IndusInd Media & Communications



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IndusInd Media & Communications Limited- (IMCL) HINDUJA GROUP

Shareholding Pattern IndusInd Media & Communications Limited (IMCL) Shareholding h Pattern (Hinduja Group) ICL/ICHL-Mauritius 26.20% Kudelski 2.26% IndusInd Bank 5.53% Hinduja Ventures (includes Grant Investrade) 65.79% Hinduja Ventures ( includes Grant Investrade) IndusInd Bank Kudelski ICL/ICHL-Mauritius

Vision and Mission Induslnd Media & Communications Ltd.( IMCL) OUR VISION To be the preferred choice of the Consumer by providing superior service and quality content in the converged world of Video, Data and Voice OUR MISSION To be customer centric by working in partnership with Global content & technology leaders to provide an enriching experience to the consumer.

IMCL Geography & Reach Network* 36 City centers ( Some smaller cities have 4-6 talukas) 18 Main Cities 19 Digital Cable cities /centres Reach approx 8.5 million homes Digital Cable subscribers: approx. 2.5 million 12 Broadband /Internet service cities

Media- Services INDUSIND MEDIA AND COMMUNICATIONS LTD IN ENTERTAINMENT INDIA LTD Movie Distribution Production &C Co- Production Analog Cable Internet on cable Hindi Movie Channel Digital Cable VOIP/ Internet Telephony OTHER SERVICES: ( through Associate Company) Channel Aggregation Commercial Distribution of channels Shop 24Seven

Infrastructure and Technology & People Introduction 10,000 kms of trunk and access HFC networks; 80% of the network is enabled for two way data transmission Subscriber Management System (SMS) Technology Partners 2,000 kms of underground Fiber networks in key cities 12 digital head ends enabling digital cable services in 21 cities CAS System 28 analog head ends providing analog cable services in 34 cities Entire network 860 MHz enabled providing for scalability in channel delivery capacity (~1,000 channels) Experienced and qualified Management Over 2000 employees, over 3000 Franchisee, having over 18000 service people reach Set top Boxes Other technology partners Network Components Network Component Description Type As a % of total network length Ownership Trunk network Intra city backbone 100% Fiber ~15% 100% IMCL Network bifurcatingfrom from Access network the Trunk network to the LCOs 70% Fiber, 30% coaxial ~20% 80% IMCL Last mile network From LCO to the customers 20% Fiber (up to building cluster laid by operators), 80% coaxial ~65% 95% LCO, 5% IMCL for its direct points

Digital channels- IMCL Offers 350 Digital SD channels Over 20 HD channels Radio channels Programme Guide and synopsis for over 400 channels ( all India) Server based channels

Cable business Future strategy Future strategy Planned consolidation in Maharashtra for a larger share; company targeting 75% share in Maharashtra alone Strategically cities added in UP (Mathura & Agra), AP ( Hyderabad) and Haryana (Bhiwani, Kaithal, Kurukshetra), recent acquisition in Kolkata Further acquisitions planned in under penetrated markets Andhra Pradesh, Madhya Pradesh and Uttar Pradesh where IMCL has a fibre presence To target primary points in new acquisitions; company plans acquiring at least 30% primary points from the new acquisitions Focus on VAS offerings Bandwidth monetizing potential through VAS services Plans to focus on regional content VAS services include: PPV/NVOD Broadcast of localland special ilevents Gaming/E learnings New movie premier Can leverage group expertise in film distribution and financing India produces maximum number of films and not more than 20% 25% of the films reach the theatre Dedicated team for content acquisition 1 2 3 4 Key geographical criteria for acquisitions Higher ARPU potential based on population demographics For eg. Maharashtra, Karnataka and Gujarat Cities in the preferred TAM ratings list Areas under penetrated by IMCL where it has good fibre coverage For eg. cities like Indore, Nasik, Agra, Hyderabad, Noida and Nizamabad Focus on direct points acquisitions

Broadband business Overview of broadband business Provides internet services on Cable and Ethernet across 12 cities Service portfolio includes: Internet access, VPNs, internet telephony, other VAS like email, DNS hosting etc. Customers across retail, commercial and corporate segments Bandwidth sourced from Bharti, Reliance, Tata and Tulip Adoption of GePON EOC technology for future broadband offerings Key drivers for GePON technology adoption High ARPU Minimal capex Capability to deliver 8~10 mbps per home Capable of triple play offering Web TV / IPTV / VoIP Enables company to transmit broadband data on existing cable network infrastructure The company has one of the longest optical fibre network and would incur minimal incremental expenditure to extend optical fibre closer to last mile Technology benefits Network reliability high with all outdoor components like ONU and EMM Technology is agnostic to the type of last mile network Ease in migration to higher broadband speeds compared to Docsys technology adopted Ease in migration to higher broadband speeds compared to Docsys technology adopted by other MSOs

IMCL- Fibre Optic Infrastructure Business Leasing and Maintenance of Fibre Optics Key Clients Telcos - Aircel, Vodafone, Tulip, VSNL,MTN Infrastructure providers - Railtel, PowerGrid ISPs - SIFY, Blazenet, Spectranet Competitors- WWIL, Digicable, DEN

Key Objectives and Strategy- Growth IMCL has received the All India Digital Addressable Cable System License from the Ministry of Information & Broadcasting, Govt. of India Increase subscription in all the new markets and acquisitions Plan for a quantum subscription jump in digital addressable environment, likely from next year Launch of VAS services during first year of digitalisation with focus on interactivity Broadband enabled homes Creating stickiness by offering Triple play Increase of ARPU s by effective channel bundling and packaging Offering localised content

pitching digital cable in direct competition with DTH Digital Cable Direct To Home (DTH) Value added services Dual / Triple play capabilities True Video On Demand (VOD) HDTV+DVR, Pay per view No return path limiting scope for value added services Customer connect on May continue to use LCOs as feetstreet Customer interface through call centers only Channel carrying capacity Transmission Regional content 1,000 1,500 SD channels, assuming no accompanying analog signal Uninterrupted transmission Regional / local content will be a significant differentiator 200 300 SD channels due to limitations in transponder availability Transmission gets impacted due to weather conditions Fewer regional channels, available nationwide Infrastructure cost Readiness Existing infrastructure can be leveraged Challenge for players who do not have necessary systems and processes in place for transition to digitisation Setup cost per new subscriber is relatively higher Already a digital addressable system: ready to capitalize on this opportunity

Digitisation sunset dates firmed up by the Government PHASE 1 Deadline: 1st November, 2012 Roll out across Mumbai, Delhi, Kolkata & Chennai PHASE 2 Deadline: 31st March, 2013 Roll out in 35 cities with population over 1 mm PHASE 3 Phase 3 Deadline: 30 th September, 2014 Roll out in all other urban areas municipal corporations/municipalities p Phase 4 Deadline: 31 st December, 2014 Roll out in Rest of India 2012 2013 2014 INR 11 bn INR 32 bn INR 36 bn Phase 1 12 Target subscriber base (mm) 36 Phase 2 40 Phase 3 Digitisation of the existing 88 mm analog cable network across India is targeted to be completed by the end of CY14 *TRAI Telecom Regulatory Authority of India

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