Craig Gentzle, DBA College of Coastal Georgia Office: (912) 279-5823 cgentzle@ccga.edu Curriculum Vitae Academic Experience College of Coastal Georgia Brunswick, GA (August 2010 - Present) Assistant Professor of Management (Fall 2015 - Present) Tenure-track Faculty teaching: BUSA 4900 - BBA Internship MGMT 4200 - Strategic Management (BBA Capstone Class) MGMT 3100 - Principles of Management Director of Administrative Operations (School of Business & Public Affairs), Assistant Professor of Management (June 2011 - June 2015) 80% Administrative as Director of Administrative Operations (essentially, an associate dean position, 12-month contract), 20% Faculty as Assistant Professor of Management (teaching 6-7 courses per year) Responsibility of hiring, orientation, evaluating adjunct faculty (60% of BBA Classes) Internship Director (Required Senior-level BBA, Health Informatics Course) Re-designed program and course Active in selling program to community partners (national and international) via personal visits, community meetings, etc. 50%+ conversion rate to job offers for student BBA interns Awarded Most Student-Centered Business Faculty Chaired and served on various search committees (faculty to Dean) Curriculum Development: Re-designed BBA program New BS in Public Affairs Accreditation SACS Re-affirmation AACSB Business Accreditation (starting the process) Classes Taught: BUSA 1105 Introduction to Business BUSA 2106 Environment of Business BUSA 4900, HINF 4900, ACCT 4900 - Senior Internship
C. Gentzle CV Page 2 Visiting Professor Business Management (August 2010 - May 2011) Immediately assumed roles for permanent faculty: Full advising Load Course Design (MGMT 4500 New Leadership Course for Spring 2011) Served in faculty search committees Earned Service-Learning Scholar designation, thus certified to design and teach service learning classes at CCGA Re-designed BUSA 2106 - Environment of Business with Service-Learning component Named faculty advisor of Business Student Society, School of Business Student Organization Full teaching load of BBA Courses: BUSA 1105 - Introduction to Business BUSA 2106 - Business and Its Environment (with Service Learning Component) Westwood College - Atlanta, GA (2007 2010) Program Chair School of Business Hired as the first Program Chair of new School of Business Hired/supervised instructors, developed curriculum, demonstrated high student retention, increased School of Business enrollment (40% in 18 months), with greatly improved course evaluations for all Business courses Advising, Scheduling, Course Design, New Program Development 3 course teaching load / term Successfully proposed Construction Management program Total Re-design of business curriculum Managed Community Advisory Council Adjunct Business Professor Stepped down as Program Chair to concentrate on DBA Undergrad courses: Business Ethics Integrated Marketing Communication International Business International Sales & Marketing Internet Sales & Marketing Intro to Business Macroeconomics Management Functions Marketing Management Marketing Portfolio Marketing Principles Marketing Seminar Professional Selling Senior Marketing Project Service Marketing Strategic Marketing Management
C. Gentzle CV Page 3 Shorter University, Rome GA (2007-2010) Adjunct Professor - Undergrad courses: Issues of Management Ethics Management & Leadership Managing a Global Workforce Managing Conflict Management Presentations Strategic Management Understanding Human Behavior in Business Environments Coker College, Hartsville, SC (2000-2002). Adjunct Professor - Undergrad courses: Principles of Marketing Principles of Management Microeconomics Webster University, Ft. Jackson, SC (1997) Adjunct Professor MBA Program: Marketing Central Piedmont Community College, Charlotte, NC (1994-95) Production Planning and Control Administrative Office Management Southern Wesleyan University, Central, SC (1992-93) Management Policy and Strategy Management and Leadership Midlands Technical College, Columbia, SC (1990-92, 97) Adjunct Professor - Undergrad credit classes and continuing education: Intro Lotus 123 (Continuing Ed) Accounting Spreadsheets Orangeburg-Calhoun Technical College, Orangeburg, SC (1990-92) Principles of Management Advertising Marketing Basic Accounting Retailing Office Management
C. Gentzle CV Page 4 Business Experience Genuine Parts Company (dba NAPA Auto Parts) - Atlanta, GA (2000 2007) Director Specialty and Government Markets Manage Specialty National Accounts and Government Sales Developed $10MM new business with TACOM Increased Government Sales thru Distribution by 10% Director Product Management Responsible for largest sales increase of all product lines Managed Procurement, Inventory, and Marketing of product lines totaling $400+ American Metric Corporation, Laurens, SC (1997 2000) National Sales Manager Managed National and International Sales (30 sales reps and direct reports) for this Power Transmission Product Distributor. Increased Sales 12%, well above industry average. Decentralized authority (toward Local Sales Representatives) for many functions such as new account sign up, sales leads, A/R, etc. Earned approved supplier" status with Targeted National Accounts Flag North America / Festa of America, Atlanta, GA (1995 1996) Marketing Director Directed marketing for Flag North America, a national distributor of diesel fuel injection replacement parts. Successfully launched sister company, Festa of America, to sell direct to vehicle and engine manufacturers and national parts warehouse chains. Increased sales 13% per year for Flag North America Significant contracts were established in 9 months for Festa of America, including Detroit Diesel Sterling Diesel Ltd, Charlotte, NC / Techno Diesel, Inc., Houston, TX (1991 1995) Vice President / Owner (Sterling Diesel), Marketing Manager (Techno Diesel) Sterling Diesel was a new company start-up, a national distributor of vehicle parts Reached profitability in 14 months and attained $500K yearly sales rate in the 2nd year Merged with Techno Diesel in 1994 AMBAC International (formerly United Technologies), Columbia, SC (1986 1990) Aftermarket Sales Manager Managed and directed aftermarket sales ($15MM) and support functions (warehousing, training, customer service, technical publications) for the OEM manufacturer of Diesel Fuel Injection Systems Despite challenging conditions following ownership change (50% marketing staff reduction, plant/hq relocation, product lines reduced, reduced OEM contracts), increased sales 12% year
C. Gentzle CV Page 5 Briggs and Stratton, Milwaukee, WI (1980 1986) Northwest Regional Manager, Diesel Service Manager Initially hired as Diesel Service Manager, to develop and manage distributor marketing and support programs for a newly launched industrial diesel division As Northwest Regional Manager, I managed Distributor and OEM sales in the Pacific Northwest and increased sales 26% in 2 years Education: D.B.A. - Management Concentration, Argosy University, Atlanta, GA M.S. - Management, Cardinal Stritch University, Milwaukee, WI B.S. - Education, Illinois State University, Normal, IL Consulting & Management Development Activities King & Prince Seafood, Brunswick, GA Job Satisfaction Study and subsequent recommendations and potential peer-reviewed paper (in process) Columbia Fuel Injection, Columbia, SC Interim GM for new business startup Amerimax, Durham, SC Parts Data Base Design for new manufacturer Research Topics: MS Thesis Topic Wholesale Marketing Title: Profiling the U.S. Product Support Programs of Two Japanese Small Engine Companies DBA Dissertation Topic: Management, Employee Satisfaction, Generational Cohorts Title: Generational Differences in Job Satisfaction Level: A study of Coastal Georgia Resort Workers Affiliations: Academy of Management Aspen Institute Center for Business Education Charitable Efforts and Community Service: Scribblers Retreat Writers Conferences Board of Directors Mighty Eighth Air Force Museum St. Marys Submarine Museum