MERVIN FRANCIS JOHNSINGH Email Address: mervinfj@aditi.com LinkedIn Profile : http://in.linkedin.com/in/mervinfjohnsingh SUMMARY Nearly 7 Years of Professional work experience spanning software development, project management, Program Management, User Experience, Interaction Design and Usability analysis Master s degree in Information Management (with a concentration in User Experience and Human-Computer Interaction) from University of Washington, Seattle Currently among the top 5 contributors in UX Stack Exchange worldwide Helped build the UX practice for Aditi Technologies and delivered end to end UX and design for a number of major clients including Microsoft,Zonar, Mercedes Benz, Blue Nile and Boeing Won the star of the quarter award twice in one year in Aditi Technologies Strong Experience in working the onsite team on presale activities for selling the UX process for a number of different clients including IACP, Blue Nile, Microsoft Learning, Zonar, Lebara, Mutato and LA fitness Strong contract experience in delivering multiple high profile projects as a UX Program Manager for Microsoft with the LCA, IEB and Trustworthy computing group Strong experience in leading multiple project teams for five years Strong experience in working with Clients in an onsite-offshore model and also at the Client location Strong industrial experience in a number of User Experience processes including User Research, Usability Testing, rapid prototyping, User Interface development, Visual Design, wireframing and Information Architecture Strong experience in defining functional specifications, software requirements documents, risk analysis documents, design documents, User Interface style guidelines,uat testing schedules and Usability evaluations RELEVANT SKILLS Web Design : HTML, XHTML, JavaScript, CSS, XML, PHP, AJAX, JQuery Applications : Photoshop CS5, Fireworks,, Morae, Axure, Balsamiq, Visio, irise, SharePoint 2010, Shopify User Experience : User interviews, focus groups, contextual inquiry, survey design, story boarding, card sorting, personas and task scenarios development, prototyping
(low and high fidelity wireframes), sitemaps, heuristic reviews and expert reviews, informal and formal usability testing, recommendations and documentation PROFESSIONAL WORK EXPERIENCE Senior UX Consultant, Aditi Technologies July 2012 To Date Helped build the UX practice by defining the User Experience process in collaboration with other designers for Aditi Litehouse Delivered end to end UX and design for projects for Blue Nile, IACP,Microsoft, Metropolitan Market, Boeing, Zonar, Mercedes Benz and Winward Designs Actively worked with the onsite team in a number of presale activities for different clients including IACP, Blue Nile, Microsoft Learning, Mutato, Zonar, Lebara, Mercedes Benz and LA fitness Drove the entire design and implementation process of the all projects by creating wireframes, medium fidelity mockups, use case scenarios and design documents Handled the recruitment of new UX program Managers for the Aditi Litehouse team along with collaboration with the Principal Engineering manager UX Program Manager (Project Based), MAQ software (Microsoft Account) Oct 2011 May 2012 Defined and owned the cross functional specifications in collaboration with the project sponsors for creating a content publishing portal for the Interactive Entertainment Business group and Trustworthy Computing group Worked with the senior directors of Interactive Entertainment Business group in defining the business focus of the project across multiple groups Worked with the senior Management in the Legal Attorney group in designing an interactive social networking portal Drove the entire design and implementation process of the projects by creating sitemaps, high fidelity mockups, use case scenarios, design documents and style guides for the offshore implementation and testing teams Independent UX Consultant (Contract Based), multiple clients, Oct 2009 Oct 2011 E-commerce Consultant and Usability Engineer (project), DNA response Sept 2011 Oct 2011 Defined the design process methodologies in collaboration with the management for creating the new E-Commerce templates offered to the clients Coordinated with the marketing team in evaluating existing templates for usability issues and conducted A/B testing
Coordinated with the offshore team to ensure implementation of the client sites with a turnaround time of three days Web User Interface Developer (project), Prep Sportswear March 2011 June 2011 Coordinated with the CTO in defining the best practices in User experience in Web UI development for the Prep Licensing site Coordinated with the creative team in the implementation of their design layouts with a focus on usability and accessibility Drove the creation of backend and frontend reusable components for the site in collaboration with the development team User Experience Consultant (project), Shaw Resources Jan 2011 June 2011 Worked with the founder in defining project requirements in terms of user experience, usability, accessibility and market focus Worked with the project sponsor though the entire design process from creating wireframes to conducting usability tests and creating high fidelity interactive prototypes for user testing and benchmark evaluations Delivered a fully functional prototype to the client which when tested on users showed a reduction of learning time from two hours to 20 minutes User Experience Consultant (Project), Docusign June 2010 Sept 2010 Collaborated with the Director of product management in defining requirements for the new user interface for the Docusign Signing Interface Worked with the design team in creating high fidelity prototypes for usability and A/B testing Wrote design specifications documents to assist the development team in the implementation of proposed features with a focus on enhanced usability User Experience Consultant (Part time), University of Washington Oct 2009 June 2010 Worked on a number of small projects with the Nursing schools to design End to End UX solutions for the internal departmental sites Conducted User research in collaboration with the Nursing school to define the user base for a Pharmacogenetic Health care management system Conducted Usability testing for the University of Washington Library to define user needs and challenges while navigating the site from offsite locations. Senior Software Developer/Interface Analyst (Full time), Mphasis ltd 2009 Jan 2009 Sept
Took over complete responsibility of the transaction module for the Piggybank loyalty project within one month of onboarding ensuring successful delivery and integration with the main project Co-ordinated with the Development team in defining specifications and style guidelines for the design of the user interface for the transaction module for the Piggybank Loyalty project Took over the responsibility of handling the offshore-onsite interactions in the absence of the onsite team lead Coordinated between testing and development teams in India, UK and Germany in the implementation of the project requirements Assistant Systems Engineer (Full time), Tata Consultancy Services, June 2005 - Dec 2008 Handled the reference data module for the financial data warehouse of JP Morgan Chase, Chicago for eight projects for three years Handled the requirement gathering and analysis for upcoming projects and associated modules Led a project team of seven people for two client projects in onsite and offshore locations for two years Handled the responsibility of coordinating and conducting interviews for potential applicants to the project team Took up the initiative of developing business and technical proposal plans for the client interaction meets for potential new projects and project extensions resulting in three project extensions and one new project VOLUNTEER WORK EXPERIENCE Director of Website Operations, Getting to know Cancer (Non Profit) Sept 2011 July 2012 Coordinated with the Founder in defining the best practices in User experience in Web UI development for the Getting to know Cancer Site Coordinated with the development team in the implementation of the site design layouts with a focus on usability and accessibility Coordinated with different project stakeholders in defining the content focus of the
site with regards to the user base RECENT IMPORTANT PROJECTS Zonar Systems Website Redesign Dates: From April 2014 to Dec 2014 Zonar Systems Senior UX Consultant Zonar had approached Aditi to redesign its existing website with a focus on a cleaner and modern UI design. The site was also required to be responsive and scale across multiple form factors which were to be determined based upon the analysis of the demographic data of users visiting the site. The site also was required to be built in WordPress as the current system administrators wanted an open source CMS which could be easily updated and maintained as needed. The site was also expected to integrate with the document support site of Zonar systems providing single sign on integration Tools\Technologies: Axure, Photoshop CS5, WordPress Conducted End to End UX analysis of the existing website Conducted an analysis of the existing Google analytics data to define Responsive breakpoints Conducted User research via stakeholder interviews, user interviews,heuristic analysis, competitive analysis and surveys to define the focus of the site and guide the user flows Conducted card sorting sessions to define the Information Architecture of the new site with the client Created detailed wireframes for all the templates across multiple form factors Worked with the Client design team to define the visual and branding guidelines along with the creation of mood boards and style tiles Worked with the visual designs to create the visual mockups for the different form factors Coordinated the HTML\PHP development and skinning for 12 templates
Coordinated the Development and deployment of custom WordPress modules for integration with the site Coordinated with the onsite engagement team to define the Phase II and Phase III of the project to build on the existing website IACP Responsive website redesign Dates: From Sept 2013 to Dec 2013 IACP Lead UX Program Manager IACP had approached Aditi to redesign its existing website with a focus on a cleaner and modern UI design. The site was also required to be responsive and scale across multiple form factors which were to be determined based upon the analysis of the demographic data of users visiting the site. The site was also required to be section 508 compliant due to federal requirements. The project also required the team to upgrade the existing system to the latest version of Dot Net Nuke and build some custom functionality into the site including single sign on, unified search, Personify E-commerce integration and custom content management workflows Tools\Technologies: DotNetNuke, Axure, Photoshop CS5, Adobe Illustrator, Personify Conducted End to End UX analysis of the existing website Conducted a detailed accessibility Analysis of the existing website following section 508 guidelines Conducted an analysis of the existing Google analytics data to define Responsive breakpoints Worked with the technical architect to analyze the Personify E- commerce suite to understand compatible data mapping API s to be used for single sign on Conducted card sorting sessions to define the Information Architecture of the new site with the client Created detailed wireframes for all the templates across multiple form factors Worked with the Client design team to define the visual and branding guidelines
Worked with the visual designs to create the visual mockups for the different form factors Coordinated the HTML development and skinning for 12 templates Coordinated the Development and deployment of custom modules with template integration for the site Coordinated the integration with Personify for single sign on integration Coordinated the migration of 500+ pages of content MTC Healthcare Windows 8 App Dates: From June 2011 to Aug 2011 Microsoft Lead UX Program Manager The MTC healthcare app was a windows 8 Demo app which was designed to showcase the abilities of Windows 8 and office 365 to be able to integrate multiple data sources from medical sources to provide a holistic view of the data that would be relevant to cardiologists. The app is currently being used by MTC (Microsoft technology center) as a demo app to showcase the potential of Windows 8 for integration with Healthcare services. Tools\Technologies: Photoshop CS5, Balsamiq Worked with the Principal Technical architect to understand the scope of the app and the associated technical challenges Worked with the Chief Technology officer (Aditi) to define the design focus and technological application of the app Created all the wireframes for all the screens of the application along with partial hot linking to show integration and user flow Worked with the graphic designer to define the design of the application Worked with the development team and Technical architect to ensure the functionalities were defined during development and did User acceptances testing to ensure all the features were accounted for. Wrote detailed design specifications documents to guide the
team on best practices in designing Windows 8 Apps Winward Designs Ecommerce site design Dates: From Sept 2011 to Jan 2012 Winward Designs Lead UX Program Manager The project required us to build a full-fledged E-commerce site for Winward designs on the Shopify CMS platform. This project was the first E-commerce project for Aditi litehouse and is the basis for an ongoing Marketing project Tools\Technologies: Photoshop CS5, Balsamiq Created wireframes and interactive prototypes to define the end to end User Experience of the site Worked with the onsite Engagement manager to define the branding an design guidelines for the site Did competitive analysis of existing E-commerce sites to define functionality, user flow, branding standards, design expectations and E-commerce UX principles Worked with the graphic designer to define the design and user flow Worked with graphic designer to understand the implementation details of the Shopify Platform to build a custom design template for the website Conducted User Acceptance and in-house usability testing to ensure usability standards were followed Worked with client during onsite trips to define updates and changes to the site as per usability and E-commerce best practices Boeing ADAATS Dates: From Jan 2012 to June 2013 Boeing Lead UX Program Manager Boeing had recently opened a new Delivery center at Everett and wanted Aditi to design a series of informative large screen displays for
42 inch and 80 inch screens which would guide and inform users as they walked along the Delivery center. The screens were required to be highly customizable using a backend CMS and had to be user friendly enough to allow users with limited technological skills to be able to update the content as needed Tools\Technologies: Umbraco, Axure, Photoshop CS5 Did a detailed analysis of the best practices for designing for large screen displays Created wireframes and interactive prototypes to define the end to end User Experience for the different screens Worked with the onsite Engagement manager and UX designer to define the branding an design guidelines for the screens Worked with the Onsite graphic designer and technical architect to define the anticipated screen functionality and feasibility Worked with the development team to define use cases for development and testing Conducted in-house testing of the screens on 42 inch television displays Worked with the Technical writer to define the user manual for the users Worked with the Boeing in-house team to conduct training sessions for the users and handled any issues and upgrade requests Blue Nile Responsive Design Dates: From Feb 2012 to April 2012 Blue Nile Lead UX Program Manager Tools\Technologies: Axure Blue Nile had approached Aditi with a request to work with their inhouse design team to make their entire site responsive across three form factors. This project was fully design specific with no development and required the Aditi team to work closely with the Blue Nile team in designing the wireframes and visual designs for multiple form factors in sprint driven process for all the Blue Nile pages Handled the pre-sales design for all the wireframes for the initial POC
requested by Blue Nile Prepared a detailed analysis document explaining responsive design and defining UX best practices while working on Responsive designs Worked with onsite engagement manager and Interaction designer to define the screen design layouts and distribution of work Worked with the offshore graphic designers to ensure the wireframes were translated to visual designs as per the required branding guidelines Kept track of the timelines for all the offshore resources and ensured their billing hours were communicated to the client. EDUCATIONAL SUMMARY Masters in Information Management (User Experience), University of Washington, Seattle June 2011 Bachelor of Engineering in Electronics and Communication, Bharathiar University Aug 2004