The Coldwell Banker emarketing Advantage FloridaMoves.com
The Real Estate Reality: Your Buyer is Online Today, only 1% of home buyers find their home through newspaper advertisements*. Use of Media During Home Search Process 1 100 80 60 40 20 71 % 74% 90 % 89 % 88 % 90 % 92% 84 80 77 % % % 87% 43 % 53 % 50 % 55% 50 % 47 % 37 % 41% 41 % 40 % 36 % 30 % 27 % 23 % Look Who s Moving Online... Your Home Buyer! Since 92% of home shoppers use the Internet as part of their home search*, a comprehensive online marketing program is essential to generating the greatest possible demand for your home. 0 1999 2001 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Internet Newspaper Consumers Start Their Online Search with Search Engines. Coldwell Banker s 63,000 paid search terms drive home buyers to our property listings on FloridaMoves.com through several of the Internet s most powerful search engines, including Google and Yahoo!. *2013 National Association of Realtors Profile of Home Buyers and Sellers. 2
Location. Location. Location. Your property will be exposed to more than 16 million buyers on over 725 websites every day, including: FloridaMoves.com With more than 7.1 million visitors from 215 countries* in 2013, FloridaMoves.com is the region s premier real estate website displaying over 163,000 properties for sale. FloridaMoves.com helps ensure your home captures the interest of buyers with faster search results and at-a-glance property details. Interactive maps help to find nearby schools, restaurants and more. The website is also optimized for mobile devices so consumers can perform property and agent searches with a smartphone. Special Features HomeBase inbox provides automatic email notification. When a buyer s search criteria matches your property description, they are notified of your listing, your next open house and any price changes. Upgraded search functions increase consumer interactivity, speed and usability. These include multiple ways to search, from recently reduced listings to new and luxury properties. Advanced mapping, intuitive search features, map open house directions and more Sales associate email and text messaging functionality enables potential home buyers to connect quickly and easily with your associate, the one person who knows the most about your home and its unique characteristics. Favorite listings can be shared with others through Twitter, Facebook, Google+ and Pinterest, using icons at the top of each detail page. This provides a link to the enhanced listing page to everyone in the sender s social sphere. *Google Analytics, January 2014. 3
Location. Location. Location. Major Partner Websites coldwellbanker.com This national Coldwell Banker website attracts 2.83 million monthly visitors 1 the most online visits of all national real estate brands in 2013 2 and was the first to offer iphone, ipad and Android apps. CNNMoney.com All properties are displayed in the real estate section of CNNMoney.com, which reaches savvy visitors of CNN, Fortune and Money magazines online. FrontDoor.com Coldwell Banker properties are featured on HGTV s real estate website, which receives 4.1 million monthly visitors 3 and is part of the powerful Zillow network. HomeFinder.com The HomeFinder.com network exposes Coldwell Banker properties to 1.3 million monthly visitors 3 through the real estate section of newspaper websites. Homes.com Each month, more than 10.6 million consumers 3 visit Homes.com to search for real estate by location or property features. hotpads.com Powered by Zillow, this search engine allows users to search for rental properties and homes for sale on an interactive map. NYTimes.com As a partner with NYTimes.com, the #1 newspaper website in the world, all Coldwell Banker properties are displayed in the real estate section. MSN Real Estate Offering real estate listings, news and advice, this popular site receives 38.1 million monthly visitors 3. RealEstate.AOL.com Your property will benefit from featured placement on this site, which receives more than 3.7 million monthly visitors 3. realtor.com All Coldwell Banker properties are showcase enhanced on this National Association of Realtors website, which receives more than 41.5 million visits per month 3. Trulia.com Your property listing will be featured on Trulia.com and exposed to 42.7 million monthly visitors 3. Yahoo! Homes Coldwell Banker properties are featured on Yahoo! Homes, reaching 31.4 million monthly visitors 3. Zillow.com Your property will benefit from featured property placement on Zillow.com, which is one of the most popular real estate websites and averages 92.6 million monthly visits 3. 1. Google Analytics, January 2014. 2.Nielsen NetRatings, Jan.-Dec. 2013. 3.comScore, 2013. 4
Location. Location. Location. Luxury Real Estate Websites coldwellbankerpreviews.com This award-winning site features an exceptional home inventory that attracts affluent buyers worldwide. In fact, 27% of the traffic that coldwellbankerpreviews.com receives is from international visitors*. With added features that include a currency convertor, language translator and property and agent videos, it s easier than ever for visitors around the globe to search for luxury homes. cbpluxury.com This multilingual micro-website promotes Previews luxury properties to buyers in Brazil, China, Russia and United Arab Emirates in their native languages, driving traffic to listings on coldwellbankerpreviews.com. JamesEdition.com All Previews properties are featured on JamesEdition.com, which receives more than 660,000 monthly visitors* and boasts an impressive circle of luxury brands sharing their products and services with ultra-affluent consumers in more than 200 countries. LuxuryRealEstate.com All listings of $500,000 and up reach affluent visitors worldwide on this invitationonly site, associated with Who s Who in Luxury Real Estate and Luxury Real Estate magazine. RobbReport.com All $1 million-plus Previews properties are featured in the Robb Report s family of websites, including RobbReport.com and RobbReportCollection.com. The Robb Report audience includes nearly 100,000 unique visitors each month with an average household income of $1.6 million. UniqueHomes.com All $1 million-plus Previews properties are displayed on this website for the premier real estate magazine Unique Homes, which targets affluent consumers in more than 80 countries. WSJ.com All listings over $500,000 are delivered to WSJ.com, the Web s leading provider of business and financial news. Ask your sales associate for a complete list of more than 725 websites and additional luxury sites where your property will appear. *Google Analytics, Jan - Dec. 2013. 5
Expanding the Buyer Universe Proxio on FloridaMoves.com Thousands of buyers locally, nationally and internationally choose FloridaMoves.com for their home search. On FloridaMoves.com, your property will be displayed to international buyers in their native language. Expert translations allow more than 7.1 million annual visitors from 215 countries worldwide 1, to view your home details in their choice of 19 languages, including: Arabic Chinese Czech Dutch French German Hebrew Hindi Korean Portuguese Russian Spanish Turkish Vietnamese International Websites ListGlobally.com ListGlobally syndicates all Previews properties to 100 leading real estate portals worldwide including high-profile websites in North and South America, Asia, Europe, the Middle East and South Africa reaching a potential audience of 140 million viewers. cn.wsj.com (China) and PropGOLuxury.com Since 12% of international buyers purchasing U.S. homes are from China 2, Coldwell Banker s $1 million-plus Previews listings are now featured on the Chinese edition of The Wall Street Journal and its host, PropGOLuxury.com. Hamptons-International.com All Coldwell Banker Residential Real Estate properties are displayed on this website of leading U.K. real estate company Hamptons International. PrimeLocation.com This leading high-end U.K. real estate website displays more than 650,000 U.K. properties and nearly 60,000 international homes for purchase or rent. All Previews properties priced at $1 million or more are displayed on PrimeLocation.com. WorldProperties.com Translated into 19 languages and 55 currencies, Coldwell Banker Residential Real Estate properties are displayed on worldproperties.com, our Proxio global real estate network partner. Zoopla.co.uk $1 million-plus Previews properties are presented on Zoopla.co.uk, the U.K.'s most comprehensive property website. 1. Google Analytics, January 2014. 2. 2013 National Association of Realtors Profile of International Home Buying Activity. 6
The Industry s Most Powerful Partnership Using the industry s most powerful online branding program, Coldwell Banker positions your home for sale on the top real estate websites and ensures the property is seen by buyers worldwide. Featured positioning in property searches on leading real estate websites, including Trulia, Zillow, Yahoo! Homes, AOL and FrontDoor.com TM Showcase listings on realtor.com and MSN Real Estate Your home, with a detailed description and multiple photos, will be seen more often than it would without this enhancement More views can increase buyer inquiries Leads are routed directly to your sales associate s cell phone for response Our parent company, NRT, is the only national real estate brokerage with the strength to offer this exclusive online marketing strategy through Coldwell Banker Residential Real Estate. 7
An Innovation Leader Coldwell Banker continuously innovates, staying on the cutting edge of the real estate industry. We do everything possible to showcase your property most effectively. Smartphone and iphone Search Optimization Coldwell Banker was the first national real estate brand to: Customize its mobile site for smartphones, using a multi-screen approach that allows a new generation of buyers to search for home values. Launch an iphone and Android app showcasing millions of international listings and properties in thousands of markets worldwide. ipad App The Coldwell Banker ipad app pulls property and agent videos into a real estate search for cities and countries around the globe. It also features a neighborhood ratings system powered by Yelp! the premier city guide for area hotspots with input from users like you. Video Home Showcasing on Demand Coldwell Banker On Location was the first dedicated video real estate channel on YouTube Allows buyers to search for videos by map Includes a neighborhood ratings system powered by Yelp! These facts prove Coldwell Banker's dedication to bringing customers the tools and services they need. It s a key part of this strategy to reach the most buyers for your property. 8
Redefining Customer Service HomeBase intouch Using HomeBase intouch, a proprietary rapid-response technology, your sales associate will ensure that every potential online home buyer lead for your property receives a fast, professional response. Inquiries from all of our partner websites will go directly to your sales associate s cell phone within seconds. Interested home buyer submits an inquiry about your property, which is entered into the HomeBase intouch system HomeBase intouch program immediately initiates a call to your sales associate s cell phone Your sales associate is contacted within seconds and can provide a quick, knowledgeable response HomeBase insight The HomeBase insight system provides you with the number of views your property receives on FloridaMoves.com, coldwellbanker.com, realtor.com and many online partners. 9
Enjoy the emarketing Advantage Selling in ways the others can t. As part of the largest full-service residential real estate company in the U.S., Coldwell Banker Residential Real Estate has the technology and resources to do it all. Your sales associate will promote your property to buyers everywhere, include the information consumers want and respond instantly to inquiries. Remember, no marketing plan is complete without the Coldwell Banker Residential Real Estate emarketing Advantage. FloridaMoves.com Real estate agents affiliated with Coldwell Banker Residential Real Estate/Brokerage are independent contractor sales associates and are not employees of the company. 2014 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Operated by a subsidiary of NRT LLC. Coldwell Banker, the Coldwell Banker logo, Coldwell Banker Previews International and the Previews logo are registered and unregistered service marks owned by Coldwell Banker Real Estate LLC. 5046C_FL 7/14