Boston University British Programmes International Business Environment SMG IM 345 Core Class Spring 2010 Instructor Information A. Name Professor Roy McLarty B. Day and Time Wednesdays & Thursdays, Time TBA C. Location Room TBA, 43 Harrington Gardens, SW7 4JU D. BU Telephone 020 7244 6255 E. Email r.mclarty@uea.ac.uk F. Webpage www.bu-london.co.uk/academic /IM345 G. Office hours By appointment Course Objectives This course has been designed to appeal to students who wish to gain an international perspective on the environment faced by business organisations. In today s business environment, with the pressures of an evolving global economy, managers must take into account many ways in which differences are apparent when compared with the domestic scene. It is essential to look beyond the traditional domestic concepts in order to compete effectively in the global environment. Managers must adapt their approaches to take account of the strong international competition, which is increasingly apparent and which is critical to successful business performance. They also need to be informed as to how firm strategies may be developed. Whatever your major maybe, it is a must for business students to learn the international dimensions of business activities in order to be successful in today s business world. That is why this course is one of the core requirements for business students. On completion of this course participants should be able to: Appreciate the dimensions of international business activities Discuss the significance of the international environment Exhibit familiarity with a range of writers and theorists Explain how external and internal cultures influence activities Apply skills relevant to managers of multinational corporations and those active within SMEs Maintain an awareness of global dimensions such as standardisation and differentiation and how organisations develop their policies Course Positioning IM 345 is one of two required international SMG courses in the School of Management s International Concentration. However, non-international Concentration SMG students are encouraged to take this course. This course is also intended for non-smg students in 1
International Relations, Economics or other fields. Students taking this course must have at least junior standing and be familiar with the basics of micro and macro-economic theories, as expressed by successful completion of CLA EC 101 and CLA EC 102 or equivalents Assessment The delivery of Learning Objectives and Outcomes is a continuous process throughout the course and this depends upon attendance at lectures and seminars. Furthermore the willing participation of students in pre-class reading, class discussions, visits etc. is an essential requirement. Overall assessment will be the outcome of four distinct assessment components, each carrying weights as follow: 1. Quiz. This will form the initial assessment and take place midway through the course. It will comprise a set of 20 questions some of which will be multi-choice. The quiz forms 10% of the course grade. 2. Group Projects and Presentations. Students will work in groups of 4/5 on a topic to be set by the instructor and which will have a strong international flavour. Projects are likely to have the following requirements: a. Analysis of a country s environment b. Critique of the dynamics faced by international organisations c. Suggestions as to an appropriate strategy to be implemented d. Recommendations for strategy implementation The group project forms 20% of class assessment and will include peer assessment. 3 Term Paper. Students will each require to submit an essay paper of 2000 words on a topic to be set by the tutor. A possible topic could be: In what ways does the political environment around the world create challenges for international businesses. Suggest whether these would be less for companies operating in the EU than for those in China and India? The term paper forms 30% of the final assessment 4. Final Exam. This will count for 40% of your final grade. It will be in the form of a take-home case study. Questions will be made available on the day of the exam. Grading Please refer to the Academic Handbook for detailed grading criteria, attendance requirements and policies on plagiarism: http://www.bu-london.co.uk/files/images/academichandbooksu09.pdf. The final grade will be based on a total of 100 points and weighted according to the scheme summarised in the following table. Quiz 1 Individual 10% Project 1 Group 20% Term paper 1 Individual 30% Final exam 1 Individual 40% Total 100% 2
Course Chronology ONE: Thursday 14 January 2010 Lecture: Introduction, Overview and Globalisation: Hill Chapter 1 Scenario discussion: Use the globaledge site to complete exercise 2 (FDI Confidence Index ) Chapter 1 page 35 Tutorial topic (Groups) Critical Thinking and Discussion Questions 1, 2, 3, 4, 5, Case Study IKEA The Global Retailer, Page 36 TWO: Wednesday 20 January 2010 Lecture: Scanning the International Environment Exercise: Identify three situations where significant changes have taken place in the international business environment and which has caused difficulties for firms. Pay attention to the causes and suggest how the firms accommodated the impact THREE: Thursday 21 January 2010 Lecture: The Political Economy: Hill Chapters 2 & 6 Country Focus: Building a Market Economy in India (Hill page 73), see question 6 on page 81 FOUR: Wednesday 27 January 2010 Research Task: Chapter 3 Question 1 Lecture: Cultural Foundations: Hill Chapter 3 Critical Thinking and Discussion Question 1, 2, 4, 6 (a) & ( b) Page 116 Visiting speaker FIVE: Thursday 28 January 2010 Lecture: Ethics Implications: Hill Chapter 4 Critical Thinking and Discussion Questions 1, 2, 3, 4, 5 (Page 147) Assessment Quiz 3
SIX: Wednesday 3 February 2010 Lecture: Foreign Direct Investment: Hill Chapter 7 Regional Economic Integration (The EU and Euro Zone) Critical Thinking and Discussion Questions 1, 2, 3, 4 Case study: Cemex s Foreign Direct Investment, Page 269 Group Projects (to be assessed) SEVEN: Thursday 4 February 2010 Lecture: Financial and Legal Foundations: Hill Chapters 9,10,11 Critical Thinking and Discussion Questions 1, 2, EIGHT: Wednesday 10 February 2010 Visit out to Royal Dutch Shell UK NINE: Thursday 11 February 2010 Lecture: Entry Strategy: Hill Chapter 14 Case study: Tesco Goes Global: Hill page 513 : Tesco takes on America Term Papers hand-in Readings: Required Text for Course Hill, G., 7 th Edition International Business, McGraw-Hill International Edition Additional Reading International Management, (2007) Helen Deresky 4 th Edition Prentice Hall International Business, (2007) Daniels, Radebaugh and Sullivan 11 th Ed. Pearson Prentice Hall International Businesss, (2005) Griffin And Pustay, International Business, Pearson Prentice Hall International Business, (2006) Wild, Wild and Han, Pearson Prentice Hall European Business, (2007) Johnson & Turner, Routeledge 4
Additional readings may be posted on the course webpage: http://www.bu-london.co.uk/academic/im345 (you must be logged in to view materials). Consider regular reading of the following: The Economist The Financial Times 5