Creativity in Business An Innovative Leadership Development Program
Creativity is certainly about generating original ideas, developing new approaches to problems, taking risks and making a unique contribution. But ultimately it boils down to bringing your essential Self your soul and passion to your work and, indeed, to everything you do. Michael Ray Developer of Creativity in Business Professor, Stanford University 2
Why is Creativity in Business Important? Tapping into your creativity brings out innovative ideas, products, services, and ultimately, greater customer satisfaction. A creative approach fosters your leadership, helps you build closer relationships, and makes work and life more deeply satisfying. Discovering your creativity gives you a greater sense of self-worth and gives greater meaning to your work. Approaching work and life with a fresh perspective opens up new possibilities. 3
Creativity Course from Stanford University The original course was developed at Stanford University by Dr. Michael Ray and has been taught there for twenty years. It has also been taught in corporations in a wide variety of industries. 4
Jim Collins - Management Consultant, and Co-author of Built to Last and Good to Great Creativity in Business is the most profoundly life changing course taught at the Stanford Graduate School of Business. What this material is particularly good at is helping people find the intersection of that which they are highly capable of contributing and that which they are committed and passionate about contributing to. 5
Barry Sudbury, VP Research & Development, Clorox It had a lot to do with developing the inner personal side of individuals in order for them to be more creative people. It really caused us to explore ourselves deeply, both individually and as a group. It was somewhat of an extraordinary transition. 6
Gary Marenzi - President MGM Telecommunications This course has something that no other course has, a track record of very successful business people taking the course where it really works and people come back again and again and speak highly of it. It stays with you. It s s been 15 years since I have taken the course and not a day goes by that I don t t think about some thing that I learned there. 7
Five Assumptions the course is based on 1. Creativity is essential for leadership, happiness, success. 2. Everyone is creative you don t have to be an artist! 3. Creativity is often blocked by fear, judgment and the inner critic 4. Paying attention to creativity brings it out. 5. Creativity is idiosyncratic we each have our own gifts, experiences, and talents. 8
What participants will gain An opportunity for a major breakthrough in an important challenge or goal Assistance in removing significant blocks to personal creativity, passion, purpose and vision Inspiration to take more risks and develop innovative leadership and consistent breakthrough thinking Practical tools and principles to apply to work and life challenges 9
Course Components Interactive Software Live-Withs Coaching Reading and Reflection 10
Course Components Coaching Interactive Software Individual coaching deepens the learning and forwards movement towards participants goals Weekly 30 minute one-on on-one one phone calls Fun and informative Interactive Software provides context, exercises, and information that gets you involved in making the course materials come alive. 11
Course Components Reading and Reflection Live-Withs The classic Creativity in Business book by Michael Ray provides the foundation. Reflecting and journaling solidify the learning. Live-Withs provide a personal experience in every day life that is: practical integrated into work and life 12
Course Topics Four Tools Faith in Your Creativity Absence of Judgment Precise Observation Penetrating Questions Six Challenges Purpose and Vision Time and Stress Relationships Balance Integration Prosperity & Self-worth Sharing Your Creativity 13
Your Creativity Coach Athena Katsaros is certified by Michael Ray to lead individuals and groups through the Creativity in Business program. She is also a Certified Personal and Professional Coach. Athena is a powerful partner for people who want to create real change in their lives or work. She is an experienced coach who brings focus, passion, and insight to her coaching. Some of the topics that her clients bring to work on in the Creativity in Business Program are: Stepping up to a new level of leadership; taking their business in a new direction; identifying a more fulfilling career and how to pursue it; realizing a life dream or o creative project; balancing work and life. 14
Creativity in Business Fees The Creativity in Business Course fee is $2,000 Included in this fee is: Interactive Software (license for one person) 1 ½ to 2 hour discovery session 10 thirty minute or 5 one hour phone coaching sessions 1 hour completion session Regular mail correspondence 15
Contact Information Athena Katsaros 415 454-9610 athena@ideatribe.com www.ideatribe.com 16