Skills Inventory: Art/Media Communications 1. Pre-employment Training/Career Development A. Formal; e.g., certificates Date Description Location Art/Design and Communication Skills Inventory: Art/Media Communications 1/11
B. Informal; e.g., work experience, job shadow, internship, RAP, workshops, in-service, conferences Date Description Location Art/Design and Communication Skills Inventory: Art/Media Communications 2/11
2. Pre-employment Occupational Skills Emergent (E) skill/task/knowledge is introduced but requires a great deal of time, assistance and supervision Developing (D) skill/task/knowledge is at a satisfactory level but requires some additional time, assistance or supervision Advanced (A) skill/task/knowledge is at a satisfactory level and individual requires no assistance or supervision Mastery (M) skill/task/knowledge has been mastered; student can instruct others A. Elements and Principles of Design E D A M Knowledge of the elements and principles of design and their applications Ability to demonstrate effective uses of the elements and principles of design in a visual communication Ability to design solutions to visual problems using personal experiences and abilities Ability to recognize elements and principles of design in published communications, designs and artworks Ability to apply techniques used in previously published communications to create original artworks Ability to identify a message communicated by visual tools: interpret messages from visual images or objects analyze visual communication using criteria derived from the elements and principles of design Ability to recognize that all elements of design change depending on viewpoint Ability to identify the positive and negative spatial relationships of a design or object Ability to arrange various images to compose attractive and effective visual communications Ability to design solutions to visual problems using personal experiences and abilities B. Photography and Video E D A M Knowledge of the various applications of photography Knowledge of the basic camera parts and their functions Knowledge of the rules of effective composition and how they affect the message Art/Design and Communication Skills Inventory: Art/Media Communications 3/11
Ability to label, analyze and interpret existing published photographs focusing on: composition focal points elements and principles of design communicated messages Knowledge of the importance of balancing positive and negative space in a photographic image Ability to construct a design to experiment with positive and negative spatial balances Knowledge of the potential social and legal issues involved in capturing and publishing images: Freedom of Information and Protection of Privacy (FOIP) copyright cultural restrictions accepted good taste Knowledge of the process of using black-and-white film development to complete photographs on a chosen theme Ability to recognize that technology continues to advance the methodology of image production Ability to display photographs in an effective and attractive manner Ability to identify safety measures to ensure personal risk is minimized while using photographic tools, equipment and materials C. Digital Photography E D A M Ability to identify digital image editing software and its uses Ability to identify different aspects of digital cameras and their functions Knowledge of the basic theory of digital photography in order to frame a picture Knowledge of the process of using digital imagery to develop an image: use the digital camera to create a series of photographs communicate an intended message or story experiment with video imaging and editing processes Knowledge that all images may be altered using various technical processes Knowledge of the different digital image formats Ability to choose the best format to use when saving/storing digital pictures Art/Design and Communication Skills Inventory: Art/Media Communications 4/11
Ability to demonstrate: effective digital capture techniques effective storage of digital images effective composition of a multimedia presentation of digital images D. Video (Digital) E D A M Knowledge of the different components of a video camera and their functions Knowledge of different video editing software and their uses Ability to combine digital still pictures and digital video into a single project Ability to understand the software and hardware requirements for capturing, storing, editing and exporting video Ability to understand the different video formats and compression tools and use video editing software/hardware to export video to another format E. Graphic Arts E D A M Knowledge of the six steps of the design process: the brief research idea generation test final solution evaluation Knowledge of the effects of various typography styles Knowledge of the use of pictographs as universal symbols Knowledge of various layout formats and their uses Ability to develop and use the most effective layout formats to fulfill the brief Knowledge of the various techniques used to publish original design ideas Ability to collect and analyze commercial art forms Ability to construct a logo or advertisement using the criteria stated in the brief Knowledge of various forms of graphic communication used to summarize or present statistics Art/Design and Communication Skills Inventory: Art/Media Communications 5/11
Ability to use rendering techniques to indicate surface texture and form of the final solution Ability to adapt an existing design to invent an original solution F. Digital Imagery E D A M Knowledge of the importance of proper posture and ergonomic techniques Ability to demonstrate the safe and effective use of digital cameras Knowledge of various digital image formats and their differences and similarities Knowledge of computer applications used to edit images Ability to identify defects in a digital image Ability to use appropriate software to correct image defects Ability to organize and store digital images on the computer Ability to create an organized portfolio of their digital images G. Digital Graphics (2-D/3-D Images) E D A M Knowledge of the differences between 2-D and 3-D images Knowledge of the differences between vector and bitmap graphics Ability to create a 2-D vector and bitmap graphic using lines and objects Knowledge of the properties of composite images Ability to use appropriate software to create a 2-D and a 3-D composite image Knowledge of various software applications for use in creating 2-D and 3-D graphics Ability to identify software tools used to manipulate graphics H. Digital Graphics (Typography) E D A M Ability to understand the appropriate use of typography and how to integrate typography into graphics Ability to produce a composite image that integrates graphics and typography I. Promotional Design E D A M Knowledge of the importance of 2-D and 3-D digital graphics in the promotion of a product Ability to identify the types of promotion that apply to digital graphics design Knowledge of the properties of different promotional products Art/Design and Communication Skills Inventory: Art/Media Communications 6/11
Ability to identify the target audience Ability to list and define promotional vocabulary Knowledge of appropriate layout procedures for effective marketing J. Multimedia Production E D A M Knowledge of multimedia and its uses Knowledge of various forms of interactive media applications: web design CD/DVD authoring Ability to select an appropriate multimedia application for a specific project Ability to create an interactive multimedia project using appropriate hardware and software Ability to identify the techniques and equipment used in burning a CD/DVD K. Video Production E D A M Knowledge of the correct process for creating a video production Ability to create a 2-D storyboard Ability to develop a concept for a video production Knowledge of the importance of alternating images during development: demonstrate the use of varied camera angles and pan and zoom effects demonstrate differences in lighting for each scene Knowledge of the need for smooth transitions from one scene to the next Knowledge of the important issues in developing dialogue: appropriate language usage subtitles Ability to create and proofread a script for dialogue Knowledge of the importance of editing dialogue to create an understandable script Ability to present the script for final editing Ability to research possible locations for filming Ability to use a created storyboard to decide what locations may be required Ability to organize the order of locations for filming Art/Design and Communication Skills Inventory: Art/Media Communications 7/11
Ability to shoot all scenes at a specific location Knowledge of the requirements of casting for a video production Knowledge that different productions have different casting needs Ability to select individuals appropriate to the production and assign them roles and scripts Knowledge of various forms of finished video productions Ability to select the best format to use for different video purposes Ability to produce a short video project, including: storyboards scripts and dialogue location scouting casting editing Ability to use video-editing software to finalize video production: manage transitions add music and sound effects add title and credit screens identify various CD/DVD authoring software L. 3-D Modelling and Animation E D A M Knowledge of the uses of 3-D modelling Ability to identify different software applications used in the creation of 3-D animation Knowledge that objects exist in three dimensions; i.e., length, width and depth Ability to define the terminology associated with 3-D modelling Ability to explore a 3-D workspace Knowledge of the importance of scene composition: textures and mapping lighting landscapes Art/Design and Communication Skills Inventory: Art/Media Communications 8/11
Knowledge of various 3-D modelling techniques: Non-Uniform Rational B-Splines (NURBS) polygon construction and polygon counts Knowledge of the uses of animation in various forms of multimedia; e.g., understand that 3-D animation can be integrated into other multimedia applications Knowledge of specific hardware and software requirements for different forms of 3-D animation Ability to use a computer to accurately convert a 2-D image into a 2-D image in a 3-D environment Ability to convert a 2-D concept into a 3-D computer graphic Ability to create a 3-D model Knowledge of the terminology associated with 3-D animation and rendering Ability to create global effects for a 3-D scene Ability to animate a 3-D model Ability to customize and optimize 3-D objects for rendering and create a final render Knowledge of the various forms of animation output; e.g., select the best form of output file for animation Ability to create a still and an animated file 3. Pre-employment Tools, Equipment, Materials and Usage Skills A. Tools, Equipment and Materials E D A M Knowledge, and ability to use, the equipment, tools, and supplies related to: digital imagery; e.g., digital camera digital editing software to correct and/or edit an image hardware and software to acquire a digital image Art/Design and Communication Skills Inventory: Art/Media Communications 9/11
2-D/3-D images; e.g., software to create a 2-D and a 3-D composite image bitmap editing software vector editing software 3-D editing software typography promotional design; e.g., software to create promotional products multimedia production; e.g., hardware and software for developing multimedia projects interchangeability of multimedia software appropriate hardware and software used to create an interactive multimedia project techniques and equipment used In burning a CD/DVD photography and video; e.g., basic camera parts and their functions black and white film safety measures to minimize personal risk while using photographic tools, equipment and materials digital photography digital video; e.g., different components of a video camera and their functions safe and effective use of a video camera to record a project software and hardware requirements for capturing, storing, editing and exporting video different video formats and compression tools video editing software/hardware to export video to another format graphic arts; e.g., geometric tools used to illustrate final solutions to the design brief and various views of the final solution various computer software programs and hardware to execute or enhance ideas and to communicate and publish intended messages or solutions to the brief Art/Design and Communication Skills Inventory: Art/Media Communications 10/11
video production; e.g., a digital camera used to scout different location possibilities safe and responsible use of audiovisual equipment video editing software and its uses use of video-editing software to finalize video production; e.g., manage transitions add music and sound effects add title and credit screens various CD/DVD authoring software 3-D modelling and animation different software applications and hardware used in the creation of 3-D animation specific toolbars in software applications and their functions built-in help function exploration of a 3-D workspace use lights and light a 3-D scene create and apply materials and textures to a 3-D model animate lights and materials within a 3-D scene Art/Design and Communication Skills Inventory: Art/Media Communications 11/11