International Course in Football Management April 23 rd May 18 th 2012 ITALIAN FOOTBALL ASSOCIATION Technical Center Coverciano (Florence)
The Italian Football Association (Federazione Italiana Giuoco Calcio FIGC) has conceived and planned the first International Course dedicated to Football Managers, structured for a maximum of 20 participants. The one-month, full English language Course will give participants the opportunity to follow a high-level program and acquire knowledge about specific methods of football development, management and organization from international speakers and experts, with the selection of highly technical topics and case histories as well as practical experience and a field-related module. 2
The Course is structured for a maximum of 20 participants and is aimed at any professional profile interested in football management. Management Area Finance & Administration Legal Marketing & Sales Sport & Events Promotion Human Resources Stadium Managers Communication 3
The educational project consists of a one-month full English language course. The weekly teaching schedule will be as follows: 09.00 a.m. 1.00 p.m. 3.00 p.m. 7.00 p.m. Monday - Lessons Tuesday Lessons Lessons Wednesday Lessons Study Activities Thursday Lessons Lessons Friday Lessons Study Activities Saturday - - Sunday Match day visits Match day visits 4
The First International Course in Football Management will be held at the Italian Football Association Technical Centre in Coverciano from April 23 rd to May 18 th 2012. All lessons, mainly organised in 4-hour blocks, will focus on the following subjects: Module 1 History and Culture Module 2 Economics & Finance Total length: 8 hours The history of football and definition of strategies to develop and enhance the cultural heritage of football clubs and federations Total length: 24 hours Football development as an economic sector: identification of peculiarities, strengths, weaknesses, business models and future strategies Module 3 Legal Total length: 20 hours The meaning of Sports Law: overview of the most significant laws in the European scenario, the relationship between Sports Law and Ordinary Law Module 4 Technical Total length: 12 hours Key points in the development and management of football activity: first and youth teams, training courses for coaches, medicine and psychology Module 5 Organization & Human Resources Module 6 Marketing & Communication Total length: 24 hours Identifying the right organization models and strategies for Human Resources management in a modern football Federation/club Total length: 20 hours A definition of the football product and development of marketing and communication plans inside football clubs and federations Module 7 Infrastructure Total length: 20 hours Definition of Sport Infrastructure and identification of the role of infrastructures in the development of sport in National Systems 5
In addition to classroom lessons, and to complete the proposed training course, participants will be able to watch some Italian Serie A matches live at the stadium, with the organization of trips to Milan, Turin and Rome. Also planned are trips to attend Fiorentina and Siena (both Serie A teams) training sessions. 6
Inaugurated on 6th November 1958, the Italian Football Association Technical Centre has been a great asset of the Italian Football Association for more than 50 years. Since its first days Coverciano has been the home of the Association s Settore Tecnico (Technical Department). This Department is responsible for the education and training of coaches, fitness coaches, sports directors, physiotherapists and football physicians. The Center s other core business is that of being home to the Italian National Teams. According to the rules of Club Italia, the Federal body responsible for national teams, every National Team (from the Senior to the Under 16 team, as well as all women s teams) must go to Coverciano for training and match preparation. 7
The Technical Centre possesses a host of sporting facilities to fulfill its tasks, such as: Football Pitches 4 regular-size football pitches in natural turf, 1 football pitch in artificial turf, 1 five-a-side football ground in artificial turf; Gyms 1 multi-sport gym (basketball, volleyball, indoor football), 1 fitness gym; Swimming pool 25mx15m; Tennis 2 courts As well as educational facilities, including: Aula Magna Giovanni Ferrari : room with seating capacity of 148. The room is often used for lessons, general assemblies, press conferences. It is equipped with cabling and technology for simultaneous translation; Auletta a room for smaller meetings; Public sports library containing more than 3,500 items books, theses, journals, etc. - on all aspects of sport, and football in particular; Hotel with 53 double rooms, plus the Foresteria, a room seating 50 people, often used for team meetings; Restaurant for up to 150 people (maximum capacity). 8
Giancarlo Abete Italian Football Association (Figc) President Roberto Baggio Italian Football Association (Figc) President of Technical Sector Renzo Ulivieri Italian Football Association (Figc) Coach Training Program Director Antonello Valentini Italian FA - General Manager Sergio Di Cesare Italian FA - Head of International Department Paolo Piani Italian FA - Secretary of Technical Center Michele Uva Italian FA - Head of Development Department Pierre Lanfranchi CIES - Scientific General Coordinator 9
In order to participate in the First International Course in Football Management, all candidates must fill in the attached Application Form which has to be sent by no later than March 20th 2012. The criteria for the selection of the 20 participants will relate to the level of knowledge of English, current job position, preferably in Football Associations and football clubs, and the level of educational qualifications. In the days following expiry of the above deadline applicants may be contacted for telephone interviews in order to check their attitude, motivation behind participation and level of English. Participation fee: 5,800 (VAT included) Full board and lodging at the Coverciano Technical Center (on request): 2,210 (VAT included) Applicants including a letter of recommendation from a Football Association, League or Club will receive a 25% discount on the participation fee The Course will not be held if the minimum number of 8 participants is not reached. 10
INTERNATIONAL COURSE FOR FOOTBALL MANAGERS Coverciano (Florence Italy) April 23 rd May 18 th 2012 Application Form Personal Data Last Name First Name Date of birth Nationality Educational Qualification Contacts Phone number Mobile : Email Skype: Current Job Position Company Reason for application Professional updating Personal learning Relevance to specific cultural interests Other Specify Language knowledge Specify the level of knowledge 0 = none 1 = basic 2 = fair 3 = good 4 = fluent 5 = mother tongue English: French: German: Spanish: Other (specify): Other The candidate should attach the following documents to this application: Curriculum Vitae Copy of a valid identification document Signature Application forms must be sent to both of this e-mail addresses: -Italian Football Association Development Department: dd@figc.it - Italian Football Association Technical Center: segreteria.cov@figc.it
Figc Technical Center Federazione Italiana Giuoco Calcio Centro Studi, Sviluppo e Iniziative Speciali Via Po 36 00198 Roma Information Office: dd@figc.it Contact : Niccolò Donna Development Department Tel: +39 06 8491 3538 Fax: +39 06 8491 3521 www.figc.it Federazione Italiana Giuoco Calcio Centro Tecnico Federale FIGC Via Gabriele D Annunzio 138 50135 Firenze Information Office: segreteria.cov@figc.it Contact : Paolo Piani Technical Center Secretary Tel: +39 055 50901 Fax: +39 055 610706 www.settoretecnico.figc.it 12
Figc Technical Center Federazione Italiana Giuoco Calcio Centro Tecnico Federale Figc Via Gabriele D Annunzio 138 50135 Firenze By Plane The centre is located on the outskirts of Florence, 15 minutes from the city center via taxi. The nearest international airports are: Florence Amerigo Vespucci, 20 km from the Technical Centre; Pisa Galielo Galilei, 90 km from the Technical Centre. By Train The closest train station is Campo di Marte in Florence (1.5km from Coverciano), but you can also arrive at Florence s central station, Santa Maria Novella. By Bus If you arrive at Florence airport you can take the Airport City Centre Shuttle bus (20 mins. travel) and then take bus number 17. If you arrive by train at Santa Maria Novella Station take bus number 17 (20 mins.) or at Campo di Marte Station take bus number 10 (10 mins.) By Car The nearest highway exit is Firenze Sud, after entering the city follow indications to Centro Tecnico Coverciano the journey takes about 10 mins. 13
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