Nevada Division of Tourism Programs & Partnerships Rural Roundup 2015
TRAVELNEVADA MARKETING PARTNERSHIP OPPORTUNITIES TravelNevada s Marketing Muscle and Your Organization 4 Paths of Punch Marketing Cooperative TravelNevada.com Adventures GravelNevada Tourism Day
TRAVELNEVADA MARKETING PARTNERSHIP OPPORTUNITIES Statewide Marketing Co-op with Madden Media Open to ALL Tourism Partners Targeted Print Insert Amplified Storytelling Video Marketing Site Prospecting & Retargeting Banner Ads Search Engine Marketing Stretch Your Marketing $$$s
TRAVELNEVADA MARKETING PARTNERSHIP OPPORTUNITIES Madden Media Representative Charlie Littlejohns
TRAVELNEVADA MARKETING PARTNERSHIP OPPORTUNITIES TravelNevada.com Adventures Travelers want reviews from fellow travelers TravelNevada.com Adventures connect in non-marketing voice
TRAVELNEVADA MARKETING PARTNERSHIP OPPORTUNITIES TravelNevada.com Adventures Simple to do we will help! Sydney Martinez needs your suggestions
TRAVELNEVADA MARKETING PARTNERSHIP OPPORTUNITIES GravelNevada New Niche Marketing Initiative Hundreds of miles of gravel roads Biking is big business Oregon: $400 million annually Minnesota: $764 million Arizona: $88 million Tiered around adventure cyclists desires Long/Short trips Defined adventures: Birding, fishing, ghost towns, camping, hot spring.
TRAVELNEVADA MARKETING PARTNERSHIP OPPORTUNITIES GravelNevada New Niche Marketing Initiative Next steps Routes: NDOT, NDOW, State Parks, Health Infrastructure: Input from you stakeholders Marketing: Flip the switch
TRAVELNEVADA MARKETING PARTNERSHIP OPPORTUNITIES Tourism Day April 21st Legislature Building Appreciate participation from Industry Partners Meet and inform Ensure policy makers aware of tourism s statewide impact Revived Nevada economy 400,000+ jobs 13% Gross Domestic Product vs. 2.5% nationally
SECTION TITLE IF NEEDED Greg Fine Director of Marketing gfine@travelnevada.com (775) 687-0644 o (775) 220-9259 m
Bethany Drysdale Director of Public Relations bdrysdale@travelnevada.com 775-230-8655 (cell) @bdrysdale @TravelNevada @NevadaPR
Public Relations International Domestic Social Media Industry/Government Relations
Public Relations International Press releases Story ideas Hosting (domestic and intl.) Fam Trips (domestic and intl.)
Public Relations Story ideas New events Language-specific signage or staffing State parks Food Long lead time
Public Relations Hosting Media International and Domestic Determine how much hosting you can do Show what makes you look the best Partner up Offer FREE wi-fi Offer breakfast In-room coffee pots Provide a contact
Public Relations Familiarization Trips Long travel days = exhausted media Group check-in Memorable and PACKABLE media gifts Provide a contact and follow up
Public Relations Upcoming Fam Trips Society of American Travel Writers: October Reno-Tahoe Area Highway 50 Highways 93 and 95 Motorcycles on 93 and 95
Public Relations SATW fam #1 Reno-Tahoe October 1-4 Day 1: Virginia City Day 2: Lake Tahoe Day 3: Reno, experience the inaugural Blue Jeans Jam Day 4: Depart for Las Vegas
Public Relations SATW fam #2 Agritourism October 1-4 Day 1: Reno, intro to agritourism in Nevada Day 2: Yerington/Fallon, Churchill Vineyards Day 3: Carson Valley, Tahoe Ridge Winery Day 4: Las Vegas agritourism attractions
Public Relations SATW fam #4 Hwy. 93/95 October 9-13 Day 1: Death Valley, Rhyolite, Tonopah Day 2: ET Highway, Alamo Day 3: Pioche, Ely Day 4: Back to Las Vegas Day 5: Flights home
Public Relations
Public Relations Social Media
Public Relations Contests
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Public Relations
Call, email, text, tweet, ping let me hear from you! Bethany Drysdale, director of public relations bdrysdale@travelnevada.com 775-687-0647 775-230-8655 @bdrysdale @TravelNevada @NevadaPR
SALES AND INDUSTRY PARTNERS PARTNERSHIP OPPORTUNITIES Consumer / Travel Trade Shows Sales Calls / Destination Events Fams Sponsorships / Donations
SALES AND INDUSTRY PARTNERS
SALES AND INDUSTRY PARTNERS BENEFITS OF BOOTH PARTICIPATION Represent your own destination/company Face time with consumers and industry professionals Sales calls Future business Leads
SALES AND INDUSTRY PARTNERS SALES CALLS Cold Calls Signature Travel Network Appointments Tour America Flight Centre Global Gathering Presentation Opportunities Future appt. JTB / Lassen San Francisco
SALES AND INDUSTRY PARTNERS CONSUMER/TRADE SHOW SCHEDULE Bikefest October 1-4, 2015 Get Outdoors Nevada Day October 24, 2015 Travel and Adventure Show Chicago January 23-24, 2016 Boston Globe Travel Show February 19-21, 2016 Travel and Adventure Show Los Angeles February 27-28, 2016 Travel and Adventure Show Bay Area March 5 6, 2016 Travel and Adventure Show Philadelphia March 19 20, 2016
SALES AND INDUSTRY PARTNERS FAMS Showcase your property/product Network with prospective buyers Social network benefits
SALES AND INDUSTRY PARTNERS
SALES AND INDUSTRY PARTNERS FAMS Mini Tradeshow/Networking
SALES AND INDUSTRY PARTNERS UPCOMING FAMS NCOT/Condor Fam May 5 12, 2015 Infinity Fam May 30 June 5, 2015 Flight Centre Global Gathering Fam July 19 20, 2015 Nevada Road Trip Fam September 9 14, 2015 Brazilian Super Mega Fam September 27 October 1, 2015 Signature Travel Network November 7-9, 2015 Governor s Conference Fam November 13-15, 2015
SALES AND INDUSTRY PARTNERS SPONSORSHIPS/DONATIONS
SALES AND INDUSTRY PARTNERS GOVERNOR S TRADE MISSION Tourism Track London/Berlin July 19, 2015 Contact: Larry Friedman at lfriedman@travelnevada.com
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Great info! Now what? Send story ideas, contact info, press releases, event blurbs, etc., to: Megg Mueller editor@nevadamagazine.com 775-687-0602 Facebook: Search Nevada Magazine Twitter: @nevada_magazine Eric Cachinero ecachinero@nevadamagazine.com 775-687-0601 Instagram: nevada_magazine Google +: +Nevada Magazine Sales and Marketing Manager Adele Hoppe ahoppe@nevadamagazine.com 775-687-0605