THE WORLD MAP OF EXHIBITION VENUES and future trends

THE WORLD MAP OF EXHIBITION VENUES and future trends October 2007

In addition to all the venues that directly provided their data, UFI would like to thank the following organizations and individuals, who contributed to this study: AEFI (Italy), AEO (UK), AFE (Spain), AFIDA (Central & South America), AGECO (Greece), AHEFO (Hungary), AUMA (Germany), BAFEO (Bulgaria), Board of External Trade (Tanzania), BSG (Asia), CAEC (China), CEIR (North America), CICEC (Morocco), CITEM (Philippines), CLC Centrum voor Live Communication (The Netherlands), Cyprus State Fairs Authority (Cyprus), EASE (Serbia), Ecommerce Gateway (Pakistan), EFU (Ukraine), EVVC (Germany), EXSA (Botswana, Kenya, Mozambique, Namibia, South Africa, Zimbabwe), Fairlink (Denmark, Finland, Norway, Sweden), FEBELUX (Belgium & Luxembourg), FEXPE (Peru), FKM Suisse (Switzerland), Fondazione Fiera Milano (Italy), FSCF (France), General Board of Fairs (Libya), HKCEC & Cliff Wallace (Worldwide), HKF Trade Fairs Fuarcilik A.S. (Turkey), IAAM (North America), IFP (Lebanon), Izmir fair (Turkey), JMA (Japan), M+A (Worldwide), Malta Trade Fairs Corporation (Malta), Olaf Banse (Central & South America) PTFC (Poland), Reed Messe (Austria), R.E.ROGERS INDIA PVT Ltd (India), Romexpo (Romania), RUEF (Russia), Singapore Exhibition Services Pte Ltd (Singapore) SOVA (Czech Republic), TAITRA (Taiwan), TEA (Thailand), TECA (Taiwan), Tradeshow Week (USA Directory), Visit Mexico (Mexico), VMA (Australia & New Zealand), Zagreb Fair (Croatia)

SUMMARY OF FINDINGS Introduction: scope and methodology As a part of its strategy, UFI is developing its Research activities (for a complete overview of UFI activities, please look at www.ufi.org). An important step is now reached with this study focusing on the hardware of the Exhibition Industry. The objective was to identify all venues 1, worldwide, with a minimum of 5,000 sqm of indoor exhibition space 2. The data collection, initiated with information available from national associations, key operators and documentation (trade media, industry directories, etc.), was cross checked and enriched with direct information from the venues. Please refer to the list on the previous page for all organizations and individuals who contributed. The results are therefore considered reliable. They cannot however be considered as 100% accurate or complete, especially when dealing with developments planned until the year 2010 and UFI cannot be held responsible for errors or any consequences arising from the use of this information. Main results 1,062 venues (with a minimum of 5,000 sqm of indoor exhibition space) were identified for the year 2006 and their total indoor exhibition space reaches 27.6 million sqm. Europe and North America, followed by Asia offer the highest venues capacities, with respectively 44%, 34% and 1 of the total number of venues, and 5, 26% and 14% of the total indoor exhibition space (cf. table 1 for complete results and mapping of regions). The size of venues also varies from one region to another (the average size reaches around 30,000 sqm in Europe and Asia, 20 to 25,000 in North America, Central & South America, the Middle East and Africa, and 16.000 in Oceania). 47 venues 35 of them being in Europe have an indoor exhibition space of 100,000 sqm and more (cf. tables 2 & 3). In terms of countries, 5 of them (USA, Germany, China, Italy and France) account for 58% of the total world indoor exhibition space (cf. table 4 for the capacity details of the 30 countries with a minimum of 100,000 sqm of indoor exhibition space). The exhibition space will expand in the coming years, with an overall development estimated at 3.5 million sqm identified for the 2007-2010 period (+13% with 2006) for a total expenditure estimated at around 13.5 billion (18.7 billion US$) 3. This level can be considered as a minimum, since some projects, for which space details or deadlines were not fully validated, were not taken into account. 1 Venue definition (for the purpose of this survey): any public assembly premises with a minimum of 5,000 square meters (sqm) of indoor Exhibition Space and that hold various types of exhibitions, trade fairs or consumer/public shows on a regular basis. The premises may be purpose-built exhibition centre space or other premises including Exhibition Space (e.g. hotels, arenas, sport venues, and amusement fair grounds). 2 Exhibition Space (for the purpose of this survey): the amount of gross exhibition space in the Venue regularly marketed and rented/licensed/used for exhibitions, trade fairs or consumer/public shows. 3 This estimation relates to construction costs only and it represents a minimum amount since some projects, not yet confirmed, were not taken into account in the study.

Europe will account for 5 of this total additional indoor exhibition space, with 99 projects precisely identified. 21% will be in Asia (28 projects), 17% in North America (44 projects) and 7% in the Middle East (10 projects). As a result, the regional shares of the total world indoor exhibition space won t change much (cf. table 5 for complete regional results). However, some countries will largely increase their exhibition space. This is the case especially (cf. table 6 for the top 10 countries in 2010, in terms of indoor venue capacity and table 7 for the largest venue capacities by year 2010, in each of the 4 main regions): - in Europe: for the Western part of Russia (with around 463,000 additional sqm between years 2006 and 2010, corresponding to a +103% progression), Spain (+240,000 sqm, +18%) and Italy (+215,000 sqm, +10%); - in North America: for the USA (+469,000 sqm, +8%) and Mexico (+80,000 sqm, +2); - in Asia: for China (+445,000 sqm, +18%), India (+79,000 sqm, +33%), South Korea (+65,000 sqm, +41%), Singapore (+54,000 sqm, +35%); and - in the Middle East, mainly for the UAE (+147,000 sqm, +115%). By year 2010, it is anticipated that there will be a minimum of 1,104 venues (with a minimum of 5,000 sqm of indoor exhibition space) totalising 31.1 million sqm of indoor exhibition space (cf. table 8 for detailed regional results). Conclusion The exhibition space is still expanding, proving the strength of the exhibition industry. However, the overall 2006-2010 rhythm of development (13% anticipated at this stage) may be less significant than it has been in the recent years. The Western European countries (collectively leaders in terms of total capacity and size of venues) and the US are still developing their capacities, whereas some market adjustments will happen in Asia and Central & Eastern Europe, where some current obvious under capacity situations are about to disappear, or diminish. Russia, and Moscow especially, will become an important player. The Middle East region is booming, with a global space increase of 38%, which will also lead to an average size of venues getting close to the ones in Europe or Asia. These trends also tend to prove the existence of a fierce competition, both locally and internationally, with a development race often justified by operators with: - the need to enlarge facilities to keep the growing shows from moving; - the growing awareness by local authorities of the benefits of the industry, both in terms of direct and indirect economic impact; and - the coexistence of various economic models and financial expectations. For any information on UFI s Research activities, please contact Christian DRUART (research@ufi.org)

Table 1 - VENUES AND INDOOR EXHIBITION SPACE IN 2006 Number & Capacity 465 venues (44%) 14.3 million sqm (5) 359 venues (34%) 7.1 million sqm (26%) 127 venues (1) 3.9 million sqm (14%) 38 venues (4%) 0.9 million sqm (3%) 25 venues () 0.5 million sqm () 32 venues (3%) 0.6 million sqm () 16 venues () 0.3 million sqm (1%) Scale Key figures 6 million sqm Number of venues (World share) Exhibition space (World share) 200 venues

Table 2 - VENUES AND INDOOR EXHIBITION SPACE IN 2006 Number of venues by size (in sqm) 5,000 to 19,999 20,000 to 49,000 50,000 to 99,000 100,000 and more Africa 14 9 2 - Asia 53 49 18 6 Central & South America 22 12 4 - Europe 286 109 35 35 Middle East 22 7 2 1 North America 270 64 20 5 Oceania 10 6 - - WORLD 677 256 81 47 100% 64% 24% 8% 4% Table 3 Venues with a minimum of 100,000 sqm of indoor exhibition space in 2006 Indoor exhibition space (sqm) Europe North America 1 Messe Hannover Hanover Germany 495,265 1 2 Fiera Milano (Rho Pero) Milano Italy 345,000 2 3 Messe Frankfurt Frankfurt/Main Germany 321,750 3 4 Koelnmesse Cologne Germany 284,000 4 5 Messe Duesseldorf Duesseldorf Germany 251,038 5 6 Feria Valencia Valencia Spain 230,602 6 7 Paris Expo Porte de Versailles Paris France 226,069 7 8 McCormick Place Chicago, IL USA 204,367 1 9 The NEC (Birmingham) Birmingham UK 201,634 8 10 Paris Nord Villepinte Paris France 191,000 9 11 Orange County Convention Center Orlando, FL USA 190,787 2 12 Las Vegas Convention Center Las Vegas, NV USA 185,788 3 13ex Neue Messe Muenchen Muenchen Germany 180,000 10ex 13ex BolognaFiere Bologna Italy 180,000 10ex 15 Fira de Barcelona: Gran Via venue Barcelona Spain 165,000 12 16 MCH Basel Basel Switzerland 162,000 13 17ex Messe Berlin Berlin Germany 160,000 14ex 17ex Nuernberg Messe Nuernberg Germany 160,000 14ex 19 Feria de Madrid/IFEMA Madrid Spain 150,000 16 20 Chinese Export Commodities Fair (Pazhou) Complex Guangzhou China 130,000 1 21 Georgia World Congress Center Atlanta, GA USA 126,893 4 22 Fiera Milano (City) Milano Italy 125,000 17 23 Verona Fiere Verona Italy 124,112 18 24 IMPACT Bangkok Bangkok Thailand 122,000 2 25ex Chinese Export Commodities Fair (Liuhua) Complex Guangzhou China 120,000 3 25ex E.A. Fiera del Levante Bari Italy 120,000 19 25ex Tehran Permanent Fair Ground / Iran International Exhibitions Co. Tehran Iran 120,000 1 28 Fiera di Roma S.p.A. Roma Italy 118,300 20 29 Fira de Barcelona: Montjuic venue Barcelona Spain 115,000 21 30 Brussels EXPO Brussels Belgium 113,017 22 31ex Veletrhy Brno Czech Republic 110,000 23ex 31ex Messe Essen Essen Germany 110,000 23ex 33 Rimini Fiera Rimini Italy 109,000 25 34 All-Russia Exhibition Centre State (GAO VVC) Moscow Russia 108,500 26 35 Bilbao Exhibition Centre Bilbao Spain 108,000 27 36 Poznan International Fair Poznan Poland 107,116 28 37 Shenzhen Convention & Exhibition Center Shenzhen China 105,000 4 38 EUREXPO Lyon France 103,669 29 39 Shanghai New International Expo Center (SNIEC) Shanghai China 103,500 5 40 Palexpo Geneva Geneva Switzerland 102,470 30 41 Ernest N. Morial Convention Center - New Orleans New Orleans, LA USA 102,183 5 42 Leipziger Messe Leipzig Germany 101,200 31 43 Zagreb Fair Zagreb Croatia 101,000 32 44ex Singapore Expo Singapore Singapore 100,000 6 44ex Fiere di Parma Parma Italy 100,000 33ex 44ex Feria de Zaragoza Zaragoza Spain 100,000 33ex 44ex Jaarbeurs Utrecht Utrecht The Netherlands 100,000 33ex Asia Middle East

Table 4 - VENUES AND INDOOR EXHIBITION SPACE IN 2006 Countries with a minimum of 100,000 of indoor exhibition space in 2006 Indoor exhibition space (sqm) WORLD North America Europe Asia Central & South America Oceania Middle East Africa 1 USA 6,129,981 2 86% 2 Germany 3,112,973 11% 2 3 China (*) 2,516,581 9% 58% 65% 4 Italy 2,104,792 8% 15% 5 France (**) 2,005,803 7% 14% 7 6 Spain 1,368,634 5% 10% 7 The Netherlands 885,703 3% 6% 8 UK 615,447 2. 4.3% 83% 9 Canada 604,291 2. 9% 10 Switzerland 508,600 1.8% 3.6% 11 Russia (***) 483,596 1.8% 3.1% 1% 12 Brazil 469,291 1.7% 54% 13 Turkey 453,103 1.6% 3. 14 Belgium 443,502 1.6% 3.1% 12 Japan 403,636 1.5% 10% 13 Mexico 361,594 1.3% 5% 14 Austria 296,664 1.1% 2.1% 15 Australia 244,402 0.9% 96% 16 India 238,899 0.9% 6% 17 Poland 213,329 0.8% 1.5% 18 Czech Republic 206,600 0.7% 1.4% 19 Iran 196,132 0.7% 30% 20 South Africa 184,432 0.7% 36% 21 Sweden 184,040 0.7% 1.3% 22 Thailand 179,771 0.7% 5% 23 Greece 177,550 0.6% 1. 24 Portugal 160,240 0.6% 1.1% 25 South Korea 159,898 0.6% 4.1% 26 Singapore 153,674 0.6% 4.0% 27 Serbia 143,608 0.5% 1% 28 UAE 127,500 0.5% 20% 29 Finland 118,855 0.4% 0.8% 30 Croatia 101,000 0.4% 0.7% TOTAL of above listed countries 93% 100% 95% 96% 54% 96% 50% 36% TOTAL for all countries (*) including Hong-Kong, Macau & Taiwan (**) including overseas territories (***) European + Asian parts 27,568,069 100% 7,095,866 14,317,013 3,860,475 876,308 254,440 648,106 515,861

Table 5 SHARES OF THE TOTAL WORLD EXHIBITION VENUES IN YEARS 2006 & 2010 In terms of number of venues Africa Asia 1 13% Central & South America 4% 4% Europe 44% 43% Middle East 3% 3% North America 34% 34% Oceania In terms of indoor exhibition space Africa Asia 14% 15% Central & South America 3% 3% Europe 5 5 Middle East 3% North America 26% 25% Oceania 1% 1% Table 6 COUNTRY VENUE CAPACITY BY 2010 ( top 10 ) 2006 (cf. note) 2010 rank sqm rank sqm sqm increase USA 1 6,134,421 1 (same) 6,603,033 8% Germany 2 3,112,973 2 (same) 3,258,275 5% China (*) 3 2,516,581 3 (same) 2,961,088 18% Italy 4 2,104,792 4 (same) 2,319,310 10% France (**) 5 2,010,937 5 (same) 2,103,087 5% Spain 6 1,368,634 6 (same) 1,608,663 18% Russia (***) 11 500,220 7 (+4) 983,325 97% The Netherlands 7 885,703 8 (-1) 889,103 0.4% UK 9 615,447 9 (same) 666,575 8% Canada 8 604,291 10 (-2) 654,640 8% (*) including Hong-Kong, Macau & Taiwan (**) including overseas territories (***) European + Asian parts Note: including venues which will reach 5,000 sqm in 2010

Table 7 LARGEST VENUE CAPACITIES BY 2010 by region Space in 2006 (including venues which will reach 5,000 sqm in 2010) Additional space between 2006 and 2010 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 Germany +5% (+145,000 sqm) Italy +10% (+215,000 sqm) + 1.8 million sqm France +5% (+92,000 sqm) Spain +18% (+240,000 sqm) Russia (European part) +103% (+463,000 sqm) 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 + 0.6 million sqm USA Canada Mexico +8% (+50,000 sqm) +2 (+80,000 sqm) +8% (+469,000 sqm) 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 China (*) Japan - +18% (+445,000 sqm) + 0.7 million sqm India +33% (+79,000 sqm) South Korea +41% (+65,000 sqm) Singapore +35% (+54,000 sqm) (*) including Hong Kong (153,000 sqm in 2010), Taiwan (96,000 sqm in 2010) & Macau (80,000 sqm in 2010) 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 UAE Iran +115% (147,000 sqm) +18% (+36,000 sqm) + 0.2 million sqm Syria -

Table 8 - VENUES AND INDOOR EXHIBITION SPACE IN 2010 and growth since 2006 5 (+ 1.8 million sqm) 99 venues 477 venues (+3%) 16.2 million sqm (+13%) 17% (+0.6 million sqm) 44 venues 370 venues (+3%) 7.7 million sqm (+8%) 21% (+ 0.7 million sqm) 28 venues 143 venues (+13%) 4.6 million sqm (+20%) 1% (+0.04 million sqm) 6 venues 40 venues (+5%) 0.9 million sqm (+4%) 1% (+0.04 million sqm) 8 venues 24 venues (-4%) 0.6 million sqm (+7%) 0.3% (+ 0.01 million sqm) 3 venues 17 venues (+6%) 0.3 million sqm (+6%) 7% (+ 0.2 million sqm) 10 venues 33 venues (+3%) 0.9 million sqm (+38%) Scale Key figures 6 million sqm % of world increase (sqm) nr. of venues with changes Number of venues in 2010 (progression since 2006) Space in 2010 (progression since 2006) 200 venues

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