Educating the next generation of Leaders in Sport Management JOHAN CRUYFF INSTITUTE Barcelona, 2016-2017 Official Master s Degree in Sport Management 1
The Johan Cruyff Institute and the Universitat Autònoma de Barcelona (UAB) have joined together to offer the Official Master s Degree in Sport Management linked to the University s Faculty of Economics and Business. The Universitat Autònoma de Barcelona was ranked the best Spanish university in the 2015-16 edition of the Times Higher Education World University Rankings, occupying position 146 in the world ranking. The Official Master s Degree in Sport Management is a program that examines the most important aspects of management applied to sport. You can study it at the Barcelona Campus or online through the Johan Cruyff Institute s virtual campus. OFFICIAL MASTER S DEGREE ON CAMPUS OFFICIAL MASTER S DEGREE ONLINE Degree Official Master s Degree in Sport Management from the Universitat Autònoma de Barcelona. Master s Diploma in Sport Management from the Johan Cruyff Institute. Degree Official Master s Degree in Sport Management from the Universitat Autònoma de Barcelona. Master s Diploma in Sport Management from the Johan Cruyff Institute. Duration 10 months. 60 ECTS Duration 13 months. 60 ECTS Start September 19, 2016 End June 23, 2017 Start September 19, 2016 Location Johan Cruyff Institute. Pomaret 8, 08017 Barcelona Language Spanish Language English. Also available in Spanish Price 1,000.- Enrollment fee 7,760.- Tuition fee 30.21.- Application fee* Price 1,000.- Enrollment fee 9,200.- Tuition fee 30.21.- Application fee* Payment methods Payment by installments available Payment methods Payment by installments available Enrollment Registration open until the start of the program. Limited number of places available. Enrollment Registration open until the start of the program. Limited number of places available. * The application fee of 30.21. - is non-refundable if not admitted or not enrolled. This fee is independent from the price of the Master credit. 2 The Official Master s Degree in Sport Management Johan Cruyff Institute
OBJECTIVES The main objective of the Official Master s Degree in Sport Management is to guide you in your development as an integrated sport management professional and train you in the use of management tools to recognize business opportunities, establish strategies, anticipate changes, optimize resources and analyze information with sound judgment. AIMED AT The Official Master s Degree in Sport Management is right for you, if: You are an (ex) athlete looking for education and an official degree in sport management to give your professional career a boost. You are working in a business environment and want to specialize in the sports industry. You wish to complete your education with an official master s degree specializing in sport administration and management. You are a working professional who wishes to focus on a career in the sport industry. LEARNING OUTCOMES Upon completion of the program, you will be able to: Career opportunities Sports competition (professional sports teams and event organizers) Governance (sports federations and associations) Sports facilities and events (championship organizers, sport clubs). Community sports (foundations, (local) government, institutions). Sports consulting (private business initiatives) Sports journalism (media) Marketing and sponsorship (private and public companies) Understand and apply strategic, global and objective vision to the sport industry from a business perspective. Create new market opportunities by applying an entrepreneurial spirit and an innovation-oriented culture in sport organizations. Use the most innovative practices in sport marketing and be more effective in brand strategy and sponsorship execution. Detect the key factors to lead professional teams and obtain the best results. Interpret the financial statements of a sport organization and create financial strategies for new products and businesses. In 2015 the sports industry generated a record $689 bn, 1% of world GOP. The figure grows every year. Optimize the management of a sports facility and sports event. 3
LEARNING MODEL The Official Master s Degree in Sport Management puts you at the center of your education. You will enjoy learning based on a learning-by-doing methodology. We encourage collaborative work and transfer the content to specific situations in sport management (connective teaching methodologies and social constructivism). Our expert faculty staff will guide you in the learning process, providing high quality training with the flexibility of online study. The Johan Cruyff Institute uses a learning environment rich in educational tools to foster a model based on the interaction between the student, the group and the teacher. BENEFITS Learning 3.0: flexible schedules, different learning environments and technologies. World-class faculty: interaction with expert faculty and industry professionals. Collaborative tools, teamwork, communication and debate. Sports-industry oriented: training that brings you closer to the business side of the sports industry. Learning from experience: designed for professional improvement. FACULTY The Official Master s Degree in Sport Management combines a core of university professors with teaching and research experience, with a set of experts professionally active in their fields and linked to companies and institutions in the sector. 4 The Official Master s Degree in Sport Management Johan Cruyff Institute
PROGRAM The study plan of the Official Master s Degree in Sport Management consists of 10 compulsory study modules. 1 ECONOMICS 2 STRATEGIC 3 FINANCIAL OF SPORT MANAGEMENT Analysis of the supply and demand of sport events Introduction to the theory of production in the sporting events market Analysis of sport institutions and governance Rationality and incentives in sport Definition of strategy Strategic planning Analysis of the sector Management strategies Resource-based company vision Creating sustainable competitive advantage MANAGEMENT OF SPORT ORGANIZATIONS Analysis of financial statements Diagnosis of a sports project Financial and economic planning of a sports company Investments and company valuation Debt, performance and profitability Financial strategy 4 MANAGEMENT, 5 SPORT 6 SPORT INNOVATION AND MARKETING SPONSORSHIP LEADERSHIP OF SPORT ORGANIZATIONS Marketing vs sport marketing Management model and value creation Leadership styles Management of people and processes Innovative businesses Entrepreneurship Talent development Expanding the business: generating change Social entrepreneurship Principles of marketing Market research in sport Consumer behavior Sport marketing strategies and plans International sport marketing Brand development Advertising and communication in sport The future of sport Principles and values of sponsorship Relations with stakeholders Determining factors in sponsorship Sponsorship marketing and communications strategy Types of sponsorship Sponsorship objectives Sport and non-sport sponsorship 7 FACILITIES 8 EVENT MANAGEMENT 9 INTERNSHIP MANAGEMENT Management of a sport facility Financial budget of a facility Assessment of a facility The tender procedure Risk management Event organization Types of events Event strategies Event assessment Financial balance of an event Legacy Management of volunteers These are training activities developed by students within any public or private, national or international entity in order to enable students to implement and complement the training acquired, bring them closer to the business reality in which they will exercise their professional activity, and help them to develop skills that will facilitate their inclusion into the labor market. 10 DISSERTATION Development of a business plan or research project FIELD TRIPS (only in the on campus modality) The program includes visits to sports entities and facilities, guided by staff members, in order to learn more about their management, for exemple to the Centre d Alt Rendiment (CAR), RCD Espanyol de Barcelona, Club Joventut Badalona, Circuit de Catalunya, Club Esportiu Laietà, among others. * The mentioned sports facilities are subject to change or modification. 5
STUDENT SERVICES GRANTS On the grants page of the UAB website you will find information on financial support, grants, competitions, prizes and subsidies for the university community. The site includes details of financial support offered by UAB and by other institutions that may be of interest for students. VIRTUAL CAMPUS/WEB FACILITATED PROGRAM As a student of the Official Master s Degree in Sport Management, you will have exclusive access to the learning platform which allows you to monitor your academic progress 24 hours a day, from anywhere in the world. The virtual campus offers a collaborative environment between teachers and students for sharing e-mails, chats, books, articles, case studies, simulations, experiences, websites, blogs and a video library. You will have a wide range of tools at your disposal to make your learning experience interactive, rewarding and complete. ALUMNI AND NETWORKING The Johan Cruyff Institute network gives you the opportunity to connect and collaborate with other students, alumni and members of our global network, and share your passion for sport and your professional experience with them. We promote and facilitate continuous academic training. Our community is, in this sense, a network of personal, social and professional relationships, and its influence extends into the sport and business sectors. ADMISSION REQUIREMENTS The requirements for admission are: An official university degree or its international equivalent. For the English language group, a level corresponding to B2 level of English in the Common European Framework of Reference for Languages (CEFR) is required. Similarly, for the Spanish group, a level of Spanish corresponding to the CEFR B2 level is required. APPLICATION PROCESS Pre-enrollment is done through UAB website. Once on the UAB site, you will be explained all the steps you must follow to complete your enrollment. More information at: www.uab.cat/en VENUE Classes take place at the Johan Cruyff Institute Barcelona, located in the upper part of the city. The building, dating from the 20th century, offers a learning space with natural light and access to the garden where you can enjoy networking between sessions. The lectures will be held in a multipurpose SMART classroom which facilitates the agility and flexibility of the sessions. UAB STUDENT SERVICES All students of the Official Master s Degree in Sport Management can benefit from the services offered by the Universitat Autònoma de Barcelona at the Bellaterra Campus, including among many others: Employment opportunities and advisory service: Treball Campus Program to foster entrepreneurship: UAB Emprèn Language services and teaching: Servei de Llengües, UAB Idiomes High-level sports facilities Library network Service to the disability program Publishing services On campus accommodation 6 The Official Master s Degree in Sport Management Johan Cruyff Institute
Johan Cruyff Founder In my opinion, athletes possess remarkable qualities. They are committed, eager to improve and goal-oriented. With these traits and the right academic training, our athletes become successful leaders in the world of sport management. Besides athletes, our programs are also aimed at coaches, managers, and other individuals with a passion for sport. Who better to serve the best interests of sport than someone who has the heart of an athlete? ˮ7
Educating the next generation of Leaders in Sport Management HEADQUARTERS Johan Cruyff Institute Pomaret, 8 08017 Barcelona Spain Tel: + 34 93 418 78 68 jci@cruyffinstitute.org cruyffinstitute.international @cruyffinstitute Johan Cruyff Institute Johan Cruyff Institute www.johancruyffinstitute.com The Johan Cruyff Institute has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET) and is a member of the North American Society for Sport Management (NASSM), the European Association for Sport Management (EASM) and the Catalan Sports Cluster (INDESCAT). 8 The Official Master s Degree in Sport Management Johan Cruyff Institute