Professional Marketing Qualifications Reading List 2016/17 Smart and flexible qualifications from CIM Foundation Certificate in Marketing
ISBN 978-1-907368-42-4 CIM 2015. All rights reserved. Permission to reproduce or extract material from this publication must be sought from CIM. Recommended support materials Mandatory Module Marketing Principles MARKETING PRINCIPLES As a marketer, it is important to understand a number of key concepts and be able to apply them to your business environment. This module will give you an understanding of the key concepts and terminology used in marketing. You will gain knowledge and understanding of the role and function of marketing within organisations and explores the factors that can influence consumer behaviour. You will identify key components of the marketing environment and develop an appreciation of how to collect and use relevant information. The module outlines the concepts and elements which make up the marketing mix and shows you how they are applied in context. ABOUT CIM CIM (The Chartered Institute of Marketing) is the leading international professional body for the marketing industry. For more than 100 years, we ve been supporting, representing and developing marketers, teams, leaders and the marketing profession as a whole. We build and support communities of marketers around the world. We train teams from all industries, in companies of all sizes, across four continents. We qualify and accredit thousands of marketers every year. And we research best practice and develop new thinking across all disciplines of marketing to ensure marketers and their businesses keep pace with our changing world. As the only organisation to award Chartered Marketer status, CIM is the leading place to develop your career, your team and your organisation. Discover more at www.cim.co.uk or get in touch @CIMinfo. MARKETING PRINCIPLES CIM FOUNDATION CERTIFICATE IN MARKETING: OFFICIAL MODULE GUIDE MARKETING PRINCIPLES CIM FOUNDATION CERTIFICATE IN MARKETING: OFFICIAL MODULE GUIDE Recommended reading Blythe, J. (2016) Essentials of marketing. 6th edition. Harlow, Prentice Hall. 45.99 Module guide CIM (2015) CIM Foundation Certificate in professional marketing: official module guide - Marketing Principles.* Cookham, CIM. 10.00.eBook 18.00 (inc. VAT) * * This is available as an e-book free of charge to members studying this module. CIM Professional Marketing Qualifications
Foundation Certificate in Marketing 20% Savings on Study Packs Mandatory Module Mandatory Module Marketing Principles Assessment by exam Marketing Principles Assessment by exam Elective Module Elective Module Customer Communications Assessment by assignment Digital Essentials Assessment by assignment Foundation Certificate in Marketing (Customer Communications) Essentials of marketing Marketing Communications Foundation Certificate in Marketing (Digital Essentials) Essentials of marketing Digital Marketing RRP 85.98 Study Pack price 68.75 RRP 100.98 Study Pack price 80.75
9 781907 368318 9 781907 368325 ISBN 978-1-907368-43-1 9 781907 368332 9 781907 368349 CIM 2015. All rights reserved. Permission to reproduce or extract material from this publication must be sought from CIM. Recommended support materials Elective Module Customer Communications CUSTOMER COMMUNICATIONS Through this module, you will build your understanding of the importance of customer relationships and discover the way in which marketing communications can be used as a tool of engagement. This module provides an understanding how marketing communications can be used in practice to engage with customers. It enables appreciation of the customer and considers the importance of understanding the nature of customer relationships, and how those relationships are managed and monitored. You will gain knowledge and understanding of the purpose and process of marketing communications and the range of tools available. You will also explore how to develop a successful marketing communications campaign and learn how the campaign can be put into practice. ABOUT CIM CIM (The Chartered Institute of Marketing) is the leading international professional body for the marketing industry. For more than 100 years, we ve been supporting, representing and developing marketers, teams, leaders and the marketing profession as a whole. We build and support communities of marketers around the world. We train teams from all industries, in companies of all sizes, across four continents. We qualify and accredit thousands of marketers every year. And we research best practice and develop new thinking across all disciplines of marketing to ensure marketers and their businesses keep pace with our changing world. As the only organisation to award Chartered Marketer status, CIM is the leading place to develop your career, your team and your organisation. Discover more at www.cim.co.uk or get in touch @CIMinfo. CUSTOMER COMMUNICATIONS CIM FOUNDATION CERTIFICATE IN MARKETING: OFFICIAL MODULE GUIDE CUSTOMER COMMUNICATIONS CIM FOUNDATION CERTIFICATE IN MARKETING: OFFICIAL MODULE GUIDE Recommended reading Egan, J. (2015) Marketing communications. 2nd Edition. London, Sage. 39.99 Module guide CIM (2015) CIM Foundation Certificate in professional marketing: official module guide Customer Communications.* Cookham, CIM. 10.00; ebook 18.00 (inc. VAT) * * This is available as an e-book free of charge to members studying this module. Further reading Smith, P.R. and Zook, Z. (2011) Marketing communications: integrating offline and online with social media. 5th Edition. London, Kogan Page. 39.99 Blythe, J. (2012) Essentials of marketing. 5th Edition. Harlow, Prentice Hall. 45.99 Fill, C. (2013) Marketing communications: brands, experiences and participation. 6th Edition. Harlow, Pearson. 49.99 CIM Professional Marketing Qualifications
Foundation Certificate in Marketing Buy the Study Pack SAVE 20% Foundation Certificate in Marketing (Customer Communications) Essentials of marketing Marketing Communications RRP 85.98 Study Pack price 68.75
Recommended support materials Elective Module Digital Essentials Recommended reading Chaffey, D. and Ellis-Chadwick, F. (2016) Digital marketing: strategy, implementation and practice. 6th edition. Harlow, Pearson. 54.99 Further reading Meerman Scott, D. (2015) The new rules of marketing & PR. 5th edition. New Jersey, Wiley. 16.99 Ryan, D. and Jones, C. (2014) Understanding digital marketing: marketing strategies for engaging the digital generation. 3rd edition. London, Kogan Page. 19.99 Smith, N. (2016) Digital marketing in a week: brilliant online marketing in seven simple steps. 2nd edition, London, Hodder & Stoughton. 7.99 Smith, N. (2016) Social media marketing in a week. London, Hodder & Stoughton. 7.99 Smith, N. (2016) SEO and search marketing in a week. 2nd edition. London, Hodder & Stoughton. 7.99 Stokes, R. (2013) emarketing: the essential guide to marketing in a digital world. 5th edition, Quirk Education Pty Ltd. 0.00 (You will need to register with the website http://www.quirk.biz/ emarketingtextbook/) Charlesworth, A. (2014). Digital marketing: a practical approach. 2nd edition. London, Routledge. 40.99. CIM Professional Marketing Qualifications
Foundation Certificate in Marketing Buy the Study Pack SAVE 20% Foundation Certificate in Marketing (Digital Essentials) Essentials of marketing Digital Marketing RRP 100.98 Study Pack price 80.75
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CIM 2016. All rights reserved. Permission to reproduce or extract material from this publication must be sought from CIM. Moor Hall Cookham Maidenhead Berkshire, SL6 9QH United Kingdom T +44 (0)1628 427120 F +44 (0)1628 427158 E qualifications@cim.co.uk W cim.co.uk/qualifications @CIM_Exchange facebook.com/thecim The Chartered Institute of Marketing (CIM)