Conference, Lucignano (AR), 21-22 March 2016



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ACCESSIBLE TOURISM: OPPORTUNITY FOR ALL Conference, Lucignano (AR), 21-22 March 2016 Rosini Theatre Lucignano Rosini Theatre Via Rosini 25, Lucignano (AR) Tuscany - Italy I Girasoli Località Selve di Sotto 89/C, Lucignano (AR) Tuscany - Italy Official Languages: English - Italian MONDAY, MARCH 21 ST 2016 DRAFT PROGRAM 08:30 09:00 Participants' arrival and registration. Video projection 09:00 9:30 Welcome addresses Roberta Casini, Mayor of Lucignano Mario Battaglia, President FISM Roberta Amadeo, President AISM 1

09:30 10:20 Opening Ceremony Carlo Corazza, Head of Unit F4 (Tourism, Textile, Emerging and Creative Industries) - European Commission (video message) Mr., Italian Ministry of Cultural Heritage and Tourism (tbc) Flavia Maria Coccia, Chairman of the Committee for the Promotion and Development of Accessible Tourism at the Council of Ministers. Mrs., Head of Tourism, Regione Liguria (tbc) Mrs., Head of Tourism, Regione Toscana (tbc) Fabio Paparelli, Vice President Regione Umbria (tbc) UNIT 1: ACCESSIBLE TOURISM AND ACCESSIBLE DESTINATION MANAGEMENT 10:20 10:40 Ivor Ambrose, Managing Director European Network for Accessible Tourism (ENAT) - Belgium The economic impact of Accessible Tourism. 10:40 11:00 Igor Stefanovic, Ethics and Social Responsibility Programme, UNWTO (World Tourism Organization) Spain Mainstreaming Accessibility in the Tourism Sector. 11:00 11:20 Quick coffee break 11:20 11:40 Dino Angelaccio, Accessibility Project Manager - Rete Italia Jonica Antonio Nicoletti, Strategic Planning, Matera Italy Presenting Accessible Matera, European Capital of Culture 2019, an extraordinary opportunity for Italy Southern regions. 11:40 12:00 Mahena Abbati, Director Consorzio Turistico San Marino 2000 San Marino The San Marino Experience. 12:00 12:20 Isabella Menichini, Director of Home Care and Culture of Health Sector within the Department of Social Policy and Culture of Health of the Milan - Italy Milan winner of 2016 Access City Award and Expo 2015 experience. 12:20 12:30 Questions and Answers 12:30 14:00 Lunch 2

14:00 14:20 Elizabeth Franchini, Program Officer Fondazione Banca del Monte di Lucca - Italy The League of Historical and Accessible Cities: a collaboration between European foundations, policy makers and associations in 6 historical cities an highlight on the case of Lucca. 14:20 14:40 Roberto Vitali, Founder and CEO of Village for All V4A Italy Hospitality for all, challenges and opportunities for SMEs. UNIT 2: CHAIN OF ACCESSIBILITY AND CUSTOMER NEEDS Chaired by: Anna Grazia Laura, President ENAT (European Network for Accessible Tourism) Belgium THE IMPORTANCE OF TRANSPORT CONNECTING DESTINATIONS 14:40 15:00 Gilles Bergot, Deputy Head of the Passenger Rights Unit at the European Commission - Belgium The EU legislation and policy concerning the rights of passengers with specific needs in transport 15:00 15:20 Roberto Romeo, President ANGLAT - Italy Passenger Rights and Accessibility ACCOMMODATION AND RELATED SERVICES 15:20 15:40 Fulvio Badetti, Main divisional director at Barcelo Hotels & Vice President of the hoteliers of Ostia Italy Accessibility at Barcelo Hotels Network TOURISM OPERATORS 15:40 16:00 Malgorzata Tokarska, Owner and Managing Director at Accessible Poland Tours - Poland How to implement, promote, sell and lead accessible tours and itineraries 16:00 16:20 Quick coffee break CULTURAL OFFERS 16:20 16:40 Francesca Velani, Vice President Promo PA Foundation & Director LuBeC - Italy How to make culture accessible: suggestions and tools 3

16:40 17:00 Carolina Martins, Parques de Sintra Monte da Lua - Portugal Cultural and Natural Heritage made accessible thru physical interventions, transports and technological devices. UNIT 3: DIGITAL ACCESSIBILITY 17:00 17:20 Maria Pia Giovannini, Head of Public Administration Department, Agenzia per l Italia Digitale, Presidency of the Council of Ministers Italy Requirements for being digitally accessible and how to implement an accessible website 17:20 17:40 Questions and Answers 17:40 18:00 Conclusions for the day POST EVENT: EVENING TOUR OF LUCIGNANO 18:00 20:30 Evening cocktail and tour of Lucignano: (itinerary tbd) 4

TUESDAY, MARCH 22 ND 2016 08:30 09:00 Participants' arrival and registration. Video projection UNIT 4: TECHNOLOGY AT SERVICE OF ACCESSIBLE TOURISM 09:00 09:20 Dimitrios Buhalis, Head of Department of Tourism and Hospitality at Bournemouth University - UK Accessible tourism and the power of cocreation on social media 09:20 09:40 Michela Busi, Head LifeScience ICT Projects at ETT - Italy New Technologies applied to Accessible Tourism UNIT 5: UNIVERSAL DESIGN: FROM DESIGN OF SPACES AND BUILDINGS TO DIGITAL ACCESSIBILITY 09:40 10:00 Daniela Orlandi, Architect & Journalist Italy Universal Design as strategy 10:00 10:20 Katerina Papamichail, Architect, ENAT Greece Universal Design of Tourism Infrastructure 10:20 10:40 Elisabetta Schiavone, Architect, CERPA Italy Safety for All 10:40 11:00 Quick coffee break UNIT 6: ACCESSIBILITY INFORMATION 11:00 11:20 Simona Petaccia, President Diritti Diretti Onlus - Italy Accessible Tourism: in need of shared communication 11:20 11:40 Claudio Puppo, Liguria Region Secretary of the Consulta & Vice 5

President Anglat - Italy Traveling comfortably seated 11:40 12:00 Consuelo Agnesi, CERPA - Italy Communication as Inclusion 12:00 12:20 Mirko Speziali, President Centro Servizi Foligno & Accessible Umbria - Italy Accessibility Information at the Tourism Office 12:20 12:30 Questions and Answers 12:30 14:00 Lunch UNIT 7: TRAINING UNITS AND PRACTICAL EXPERIENCES HOSPITALITY 14:00 14:20 Marcella Mazzoli, Managing Director of Territorial Development at AISM - Italy Being the Director of an accessible hotel : How to assist customers with specific needs: from equipments to entertainment Accessible approach at the Reception RESTAURANTS 14:20 14:40 Mr., - Italy How to manage an accessible restaurant. Allergies, Diets, Gluten free and other specific requests Food preparation and good choice of suppliers TOUR OPERATORS & TRAVEL AGENCIES 14:40 15:00 Veroniek Maat, Owner and Managing Director at Accessible Travel Netherlands Netherlands Start up in travel industry 15:00 15:20 Mr...., - France How to market accessible products and packages 15:20 15:40 Questions and Answers 6

15:40 16:00 Quick coffee break UNIT 8: ROUND TABLE WITH PROJECTS SELECTED BY THE EUROPEAN COMMISSION Chaired by: Mrs. 16:00 16:15 Massimo Canalicchio / Mr. Louis Montagnoli, Comunità Montana Lago Trasimeno - Italy Accesstour 16:15 16:30 Alessandro Redavide, CPD & Turismabile - Italy Smart Tourist Routes for Inclusive Groups (STRING) 16:30 16:45 Ileana Esposito, Peepul - Italy Cosy4You (tbc) 16:45 17:00 Caroline Fischer, NETZ - Germany VIA REGIA 17:00 17:15 Giovanni Ruggieri, Errequadro Italy Mobility Unesco Sustainable Tourism (MUST) 17:15 17:30 Marco Pizzio, SM Italia - Italy EWB Europe Without Barriers 17:30 17:45 Questions and Answers 17:45 18:00 Conference Conclusions 7

WEDNESDAY, MARCH 23 rd 2016 POST EVENT 9:00 18:00 Blog Tour to Siena & Pienza - Tuscany Partners: SM Italia Accessible Poland Tours Riccia Centro Servizi Foligno Chris Travel ENAT Europe Without Barriers. Project endorsed by: Ministry of Cultural Heritage and Activities and Tourism Regione Umbria Province of Perugia Perugia Siena Assisi Auronzo di Cadore Lucignano ENIT Conference endorsed by: Regione Liguria Regione Toscana 8