HOME SELLING PACKAGE provided for: Copyright 2007,, LLC. All Rights Reserved.
Marketing Factors The role of the Real Estate community The entire Real Estate community includes all of the companies, offices, and agents in the marketplace. They work together to sell property in an efficient system of sharing information, known as Triangle Multiple Listing Service (TMLS). The multiplying effects of this cooperation will increase the promotion that is done on each and every property in the marketplace. It brings purchasers into the home buying process and after qualifying them to their wants, needs, and abilities, they can be directed toward the home that meets their requirements. The pricing and positioning in the marketplace Purchasers have a tendency to want to look at all of the available properties that meet their criteria. They will compare the homes according to value for price, condition, and appeal. Even if the buyers are not familiar with prices in a particular area, after seeing a few homes, it is easy to determine whether a home is priced correctly. Supply and demand has a direct effect on pricing. The subject property must be favorably priced based on location, condition, and terms compared to the other homes looked at by the buyer. The role of the marketing coordinator My objective as your Realtor is to get your home sold. The sheer number of other agents makes it more likely that someone else will sell it, however, as our company specializes Inside the Beltline and Downtown, there is a distinct possibility that we will bring the buyer of your home. As the listing agent, it is my job to manage the sale of your home, to maximize the promotional efforts, to represent the seller s interests, and to use my experience to make the transaction run smoothly. We have mutual goals to sell your home at the highest possible price, in the shortest period of time, and with the most favorable terms. Copyright 2007,, LLC. All Rights Reserved.
192/150-0 Home Selling Process John Sally 5510 West Street Raleigh, NC 12345 1001 PAY TO THE ORDER OF $ DOLLARS FOR 9. Keys to Buyer/Proceeds to Seller 8. Attorney Doc Prep/Sign Closing Statement 7. Inspections Repair Negotiation 6. Appraisal 5. Contract Signed 4. Offer Written Receive Offer, Negotiate 3. Marketing Promotions Internet, Contacts, Flyers 2. Listing Documents Listing Agreement, Property Disclosures 1. Sellers Meet Realtor D Copyright 2007,, LLC. All Rights Reserved.
Services Provided Comparative Market Analysis (CMA) A CMA is a written report of the transactions in your neighborhood to identify similar properties that have sold recently and properties that are currently on the market in an effort to determine a realistic price for your property. The CMA will tell you the average list price, average sales prices, the price per square foot, and the days on market. All of this information is essential in pricing your property to sell quickly and for the most profit to you. In some instances, an appraisal may be recommended prior to positioning your home for sale. This process does take a few additional days to complete and therefore adds additional time in preparing your home for market. However, appraisals can be an essential element when neighboring homes are not good comparables for your property condition due to multiple factors including recent renovation, land size or extenuating circumstances. Market Preparation Improving the condition of the home, setting the stage before showings, and knowing what to do when the property is being shown are just a few of the things that will help maximize the marketing efforts. We ll take time to examine your home and explore the alternatives to showcase your property. Special Services If you have to vacate the property prior to selling, special services can be arranged to help you with your specific needs such as: collecting the mail, removing advertisements, maintaining the yard, turning off the lights at night, setting the thermostat at a reasonable temperature, paying bills and forwarding monthly statements, just to name a few. Copyright 2007,, LLC. All Rights Reserved.
Home Protection Plan Home protection plans can increase the marketability of a home by providing a peace of mind extra that competing homes may not have. A home warranty increases marketability: Warranted homes sell up to 60% faster than non-warranted homes. Homes with a warranty sell for about 3% more, on average. (Business Week) Reduced chance the seller will be asked to reimburse the buyer for a breakdown of a covered component. Better chance that the closing won t be delayed by a malfunctioning warranted item. It provides the buyer with a full year of coverage on the home s major systems and appliances after closing. In the event that something covered malfunctions, only a deductible is paid and the warranty company pays the remainder. Buyer coverage on selected items: Central Heating System Electric Central Air System Interior Plumbing Built-in Appliances Electric Pool Equipment when applicable The seller may also have coverage on certain items while the property is listed for sale, even before the coverage is paid for. These warranties run from $400-500 for a one year policy. Homes with a home warranty sell 60% faster and for a higher price than homes without a home warranty included according to a study by the National Home Warranty Association. Copyright 2007,, LLC. All Rights Reserved.
Benefits of a Pre-appraisal and Pre-inspection Depending on the age and condition of your home, we might recommend a pre-appraisal and pre-inspection. The benefits of ordering an appraisal and an inspection when initially listing the home can make the entire marketing process move along quickly and smoothly. Pre-Appraisal Establishes Objective Value The price is not merely set by the seller but placed on the home by a disinterested third party whose profession is to value property. Validates List Price If the appraisal and the list price are the same, there is less likelihood that the buyer will discount the asking price. Establishes Basis for Comparison The appraisal can be used to compare with subsequent reports, possibly by the buyers appaiser, and can help to validate or challenge their findings. Pre-Inspection Creates Awareness of Homes Condition A third party inspection of the home by an inspector will identify areas that need attention and serve as a marketing tool to buyers to give proof to the condition. It can also be used to challenge claims that the buyer s inspector might make. Anticipates Potential Problem Areas If certain things are identified by the first inspection, it gives the seller the opportunity to repair them at competitive rates instead of possibly having to rush to get them done prior to closing. Saves Time By understanding what might need to be done to a home early in the marketing process, it can save critical time between the contract and closing. Copyright 2007,, LLC. All Rights Reserved.
Marketing Plan 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. Place a sign on the property. Perform a Comparative Market Analysis (CMA) to establish Listing Price. Enroll the property in the Multiple Listing Service with photos of your home. Website Advertising: Anncabell.com, Realtor.com, Glenwoodagency.com, craigslist.com, downtownraleigh.com. Conduct a tour for agents to allow them to be familiar with your home. Notify the neighbors that the property is on the market. Notify the other agents in the area about the property. Produce color property flyers and home books for potential buyers. Promote the property to the best agents. Canvas centers of influence to locate prospects. Install a lock box to facilitate ease of showings for all agents. Monitor listing and sales activities to maintain competitive position in the marketplace. Offer a one-year home protection plan for purchaser paid by the seller. Write and place classified advertising: N&O, Independent, Raleigh Downtowner, Triangle Business Journal, Metro Magazine, Wake Living, Carolina Premiere. Follow-up on showings to obtain prospects reactions and share feedback with sellers. Involve the homeowner to maximize marketing position. Provide homeowner market preparation tips and staging options, if needed. All of these steps in the marketing plan will happen at various times and will continue to change and be modified as the selling process evolves! Copyright 2007,, LLC. All Rights Reserved.
Professional Service Fee The professional service fee charged by is established at 6% of the sales price of the property. Our company cooperates fully with other real estate companies and agents that are members of TMLS. We offer a 2.4% split to the selling agency that is shared between the brokerage company and the salesperson. We also offer an enhanced listing option with multiple services added to our base marketing package. The items indicated below would be at the cost of with an 8% listing fee. These items are included with a written six month listing contract on your home and agreed market position for the home: 2 hour cleaning service with carpet cleaning included for bedroom areas Pre-home inspection with 2 hours of repair time Home Warranty on listed property provided from time of listing contract Staging services for the home Professional marketing CD of your home Transaction Fee A transaction fee of $250.00 in addition to the commission is charged to cover the initial expenses of placing the home on the Multiple Listing Service, the Internet, the sign, the lockbox, and other miscellaneous fees, advertising set up, etc. This fee is payable at the time the listing is signed and is considered earned regardless of the outcome of the property. Performance Guarantee We feel so confident in our ability to sell your home, that when your property is entrusted to under an exclusive right to sell agreement for 180 days or more, our firm assures you that if at any time during the listing period, you are not satisfied with the service you are receiving, you may notify our office in writing and your listing will be terminated. Owner s signature Owner s signature Broker () Copyright 2007,, LLC. All Rights Reserved.
Follow-Up We additionally subscribe to a Centralized Showing Service (CSS) that helps all area agents schedule appointments to show your home. This service will also call you to schedule appointments for all area agents to show your home. There are three categories for your showing status. Go gives agents full right to go ahead and show without notice; this is mostly for vacant properties. Courtesy Call showing service will attempt to call you at all numbers listed and let you know of the showing, if they do not get in touch, they will go ahead and allow agents to show without your permission. Appointment Required showing service must get verbal approval from you or the listing agent to show your home and will not allow anyone to show until they have actually received confirmation from you. This service also offers the ability for other agents to enter feedback on your home. We will forward all comments on to you, giving you a clear description of other agents perspectives, and their client s feedback. Sincere Interest I know you are concerned about the sale of your home. I pledge to you my sincere interest and marketing & sales skills in getting your home sold for the most money, in the smallest amount of time from you! Copyright 2007,, LLC. All Rights Reserved.