Specific nutrition/health needs High Low Growth/ Capital building Babies/ Toddlers Maintenance/ early prevention Adulthood Life stage Aging/ problem solving Elderly/ pathology Source: internal data
size (cm) 100 baby growth curve from 0 and 36 months Weight x 5 Size x 2 75 50 Brain increases by 2g each day Progressive digestive, kidney and immunity maturation newborn baby 1 year 2 years age Source: internal data
Birth 3 years Allergy Obesity Cardiovascular diseases Diabetes Source: internal data
Market sizes ( B) 06-11 growth Bottled water Sauces, dressings, condiments Fresh Dairy Functional drinks Baby Food Pasta 6% 2% 4% 7% 6% 3% Note: Clinical Nutrition includes oral, tube and devices. Manufacturers sales value Source: Euromonitor, external sources
Milk (Formula) Stage 1 milk (standard milk): 0-6 months Weaning Food Cereals (dried food): >4 months Stage 2 milk (followon milk): 6-12 months Prepared food: >4 months Stage 3 milk (growing up milk): 12-36 months Other (biscuits, juices): >4 months Source: Baby Food players public information
Especially in Asia and Eastern Europe Baby Food market 100% 80 Australasia 18B AME With potential also in developed countries 2006 Baby Food growth 10%+ 60 40 6% Numico 20 2% Baby Food market Blédina 0 2006 France Source: Euromonitor, internal data, Baby Food players public information 2% Baby Food market UK
High profitability High entry barriers Baby Food player margin (%) Frozen food Pet food Shelf stable food Yogurt Non alcoholic beverages Confectionnery Alcoholic beverages Baby Food 2% 6% 2% 9% 15% 12% 21% 19% 25% 0 5 10 15 20 25 30% WW Private Labels market share Milk & Food players Milk players Source: Baby Food public information, brokers, Nielsen
APac WW average 20kg AMEA Latin America Eastern Europe North America Western Europe France 0 50 100 150 200 250 Per capita consumption (kg/ baby) Source: Euromonitor, External data APac: Asia Pacific
Numico + Blédina Baby Food positions W. Europe E. Europe Asia Africa Middle East
2 Russia 1 1 1 1 1 3 1 1 2 2 1 2 2 3 2 2 1 1 1 1 1 1 2 China 1 2 4 2 1 3 2 3 3 2 Source: Euromonitor, internal data, Numico public information
Main countries Netherlands Belgium UK Ireland Germany Eastern Europe Italy China Thailand Malaysia France France Products: Milk Food
Blédina: #1 player in France, the largest W. European market Baby Food market ( M) 1,500 Numico + Blédina: #1 player in Western Europe Baby Food Western European market and players ( B) Other 1,000 500 0 France Italy Source: Euromonitor, total market Germany Spain UK Netherlands Portugal Belgium Greece Austria Switzerland Ireland Finland Scale Numico + Blédina #1 After Numico's acquisition
Portfolio range Blédina Numico Infant : 6-18 months Savory plastic bowls & plates (aseptic technology) Toddlers: 18-36 months Junior range nutritionally adapted to toddlers Meals, biscuits, flavored milk in bricks, fruit purée in pouches Source: Internal data, Numico public information
Source: Internal data, Numico public information
Danone Numico Dairy: Probiotics Baby Food: Fermented bioactive 140M 800 people + Baby Food: Prébiotics Clinical Enteral Nutrition 45M + 250 people ~350 partners ~250 partners Vitapole, France Wageningen, Holland ~20 (5 continents) 4 (3 continents) Note: Does not include biscuits resources Source: Internal data, Numico public information
Fully integrate and Further leverage scale: Operations: Manufacturing, Purchasing Sales and Marketing: Distribution, A&P Human Resources: development opportunities and talent attraction
Same mission: Same corporate ambition: Similar R&D focus: Similar culture: Similar geographic ambitions: Health through food Growth and Innovation Benefit-driven Strong empowerment Asia, Eastern Europe, AME, Latin America A proven successful Baby Food business: Blédina
Main sources of M&A errors Integration top key Success Factors, already met by Danone Strategy 20% Valuation 22% Integration 58% Main integration errors: Poor communication Poor integration management Cultural differences not addressed Dedicated Integration Manager Comprehensive & Experienced Integration team Senior Executive Attention Source: Corporate Strategy Board
Revenue synergies Defined target: 120M- 140M Main areas: Leverage Blédina s superior food range and juniorization expertise Combine Numico, Blédina and Danone R&D to develop new technologies Strengthen Numico geographic footprint Build continuity with consumers from Baby Food to other Danone products Cost synergies Defined target: 60M Main areas: Headquarters overhead Purchasing Manufacturing A&P
Short term Keep the greatness of Numico and Blédina Baby Food alive and deliver short-term objectives Mid-term Leverage scale to fuel growth and sustain profitability Longer-term Unlock value and build the best-in-class Baby Food company: i.e. new product, new geographies, unique science