IMG Sports Technology Group

IMG Sports Technology Group ShopDesq Analytics Dashboard Guide Update Date: 19/11/2015 Ground Floor East, 600 Victoria St, Richmond, VIC 3121 Australia P 613 9426 2600 www.imgstg.com

of 12 Table of Contents 1. YoY Trend... 3 1.1 Order Trend Since 2010... 3 1.1.1 Order Value Trend... 4 1.1.2 Volume Comparison... 4 1.1.3 Average Value Comparison... 4 1.1.4 Order Trend Volume and Average Value... 5 1.1.5 Unique Purchases Trend Volume and Average Value... 5 1.2 Top 10 Promotions in Last 3 Years... 5 1.2.1 Order Value... 5 1.2.2 Order Volume... 6 1.2.3 Average Order Value... 6 2. Monthly Overview... 6 2.1 Order Trend In The Last Month... 6 2.1.1 Order Value... 7 2.1.2 Order Volume... 7 2.2 Top 10 Selling Categories... 7 2.2.1 Category Value... 7 2.2.2 Category Volume... 8 2.3 Top 10 Selling Products... 8 2.3.1 Product Value... 8 2.3.2 Product Volume... 9 3. Operational Dashboard... 9 3.1 Order Summary in Last 7 Days... 9 3.2 Order Listing By Status In Last 7 Days... 10 3.3 Orders By Day of Week... 10 3.3.1 Order Value... 10 3.3.2 Order Volume... 10 3.4 Weekly Density Analysis... 11 3.4.1 Order Value... 11 3.4.2 Order Volume... 12

of 12 1. YOY TREND This dashboard summaries the order trend since 2010 to present on annual basis. 1.1 ORDER TREND SINCE 2010 This report compares the orders and value since 2010 to current year, including 5 charts listed below: - Order Value Trend - Volume Comparison - Average Value Comparison - Order Trend Volume and Average Value - Unique Purchases Trend Volume and Average Value Drill down functionality is provided across all charts in this report. It allows users to drill the data from year to month to date. E.g. Click 2014 to drill from year to month; click April to drill from month to date

of 12 1.1.1 ORDER VALUE TREND A line chart shows the base value and total order value trend since 2010. The gaps between 2 lines represent the amount of GST and postage. 1.1.2 VOLUME COMPARISON Compares the volume between orders and unique sold items by year. 1.1.3 AVERAGE VALUE COMPARISON Compares the average order value with average unique item value by year. - Average order value represents the average value per order. - Average Unique Item Value represents the average value per unique item.

of 12 1.1.4 ORDER TREND VOLUME AND AVERAGE VALUE Shows the relationship between order volume and average order value. 1.1.5 UNIQUE PURCHASES TREND VOLUME AND AVERAGE VALUE Shows the relationship between item volume and average item value. 1.2 TOP 10 PROMOTIONS IN LAST 3 YEARS This report lists the top 10 promotions in last 3 years by revenue, including 3 charts listed below: - Order Value - Order Volume - Average Order Value Promotion Start Date Not Available 1.2.1 ORDER VALUE Lists top 10 promotions by order revenue

of 12 1.2.2 ORDER VOLUME Lists order volume of top 10 promotions 1.2.3 AVERAGE ORDER VALUE List average order value of top 10 promotions 2. MONTHLY OVERVIEW This dashboard provides a snapshot of key data for order in the last month, including order trend analysis, top 10 selling categories, and top 10 selling products. 2.1 ORDER TREND IN THE LAST MONTH This report shows the order trend by volume and value in the last month. Order Date

of 12 2.1.1 ORDER VALUE Compares the daily order vlaue in the last month. 2.1.2 ORDER VOLUME Compares the daily order volume in the last month. *Swith between chart and table by clicking export the order list. on the top right corner, which allows users to 2.2 TOP 10 SELLING CATEGORIES Lists top 10 selling categories based on sales revenue for the last month. The report is presented both by category value and category volume. 2.2.1 CATEGORY VALUE Ranks top 10 selling categories by category value.

of 12 2.2.2 CATEGORY VOLUME Lists the sales volume against top 10 selling categories. 2.3 TOP 10 SELLING PRODUCTS Lists top 10 selling products based on sales revenue for the last month. The report is presented both by product value and product volume. 2.3.1 PRODUCT VALUE Ranks top 10 selling products by product value.

of 12 2.3.2 PRODUCT VOLUME Lists the sales volume against top 10 selling products. 3. OPERATIONAL DASHBOARD This dashboard aims to provide more granular data analysis for order in the last week, including order summary, order listing, day of week analysis, and weekly density analysis. 3.1 ORDER SUMMARY IN LAST 7 DAYS Summarises the key order data in the last 7 days, including order volume, order status distribution, order value, and average order value.

of 12 3.2 ORDER LISTING BY STATUS IN LAST 7 DAYS Provides an operational list of orders by order status in the last 7 days. 3.3 ORDERS BY DAY OF WEEK Compares the order value and volume between each day of week in the last 7 days. 3.3.1 ORDER VALUE Shows the order value by day of week. 3.3.2 ORDER VOLUME Shows the order volume by day of week.

of 12 3.4 WEEKLY DENSITY ANALYSIS Shows the density of orders value and order volume on weekly basis. 3.4.1 ORDER VALUE Shows the density of order value generated by time slot per day of week.

of 12 3.4.2 ORDER VOLUME Shows the density of order placed by time slot per day of week.