1 DEPARTMENT OF MUSIC AND PERFORMING ARTS PROFESSIONS Music Business Program Syllabus -- Spring 2016 (revised Feb 8, 2016) The syllabus and schedule are subject to change Course name: Global Music Trend Analysis Course number: MPAMB-UE.106, 2 points Course type: Distance Education Course location: Students are at NYU study-abroad sites INSTRUCTOR: Dr. Catherine Moore Phone: (212) 998-5439 direct line Fax: (212) 995-4043 E-mail: catherine.moore@nyu.edu Blue Jeans Meeting ID: 2385970285 (via http://bluejeans.com/) Office Location: Room 1220, 35 W. 4th St., New York, NY, 10012 Office Hours: by appointment (please call 212-998-5424 for an appointment in NYC; or set up via e-mail while abroad) Virtual Office Hours: can be set up as needed, either via Google Hangouts (instructions are here: http://www.nyu.edu/servicelink/kb0012299) or Blue Jeans. Instructor s biography can be found at: http://steinhardt.nyu.edu/faculty_bios/view/catherine_moore BULLETIN DESCRIPTION Global Music Trend Analysis provides undergraduate students abroad with the opportunity to conduct primary and secondary research about the music industry in their local country, compare their findings with students concurrently in different locations, research business expansion into their local country, and propose an international expansion plan to a music company. INSTRUCTOR S DESCRIPTION This online course connects students who are abroad for the whole semester. Students can be at any NYU global site, provided that local visa and education rules permit it. Immigration laws in the UK, Spain, and Ghana preclude participation from NYU London, NYU Madrid, and NYU Accra. Students may participate from other countries with instructor approval. Students all research the same research questions and post findings in NYU Classes so that other students can compare music trends across different countries. The timing of some assignment due dates may vary because dates for breaks, holidays, and semester start/end vary among sites. The Instructor works with each student to set appropriate due dates. Subject to the results of a pre-registration interview with the Instructor, students who are sophomores, juniors, and seniors may take this course. Students may not be in the United States.
2 COURSE ORGANIZATION IN SEVEN UNITS Global Music Trend Analysis [GMTA] is organized into 7 Units in NYU Classes. A summary description of each Unit is towards the end of this Syllabus. STUDENT AUTONOMY AND THE ROLE OF THE INSTRUCTOR Due to the nature and objectives of Global Music Trend Analysis, students have a significant amount of autonomy. Students are expected to be pro-active and engage with their surroundings, whether through residence-hall staff in their location, home-stay families, or other ways to get familiar with the local culture. The Instructor's role is to set assignments, guide students in their research, and keep in contact with students via e-mail, Blue Jeans, and other means as best fits the students and the location. As time zones and technology allow, students may be connected for one or more online sessions at the same time.
3 LEARNING OBJECTIVES By the end of the semester, each student will be able to: create a log of observations about music in a non-us market. compare and contrast their local findings with US data. apply primary and secondary research techniques in all assignments. compare and critique their own and other students findings. select and match specific music companies with international markets. predict commercial success in a new international market. design an efficient and well-supported plan to enter a new international market. collaborate with other students to test ideas, then recommend which ideas to implement. REQUIRED READING Each student builds their own research and reading base with guidance from the Instructor. Research sources are required in the assignments. Readings, slide decks, videos, and other materials are contained in the GMTA Units on NYU Classes. ASSIGNMENTS Format: All assignments are posted in NYU Classes. All reports are submitted via TurnItIn in NYU Classes. Please read this article to learn about using TurnItIn and accessing TurnItIn reports: http://www.nyu.edu/servicelink/041224311283750 Grade breakdown: 25% Two-Nation Music Market Comparison 30% Research Questions 15% Company Expansion Plan, Part 1 30% Company Expansion Plan, Part 2 100% TOTAL Assignment summaries: purpose of each assignment 1. Two-Nation Music Market Comparison PURPOSE: to observe, record, identify, and analyze similarities and differences between two music markets as evidence of acceptance or rejection in other territories of music that is currently successful in the U.S.A.
4 2. Research Questions PURPOSE: To gather music business market information and compare it to the same information from other markets. There is a RESEARCH QUESTIONS forum on the NYU Classes site with 11 conversations. Each conversation is a research question. This is part of GMTA Unit 3. Please read the questions, then customize them for your location. For example, if you are in Prague, you answer from the Czech perspective; if you are in Paris, you answer from the French perspective, etc. Each student contributes to 11 research questions, and reads all 11 conversations. You may answer the research questions in any order you wish. Start contributing to the conversations whenever you are ready -- aim to have done at least five by one week before the Assignment due date. Be thorough in your answers, but keep in mind that the key is quality, not quantity, in grading this Assignment. You'll post your own work and see everyone else's work. For convenience of my making comments and grading, please submit all your answers together in one document on the due date into the "Assignments" area of NYU Classes. 3. Company Expansion Plan, Part 1 PURPOSE: To choose a music company for expansion to the territory in which each student is based this semester. To begin research by exploring a range of research options. To make decisions for the Instructor to comment on before the completion of the Company Expansion Plan: Part 2. OPTIONAL PURPOSE: If students wish, they may post their assignment into a forum on NYU Classes to ask for feedback from other students. CAREER-RELATED PURPOSE: One of the ways in which students gain competitive advantage by studying abroad is gaining skills and knowledge that will benefit music companies in the future as they seek to expand to new territories. 4. Company Expansion Plan, Part 2 PURPOSE: To propose to a music company expansion into the territory in which each student is based this semester. To support the proposal with specific and applicable research, both primary and secondary. To build on the decisions in the "Company Expansion Plan: Part 1", on the research sources you explored in that assignment, and on Instructor feedback about that assignment. As an option, students may also solicit feedback from other students. OPTIONAL PURPOSE: If students wish, they may post their assignment into a forum on NYU Classes to ask for feedback from other students. CAREER-RELATED PURPOSE: One of the ways in which students gain competitive advantage by studying abroad is gaining skills and knowledge that will benefit music companies in the future as they seek to expand to new territories.
5 HOW STUDENTS AND INSTRUCTOR CONNECT THROUGH THE SEMESTER This is an online course, with these asynchronous and synchronous elements. The following elements of the course are asynchronous -- these are interactions that do not take place in real time: 1. Lecturing -- the Instructor posts short pre-recorded videos, slide decks, and other material in NYU Classes. 2. Feedback to lectures -- students watch videos, read slide decks and -- where noted -- respond (in NYU Classes) to questions. 3. Leading discussions -- Instructor posts topics in forums in NYU Classes, and students respond to posts by the Instructor and by other students; optional: students may record their own videos to post in NYU Classes. 4. Assignments, Announcements, and Messages functions in NYU Classes are used for updates, communication, and submitting written assignments. 5. Optional: Students may create a "Student Page" to post text, multimedia, and other materials. The following elements of the course are synchronous -- these are interactions that take place in real time (see notes below about technology resources to use for this): 1. One-on-one sessions with the Instructor -- at least three during the semester, via NYU Chat (Google Hangouts) or Blue Jeans. 2. Post-return session in NYC with the Instructor and other students. 3. Optional: Recording one video session with a student in a different country -- the recording is made via a video-conferencing platform, and then posted to NYU Classes. TECHNOLOGY RESOURCES FOR STUDENTS Some technologies used in this course may be new to some students. NYU has support for all of these technologies, and the Instructor will provide additional support and connection to NYU technology staff as needed. Some technologies, especially those for synchronous communication (i.e., live audio and video conversations), do not work well in some countries. The technologies listed below are meant to help with this. 1. NYU Classes: This platform is used as the online hub for the course. The Syllabus, assignments, lessons, announcements, forums, comments on assignments, etc. are all done via NYU Classes. TIP about using forums -- use the mark as read button on each post to keep track of what you ve read. Help and instructions are available at: http://www.nyu.edu/its/askits/helpdesk/ -- look up the NYU location you are in for local support. 2. NYU Stream: This platform https://stream.nyu.edu/ provides an easy way for students to record videos and embed them into posts in locations such as Forums in NYU Classes. Students can also use other methods of video recording and upload the videos into their NYU Stream account. Help and instructions are available at: http://www.nyu.edu/its/askits/helpdesk/ -- look up the NYU location you are in for local support. 3. Google Chat and Google Hangouts: both available directly through each student s NYUHome account as NYUChat. Help and instructions are available at: http://www.nyu.edu/its/askits/helpdesk/ -- look up the NYU location you are in for local support.
6 4. Blue Jeans video conferencing and video recording: This platform http://bluejeans.com/ facilitates realtime conversations, which can easily be recorded and stored for future reference or posting. For instructions about using Blue Jeans, go to: http://bluejeans.com/support If you encounter difficulty using Blue Jeans, and your questions aren't answered in the Blue Jeans Support site, help is available by e- mailing NYU Steinhardt support staff at steinhardt.it@nyu.edu COURSE SCHEDULE -- ASSIGNMENTS AND TIMELINE The syllabus and schedule are subject to change GMTA Unit 1 Primary Research & Two- Nation Assignment In GMTA Unit 1, you'll learn how to do Primary Research learn what makes the best field notes use this knowledge to complete the "Two- Nation Music Market Comparison Assignment" GMTA Unit 2 Feedback from Instructor & Measuring Cultural Distance GMTA Unit 3 Secondary Research & Research Questions Assignment In GMTA Unit 2, you'll learn how to measure cultural distance get feedback from the Instructor about your "Two- Nation Music Market Comparison" assignment. In GMTA Unit 3, you'll expand your knowledge of music and music business in the country where you are to do this, you'll continue with primary research and also conduct secondary research GMTA Unit 4 Feedback from Instructor and Peers & Pick Three Companies In GMTA Unit 4, you'll build on your work in the "Research Questions" assignment by responding to a few "Research Questions" forum postings by other students respond to (just a few!) responses from other students to your postings get feedback from the Instructor about the "Research Questions" assignment pick three music companies you believe could succeed in the country you are in have a one- on- one session with Instructor to help you pick the one company you will focus on This is the half- way point through the GMTA work - - you're already applying what you've learned!
7 GMTA Unit 5 Pick One Company & Company Expansion Plan, Part 1 Assignment In GMTA Unit 5, you'll pick one music company to focus on learn about business options, advice, and resources for expanding to new countries GMTA Unit 6 Peer Review and Feedback to Test Ideas & Use Your Own Research In GMTA Unit 6, you'll write an outline for the "Company Expansion Plan, Part 2" assignment - - using the details in the assignment instructions add your own research into the bibliography for the "Company Expansion Plan, Part 2" get feedback and share ideas with other GMTA students have a one- on- one session with the Instructor Keep in mind that you have a few weeks to work on this Unit so that you have time to get feedback on ideas, and complete the "Company Expansion Plan, Part 2". Budget your time well, noting in the Unit instructions which steps to take early in GMTA Unit 6. GMTA Unit 7 Pitch Proposal to Company & Company Expansion Plan, Part 2 Assignment In GMTA Unit 7 you are an accomplished expert in the music business where you have spent this past semester you have collaborated and compared notes with other students you have come up with effective ideas, supported by your own primary and secondary research you have demonstrated your ability to do your own comparative analysis of market conditions you have demonstrated your knowledge of the ways that music companies expand to new countries CONGRATULATIONS!
8 STEINHARDT GRADING SCALE There is no A+ A 93-100 A- 90-92 B+ 87-89 B 83-86 B- 80-82 C+ 77-79 C 73-76 C- 70-72 D+ 65-69 D 60-64 There is no D- F Below 60 IP Incomplete/Passing IF Incomplete/Failing N No Grade EVALUATION RUBRIC A=Excellent The written assignments are comprehensive, detailed, and insightful. They creatively incorporate, or challenge, concepts from listening, discussions, lectures, and readings. Work demonstrates understanding of the underlying concepts discussed in class. The assignments demonstrate proficiency in the techniques discussed in class and its underlying aesthetics. Contributions to classroom discussions are frequent and insightful. B=Good Work demonstrates understanding of the underlying concepts discussed in class. Written assignments are complete and demonstrate proficiency in grasping the concepts discussed in class. Classroom participation is consistent. C=Average This work is adequate, but superficial. Assignments show some superficial understanding of what has been discussed in class. Written assignments fail to demonstrate knowledge of the concepts discussed in class. Classroom participation is inarticulate. D= Unsatisfactory This work is incomplete, and evidences little understanding of the discussions and breakthroughs explained in class. Assignments demonstrate inattention to detail, misunderstand course material and overlook significant concepts. Classroom participation is spotty, unprepared and off topic. F=Failed This grade indicates a failure to participate and/or incomplete assignments
9 WHERE TO FIND HELP 1. Please start with staff at your NYU abroad site For technology assistance, please use the info in the technology resources section of the Syllabus, above. For wellness, health, housing, and other concerns, please contact staff at your local NYU academic center. A list of phone numbers for study abroad sites is here on the NYU Wellness Exchange website: http://www.nyu.edu/life/safety-health-wellness/wellness-exchange.html For academic advisement, please work with the NYC-based academic advisor specific to your major. For Music Business majors, this advisor is Shanieka Brooks (shanieka.brooks@nyu.edu). 2. NYU Resources based in NYC NYU MOSES CENTER FOR STUDENTS WITH DISABILITIES NYU's Henry and Lucy Moses Center for Students with Disabilities provides comprehensive services and programs for NYU undergraduate and graduate students with hearing and visual impairments, mobility impairments, learning disabilities and attention deficit disorders, chronic illnesses, and psychological impairments. The Moses Center functions to determine qualified disability status and to assist students in obtaining appropriate accommodations and services. Services provided are designed to encourage independence and self-advocacy, backed by a comprehensive system of supports. The Center is located at 726 Broadway, 2nd Floor, New York, New York 10003. Phone and TTY: 212-998-4980; Fax: 212-995-4114; Web: http://www.nyu.edu/life/safety-health-wellness/students-withdisabilities.html WRITING HELP The NYU Writing Center provides help with written assignments. 212 998 8866. http://www.nyu.edu/cas/ewp/html/writing_center.html Citation Help: The Chicago Manual of Style http://www.chicagomanualofstyle.org/tools_citationguide.html
10 ACADEMIC INTEGRITY It is very important that all students read through the NYU Steinhardt "Statement on Academic Integrity". Its introduction, excerpts, and link to the full statement are below: Statement on Academic Integrity "Your degree should represent genuine learning" The relationship between students and faculty is the keystone of the educational experience in The Steinhardt School of Culture, Education, and Human Development at New York University. This relationship takes an honor code for granted. Mutual trust, respect and responsibility are foundational requirements. Thus, how you learn is as important as what you learn. A university education aims not only to produce high quality scholars, but to also cultivate honorable citizens. Academic integrity is the guiding principle for all that you do; from taking exams, making oral presentations to writing term papers. It requires that you recognize and acknowledge information derived from others, and take credit only for ideas and work that are yours. You violate the principle of academic integrity when you: Cheat on an exam; Submit the same work for two different courses without prior permission from your professors; Receive help on a take-home examination that calls for independent work; Plagiarize. Disciplinary Sanctions: When a professor suspects cheating, plagiarism, and/or other forms of academic dishonesty, appropriate disciplinary action may be taken following the department procedure or through referral to the Committee on Student Discipline. Please be sure to read the whole Statement: http://steinhardt.nyu.edu/policies/academic_integrity