What it is: A cleansing shampoo that is gentle enough for daily use.



Similar documents
UNLEASH THE POWER OF HAIR

DESIGN ESSENTIALS. Home Hair Maintenance System AND NATURAL HAIR

Brand Differentiation of Affinia vs. Sei Bella

The Choice for Textured Hair

2. Can I use my Aluminé shampoo/conditioner on my children?

milk_shake treatments prod

P R O F E S S I O N A L

jane carter solution haircare for humanity

Aika hiuksille tuotehinnasto

Permanent Thermal Hair Straightening System

style is the perfection of a point of view.

A new, natural you. Whatever your hair type, we have specific milk_shake

UNLEASH THE POWER OF HAIR. Meet Rick DiCecca Artistry Global Makeup Artist and Satinique Expert Hair Stylist

NouriFusion Normal to Dry MV Lotion Cleanser What is it?

Bosley Professional Strength offers comprehensive solutions for thicker, fuller, healthier-looking hair.

Our natural products are especially valuable today as we face the ravages of environmental pollution, which stresses our hair and skin.

Experience true glamour in 3 easy steps in salon & at home

Redken Styling Product Knowledge

Goal and vision. Become one of the leading natural cosmetic manufacturers worldwide by 2020.

THE STORY OF HAIR COLOUR

Dr Marvey the secret to marvelous nails... Nail treatment line offers the latest advancements in nail care with better-for-you plant based formulas

NEVILLE S HAIR AT THE BULGARI SPA

Global Hair Care Trends and the Role of Silicones. Kevin Murphy Beth Johnson Feifei Lin Robin Hickerson

repair dry and damaged hair add volume to fine and normal hair soothe sensitive scalp tips

MENU BODY TREATMENT. Style: Western Element: Air. 90 minutes Rs.3000 Imported Oil CLASSICAL SWEDISH MASSAGE

ESSENSITY. Benefits. Color & Repair Shampoo. Color & Repair Conditioner. Color & Repair Intense Mask. Color & Moisture Shampoo

RESEARCH, FORMULATION, PRODUCTION AND FILLING FOR THIRD PARTIES OF THE FOLLOWING PRODUCTS:

Body Buffing Scrub What is it? An all-over body scrub to be used with Body Contouring Crème to soften and smooth skin

ACTIV foaming cleanser

FREQUENTLY ASKED QUESTIONS

INSTRUCTIONAL GUIDE FOR SINGLE STRAND TAPE-IN EXTENSION SYSTEM

c o l l e c t i o n t r u l y m i r a c l e h a i r c a r e

SHAMPOOS AND CONDITIONERS. Shampoos

Copolymer 845, 845-O & Copolymer 937 polymers Versatile Fixative Polymers for Styling Gels and Mousses

The latest wave in hair care: A surge in multi-functional products

EDUCATION SHEETS HAIR

HAIR THERAPY KERATIN TREATMENT INSTRUCTION MANUAL THE SYSTEM THAT MAKES CLIENTS DREAMS COME TRUE!

Handout. Techniques for blow drying and finger drying hair. Notes.

The natural look of hair extensions and wigs depend completely on our hair quality and also the hairstyles created by Hair artists for their clients.

MENU OF SERVICES aveda hair care Consultation Haircut & Style Shampoo & Style Shampoo & Thermal Style [flat or curling iron]

MicroSilver BG TM. The innovative agent for beautiful, healthy skin.

Keraplast Hair Rescue Treatment is highly versatile and can be used to bring life back to hair in a range of ways.

100% Salon Exclusive. Treatment. Printed in the U.S.A. Photograph by Jorge Freire. Hair and make up by: Emilio Uribe.

index for private label, cosmetic brands Introduction a modern Dutch cosmetics manufacturer and its own Hegron label.

74 Tel: Web:

Basic Therapy A deep cleaning is essential to recover your skin smoothness and remove blackheads and dead cells. For all skin types.

TRANSFORMATION SYSTEM INSTRUCTION MANUAL. English, French, Spanish

Guar Derivative Products for Hair & Skin Conditioning

PROFESSIONAL HAIR COLOR BASIC HAIR COLOR THEORY

NO INVESTMENTS. Up to 50% return for your beauty salon. No limits to your style

Important Safety Information

INSTRUCTION MANUAL. Protected under U.S. Patent no. 7,533,676 European Patent no B1 Other Patents Pending

SBT Anti-Aging Skin Cream

IMPORTANT! For best results, go to. for Video Tips & Techniques USER MANUAL. InStyler Wet 2 Dry Rotating Iron

index Introduction for private label, cosmetic brands a modern Dutch cosmetics manufacturer and its own Hegron label.

Natural Body Wraps - naked Body Scrubs

Sixteen year old Jesse just got a new hairstyle. Her stylist showed. her some really neat ways to wear her hair. She used a gel to get the hair

There are some differences between hair and growth rates across different ethnic groups.

Product Knowledge Class

La Mer Basic Training 3-Day Session

Pravana Chromasilk QuickStart Guide

Glam Seamless Education Manual

Technical bulletin: Keratin Smoothing Treatment

get the light of a new color ELUMEN Hair Color Superior Technology. Illuminating Hair.

THE NEW COLORANCE OUTSTANDING COVERAGE & DURABILITY +35% IMPROVED HAIR STRUCTURE* The repair innovation for a new color feeling:

HAIR CARE PRODUCTS: SHAMPOOS AND CONDITIONERS

PHILOSOPHY GREEN FORMULAS. What s good for you is good for all of us. GREEN OUTLOOK

beautifully natural It isn t just what you put in your body that counts, but what you put on it as well

Retail Skin Care Catalog

Spring 2015 manufacturing beauty

MASSAGE TREATMENTS. Full Body 55 minutes Back, Neck & Shoulders 25 minutes 35.00

Beyond Conditioning Fast Drying Hair Care Products with SilSense Silicones

[ ] NURTURING CARE FROM DAY 1 INTRODUCING. Name: Tel:

ABOUT PURE EXTENSIONS

Level 2. UBH8 Shampoo and treat hair. Learner name: Learner number: UHB8_v8 QAN:

The unique bimodal technology was initially designed to enhance hair

Almond SPAMANICURE. Step-by-Step Guide INDULGENT AND RELAXING

*** Specials *** Specials *** Specials *** Specials ***

Step-by-Step Guide. ENHANCEMENTS Brisa UV Gel Enhancements Rebalancing. STEP 1: Cleanse

SPA MENU THE SPA AT THE DIPLOMAT

DISCOVER THE WORLD OF THE GENTLE COLOR FRESH RANGE

Beauty Salon MSDS SHEETS FOR 2012

1 About EverDeep. About EverDeep.

BASIC FACIALS AND TREATMENTS Date:

Take your senses on holiday and allow yourself the luxury and opportunity to visit the Lesante Wellness & Spa.

Class Descriptions. Affinage A FIRST LOOK. The Affinage Difference INFINITI in DEPTH

Consultation Tools. The Educational Tool Kit. Porosity: The hair s ability to absorb moisture and liquids.

You can paint polish over your NSI nails. However, always use a NON-Acetone based nail polish remover.

Q&A. SHELLAC SYSTEM: XPRESS5 Top Coat

SEE HOW TO MAKE LIME PLASTER WHY USE LIME? PATTI STOUTER, BUILD SIMPLE INC. FEBRUARY 2013

100% Hair Colors: for Nature s most beautiful colors. natural CERTIFIED NATURAL COSMETICS

Floor Pads, Hand Pads, Scrubbing Sponges and Sanding Screens

Summer 10/11 I M NOT POLITE. I M PROACTIV. Katy Perry

CERTIFICATE COSMOS URTEKRAM INTERNATIONAL A/S, Klostermarken MARIAGER DENMARK

Clinically proven dermatologist tested

Long Distance Business Launch Script

Men s Hairstyles and Facial Hair. by Aaron Marino

SIHHHDS303A. Hair colour. Skilling people for the industry

Just For Men, 2 ½ hours Men need pampering and relaxation too. Start with an express facial designed for your

Shea Butter Recipes. This recipe will make approximately four 4 ounce jars of whipped shea butter. This recipe may be doubled.

Transcription:

Shampoos

Normalizing Shampoo A cleansing shampoo that is gentle enough for daily use. Rich, fragrant and creamy lather leaves hair feeling fresh, responsive and full of body. Completely frees hair and scalp of dirt and oil without disturbing their natural balance. Chelating agents remove build-up. Who Needs This Product: Normal to oily hair. Safe for permed and colortreated hair.

Delicate Care Shampoo A delicate, sulfate-free shampoo formulated to provide a rich lather. Acai Berry and Argan Oil Pampers multi-processed hair. Preserves the natural lipid balance for improved color longevity. Sulfate-Free Who needs this product: Delicate Care is targeted for customers with multiprocessed colored hair or those who are actively seeking a sulfate-free shampoo.

Full-Lift Volumizing Shampoo A shampoo with a nourishing soy and wheat protein formula that adds fullness, volume and lift. Adds extra lift, weightless volume and shine Paraben- and silicone-free Safe for color-treated hair Who needs this product: Anyone with fine, or thin hair looking for natural volume and fullness.

Deep Smoothing Shampoo A smoothing shampoo that gently cleanses, leaving hair shiny and manageable. New technology: Extracted from Camellia Flower Seeds, Camellia Serum is known to contain natural antioxidants and vitamin E. All of the new technology Smooththérapie products contain Camellia Serum, infusing hair with remarkable softness smoothnessand shine. Cleanses as it smoothes frizzy, unruly hair for soft, shiny, easy-to-manage hair Paraben-free Bottle contains up to 50% Post-Consumer Recycled content Who needs this product: Anyone with unruly, frizzy, medium to coarse hair. Also lightweight enough for fine hair.

Strengthening Shampoo Shampoo that gently cleanses hair and repairs with restorative ceramides. Begins fortifying hair as it gently cleanses without drying hair or scalp. When complete system is used, customer will notice up to 90% less hair breakage in just 10 days. VitaForce technology Resists future damage Increased moisturizing properties Increased manageability Who needs this product: Biolage Fortethérapie is recommended for customers looking to strengthen and repair damaged or chemically-treated medium to coarse hair.

After Sun Shampoo An intense moisturizing shampoo that removes salt and chlorine without striping. Restores hydration and shine Leaves hair soft, silky and manageable Contains Sunflower Seed Extract, UV filters and conditioning agents for moisture, protection and sun-reflecting shine Sunny, fresh fragrance Provides cooling sensation Who needs this product: Any customer whose hair is influenced by the damaging effects of the sun, chlorine and seawater. Safe for normal or color-treated hair.

Cooling Mint Shampoo A shampoo enriched with refreshing Kola Nut & Mint Complex that cleanses and awakens scalp and hair. Leaves hair soft, shiny and manageable. Glycine removes excess oil Mint & Kola Nut stimulate & revive the scalp with uplifting refreshing sensation Bio-Cushion Complex calms, soothes & protects the scalp Who needs this product: This product works great on normal to oily scalp and hair and is ideal for any customer seeking an energizing scent for an uplifting experience. It is also safe to use on colortreated hair.

Antidandruff Shampoo An antidandruff shampoo that cleanses and purifies the scalp and hair while controlling flaking and relieving scalp irritation from dandruff. Bio-Cushion Complex technology calms, soothes & protects scalp Pyrithione Zinc controls and prevents dandruff Aqua Oils protect the scalp from stress irritants Green Tea: toning antioxidant Mallow Root: gentle, non-stripping astringent that cares for color treated hair Safe for color-treated hair Dermatologist tested Who needs this product: This product is ideal for the customer looking to relieve the daily discomfort of dandruff and stressed scalp with calming sensations. May be used on any hair type and is safe to use on color-treated hair.

Conditioners & Treatments

Conditioning Balm An intensive rinse-out crème conditioner that repairs dry or over-stressed hair. Botanically enriched crème deeply moisturizes and conditions hair. Eliminates static flyaway and helps repair split ends. Restores the natural beauty of the hair with the very first application. Who Needs This Product: Dry or over-stressed hair. Recommended for permed and color-treated hair.

Daily Leave-in Tonic A leave-in spray conditioner that remoisturizes normal to slightly dry hair. Perfect for dry or damaged ends. Ultra-light, oil-free formula gives hair an instant boost of energy and strength. Smoothes surface damage to detangle, renew luster and give hair optimum manageability. Leaves hair feeling fresh and responsive with increased body and fullness. Soothes dry, itching scalp. Who Needs This Product: Normal to slightly dry hair. Light enough for fine and thinning hair. Can be used together with Biolage Conditioning Balm for deeply damaged hair. Ideal for clients with little time for treatment.

Detangling Solution A light conditioning rinse for tangle-free combing and improved manageability and shine. Light conditioning actives provide effortless combing, eliminate static and reduce flyaways. Imparts healthy, natural shine. Adds body and fullness; won t weigh hair down. Who Needs This Product: All hair types, especially normal, fine and slightly dry hair. Also recommended for children s hair.

Delicate Care Conditioner A delicate conditioner made of a paraben- and silicone-free formula that lightly conditions and softens for silk manageability. Conditioning Avocado and Argan Oil Helps protect against environmental aggressors for prolonged color vibrancy. Paraben- and Silicone-Free Who needs this product: Delicate Care Conditioner is ideal for fine to normal hair.

Full-Lift Volumizing Conditioner A conditioner with a nourishing soy and wheat protein formula that adds shine and weightless volume. Adds extra lift, and shine for voluminous hair Paraben- and silicone-free Weightlessly detangles Safe for color-treated hair Who needs this product: Anyone with fine, or thin hair looking for natural volume and fullness.

Deep Smoothing Conditioner A smoothing conditioner that consists of a lightweight formula that nourishes and softens. New technology: Extracted from Camellia Flower Seeds, Camellia Serum is known to contain natural antioxidants and vitamin E. All of the new technology Smooththérapie products contain Camellia Serum, infusing hair with remarkable softness smoothnessand shine. Weightless formula instantly softens, nourishes and tames unruly frizz. Paraben-free Who needs this product: Anyone with unruly, frizzy, medium to coarse hair. Also lightweight enough for fine hair.

Deep Smoothing Leave-In Treatment A leave-in deep moisturizing treatment. Instant lightweight smoothness Provides lasting frizz control and detangling for manageable, naturally shiny hair For daily use Who needs this product: Anyone with fine, limp hair looking for a smooth look and desires classic, natural looks.

Deep Smoothing Ultra-Control Masque A smoothing masque to help control rebellious hair. Deep moisture Ultra-frizz control Long-lasting smoothness and shine Weekly deep smoothing treatment Who needs this product: Anyone with fine, limp hair looking for a smooth look and desires classic, natural looks.

Strengthening Conditioner An intensive conditioner for weak, overworked hair. Designed to reduce breakage in over-stressed hair by repairing weak spots in hair strands with botanical extracts of bamboo and mango seed oil. Infuses ceramides (your hair s natural intercellular bonds) to fortify your hair as it deeply conditions. When complete system is used, customer will notice up to 90% less hair breakage in just 10 days. VitaForce Technology Resists future damage Increased moisturizing properties Increased manageability Who needs this product: The Biolage Fortethérapie line is recommended for customers looking to strengthen and repair damaged or chemically-treated medium to coarse hair.

Cooling Mint Conditioner A conditioner that refreshes scalp and hair with a cooling Kola Nut & Mint Complex and provides light moisture. Weightless conditioners leave hair soft, shiny and manageable. Leaves hair soft, shiny and manageable. Glycine removes excess oil Mint & Kola Nut stimulate & revive the scalp with uplifting refreshing sensation Bio-Cushion Complex calms, soothes & protects the scalp Who needs this product: This product works great on normal to oily scalp and hair and is ideal for any customer seeking an energizing scent for an uplifting experience. It is also safe to use on colortreated hair.

Antidandruff Conditioner An antidandruff conditioner that conditions the scalp and helps eliminate and prevent the symptoms of dandruff. Bio-Cushion Complex technology calms, soothes & protects scalp Pyrithione Zinc controls and prevents dandruff Aqua Oils protect the scalp from stress irritants Green Tea: toning antioxidant Mallow Root: gentle, non-stripping astringent that cares for color treated hair Safe for color-treated hair Dermatologist tested Who needs this product: This product is ideal for the customer looking to relieve the daily discomfort of dandruff and stressed scalp with calming sensations. May be used on any hair type and is safe to use on color-treated hair.

Fortifying Leave-In Treatment This spray-on, leave-in conditioner is the third step in a three-step system of products designed to reduce breakage in over-stressed hair by repairing weak spots in hair strands with botanical extracts. Adds a third infusion of strengthening ceramides as it detangles, defrizzes and improves manageability. When complete system is used, customer will notice up to 90% less hair breakage in just 10 days. Who Needs This Product: Any customer with very porous, severely damaged hair should use all three products in the Fortifying Systeme- Shampoo, Conditioner and Leave-In Treatment for maximum strengthening. Clients with coarse hair will love using all three products even if their hair is only slightly damaged because it helps to tame the texture. Clients with fine to medium textures and moderate damage should use either the Shampoo and Conditioner or the Shampoo and Leave-In Treatment, depending upon their preference. The Biolage Fortifying Systeme is recommended for both color-treated or textured hair. Fine, medium and coarse hair types.

Cera-Repair Volumatherapie Pro Professional strength intense Ceramide treatment for fine, limp hair. Patented ceramide technology provides intense cuticle repair. Ginseng and Eucalyptus provide long-lasting body, bounce and volume. Hair is left feeling naturally fuller, softer and energized. Immediate results. Detangles hair for easy styling. Who Needs this Product: Any customer looking for an intense treatment for fine, limp hair that will also provide body, bounce and volume.

Sun Repair Treatment An intense conditioning crème that helps mend hair exposed to the harmful effects of sun, chlorine and seawater. Soothes and moisturizes Leaves hair soft, shiny and tangle-free Contains Sunflower Seed Extract, UV filters and conditioning agents for moisture, protection and sun-reflecting shine Sunny, fresh fragrance Provides cooling sensation Who needs this product: Any customer whose hair is influenced by the damaging effects of the sun, chlorine and seawater. Safe for normal or color-treated hair.

Delicate Care Masque A restorative deep treatment made of a paraben- and silicone-free formula that provides intense nourishment. Nourishes depleted hair for enhanced color retention. Adds glossy shine and moisture. Paraben- and Silicone-Free Who needs this product: Delicate Care Masque is ideal for fine to normal hair as a weekly deep treatment or for coarser, more damaged hair as a daily replacement for Delicate Care Conditioner.

Styling & Finishing Products

Complete Control Hairspray A firm-hold, fast-drying aerosol hair spray that provides natural shine, volume and control to any hair style. Contains the Biolage Finish Botanical Complex that combines pure botanical extracts of Red Sage and Nettle with anhydrous (water-free) fixatives for clean, healthy-looking shine. Hair is easy to style and humidity resistant. Protective sunscreen guards against damaging UV rays. Control: Firm Who Needs This Product: Any customer looking for firm hold. Good for all hair types, including permed and color-treated.

Curl Defining Elixir A Texturizing gel that provides natural control and soft feel to any style. STRONGStem Technology Medium definition and soft control Hold level: Medium Hold Who Needs This Product: All hair types including permed and color-treated hair. Especially helpful for natural curly hair.

Freeze Fix Hair Spray Ultimate humidity resistant, water-free fast-drying aerosol spray for all-day control. STRONGStem Technology Fast-drying Provides high shine Strong-cling polymers build in lasting shape Strengthening agents repair Control: Firm Hold Who Needs This Product: Perfect for individuals who are looking for a fast-drying hair spray that gives firm hold and high shine without the stickiness.

Volumizing Whipped Mousse Luxurious lightweight whipped crème foam that leaves hair with bounce and natural softness. Volumizes and conditions Provides body control and shine Lightweight STRONGStem Technology Hold Level: Medium Hold Who Needs This Product: Perfect for individuals who are looking for a richer, denser, more luxurious mousse.

Finishing Spritz A non-aerosol finishing spray for working in lastminute style details or for long-lasting, all-over hold. Adds texture, lift, definition and hold while giving hair a deep, lustrous finish. Remarkable humidity resistance won t quit, even in damp weather. Contains PABA-free sunscreen and thermal protectants. Control: Firm Who Needs This Product: All hair types including permed and color treated. Especially good for hard-to-hold styles.

Gelee A unique fluid styling gel for superb control. Assures instant mastery over any styling technique. Conditioning complex smoothes hair with remarkable body and rich gloss. Never flakes or builds up; washes away easily. Thermal protectants / PABA-free sunscreen. Control: Firm Who Needs This Product: All hair types including permed and color treated. Especially recommended for more defined hairstyles or hair that needs maximum control.

Hydro-Foaming Styler A moisture-rich conditioning foam that transforms into a high-gloss styling fluid for molding, shaping and defining. Lightweight foam changes to a concentrated, quickpenetrating styling liquid. Provides maximum styling versatility for use with blow dryer and all styling tools. Thermal protectants/paba-free sunscreen. Control: Medium Who Needs This Product: All hair types including permed and color treated.

Smoothing Shine Milk Styling and finishing product in one that contains a unique botanical complex of Milk Thistle, Rice Milk, and Bamboo Milk. Lightweight mist that smoothes and shines hair for a glossy finish. Botanical milks help control frizz and fly-aways creating shine. One of the soft-feel stylers which create natural texture and healthy shine. Control: Soft Who Needs This Product: Any customer who wants a one-stop shopping product. Especially for hair that needs extra shine and fly-away control Best results if used on wet hair.

Thermal Active Setting Spray A non-aerosol thermal setting spray that delivers the strength of a wet set on dry or damp hair. Heat-activated liposomes penetrate to protect and moisturize. Quickly creates lasting styles on dry hair; works ideally with curling irons, Velcro or hot rollers. Contains PABA-free sunscreens; never builds up. Ideal for control and body with natural styles. Control: Medium to firm Who Needs This Product: All hair types including permed and color treated. Even works on hard-to-curl hair.

Smoothing Serum A smoothing serum that provides weightless control and glossy shine. Micro-emulsion technology smoothes, nourishes, and adds shine Enhanced with natural, weightless micro-oils, vitamin rich avocado and ultra-light grape seed Provides fizz control, glossy shine, and weightless nourishment Who needs this product: Anyone with fine, limp hair who wants a smooth look and desires classic, natural looks.

Hydra-Seal Leave-In Crème A soft-to-medium hold styling cream that instantly moisturizes and seals split ends. Softens, adds shine, controls frizz and flyaways. Provides heat protection while styling. Detangles hair for improved manageability. Hawaiian Sea Kelp, Aloe Vera, Soy Protein and Wheat Germ improve manageability and leave hair moisturized. Who needs this product: Any customer who has thick or coarse hair, rough or dry to the touch. Especially for hair that needs extra shine and flyaway control. Achieve the best results if used on wet hair.

Shielding Shine Mist A lightweight, no-hold mist that preserves the longevity of color-treated hair. UV filters help protect color from fading. Provides heat protection while styling and adds shine. Protects against free-radical damage. Sunflower Seed, Soybean, Citrus & Wheat Germ Oils strengthen, soften and enhance radiance Who needs this product: Any customer with color-treated hair looking for added shine and protection.

Full-Lift Spray-In Volumizer A light hold volume spray with a nourishing soy and wheat protein formula. Light hold for fine, limp hair Creates instant lift, from root to tip, when blow drying Light conditioning for a flexible feel Feather-light polymers instantly lift and separate every hair strand for fluffed-up fullness Who needs this product: Anyone with fine, or thin hair looking for natural volume and fullness.

Thermal-Active Repair Gloss Heat-iron protection and repair for weightless, natural body, smooth control and serious shine. Protects and repairs with ceramide technology. Seals in shine with moisture-rich formula infused with Coconut Oil. Distributes heat evenly for safe styling. Who Needs This Product: For everyday use on all hair types. Ideal for medium to thick hair.

Thermal-Active Repair Cream Blow-dry heat protection and repair for light hold, smooth control and serious shine. Protects and repairs with ceramide technology. Softens and shines with moisture-rich formula infused with Mango Seed Oil. Reinforces hair fibers to help prevent split-ends and breakage. Evenly disperses heat for a faster blow-out. Hold Level: Light Hold Who Needs This Product: For everyday use on all hair types. Ideal for medium to thick hair.

Protective Hair Oil A water-repellent mist that helps prevent the drying and fading effects of sun, chlorine, and seawater. Adds instant softness, shine Moisturizes to make hair more manageable Contains Sunflower Seed Extract, UV filters and conditioning agents for moisture, protection and sunreflecting shine Sunny, fresh fragrance Provides cooling sensation Who needs this product: Any customer whose hair is influenced by the damaging effects of the sun, chlorine and seawater. Safe for normal or color-treated hair.

Protective Sun Gel A lightweight styling gel to create defined, high-shine looks while protecting hair exposed to the harmful effects of sun, chlorine and seawater. Anti-oxidants, Vitamin E and reparative ceramides protect and strengthen Provides a wet-look while it shields against damage Sunny, fresh fragrance Who needs this product: Any customer whose hair is influenced by the damaging effects of the sun, chlorine and seawater seeking glossy definition and control. Safe for normal or color-treated hair.

Protective Daily Mist A lightweight, oil free mist that can be used on a daily basis to protect hair exposed to the harmful effects of sun, chlorine and seawater. Anti-oxidants, Vitamin E and reparative ceramides protect and strengthen Leaves hair feeling clean, soft, shiny and tangle-free Sunny, fresh fragrance Who needs this product: Any customer whose hair is influenced by the damaging effects of the sun, chlorine and seawater. Safe for normal or color-treated hair.

Shampoos

Color XL Volumizing Shampoo Unique volumizing shampoo for color-treated hair, formulated to provide extra volume, shine, and color wear. Advanced polymeric technology weightlessly adds volume to fine, flat hair, leaving it full of tremendous body and shine. A naturally-balanced cleansing complex with a UV filter helps protect color from fading or washing out. Moisturizes hair and enriches shine. Who Needs This Product: Customers looking for more volume in their hair without sacrificing their color. Especially recommended for fine, thinning or flat color-treated hair. Follow with Amplify Volumizing Conditioner for optimum results.

Volumizing Shampoo A specially patented formula that works beneath the hair s surface to leave it looking and feeling thicker. Generates maximum volume and body, actually generates volume with each use. Advanced polymeric technology weightlessly adds volume to fine, flat hair, leaving it full of tremendous body and shine. Moisturizes hair and enriches shine. Who Needs This Product: Customers looking for more volume in their hair. Especially recommended for those with fine, thinning or flat lifeless hair. Follow with Amplify Volumizing Conditioner for optimum results.

Conditioners

Volumizing Conditioner A lightweight conditioner that weightlessly conditions, hydrates and protects while giving hair more thickness. Conditions and protects while adding thickness to the hair shaft. Formula actually closes the cuticle and seals in volume. Helps repair damaged hair, leaving it strengthened and protected. Won t build up; helps eliminate frizzies, flyaways and static. Who Needs This Product: Any customer looking to add volume to their style. Especially recommended for customers with fine, thinning or flat hair. Use in conjunction with either Amplify Color XL Shampoo or Volumizing Shampoo.

Color XL Conditioner A color safe conditioner that provides weightless conditioning for extra volume and extra shine. Patented Thixel-Thickening Technology boosts from the base Conditions as it thickens without weighing down Can be used as a system with Amplify Color XL Shampoo Who Needs This Product: May be used on any customer with color treated hair looking for fuller hair plus extra-long color wear. Especially recommended for fine, thinning or flat color-treated hair.

Styling & Finishing Products

Amplify Foam Volumizer A light volumizing foam that gives hair maximum volume as it adds style support. Delivers incredible body, bounce and lasting style control on wet or dry hair. Works synergistically with the Amplify Volumizing System to leave hair looking and feeling thicker. Gives hair increased body and fullness. Provides long-lasting memory hold. Controls frizz and static electricity. Adds shine, while never being sticky or flaky. Brushes through easily; leaves hair touchable. Humidity resistant. Shampoos out easily, leaving no buildup. Control: Medium/Firm Who Needs This Product: Will work on any customer looking for more volume to their style, but is especially recommended for anyone with fine, thinning or flat hair. Allows for scrunching techniques during blow-drying or for curl retention when allowing hair to dry naturally.

Amplify Hair Spray Ultra-fine spray that provides strong, flexible hold and control. Fast drying formula that delivers a strong, flexible hold. Helps maintain hair s body and volume. Adds shine. Shampoos out easily, leaving no buildup. Control: Medium/Firm Who Needs This Product: Ultra-fine mist won t weigh hair down, making this product perfect for customers with fine, thinning or flat hair or for customers looking for a lighter, brushable hold.

Amplify Root Lifter A styling product specially developed to build body and thickness at the roots. Directional snozzle delivers optimal lift where people looking for added volume need it the most the roots. Humidity resistant. Builds body and fullness throughout hair. Who Needs This Product: Recommended for anyone looking for more volume in their style, especially those customers with fine, thinning or flat hair.

ThickLift Liquid Volume A leave-in densifying treatment that creates thickness, volume and shine. Patented Thixel-Thickening Technology boosts from the base Heat-activated ceramide provides protection Soy protein Provides thickness, volume and shine Strengthens and repairs fine, limp hair Medium hold Who Needs This Product: May be used on any customer looking for thicker and healthier- looking hair, but especially recommended for those people with thinning or flat hair that routinely blow-dry or flat-iron.

Thick Boost Gel A light styling gel that expands hair s volume with an airy-light fullness. Patented Thixel-Thickening Technology boosts from the base Provides long-lasting lift, body and shine Clean, flake-free feel Will not weigh hair down Stronger, longer-lasting hold over original formula Workable Firm hold Who Needs This Product: May be used on any customer looking for a weightless hold, but especially recommended for those people with thinning or flat hair.

Full Body Texturizer A non-aerosol texture spray that adds density and grip for double dimensions of volume and texture. Patented Thixel-Thickening Technology boosts from the base Delivers light-weight thickness Ceramide strengthens and rebuilds fine, limp hair Style memory Medium hold Who Needs This Product: May be used on any customer looking for thicker and healthier-looking hair, but especially recommended for those people with thinning or flat hair that prefer a non-aerosol spray.

Shampoos

Smoothing Shampoo Step 1 of 4 in the Sleek Smoothing System. A shampoo that gently cleanses and replenishes moisture while softening texture and adding manageability and shine. Primes hair for smoothing by gently cleansing and replenishing moisture. Softens texture, improves manageability and adds glossy shine. Who Needs This Product: This product is for any hair type or texture that desires a smoother, more manageable look. This shampoo primes wavy to curly, soft to coarse, tenacious to dry hair for the rest of the Sleek system to achieve that smooth, sleek look.

Conditioners

Smoothing Conditioner Step 2 of 4 in the Sleek Smoothing System. A silky conditioner that optimizes moisture levels and creates a barrier against humidity. Softens texture, adds shine and manageability, making it easy to blow-dry hair straight. Who Needs This Product: All hair types. This step ensures manageability while blow-drying the hair straight. Follow with a Sleek styling crème and Water-Free Lockdown Spray for optimum results.

Extra Intense Conditioner Step 2 of 4 in the Sleek Smoothing System. An intense, powerful conditioner that has highly concentrated conditioning agents that smooth the cuticle, soften texture and calm frizz. When used for 3 minutes, two times a week, it restores the smoothness that extreme weather, processing, and heat tools can take away. Protects against dry or humid weather Powerful emollients penetrate and lock in moisture Intense shot of moisture for very dry, coarse hair Who Needs This Product: All hair types. This step ensures manageability while blow-drying the hair straight. Follow with a Sleek styling crème and Water-Free Lockdown Spray for optimum results.

Miracle Reconstructor Step 2 in the Sleek.look smoothing system. A weekly deep protein treatment with intense levels of ceramide. Penetrates the cuticle with intense levels of ceramide to repair dry, damaged hair. Strengthens hair s inner structure and provides resistance against breakage. Helps seal split ends and resurfaces frayed cuticles for glossy shine reflection and frizz-free smoothness. Who Needs This Product: Recommended for customers with stressed, dry, damaged and/or chemically treated hair seeking to rebuild and improve the structure of their hair. Great for all three smooth looks: Straight, Wavy, or Curly.

Styling & Finishing Products

Blow Down Extreme Crème Step 3 in the Sleek.look smoothing system. Blow-dry cream with medium hold smoothes and controls thick to coarse or dry hair. Helps protect hair against high-heat tools and UV damage. Provides smooth and easy glide for fast blowout. Long-lasting frizz control keeps style sleek until next shampoo. Repairs damage and tames frizz to keep hair smooth, shiny and moisturized. Who Needs This Product: Hair with strong curl patterns that tend to be drier and of a coarser texture will have the best results with this crème option. This hair type tends to have a frizzy look and this crème offers more control.

Blow Down Lite Lotion Step 3 in the Sleek.look smoothing system. Blow-dry lotion with light hold smoothes normal to medium or dry hair without weight. Helps protect hair against high-heat tools and UV damage. Provides smooth and easy glide for fast blowout. Long-lasting frizz control keeps style sleek until next shampoo. Delivers smooth, frizz-free control. Who Needs This Product: Customers with wavy to slightly curly, fine or medium hair seeking less frizz and more shine.

Sealing Serum Part of step 4 in the Sleek Smoothing System, Sealing Serum is a silky liquid concentrate with smoothing agents. Unique formula microbalances moisture levels and locks out humidity. Hair is empowered with everything it needs to stay smooth and sleek. Humidity barrier locks out frizz for a long-lasting smooth style. S3 Technology of silicones smoothes the cuticle, adds shine, softens texture, and protects against humidity. The alcohol free formula moisturizes and mends hair. Who Needs This Product: Women with naturally curly, wavy, highly textured, coarse,or moisture depleted hair that want to achieve either an incredibly straight, smooth and sleek finished look or want to define and de-frizz their curls. Can be used with or without Sleek Water-Free Lockdown Spray.

Iron Smoother One of three choices for step 3 in the Sleek Smoothing System. This hi-shine spray protects against heat damage and keeps your style frizz-free. Harnesses heat to create protective micro-film on hair. Creates super-straight styles with long-lasting memory. Humidity barrier locks out frizz for a hi-shine finish. Panthenol conditions and softens hair. Silicone smoothes and shines the surface cuticle. Spray generously on dry hair before flat ironing. Control: N/A Who Needs This Product: Customers with dry or frizzy hair who desire a sleek, smooth style as well as those who need to protect their hair against heat damage from flat ironing or blow-drying.

So Silver Shampoo Gentle, cleansing shampoo that revives gray or white hair; subdues brassy blonde tones. Rich, creamy violet lather conditions as it gently cleanses. Will not stain clothing or build up. Leaves hair with remarkable shine, body, and manageability. Exclusive Alphatine Complex helps restore hair s essential elements. Who Needs This Product: This shampoo will help to eliminate yellow or brassy tones often found in gray or white hair. Also works well for customers with double-processed hair, high-lift blondes and highlighted blondes. Follow up with an appropriate conditioner.

So Bright Shampoo Shampoo that addresses the needs of color-treated and highlighted hair to help keep color even and vibrant. Cleansing & Brightening Grapefruit revitalize Strengthening Vitamin E & Antioxidant protection Deep moisturization to silken hair Hi-shine silicones for added shine & color brilliance Deep penetrating Ceramide repair Hair strengthening Vitamin E Antioxidant Protection Who Needs This Product: This shampoo is formulated for those with colortreated or highlighted hair.

So Bright Conditioner Conditioner that addresses the needs of colortreated and highlighted hair to help keep color even and vibrant. Strengthening Vitamin E & Antioxidant protection Deep moisturization to silken hair Hi-shine silicones for added shine & color brilliance Deep penetrating Ceramide repair Hair strengthening Vitamin E Antioxidant Protection Who Needs This Product: This conditioner is formulated for those with colortreated or highlighted hair.

Instacure Leave-In Treatment A spray-on, leave-in treatment that equalizes hair s porosity and repairs cuticle damage. Perfect before or after chemical services or as a cutting aid. Cationic porosity equalizers ensure even curl formation. Silicone and hydrolyzed proteins add strength, resilience and moisture balance. Makes an excellent cutting aid: detangles for easier combing and cuts the friction between hair and shears during haircuts. Thermal protectants guard against blow drying and heat styling damage. Exclusive Alphatine Complex helps restore hair s essential elements. Who Needs This Product: Perfect for use with texture services, Instacure Leave-In Treatment helps to even out the porosity of the hair, which will help ensure even curl formation. Great for hair that tangles easy. Gently mist hair and comb through for even distribution.

Proforma Hair Spray A fast-drying aerosol texturizing and finishing spray for extra lift, intense shine and maximum hold. Control: Extra-firm Amphoteric holding system creates high-volume styles and builds tremendous body. Polymers and silicone provide maximum humidity resistance and intense shine. Thermal protectants/paba-free sunscreens. Exclusive Alphatine Complex helps restore hair s essential elements. Who Needs This Product: Recommended for hairstyles requiring extra firm maximum hold. Proforma hair spray will keep the style all day. Recommended for the person that likes their hair not to move.

Vital Control Hair Spray A high-performance aerosol working and finishing spray with adjustable hold. Control: Adjustable, light to firm Advanced Matrishield assures exceptional humidity resistance. Dries clear with no dulling buildup. Thermal protectants/paba-free sunscreens. Exclusive Alphatine Complex helps restore hair s essential elements. Who Needs This Product: Vital Control is for the customer who wants adjustable hold. The more you apply, the stronger the hold. Use a little to assist in styling or a lot to hold style in place. Perfect in high-humidity climates.