me Toca Hair Salon 2

itunes Connect My Apps Jane Appleseed Toca Boca AB New App Bundle Cancel Create Name? Toca Toy Box Apps in This Bundle? Search Toca Band Toca Builders Toca Cars!! Drag up to 10 apps here.! The first app in your bundle determines the bundle icon, screenshot position, default language, and other settings. Toca Hair Salon Toca Hair Salon Me Toca Hair Salon 2

itunes Connect My Apps Jane Appleseed Toca Boca AB New App Bundle Cancel Create Name? Toca Toy Box Apps in This Bundle? Search Toca Band 1 Toca Builders Toca Hair Salon Toca Cars!! Drag up to 10 apps here.! The first app in your bundle determines the bundle icon, screenshot position, default language, and other settings. Toca Hair Salon Me Toca Hair Salon 2 Toca Hair Salon - Christmas Gift

itunes Connect My Apps Jane Appleseed Toca Boca AB New App Bundle Cancel Create Name? Toca Toy Box Apps in This Bundle? Search Toca Band Toca Builders Toca Hair Salon Toca Hair Salon Me Toca Cars!! Drag up to 10 apps here.! The first app in your bundle determines the bundle icon, screenshot position, default language, and other settings. Toca Hair Salon 2 (iphone and ipad) Toca Hair Salon - Christmas Gift

itunes Connect My Apps Jane Appleseed Toca Boca AB New App Bundle Cancel Create Name? Toca Toy Box Apps in This Bundle? Search Toca Band 2 Toca Hair Salon Toca Hair Salon Me Toca Hair Salon 2 Toca Cars Toca Builders!! Drag up to 10 apps here.! The first app in your bundle determines the bundle icon, screenshot position, default language, and other settings. Toca Hair Salon - Christmas Gift (iphone and ipad) Toca Lab

itunes Connect My Apps Jane Appleseed Toca Boca AB New App Bundle Cancel Create Name? Toca Toy Box Apps in This Bundle? Search Toca Band Toca Hair Salon Toca Hair Salon Me Toca Hair Salon 2 Toca Cars Toca Builders!! Drag up to 10 apps here.! The first app in your bundle determines the bundle icon, screenshot position, default language, and other settings. Toca Hair Salon - Christmas Gift (iphone and ipad) Toca Lab

itunes Connect My Apps Jane Appleseed Toca Boca AB New App Bundle Cancel Create Name? Toca Toy Box Apps in This Bundle? Search Toca Band 3 Toca Hair Salon Me Toca Hair Salon 2 Toca Hair Salon - Christmas Gift Toca Cars Toca Builders!! Toca Hair Salon Drag up to 10 apps here.! The first app in your bundle determines the bundle icon, screenshot position, default language, and other settings. Toca Lab (iphone and ipad) Toca Mini

itunes Connect My Apps Jane Appleseed Toca Boca AB New App Bundle Cancel Create Name? Toca Toy Box Apps in This Bundle? Search Toca Band Toca Hair Salon Me Toca Hair Salon 2 Toca Hair Salon - Christmas Gift Toca Cars Toca Builders Toca Hair Salon!! Drag up to 10 apps here.! The first app in your bundle determines the bundle icon, screenshot position, default language, and other settings. Toca Lab (iphone and ipad) Toca Mini

itunes Connect My Apps Jane Appleseed Toca Boca AB New App Bundle Cancel Create Name? Toca Toy Box Apps in This Bundle? Search Toca Band 1 Toca Hair Salon Me Toca Hair Salon 2 Toca Hair Salon - Christmas Gift Toca Cars Toca Lab Toca Builders!! Toca Hair Salon Drag up to 10 apps here.! The first app in your bundle determines the bundle icon, screenshot position, default language, and other settings. Toca Mini (iphone and ipad)

itunes Connect My Apps Jane Appleseed Toca Boca AB New App Bundle Cancel Create Name? Toca Toy Box Apps in This Bundle? Search Toca Band Toca Hair Salon Me Toca Hair Salon 2 Toca Hair Salon - Christmas Gift Toca Lab Toca Cars Toca Builders!! Toca Hair Salon Drag up to 10 apps here.! The first app in your bundle determines the bundle icon, screenshot position, default language, and other settings. Toca Mini (iphone and ipad)

itunes Connect My Apps Jane Appleseed Toca Boca AB My Apps Analytics Sales and Trends Toca Toy Box Prepare for Submission Save Submit for Review Apps in This Bundle Edit Toca Lab Toca Cars Toca Builders Toca Hair Salon Bundle Information English (U.S) Primary Video Preview and Screenshots? Chinese (Simplified) 4-Inch 3.5-Inch ipad Danish Dutch Finnish French German Greek Indonesian Italian

Toca Toy Box Prepare for Submission Save Submit for Review Apps in This Bundle Edit Toca Lab Toca Cars Toca Builders Toca Hair Salon Bundle Information English (U.S) Primary Video Preview and Screenshots? Chinese (Simplified) 4-Inch 3.5-Inch ipad Danish Dutch Finnish French German Greek Indonesian Italian Japanese Korean Malay Norwegian Portuguese Russian Spanish

Toca Toy Box Prepare for Submission Toca Toy Box Save Submit for Review Apps in This Bundle Edit Toca Lab Toca Cars Toca Builders Toca Hair Salon Bundle Information English (U.S) Primary Video Preview and Screenshots? Chinese (Simplified) 4-Inch 3.5-Inch ipad Danish Dutch Finnish French German Greek Indonesian Italian Japanese Korean Malay Norwegian Portuguese Russian Spanish

Availability and Price Bundle Information English (U.S) Primary Video Preview and Screenshots? Chinese (Simplified) Danish Toca Toy Box 4-Inch 3.5-Inch ipad Save Submit for Review Dutch Finnish French German Greek Indonesian Italian Japanese Korean Malay Norwegian Portuguese Russian Spanish Swedish Thai Turkish Name? Toca Toy Box Description? Welcome friends! Unlock a treasure trove of fun with Toca Toy Box. Save big on this bundle, featuring four of our most popular apps. Builders, racers, scientists and stylists, there s hours of play for everyone. What new worlds will you discover from Toca Boca? Jump in and find out!! 4000 Marketing URL? http://tocaboca.com/toca-toy-box Privacy Policy URL? http://tocaboca.com/privacy

Availability and Price Bundle Information English (U.S) Primary Video Preview and Screenshots? Chinese (Simplified) Danish Toca Toy Box 4-Inch 3.5-Inch ipad Save Submit for Review Dutch Finnish French German Greek Indonesian Italian Japanese Korean Malay Norwegian Portuguese Russian Spanish Swedish Thai Turkish Name? Toca Toy Box Description? Welcome friends! Unlock a treasure trove of fun with Toca Toy Box. Save big on this bundle, featuring four of our most popular apps. Builders, racers, scientists and stylists, there s hours of play for everyone. What new worlds will you discover from Toca Boca? Jump in and find out!! 3717 Marketing URL? http://tocaboca.com/toca-toy-box Privacy Policy URL? http://tocaboca.com/privacy

! 3717 Marketing URL? Privacy Policy URL? Toca Toy Box http://tocaboca.com/toca-toy-box http://tocaboca.com/privacy Save Submit for Review Availability and Price Cleared for Sale Price? Choose SKU? 24 General Information Category? Trade Representative Contact Information? Entertainment Rating? Ages 4+, Made for Ages 6 8 Additional Ratings License Agreement? Toca Boca AB Jane Appleseed! 25 Taylor St San Francisco CA 94102 United States! +1 415 314 1759 info@tocaboca.com Apple s Standard License Agreement Apple ID? Copyright? 012122013 Toca Boca

! 3717 Marketing URL? Privacy Policy URL? Toca Toy Box http://tocaboca.com/toca-toy-box http://tocaboca.com/privacy Save Submit for Review Availability and Price Cleared for Sale Price? Tier 7 Currency Conversion SKU? 24 General Information Category? Trade Representative Contact Information? Entertainment Rating? Ages 4+, Made for Ages 6 8 Additional Ratings License Agreement? Toca Boca AB Jane Appleseed! 25 Taylor St San Francisco CA 94102 United States! +1 415 314 1759 info@tocaboca.com Apple s Standard License Agreement Apple ID? Copyright? 012122013 Toca Boca

Up to 10 paid apps

Up to 10 paid apps Discounted price

Up to 10 paid apps Discounted price Uses first preview or screenshot

Up to 10 paid apps Discounted price Uses first preview or screenshot Links to bundle from each app

Up to 10 paid apps Discounted price Uses first preview or screenshot Links to bundle from each app Complete My Bundle

App Analytics Trystan Kosmynka Engineering Manager itunes Store, App Analytics

Building a Great App

Building a Great App Great idea

Building a Great App Great idea Thoughtful design

Building a Great App Great idea Thoughtful design Bug-free code

Building a Great App Great idea Thoughtful design Bug-free code Test, test, and test

Building a Great App Great idea Thoughtful design Bug-free code Test, test, and test Submit to App Store

Building a Great App Great idea Thoughtful design Bug-free code Test, test, and test Submit to App Store All done?

After Launch

After Launch Downloads Time

After Launch App Store presence Downloads Time

After Launch App Store presence Marketing Downloads Time

After Launch App Store presence Marketing New updates Downloads Time

After Launch App Store presence Marketing New updates Advertising Downloads Time

After Launch App Store presence Marketing New updates Advertising Downloads Analytics Time

Why Analytics

Analytics Provides Answers

How s my app doing?

Are people returning to my app?

Are people converting on In-App Purchases?

Advertising?

Reveal missed opportunities

Build a better app

That s Analytics

Acquisition to Engagement

Top Charts Trip Guider App Co Offers In-App Purchases My Trips Kauai San Francisco Austria Napa Augu 2014 Top Charts

Top Charts App Store views Trip Guider App Co Offers In-App Purchases + $2.99 My Trips Kauai San Francisco Austria Napa Augu 2014 Top Charts

Top Charts App Store views Trip Guider App Co Offers In-App Purchases App units Sales My Trips Kauai San Francisco Austria Napa Augu 2014 Top Charts

To App Store views Tri A Oﬀers TestFlight Trip Guider M K Sa A N! App units Toca Lab! Sales A! Installs To Phone Mail Safari Music

App Store views! Trip Planner App units! Sales! Installs! Sessions Active devices Retention Stickiness

App Store views! Trip Planner App units! Sales! Installs! Welcome Back! How was San Francisco? Sessions Active devices Retention Stickiness

App Store views! Trip Planner App units! Sales! Installs! Sessions Active devices Retention Stickiness

App Store views! App units! Sales! Installs! Sessions Active devices Retention Stickiness

App Store views! App units! Sales! Installs! Sessions! Active devices! Retention! Stickiness! In-App Purchases Average sales

App Store views! App units! Sales! Installs! Confirm Your In-App Purchase Do you want to buy a map of San Francisco for $0.99? Sessions! Active devices! Cancel Buy Retention! Stickiness! In-App Purchases Average sales

Customer Lifecycle App Store Views App Units Active Devices Retention In-App Purchases

Customer Lifecycle Platform App Store Views App Units Active Devices Retention In-App Purchases

Customer Lifecycle Platform iphone ipad ipod touch App Store Views App Units Active Devices Retention In-App Purchases

Customer Lifecycle Region USA and Canada Asia Europe App Store Views App Units Active Devices Retention In-App Purchases

itunes Connect Analytics

itunes Connect My Apps Jane Appleseed Toca Apple Boca Inc. AB My Apps Sales and Trends Payments and Financial Reports iad Agreements, Tax and Banking Users and Roles Resources and Help Copyright 2014 Apple Inc.

itunes Connect Analytics Apps Search Jane Appleseed App Co. May 2014 Name App Store Views App Units Sales Sessions Trip Guider 203,071 54,357 $52,860 371,785 4% 5% 3% 3% 4% 4% Nutri Counter 43,371 14,457 0 72,285 9% 11% 9% Tide Minder 25,644 8,548 $10,664 42,740 12% 17% 8% 12% Goal Keeper 25,368 8,456 0 42,280 6% 8% 11% Track Runner 24,702 8,234 $10,272 41,170 8% 6% 4% 8% Closet Finder 19,170 6,390 $7,972 31,950 11% 10% 5% 10% Bike Fixer 16,701 5,567 $6,945 27,835 14% 12% 18% 14% Task Lister 10,035 3,345 $4,173 16,725 12% 12% 12% 14%

16,701 5,567 $6,945 27,835 itunes Connect Analytics Jane Appleseed App Co. Apps itunes Connect Analytics Search Jane Appleseed App Co. May 2014 Apps Search May 2014 Name Name App Store Views App Units Sales Sessions App Store Views App Units Sales Sessions Trip Guider Trip Guider 203,071 54,357 $52,860 371,785 203,071 54,357 $52,860 371,785 4% 5% 3% 4% 4% 5% 3% 4% Nutri Counter Tide Minder Nutri Counter Tide Minder Goal Keeper 43,371 14,457 0 72,285 9% 11% 9% 43,371 14,457 0 72,285 9% 11% 9% 25,644 8,548 $10,664 42,740 12% 17% 8% 12% 25,644 8,548 $10,664 42,740 25,368 8,456 0 42,280 12% 17% 8% 12% 6% 8% 11% Goal Keeper Track Runner Track Runner Closet Finder Bike Fixer 24,702 8,234 $10,272 41,170 25,368 8,456 0 42,280 8% 6% 4% 8% 6% 8% 11% 19,170 6,390 $7,972 31,950 11% 10% 5% 10% 24,702 8,234 $10,272 41,170 8% 6% 4% 8% 16,701 5,567 $6,945 27,835 14% 12% 18% 14% Closet Finder Task Lister 19,170 6,390 $7,972 31,950 10,035 3,345 $4,173 16,725 12% 12% 12% 14% 11% 10% 5% 10%

itunes Connect Analytics Jane Appleseed App Co. Apps Trip Guider Metrics Sources Retention App Details Sales and Trends SALES App Store Views App Units In-App Purchases Sales Average Sales Filter May 2014 10K 9K 8K 7K 6K 5K ENGAGEMENT 4K Installations 3K Active Devices 2K Sessions 1K Stickiness 0 01 03 05 07 09 11 13 15 17 19 21 23 25 27 29 31 COMPARE TO View By Days Weeks Months Line None Date 05/31/2014 05/30/2014 05/29/2014 App Store Views 9,768 9,258 8,797 Previous Day 1% 1% 1%

Apps App Details Sales Trip Guider itunes Connect Analytics Jane Appleseed App Co. Apps Metrics Sources Retention Trip Guider App Details Sales and Trends SALES Metrics Sources Retention Filter May 2 App Store SALES Views App Store Views App Units App Units In-App In-App Purchases Filter May 2014 10K 9K 8K 10K 9K 8K Sales Sales Average Sales 7K 6K 7K Average Sales 5K 6K ENGAGEMENT Installations ENGAGEMENT Active Devices Installations Sessions Stickiness Active Devices 4K 3K 2K 1K 0 01 5K 4K 3K 2K 03 05 07 09 11 13 15 17 19 21 23 25 27 29 31 Sessions COMPARE TO None View By 1K Days Weeks Months Line Stickiness Date 0 01 03 App Store Views Previous Day 05 07 09 11 13 15 17 19 21 23 25 27 COMPARE TO None 05/31/2014 05/30/2014 05/29/2014 View By Days 9,768 Weeks 9,258 8,797 Months 1% 1% 1%

itunes Connect Analytics Jane Appleseed App Co. Apps Trip Guider Metrics Sources Retention App Details Sales and Trends SALES App Store Views App Units In-App Purchases Sales Average Sales Filter May 2014 10K 9K 8K 7K 6K ENGAGEMENT Installations Active Devices Sessions Stickiness 5K VIEW BY 4K Date 3K App Version 2K Platform 1K OS Version 0 Territory 01 03 05 07 09 11 13 15 17 19 21 23 25 27 29 31 COMPARE TO View By Days Weeks Months Line None Date 05/31/2014 05/30/2014 05/29/2014 App Store Views 9,768 9,258 8,797 Previous Day 1% 1% 1%

itunes Connect Analytics Jane Appleseed App Co. Apps Trip Guider Metrics Sources Retention App Details Sales and Trends SALES App Store Views App Units In-App Purchases Sales Average Sales ENGAGEMENT Installations Active Devices Sessions Filter May 2014 10K 9K 8K VIEW BY Date 7K 6K 5K App Version 4K Platform 3K 2K OS Version 1K Stickiness 0 Territory 01 03 05 07 09 11 13 15 17 19 21 23 25 27 29 31 COMPARE TO View By Days Weeks Months Line None Date 05/31/2014 05/30/2014 05/29/2014 App Store Views 9,768 9,258 8,797 Previous Day 1% 1% 1%

itunes Connect Analytics Jane Appleseed App Co. Apps Trip Guider Metrics Sources Retention App Details Sales and Trends SALES App Store Views App Units In-App Purchases Sales Average Sales Filter May 2014 10K 9K 8K 7K 6K 5K ENGAGEMENT 4K Installations 3K Active Devices 2K Sessions 1K Stickiness 0 01 03 05 07 09 11 13 15 17 19 21 23 25 27 29 31 COMPARE TO Platform Days Weeks Months Line None Platforms iphone ipad ipod touch App Store Views 91,382 71,075 40,614 Previous Month 4% 3% 4%

itunes Connect Analytics Jane Appleseed App Co. Apps Trip Guider Metrics Sources Retention App Details Sales and Trends SALES App Store Views App Units In-App Purchases Sales Average Sales Filter May 2014 10K 9K 8K 7K 6K 5K ENGAGEMENT 4K Installations 3K Active Devices Sessions 2K 1K CHART TYPE Line Stickiness 0 01 03 Stacked Area 05 07 09 11 13 15 17 19 21 23 25 27 29 31 Bar COMPARE TO Platform Days Weeks Months Line None Platforms iphone ipad ipod touch App Store Views 91,382 71,075 40,614 Previous Month 4% 3% 4%

itunes Connect Analytics Jane Appleseed App Co. Apps Trip Guider Metrics Sources Retention App Details Sales and Trends SALES App Store Views App Units In-App Purchases Sales Average Sales Filter May 2014 10K 9K 8K 7K 6K 5K ENGAGEMENT 4K CHART TYPE Installations Active Devices Sessions 3K 2K 1K Line Stacked Area Stickiness 0 01 03 Bar 05 07 09 11 13 15 17 19 21 23 25 27 29 31 COMPARE TO Platform Days Weeks Months Line None Platforms iphone ipad ipod touch App Store Views 91,382 71,075 40,614 Previous Month 4% 3% 4%

itunes Connect Analytics Jane Appleseed App Co. Apps Trip Guider Metrics Sources Retention App Details Sales and Trends SALES App Store Views App Units In-App Purchases Sales Average Sales Filter May 2014 10K 9K 8K 7K 6K 5K ENGAGEMENT 4K Installations 3K Active Devices 2K Sessions 1K Stickiness 0 01 03 05 07 09 11 13 15 17 19 21 23 25 27 29 31 COMPARE TO Platform Days Weeks Months Stacked Area None Platforms iphone ipad ipod touch App Store Views 91,382 71,075 40,614 Previous Month 4% 3% 4%

itunes Connect Analytics Jane Appleseed App Co. Apps Trip Guider Metrics Sources Retention App Details Sales and Trends SALES App Store Views App Units In-App Purchases Sales Average Sales Filter May 2014 2500 2250 2000 1750 1500 1250 ENGAGEMENT 1000 Installations 750 Active Devices 500 Sessions 250 Stickiness 0 01 03 05 07 09 11 13 15 17 19 21 23 25 27 29 31 COMPARE TO Platform Days Weeks Months Stacked Area None Platforms iphone App Units 24,461 Previous Month 4% ipad ipod touch 19,023 10,871 4% 4%

itunes Connect Analytics Jane Appleseed App Co. Apps Trip Guider Metrics Sources Retention App Details Sales and Trends SALES App Store Views App Units In-App Purchases Sales Average Sales Filter May 2014 2500 2250 2000 1750 1500 1250 ENGAGEMENT 1000 Installations 750 Active Devices 500 Sessions 250 Stickiness 0 01 03 05 07 09 11 13 15 17 19 21 23 25 27 29 31 COMPARE TO Platform Days Weeks Months Stacked Area None Platforms iphone In-App Purchases 18,715 Previous Month 4% ipad ipod touch 14,556 8,318 3% 4%

itunes Connect Analytics Jane Appleseed App Co. Apps Trip Guider Metrics Sources Retention App Details Sales and Trends SALES App Store Views App Units In-App Purchases Sales Average Sales Filter May 2014 2500 2250 2000 1750 1500 1250 ENGAGEMENT Installations 1000 750 Active Devices 500 App Store Views Sessions 250 App Units Stickiness 0 In-App Purchases 01 03 05 07 09 11 13 15 17 19 21 23 25 27 29 31 COMPARE TO Sales Platform Days Weeks Months Stacked Area None Average Sales Installations Platforms In-App Purchases Previous Month Active Devices iphone 18,715 4% Sessions Stickiness ipad ipod touch 14,556 8,318 3% 4%

itunes Connect Analytics Jane Appleseed App Co. Apps Trip Guider Metrics Sources Retention App Details Sales and Trends SALES App Store Views App Units In-App Purchases Sales Average Sales ENGAGEMENT Installations Active Devices Sessions Filter May 2014 2500 2250 2000 1750 1500 1250 1000 750 500 250 5000 4500 4000 3500 3000 2500 2000 1500 1000 500 Stickiness 0 01 03 05 07 09 11 13 15 17 19 21 23 25 27 29 31 0 COMPARE TO View By Days Weeks Months Stacked Area None Active Devices Measure Active Devices Totals 18,715 Previous Month 4% In-App Purchases 14,556 3%

How do people find my app?

Two types of sources

Websites Campaigns

Websites Link to your App Store page Campaigns

Websites Campaigns Link to your App Store page Link with Campaign ID

Campaign ID

iad Campaign IDs are automatic

itunes Connect Analytics Jane Appleseed App Co. Apps Trip Guider Metrics Sources Retention App Details Sales and Trends SALES App Store Views App Units In-App Purchases Sales Average Sales ENGAGEMENT Installations Active Devices Sessions Filter May 2014 2500 2250 2000 1750 1500 1250 1000 750 500 250 5000 4500 4000 3500 3000 2500 2000 1500 1000 500 Stickiness 0 01 03 05 07 09 11 13 15 17 19 21 23 25 27 29 31 0 COMPARE TO View By Days Weeks Months Stacked Area None Active Devices Measure Active Devices Totals 18,715 Previous Month 4% In-App Purchases 14,556 3%