Baqend: a Spin-Off from Database Research Felix Gessert, CEO fg@baqend.com
Team: Felix Gessert, Florian Bücklers, Hannes Kuhlmann, Malte Lauenroth, Michael Schaarschmidt 19. August 2014
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The Latency Problem 500 ms Loading Average: 9,3s -20% Traffic -9% Visitors -1% Revenue
If perceived speed is such an import factor...what causes slow page load times?
State of the Art Two bottlenecks: latency und processing
State of the Art Two bottlenecks: latency und processing Processing Time
State of the Art Two bottlenecks: latency und processing High Latency Processing Time
Our Low-Latency Vision Data is served by ubiquitous web-caches
Our Low-Latency Vision Data is served by ubiquitous web-caches Low Latency
Our Low-Latency Vision Data is served by ubiquitous web-caches Low Latency Less Processing
Our Low-Latency Vision Data is served by ubiquitous web-caches Low Latency 5 Years Research & Development Less Processing
Page-Load Times What impact does Baqend have in practice?
Page-Load Times What impact does Baqend have in practice?
0,6s 3,0s 5,0s 5,7s 7,2s 0,7s 0,5s 1,8s 2,8s 3,6s 3,4s 0,5s 1,8s 1,5s 1,3s 2,4s 2,9s 4,0s 4,7s 5,7s Page-Load Times What impact does Baqend have in practice? CALIFORNIEN FRANKFURT TOKYO SYDNEY
Business Model Backend-as-a-Service Pay-per-use or license Baqend Cloud Cached data with minimal Latency Kunde Simplified Development Baqend Enterprise Backend Caching Infrastructure End User
Ziel mit InnoRampUp Our Vision at Baqend: A web and app world with zero load times www.baqend.com
History How Baqend was Born 2010 Bachelor Thesis: Foundations 2011-12 Database Scholarship 2011 Cooperation Project 2012 First Publications And Talks 2012 Master Thesis: Caching Technology 2013-14 Research & Own Conference 2014 Exist & Founded GmbH 2015 InnoRampUp Program
Background: Business Studies Role: Sales & Finance Background: Computer Science Role: CTO Background: Computer Science Student Role: Developer Background: Computer Science Role: Developer Background: Computer Science Role: CEO
2013: Exist (BMWi) Lessons Learned Application is handled through the university, i.e. program well-suited for research spin-offs Pays up to 3 employees for a year at 2,500 30,000 Expenses, 5,000 Coaching Application process is very easy: Sketch of Idea = Business-Plan (20 pages) Criteria: Team, Innovation, Market Potential Effort: ~2-3 Person Months Probability of acceptance (inofficially) ~50%
2013: Exist (BMWi) Lessons Learned
Until Nov. 2016: InnoRampUp (IFB Hamburg) Lessons Learned Anyone can apply Volume: up to 150,000 with custom funding rate Process: Preliminary Talk: is the IFB Interested? Application: Project description (10 pages), LOIs (>3), two assessments by experts, pitch deck with financial planning Pitch: 10 minute presentation + 20 minutes of questions Board of 7-9 representatives decides on the same day Board mainly consists of non-techies So far: very positive experience
Financial Plans How to grow Baqend? Option I: Venture Capital Fast growth traded against idependence We are not looking for a fast exit Option II: Hybrid Business Model Employ new people to offer implementation and consulting services on Baqend Danger of loosing product focus Option III: Public Funding Form a consortium of Baqend, users and research and apply for DFG/EU capital (e.g. Strategisches Einzelprojekt )
University Advantages of our Office @ FB Informatik Valuable Mentors: Prof. Dr. Norbert Ritter (research, general advice) Dr. Andreas Günter (network, advice) Valuable Resources: Talented students (e.g. our first employee) Try technology in student projects Research: My own (mostly finished) Related dissertations (currently 2) Bachelor & Master Theses
Thank you Want to talk or learn more? Baqend.com Contact me: fg@baqend.com Participate in one of our events: Cloud Day Hamburg Scalable Cloud Data Management Workshop and other Meetups (Web Performance, AWS, )