Ideation/Generation Definition / Requirements Iterative design Implementation
Ideation/Generation Definition / Requirements Iterative design Implementation
Understand the market Customer empathy Ideation/Generation Strategy Ideation Experience strategy Definition / Requirements Iterative design Implementation
Understand the market Customer empathy Ideation/Generation Strategy Ideation Experience strategy Definition / Requirements Iterative design Implementation design supports delightful, engaging experiences
Understand the market Customer empathy Ideation/Generation Strategy Ideation Experience strategy Definition / Requirements Sketch options Iterative design solutions Test prototypes Flesh out solution Refine User test Build Implementation design supports delightful, engaging experiences
Understand the market Customer empathy Ideation/Generation Strategy Ideation Experience strategy Definition / Requirements Sketch options Iterative design solutions Test prototypes Flesh out solution Analyze Refine User test Build Implementation design supports delightful, engaging experiences
Thinking about deliverables...
Understand the market Customer empathy Strategy Ideation Experience strategy Sketch options solutions Test prototypes Flesh out solution User test Refine Build design supports delightful, engaging experiences
Personas Profiles Mental models Sketching Storyboards Design principles Engagement metrics Clickable/ tappable Animated UIs Flows/ Wireframes Mocks Code Flows/ Wireframes Mocks Code Understand the market Customer empathy Strategy Ideation Experience strategy Sketch options solutions Test prototypes Flesh out solution User test Refine Build Competitor analysis Trend analysis Value proposition Elevator pitch Prioritization Vision pieces > Mockups > Illustrated scenarios Roadmap Evolution Map Sketching Storyboards Heuristics User testing Heuristics User testing design supports delightful, engaging experiences