Market Trends in Yogurt Products
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1 Market Trends in Yogurt Products Ranjan Sharma Dairy Innovation Australia Limited 03 June 2014 Dairy Australia/NCDEA Webinar
2 Dairy Innovation Australia (DIAL) Technical Support for small-to-large dairy/food companies Product Development Support Pilot scale processing UHT, membrane filtration, infant formula, nutritional beverages, etc Sensory analysis consumer and trained panels Process Engineering solution Starter culture for cheese and fermented products Market intelligence Technical feasibility studies Microbiology and biotechnology support Well-qualified & experienced staff and expert knowledge Contact:
3 Contents Yogurt consumer perception Yogurt market forecast for 5 years ( ) Greek yogurt in US Data on new product launches in last 2 years New product trends Summary
4 Yogurt a global healthy food 56 countries, 25,000 participants Nielsen, 2012
5 Yogurt in Top 5 health purchases in all Regions 56 countries, 25,000 participants Nielsen, 2012
6 Global Yogurt market and consumption Global: market value by category, 2012 Global: fastest growing categories by value, CAGR Yogurt drinks +4.3% Standard yogurt +3.8% Top 10 markets: by value ($bn), 2012 China 8.5 Netherlands 2.7 US 6.6 Italy 2.3 Japan 3.7 UK 2.2 Germany 3.1 Brazil 1.6 France 3.1 Spain 1.4 Global market US$53.2bn Top 10 markets: by per capita expenditure ($), 2012 Netherlands Sweden 64.9 Switzerland Portugal 60.4 Norway 92.7 Australia 56.5 Finland 76.7 Austria 53.4 Ireland 73.9 Denmark 51.1 Datamonitor, 2013
7 Consumer research - Dairy Priorities when buying dairy products Dairy products like yogurt should focus on low or no fat, high fibre, low/no sugar, high vit/min and no additives Datamonitor, 2013
8 Consumer research Food & Drinks When choosing a food or drink what is your priority? Datamonitor, 2013
9 Top 20 flavours for new yogurt products Top 20 yogurt flavours ) 1. Strawberry 11. Apricot 2. Peach 12. Chocolate 3. Vanilla 13. Orange 4. Blueberry 14. Lemon 5. Raspberry 15. Pear 6. Banana 16. Honey 7. Mango 17. Passion fruit 8. Apple 18. Coconut 9. Cherry 19. Cereal 10. Pineapple 20. Blackberry Datamonitor, 2013
10 Surge in Greek Yogurt in US
11 Yogurt market share - US Greek (Chobani) Share of Greek Yogurt % % 2013 Going down
12 Greek yogurt US
13 Greek yogurt - US
14 US frozen yogurt growth
15 Consumer research - US
16 Greek yogurt - US
17 Product launch statistics Last 2 years ( )
18 No. of SKUs New Yogurt Product Launches ,500 3,000 New Yogurt Product Launches Total ,500 2,000 1,500 1, Datamonitor, 2014 Europe North America Asia-Pacific South and Central America Middle East and Africa
19 No. of SKUs New Yogurt Product Launches Top 20 Countries 1,200 New Yogurt Product Launches Top 20 Countries 1,000 Total SKUs Datamonitor, 2014
20 No. of SKUs New Yogurt Product Launches Top 20 Companies New Yogurt Product Launches Top 20 Companies Total SKUs Datamonitor, 2014
21 No of Reports New Yogurt Product Launches Top 20 Label Claims 1,400 1,200 New Yogurt Product Launches Top 20 Label Claims Total , Datamonitor, 2014
22 No of Reports New Yogurt Product Launches Top 20 Flavour Claims 1,400 1,200 New Yogurt Product Launches Top 20 Flavour Claims Total , Datamonitor, 2014
23 Number of Reports New Yogurt Product Launches Top 20 Package Types 1,400 New Yogurt Product Launches Top 20 Package Types 1,200 Total , Datamonitor, 2014
24 Markey Value (US$ Millions) Yogurt market forecast APAC Yogurt market forecast APAC China Japan Australia Taiwan Indonesia Thailand Korea NZ India Malaysia Hong Kong Singapore Philippines Vietnam Datamonitor, 2014
25 Yogurt average market growth APAC 10% 9% 8% 7% 6% 5% 4% 3% 2% 1% 0% Yogurt average market growth APAC Datamonitor, 2014
26 Market Value (US$ Million) Market forecast yogurt products - APAC Market forecast yogurt products - APAC Yogurt Yogurt drinks Datamonitor, 2014
27 Market Value (US$ Million) Market forecast yogurt products - Australia 1600 Market forecast yogurt products - Australia Yogurt Yogurt drinks Datamonitor, 2014
28 Yogurt Product Trends
29 Too many brands market saturation Greek yogurt - US
30 Greek-style yogurt - Kids
31 Greek-style yogurt - Frozen
32 Greek-style yogurt - Australia Danone-MG, Australia Lion Dairy, Australia Roaming Cow Australia Lion Dairy, Australia Chobani, AU Chobani, AU
33 Flip/compartment-type yogurt
34 Frozen yogurt Japan UK Bulla, Australia Weis, Australia Bulla, Australia Bulla, Australia
35 Yogurt with Aloe Vera Vietnam China China Japan with aloe pulp Japan with aloe chunks
36 Yogurt that you can eat or drink Danone The Netherlands, 2014
37 Yogurt from milk from grass-fed cows
38 Yogurt with Savoury flavours Coles, Australia Greek Gods (The Hain Celestial) - Salted Caramel Blue Hill, New York, US Japan Morinaga with Azuki beans Pakistan Nestle Raita
39 High protein yogurt Dannon Oikos Other high protein yogurts: Greek yogurt Icelandic yogurt
40 Yogurt targeting men high protein
41 Parmalat, Australia Low fat Yogurt Smoothie
42 Breakfast yogurt with cereals Breakfast To Go, Bircher Muesli, Parmalat, Australia Coles, AU Breakfast To Go, Parmalat, AU
43 100 Calorie yogurt
44 Yogurt for babies
45 Yogurt for toddlers
46 With fruit juice, Yili, China Yogurt for kids
47 Squeezable and sucking-type yogurt
48 Squeezable and sucking-type yogurt - Australia Chobani, Australia Lion Dairy, Australia Macro, Organic AU Coles, Australia Bulla, AU Parmalat, AU
49 Functional yogurts Japan Snow Brand with acerola & milk ceramide MC-5 moisturising skin US- with omega 3 Japan with acai Sport/busy people Japan Kirin, with plasma lactic Acid bacteria cold and flu UK cholesterol reduction UK cholesterol reduction Japan Glico Dairy, With collagen Vietnam collagen, blueberry Brazil with Collagen hydrolysate, 0% fat
50 Danone MG, AU Pouring yogurt
51 Regional theme yogurts Ayran/Laban/Lassi Turkish/Middle East/India yogurt, water, salt Icelandic yogurt Skyr (high protein) Asian yogurt New Zealand Style yogurt grass-fed cow, cream on top Australian Style yogurt Greek with honey & fruits Kefir Caucasus yeast/bacteria grains
52 Icelandic yogurt High protein thicker than Greek Yogurt
53 Kefir Australia Japan
54 Yogurt other label claims No sugar Free-from All natural
55 Summary Yogurt and fermented dairy drinks globally considered healthy Greek yogurt brand booming in US available for adults, babies, toddlers and kids Surge in demand in China High protein a great selling point Savoury yogurts possibilities Regional theme yogurts have a point of difference
56 Trending Yogurt on Google - Global Google Trends 28 May 2014
57 Trending Yogurt on Google - US Google Trends 28 May 2014
58 Trending Yogurt on Google - Australia Google Trends 28 May 2014
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Foreign Taxes Paid and Foreign Source Income INTECH Global Income Managed Volatility Fund
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