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LuxeMedia is an international company with solid experience in the world of communication/advertising and extensive knowledge of the aeronautical sector. Its business is exclusive research, development, production and marketing of innovative advertising supports for the aircraft cabins of the main airlines in the world, generating value and a return on investment for our advertisers. Associated with the aviation sector, renown as being innovating and up to date. Helps to create new interior and exterior markets. New innovating, exclusive and differentiating advertising support with patent registration in process. Top of the range support. Advertising means visible by millions of people every day. Guaranteed impact. Unbeatable price for impact and viewing time ratio (minimum 45 ). 1 sole contact person, LuxeMedia, to disseminate the advertising throughout the world. Possibility to launch national, international or intercontinental campaigns. Potential for high growth. The number of passengers will double over the next ten years. 100% sustainable and recyclable support. 4
The advertising will be placed on the outside of the fold-out tray table, in other words, visible by the passengers when the table is put away or closed. Both sides, inside and outside, can also be contracted. LuxeMedia has been granted exclusive contracting rights for these spaces for the Spanair fleet. Airline: Fleet available: 24 Airbus 320 and 321 Spaces available: 3.462 spaces SPANAIR 2010 TARGETS To consolidate Spanair as the leading Spanish airline in the network and with full flight service from Barcelona and the second leading airline operating from Madrid. 5
LAUNCH: 1 st December 2010 Campaign: 3.462 FOLD OUT TRAY TABLES Period: 1 MONTH Placement schedule for 2010: 1 st December ROUTES WINTER 2010 National destinations: MADRID BARCELONA BILBAO ALICANTE FUERTEVENTURA GRANADA IBIZA LA CORUÑA LANZAROTE MENORCA OVIEDO MAJORCA SANTIAGO DE COMPOSTELA SEVILLE NORTH TENERIFE SOUTH TENERIFE. VALENCIA VIRGO LAS PALMAS. International destinations: BANJUL (GAMBIA) BELGRADE COPENHAGEN EDINBURG ISTANBUL STOCKHOLM FRANKFURT ORAN NADOR TEL AVIV VENICE ZAGREB NAPOLES HELSINKI 6
ROUTES WINTER 2010 Barcelona - Palma Mallorca 86 Lanzarote - Madrid 12 Barcelona - Madrid 74 Barcelona - Valencia 12 Bilbao - Madrid 72 Bilbao - Tenerife Sur 8 Las Palmas- Madrid 54 Barcelona - Venice 8 Madrid - Palma Mallorca 50 Barcelona - Istambul 8 Las Gran Canarias - Madrid 46 Fuerteventura Madrid 6 Barcelona - Bilbao 44 Alicante - Oran 6 Alicante - Barcelona 42 Barcelona - Belgrado 6 Madrid - Tenerife 40 Barcelona - Marseilla 6 Barcelona- Slovaquia 38 Lanzarote - Bilbao 4 Malaga - Barcelona 34 Barcelona - Banjul (Gambia) 4 Stockholm - Barcelona 28 Bilbao - Las Palmas 4 Barcelona - Copenhague 28 Alicante - Algeciras 4 Frankfurt - Madrid 28 Barcelona - Nador 4 Ibiza - Madrid 28 Barcelona - Zagreb 4 Barcelona - Ibiza 26 Barcelona - Tel Aviv 4 Barcelona - La Coruña 26 Edimburgo - Madrid 4 Marcelona - Mahon 26 Barcelona - Napoles 4 Barcelona - Vigo 26 Barcelona - Helsinki 4 Alicante - Madrid 24 Barcelona - Tenerife Sur 3 Madrid - Valencia 24 Lanzarote - Barcelona 2 Barcelona - Granada 22 Malaga - Copenhague 2 Malaga - Madrid 20 Malaga - Tenerife Sur 2 Barcelona - Las Palmas 20 Barcelona - Fuerteventura 2 Barcelona - Oviedo 20 Madrid - Tenerife Sur 2 Algeciras- Barcelona 14 Santiago de Compostela - Tenerife Sur 2 Barcelona - Munich 14 Barcelona - Edimburgo 0 Barcelona - Santiago de Compostela 14 Barcelona - Venice 8 Barcelona - Tenerife 14 Barcelona - Istambul 8 Copenhague - Madrid 14 Fuerteventura Madrid 6 Madrid - Mahon 14 Alicante - Oran 6 Madrid - Santiago de Compostela 14 7
Spanair passenger profile Gender Social class Low Female Male Extract High Middle-Low Middle-High Middle-Middle Age 65 and older 65 to 64 45 to 54 35 to 44 25 to 34 20 to 24 14 to 19 Source: Spanair Plus Program 8
Frequency and reason for flight Most frequent reason for fight: Hobbies and free time activities: Leisure Business Both leisure and business: Travel 73% Cultural Activities 57% Outings 49% Sports activities 46% Other hobbies 38% Source: Spanair Plus Program 9
Headquarters: LuxeMedia SA 125, Riombochet 1673 Promasens Switzerland Tel.: +41 21 905 52 48 Email: luxemedia@luxemedia.ch www.luxemedia.ch Offices: LuxeMedia Spain Paris 136, entlo 5 08036 Barcelona Spain Tel.: +34 934 105 106 Eduardo Ferrer Puig Corporate Development & Marketing Director Mob.: +34 656 33 52 10 Email: eduardo.ferrer@luxemedia.ch 10