NICAR Hands-On: Census Data with Tableau Public



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NICAR Hands-On: Census Data with Tableau Public Get your data together 1. Gather your data. You ll need: a. 2010 and 2000 census data for place (with population > 2000) b. Annexation data by place, from a state agency c. Lat/ long of the census district 2. Make sure your data is in the right format a. Your workbook should have two sheets: one with the data, the second with lat/long b. For each sheet, header row is row 1 c. No blank rows or columns 3. Join the census data by city with the lat/long info. You can use a Tableau join (or vlookup in Excel we ll show a join here). a. Open Tableau Public and Click Open Data. b. Choose Excel & find your file c. Select Multiple Tables and make sure your lat-long and your main tab are there d. Edit the join. Here we are joining on FIPS. e. You know you ve done it right when all your fields show up in the Data Window on the left hand side of Tableau. f. Make sure your latitude and longitude fields are correctly geocoded. (They must be numbers to do this.) To make sure your latitude field is geocoded: i. Right click on field in the data window Change data type to Number ii. Right click on the field again Geographic role = Latitude iii. Repeat for Longitude

Create map view for Major metro area. o In the Data Window, ctrl-click on latitude, longitude and city and click Show Me o Drag the 2010 census population from the Data Window to the Size Shelf o Create a calculated field on % change from last census to this Right-click on 2010 Census Create Calculated Field Enter this formula. The formula language is similar to SQL or Excel. When you are done, the %Change field should show up in the Data Window. o Decide whether you will show absolute change or % change on color. Here we show % change. Drag % Change from the Data Window to the Color Shelf: o Format the colors. On the color legend, click Edit Colors and select Advanced button. Choose orange-blue diverging color scheme Center at the 0 Set min to near your min value and max to (in this case 100%) after inspecting your data so that there is a good color range in the middle of your data. On the Color Shelf, add a grey border and 80% transparency. This will help your marks show up better when they overlap. o Drag % Change from the Data Window to the Label shelf. Open the label drop-down and select Selected. This means the label will show up only when the mark is selected.

o Rename this sheet Metro. o Click the Zoom icon on the toolbar and select the area in your major metro. Your sheet should look like this: Create detail view o Create a new sheet.

o Add Measure Names to Columns City to Rows Measures Values to the Text Shelf o You should have a text chart. Remove from the Measure Value shelf any values you don t want and reorder them as you wish. o All your percentages will show up as 0. Click each in the Data Window Field Properties Format Text and choose Percentage. o Rename this sheet Detail. o It should look like this:

Create the dashboard 1. Create a new dashboard 2. Size it to your page size: click : Edit in the size section in the lower-left of the dashboard. This will help you avoid scrollbars and make sure the viz looks good in your page. 3. Add the map and detail views by dragging them onto the dashboard, or just double-clicking them 4. Arrange and lay out the views by dragging them 5. Change and edit titles by right-clicking on the title and choosing Edit 6. Add any explanatory text by selecting Text from objects and dragging onto the screen 7. Add a Quick Filter on City a. Click on the top right corner of any view > Quick Filters City b. Make it a compact list c. Make it global 8. Add a highlight action: highlight on the toolbar, select City 9. Edit your tooltips for each view. a. Select the sheet b. On the main menu, select Edit Tooltips.

c. Repeat for the other sheet Test the interaction 1. Click around and see how it works 2. Fix the size legend so that cities keep their sizes as you change from one to another Your dashboard should look like this:

Then take it to your graphics dept. discuss the colors, layout and information presentation with them. Save to the web & publish 1. Save to the web a. Main menu: File Tableau Public Save to web b. Follow the prompts c. Do not select show sheets as tabs. 2. Publish a. Click Share in the lower left b. Copy the embed code and paste into your web page Ambitious step On your map view: 1. Drag Measure names to filter a. Show Quick filter make it a compact list b. Customize the filter don t allow all 2. Drag Measure values to label and to size shelves

Now your users can select which measure is shown on the map. On the dashboard, - Remove your size legend - Make sure the measure names quick filter is showing. Your dashboard will look like this: