repair dry and damaged hair add volume to fine and normal hair soothe sensitive scalp tips

Transcription

1 repair dry and damaged hair

2 The very beginning of the story of L OCCITANE Essential Oils For 30 years, L OCCITANE has developed formulas made with essential oils. Provence offers an abundance of delicate, mysterious plants with captivating properties. Day after day, in its wonderful herbarium, L OCCITANE unlocks the secret of the marvelous power of plants. Extracting the essential oils of lavender, cade or angelica Observing their properties, analyzing them and creating blends Finding the perfect formula through trial and error Essential oils capture the benefits of a plant in its highest concentration; adding or removing a single drop can make all the difference. Now L OCCITANE passes on this secret through its hair care products, which respect nature and delight with their textures and scents. Every day, they give your hair both strength and beauty. Essential oils: active essences naturally secreted by plants. Essential oils are usually obtained by steam distillation of the plant (using a still) or by cold pressing. Unlike plant oils obtained by pressing (olive oil, sweet almond oil, sunflower oil, etc.), essential oils do not contain fat. They have many properties and can be inhaled, ingested or applied to the skin after dilution in a suitable base.* These oils are particularly effective in hair care products as they penetrate deeply, work quickly, and are very efficient at carrying natural nutrients essential for the hair's vitality right to the bloodstream. repair dry and damaged hair *on the advice of your doctor or aromatherapist

3 The L OCCITANE difference Effectiveness, Sensory Pleasure and Naturalness Explanations from Jean-Louis Pierrisnard, Director of Research and Development. The new hair care products in L OCCITANE's Aromachologie range combine effectiveness, sensory pleasure and naturalness. effectiveness: the essential oils selected for our products are pure, natural and of the highest quality. They are concentrated in our formulas to improve circulation in the scalp and provide both the scalp and hair with the nutrients they need for good health. sensory pleasure: the pleasant aromatic scents of the essential oils transform washing and conditioning the hair into moments of relaxation and pleasure. naturalness: these hair care products have been developed in accordance with formulation guidelines that give priority to natural ingredients. The extremely mild cleansing bases are plantbased (derivatives of sugar, copra and sunflower). They are extra-gentle on the hair and scalp. In addition, the products have been developed without synthetic colorants or parabens and with limited use of silicones. repair dry and damaged hair

4 5 essential oils repair dry and damaged hair repairing shampoo Angelica: softens Repairing 300ml & 500ml with pump Lavander: purifies Geranium: regenerates Patchouli: stimulates Ylang Ylang: strengthens Repairing & 500ml with pump Color treatments, perming, blow-drying, sun exposure, heating All of these aggressive factors can "attack" the scalp and hair. As a result, the hair becomes dull, porous, brittle and difficult to detangle. Split ends start to form The L OCCITANE solution A new, natural complex of 5 essential oils (angelica, lavender, geranium, ylang-ylang and patchouli), work together in synergy to help repair, strengthen, regenerate and soften dry and damaged hair. Legend has it that the Archangel Raphael brought angelica root to Charlemagne, Emperor of the West, to save his plague-stricken army. Since the Middle Ages, angelica has been cultivated by monks to make a fortifying "elixir of life". Our hair care formulas are rich in angelica, which softens and strengthens the hair. Complementary products for a step-by-step response to the needs of your hair: Repairing Mask Repairing Serum 100ml Control Mist 100ml with spray pump A new shampoo to soften and smooth the hair fiber. ingredients: repairing complex of 5 essential oils and wheat proteins. action: thanks to the repairing, stimulating and regenerating properties of this complex, this shampoo smoothes and softens capillary fiber. Your hair is left looking and feeling supple, shiny and silky. Natural origin foaming base, free from parabens, free from synthetic colorant. repairing conditioner A new repairing and detangling conditioner. ingredients: repairing complex of 5 essential oils and sweet almond oil. action: repairing, stimulating and regenerating, this conditioner nourishes and deeply restores capillary fiber. It detangles, softens and adds luster to hair. Free from parabens, free from synthetic colorant. repair dry and damaged hair

5 repairing mask repairing serum A new hair mask that provides intensive nourishing and protective care. A new serum that coats the hair, repairs split ends and prevents frizz. ingredients: repairing complex of 5 essential oils and sunflower and wheat oil. action: particularly recommended for color and chemicallytreated hair, this hair mask nourishes and deeply restores capillary fiber. Repairing, stimulating and regenerating, it protects against the damaging effects of environmental stresses. This rich and silky cream leaves your hair shiny, soft, and smooth. Recommended for color and chemically-treated hair. Free from parabens, free from synthetic colorant. control mist A new and delicate hair mist, to gently tame hair. ingredients: repairing complex of 5 essential oils and honey and corn extracts. action: this leave-on mist helps control hair. It softly holds hair in place, leaving it feeling supple and light. The non-sticky texture preserves the shine of hair and protects against the damaging effects of environmental stresses. product plus: spray on hair to remove unpleasant odors (cigarette smoke, cooking odors...). use: spray on clean hair after towel drying, or on dry hair in-between washes. No need to rinse. ingredients: repairing complex of 5 essential oils and castor oil. action: this leave-on serum smoothes and nourishes hair. It repairs split ends and prevents frizz. The non-greasy formula protects against the damaging effects of environmental stresses and preserves the shine of hair and the brightness of color. use: after towel drying or on dry hair, apply a small amount of serum to the ends of hair, avoiding the roots. Do not rinse. Free from parabens, free from synthetic colorant, free from silicones. visible results: Nourishes the hair: 100% Protects against damaging effects of environmental stresses: 96% Repairs splits end: 87% Smoothes the hair: 87% Prevents frizz: 83% Consumer test on 23 volunteers over 3 weeks. repair dry and damaged hair Free from parabens, free from synthetic colorant, free from silicones.

6 5 essential oils add volume to fine and normal hair volumizing shampoo fine & normal hair Palmarosa: strengthens Petit Grain: revitalizes Volumizing 300ml Artemisia: softens Volumizing Sweet orange: energizes Rosemary: stimulates Fine hair is genetically predetermined. The medulla at the center of the hair shaft is very fine, even non-existent, and the diameter of the hair is lower than average. This means that fine hair has a weaker structure and does not benefit from the support usually provided by the center medulla. As a result, it is often limp and lacks vitality and volume. It is also more vulnerable to damage from external elements. cuticule Normal hair cortex medulla Fine hair the L OCCITANE solution: A new, natural complex of 5 essential oils (artemisia, petit grain, sweet orange, rosemary and palmarosa), which work together in synergy to strengthen, stimulate and energize fine and normal hair. Artemisia is a very fragrant plant reputed to be a magical herb. Its name comes from the goddess Artemis, protector of virgins and the vulnerable. Artemisia essential oil is used by L OCCITANE for its revitalizing and softening properties. Complementary products for a step-by-step response to the needs of your hair A new shampoo that gives volume and lightness. ingredients: volumizing complex of 5 essential oils. action: thanks to the energizing, soothing and tonifying properties of this complex and a silicone free formula, this shampoo does not weigh down hair and brings volume, shine and lightness helping to rebalance the scalp and improve cutaneous micro-circulation. It adds strength, softness and vitality to hair. Natural origin foaming base, free from parabens, free from silicones, free from synthetic colorant, 100% natural origin fragrance. volumizing conditioner fine & normal hair A new conditioner that detangles hair without weighing it down. ingredients: volumizing complex of 5 essential oils. action: thanks to the energizing, soothing and tonifying properties of this complex and a silicone free formula, this conditioner does not weigh down the hair and adds volume, shine, lightness and vitali ty. The hair is detangled, soft and stronger. Free from parabens, free from silicones, free from synthetic colorant, 100% natural origin fragrance.

7 5 essential oils soothe sensitive scalp Lemon: purifies Thyme: purifies Tea tree: antiseptic As with all epidermal cells, scalp cells are constantly renewed and are shed in a normal, invisible process. However, factors such as pollution, hard water, unsuitable hair products, and even stress and fatigue, can weaken the scalp and cause an imbalance. Dandruff starts to appear. This phenomenon is often accompanied by itching and irritation. anti-dandruff shampoo sensitive scalp A new soothing and balancing shampoo. ingredients: balancing complex of 5 essential oils and powerful anti-dandruff actives. action: this shampoo provides relief to sensitive scalps and dandruff sufferers. Thanks to the soothing, balancing and purifying properties of this complex, it removes dandruff and prevents new dandruff from forming. It soothes the scalp and brings health and shine to hair. use: wet hair, apply shampoo, lather, leave on for 5 minutes and then rinse. Alternate with a frequent-use shampoo. Cade: strengthens Anti-Dandruff Pepper: balances the L OCCITANE solution: A new, natural complex of 5 essential oils (cade, tea tree, lemon, thyme and pepper), combined with powerful anti-dandruff active ingredients, which work together in synergy to purify and restore balance to sensitive or dandruff-prone scalps. Cade is a Mediterranean shrub with exceptional longevity. In the past, shepherds used cade oil for its healing properties. Cade essential oil is included in our formulas to tone and purify the scalp. Natural origin foaming base, free from parabens, free from silicones, free from synthetic colorant, 100% natural origin fragrance.

8 Other hair care products L OCCITANE olive / citrus verbena / shea butter / lavender for healthy hair L OCCITANE Olive restore shine to dull or normal hair Olive Olive Olive Paste for Hair How can I get the best out of my hair care products? Always rinse your hair well after using hair care products. If your hair is not rinsed thoroughly, it tends to be dull and can become oily more quickly. To seal the hair cuticles and optimize shine, finish by rinsing your hair with cold water. Citrus Verbena bring daily freshness to all hair types Citrus verbena Citrus verbena Once or twice a week, depending on your hair's needs, apply a hair mask adapted to your hair type, for an intensive, deep-acting treatment. The benefits of scalp massage Shea Butter provide intensely nourishing care for dry and very dry hair Shea Ultra Rich Shea Ultra Rich 200ml Shea Ultra Rich Hair Cream 150ml Massaging the scalp offers not only a moment of relaxation and well-being; it is also good for your hair. It softens the scalp, relieves tension in the muscles and stimulates skin microcirculation. Nutrients penetrate to the roots and provide the hair with the resources it needs to be full of strength and vitality. At home, you can massage your scalp for a few minutes once or twice a week, using a simple technique: 1 Open your hands and place the pads of your fingers on your head, pressing lightly with small circular motions to move the scalp. Begin at the nape of the neck, work up towards the temples, then go over the top of the head. 2 Close your fingers and bring your hands closer together so that you can gently pinch the scalp. 3 Finally, press lightly with the palms of your hands, beginning at the forehead and gliding your hands towards the back of the head, as far as the base of the skull. Repeat the same technique in the opposite direction, starting at the nape of the neck and working towards the temples. Lavender purify oily hair Lavender Purifying 300ml Lavender Purifying

9 21/05/08 9:12 Page 16 illustrations: Carole Delord PR-AROMACHO EN 08 Our products are not tested on animals. L OCCITANE uses Braille* labeling on most of its product packaging. In line with our eco-friendly standards, this brochure is printed on paper obtained from sustainable forests. It is certified bleached without the use of chlorine. * in English, so that it is understood by the greatest number of consumers. L OCCITANE Manosque-en-Provence France / accueil@loccitane.fr 52DPAR8AN &:CFNPSB=U^]VXY: