THE 10 MOST POWERFUL CHANGES THAT WILL INCREASE SALES IN YOUR COMPANY IMMEDIATELY! LEADS X CONVERSIONS = SALES Most companies put all their efforts into generating more leads to generate more sales. In this article we concentrate on how to convert more of those leads to sales! Here is our top 10! 1. Reviews Google, Facebook Page, Yelp Reviews are critical. Not only do they boost your reputation but also they help you rank on Google a lot easier. If your company has Google reviews your company is much more likely to get onto the maps on Google which shows right at the top of the search results. You must get a confirmation from Google sent to your address to get placed on Google Maps. By simply getting more reviews on Google you are doing two things at once. Increasing credibility with your prospects and doing SEO work. It is a no brainer. See the image above for a real estate company in London reviews get you ranked! The one benefit a review on a platform like Yelp, Facebook or Google has is it feels more genuine than a testimonial on a website. Most people realise that a Google or Yelp review is typically done because the client wanted to do it, not because they were coerced into doing it with a testimonial on a website. Buyers are savvier than ever. When you have a client who you are trying to close especially with a higher ticket product, clients will check you out online. Positive reviews will help tremendously.
Bonus How to get reviews quickly! What you can do is call up past clients and ask them for a quick 5 minute survey, simply say to them we just want to ask you a few questions about your last experience with our company and then we would like to send you a small gift via email to thank you for your time, is that ok? Then ask them how their last experience was with your company. You lead them in the questions to get a positive review of course. As you have said a free gift is on the way and ultimately you are not trying to sell anything you are simply asking for feedback you will get positive results. You can then start to build reviews this way. Just simply thank them and send them an offer for their time after which could be a discount on a future purchase. For assistance on Google maps, reviews and SEO visit us at: http://orangesheepmarketing.com/seo/ 2. Social Proof - Social Media Pages clearly visible on websites Don t just have a Facebook symbol that links to your group but have pictures of those that like you on your page as well. This is much more powerful when people can see visible faces of those that like your company. Having your social media icons with the number of likes or followers your company has builds social proof and gives your prospects more confidence in your company. Having the actual images of other faces of those who like your company is a strong psychological trigger as it shows: hey look there are a lot of other people who like this company as well, they must know what they are doing. Updated content on your social media pages Ensuring your company has a Facebook, Twitter, Instagram and LinkedIn company page are all great and all combined help your conversions but what really makes the difference is actually releasing quality content on a regular basis. Nothing diminishes your company s image more than a social media page that has not been updates in a year like the above and looks like the Sahara desert! Putting in place a content strategy for your social media pages that incorporates everyone in your company is a great way to keep content coming out plus it gives people in the company something different to do for 20 minutes every week! Orange Sheep can help you with a social media strategy!
3. Website Ensuring that you have a professional website should go without saying. If you are trying to portray to your clients that you are a professional company but your website looks like the example above then you are just making your life and your sales staffs lives so much harder. People are a lot more savvy these days to web design and a cheap template off the shelf site is better than the above example but still if your image online can help you convert just a small percentage more clients each year it is worth the investment. A website that literally blows someone away is available for just 2000. This website will present your company in the best possible way and make you more inclined to promote yourself online as well. Everything starts with your website, so make sure your website represents not only who your company is right now but who you want to be! Orange Sheep can help. 4. Public Relations Probably one of the most exciting ways to generate a higher conversion rate is by using public relations. We have tested this and have seen a dramatic shift for our clients. Public relations aren t just for large enterprise level companies. Business of all sizes can benefit from getting media attention. We have seen a jump of 25% in conversions rates because of a good PR strategy. Imagine talking to a client on the phone and you can direct him to an article that talks through your offering. This will lift the profile of your company substantially in the prospects mind. This is such an
achievable strategy to do and it is one we are excited to bring to our clients. No matter how big or small you are there is always an angle to get you media attention. There are lots of good PR people out there so shop around. We put together a detailed PR package that gives our clients three different pieces published. The articles are written about the director, the industry or any other angle that we work on to get the article published. You then have a Press page on your website where you add the news articles on your company. We did this to help our clients increase their conversions. The results are brilliant. NOTHING helps your credibility like a high authority external website/newspaper or news outlet writing a story about you or where you are quoted as the EXPERT in your industry. If you wish to discuss this with us go here to arrange a consultation. We are always happy to help even if you don t use us. 30 minute Consultation 5. Help your prospects first, then sell Help first and then sell second. If you can solve an issue your prospects are having before you try to sell them something you have dramatically increased your chances of getting a sale. You are now perceived differently to other companies. You have helped them and given them advice and not asked anything in return. You are now viewed as an advisor and someone that can help. Your product and service should simply be an extension of this advice that further helps your clients. You can help through releasing how to videos on YouTube, giving out amazing content like this ;) and simply just adding value wherever you can. 6. Webinar or Sales Video Create a webinar or sales video that your prospects will watch before your sales people talk to them. In a lot of traditional marketing your prospect will search on Google. If your company has paid for PPC your prospect will usually traditionally be led to a landing page like this.
The landing page gives just enough information for the prospect to fill in the form and give you their details. What s next? Your prospect is now talking to your sales person. What does the prospect know about your company? Practically nothing at all. They have seen an advert on Google and then a simple landing page. There is nothing that separates you from your competition in the prospects mind and all the pressure and work on converting the prospect is on the sales person. Yes, there are very good sales people out there but why make their lives harder when there is a solution. What some companies are now doing is driving leads to a free webinar or short sales video where you give value to your prospect first. This way the prospect builds some rapport with your company, they build trust and it is an ideal way to show some case studies, a testimonial, your unique selling point and then show the prospect how you can help them. By inserting a webinar or sales video before the sales person speaks to a prospect is a fantastic way of increasing conversions dramatically and ensuring your sales people are talking to qualified leads that want what you do! I highly encourage you to test this. 7. Testimonials
People buy based on psychology and everyone loves to do what other people are doing so having a clear testimonials section is critical. This shows people that you can deliver and just makes your prospects feel more confident in what you are providing. 8. Questions and Answers Always have a clear questions and answers section as well. This really helps the client have their concerns or queries answered for them. Confusion causes delays in the decision making process so by having a Q and A area will help avoid this. 9. Sales Script Have professional sales scripts created and your sales staff trained to deliver the script and handle objections. Hiring the very best sales people is the main way people improve conversions. However top sales people cost more money and this is harder to grow your company. What works better is to have an effective script that all your sales people work from. This is putting your sales people in the best
position to get sales and it creates consistency and increases your conversions. An effective script has been proven to increase conversions. 10. Process Have a clear process laid out that a client needs to take to become a client. The easier it is to understand the better. You want your prospects to understand exactly what is going to happen. By doing this there is less confusion and with less confusion means more sales! We hope some of the changes above have helped! Orange Sheep Marketing is a London based web and marketing company helping business with: Website creation Landing pages and lead generation SEO ranking your website on Google. Social Media Strategies If you would like a free 30 minute consultation simply go here to arrange > 30 minute Consultation To contact us please email: sales@orangesheepmarketing.com Orange Sheep Facebook Page http://orangesheepmarketing.com