Response to: Florida State University Submitted by: Instructure, Inc. 18 December 2015
18 December 2015 Phyllis Sullivan Procurement Specialist Florida State University Procurement Services 282 Champions Way, Ste. A1400 Tallahassee, FL 32306-2370 850-644-9726 pwsullivan@fsu.edu Dear Ms. Sullivan, Instructure is pleased to provide the committee with our revised pricing proposal for Invitation to Negotiate (ITN) 5774-4 for a Learning Management System Service Provider. Our discounted Canvas pricing for Florida State University is provided on the pages that follow. If you have any questions or require additional information, please feel free to contact me. Thank you! Sincerely, Dee Bohné Regional Director, Higher Education dee@instructure.com www.instructure.com P: 561.748.0111 C: 561.603.2100 FX: 888.213.3894 6330 South 3000 East Salt Lake City Utah 84121
1 The pricing model for the Canvas cloud service is based on a one-time, per-institution implementation fee and on subscription fees calculated by multiplying the number of full-time equivalents (FTE) by an annual per-fte subscription fee. For services provided under the contract resulting from the ITN, Instructure is offering discounted Canvas subscription fees based on the collective FTE count of all member institutions in the State University System of Florida or the Florida College System that opt-in to the ITN contract. FTE-based pricing for implementation and support services such as our Premium Support and Tier 1 Support packages will be based on the individual institution s FTE count. The pricing below for Canvas implementation services and for annual Canvas subscriptions is based on five-year agreements. 1.1 Annual Canvas Subscription Fees Table 1-1 lists the annual per-fte Canvas subscription fees by FTE count and year based on a fiveyear agreement. Annual per-fte subscription and subscription-based fees are subject to a 3% yearover-year escalation rate. Table 1-1. Discounted Tiered Pricing for Annual Per-FTE Canvas Subscription Fees 1 FTE Count 2016 2017 2018 2019 2020 Up to 299,999 $10.35 $10.66 $10.98 $11.31 $11.65 300,000 to 399,999 $10.10 $10.40 $10.71 $11.03 $11.36 400,000 and above $9.90 $10.20 $10.51 $10.83 $11.15 1 All per-fte fees are subject to change as determined by actual contracted number of FTEs. Annual per-fte subscription and subscription-based fees are subject to a 3% year-over-year escalation rate. To incentivize early opt-in, Instructure is offering a 10% discount off the first-year subscription fees to member institutions of the State University System of Florida and the Florida College System that are not current Canvas client institutions and that sign on for a new Canvas account in 2016 under a fiveyear agreement. Please note: current Canvas client institutions that are members of the State University System of Florida or the Florida College System will be eligible for the proposed ITN 5774-4 subscription pricing listed in Table 1-1 upon the start of the next term. All current Canvas customers that are currently paying more than $10.30 will receive the new pricing on their anniversary date, if their current annual subscription cost is more than 10.30. Current customers will not receive an additional 10% discount in year one. This only applies to new customers coming on with Canvas. However, current Canvas customers will be able to take advantage of the savings and cost reduction on their annual contract when paying a higher price than 10.30 currently. At the end of the contract, December 31, 2020, the increased cost of the annual Canvas subscriptions will not exceed 20%. 18 December 2015 6330 South 3000 East Salt Lake City Utah 84121 1
Table 1-2 lists the features and services included in the Canvas subscription fee. Table 1-2. Canvas Subscription Inclusions Breakout Canvas Subscription Inclusions Comprehensive and Complete Hosting Services Communication Tools Analytics/Reporting Tools Mobile Support and Apps Content Management Learning Mastery Gradebook SpeedGrader TM and Gradebook Commons Learning Object Repository Migration Tools Test/Training Instance Basic Support Package Rubrics and Outcomes eportfolios SIS Integration Support 500 MB of Storage per FTE/User Web Conferencing Canvas Data Service Open REST API 1.2 Canvas Implementation Services Packages Instructure s Canvas Implementation Services Packages provide service options to meet each client institution s implementation requirements ranging from minimal support and guidance to full project ownership and management by Instructure. Per institution, tiered pricing for our Standard, Enhanced, and Premium Implementation Services packages through April 2020, based on five-year agreements is provided in Table 1-3. Table 1-3. Tiered Pricing for Implementation Services through April 2020 FTE Tier Standard Implementation Enhanced Implementation Premium Implementation Up to 16,999 $8,000 $18,000 $43,000 17,000 to 23,999 $10,500 $20,500 $45,500 24,000 and above $13,000 $23,000 $48,000 The Standard, Enhanced, and Premium Implementation Services Packages are outlined in Table 1-4. 18 December 2015 Instructure, Inc. 2
Table 1-4. Canvas Implementation Services Packages Package Services Target Audience Standard Implementation Services Enhanced Implementation Services Premium Implementation Services Instructure provides a single point-of-contact to help and guide your institutions to a successful implementation based on our standard model and checklists. Instructure provides additional implementation resources, increased training, and accepts ownership of identified tasks to accelerate the implementation. Instructure leads the project and comes onsite, leveraging proven best practices to ensure the project is driven effectively to a successful conclusion. Institutions with limited budgets and their own project management and technical resources to undertake the implementation with Instructure s assistance. Institutions that desire a more rapid implementation and that have identified complexities in their implementation requirements. Institutions that desire the fastest implementation based on Instructure s proven best practices and that want Instructure to drive the implementation project. Table 1-5 compares the included services and the typical durations of the Canvas Implementation Services packages. Table 1-5. Canvas Implementation Services Packages: Services and Duration Package Standard Implementation Services Included Services Canvas production account and test/training instance setup Weekly call with assigned Implementation Consultant General implementation assistance with guidance, assistance, and troubleshooting of client-initiated course migrations, third-party tools integrations, and account settings. Standard Online Training Package comprising remote training webinars: 2 hour Admin, 1 hour Support, 2 hours Instructor training Sample project plan, access to guides, public courses, and best practices documentation Authentication integration support with access to guides and assistance troubleshooting client-initiated LDAP, SAML, and CAS integrations Site branding support with guidance, assistance, and troubleshooting of client-initiated branding Basic SIS integration support with guidance, assistance, and troubleshooting of client-initiated SIS integration Typical Duration 10 to 12 weeks 18 December 2015 6330 South 3000 East Salt Lake City Utah 84121 3
Package Included Services Typical Duration Enhanced Implementation Services Premium Implementation Services Support services implementation with creation of help desk account(s) for the client, or set up forwarding ticket emails to their existing help desk system, and training on incident reporting, escalation, and resolution management All services included in the Standard Implementation Services Package Remote project manager Weekly project status meeting Customized project plan Standard Online Training Package and one day of on-site training Import up to 1,000 courses 1, implement authentication, and handle branding Assistance with SIS integration and internal marketing to drive adoption All services included in the Standard Implementation Services Package Implementation Team including project manager, trainer, and technical experts Weekly project status meeting Standard Online Training Package and three days of on-site training Import up to 5,000 courses 1, implement authentication, handle branding, and lead internal marketing activities with Canvas gear to drive adoption In-person assistance from Implementation Team for SIS integration implementation 8 to 10 weeks (16 weeks max.) 4 to 8 weeks (24 weeks max.) 1 Supported course migration formats: Blackboard 6-9x export.zip, Blackboard Vista/CE course, WebCT 6+ course, ANGEL export.zip, Moodle 1.9/2.x.zip, Desire2Learn export.zip, and Common Cartridge 1.0/1.1/1.2/1.3. Non-supported formats require additional work by Instructure s Professional Services at additional cost. Migration activities include the automated creation of course shells and the automated import of content that maps to similar Canvas course content types. Quality assurance and any necessary remedial cleanup of migrated courses and course content are the responsibility of the client. Any issues identified will be managed through the standard technical support process. Optionally, Instructure offers course migration, quality assurance, and remedial cleanup services through engagement with Professional Services as specified by an additional statement of work. 18 December 2015 Instructure, Inc. 4
1.3 Canvas Training Offerings Instructure s online Standard Training Package is included in the one-time implementation fee at no additional cost. The online Standard Training Package comprises the following webinars: 200. Canvas LMS Admin Training (2 hours) 201. Canvas Support Training (1 hour) 202. Canvas Fundamentals for Faculty (2 hours) Please refer to Appendix A Canvas Training Menu for a listing, descriptions, and costs of Instructure s Canvas training offerings. 1.4 Canvas Support Packages Instructure employs an industry-standard, traditional three-tier technical support methodology for incident reporting, escalation, and resolution. Under Instructure s Support Packages, First-Tier support is provided by the institution s LMS Administrator and Instructure s Support team provides Second- and Third-Tier Support. The Basic Support package is included in the Canvas subscription fee at no additional cost. Instructure also, however, offers optional Tier 1 Support that provides live 24x7x365 technical support for the institution s users. Table 1-6 provides a comparison of the services offered in the support packages offered by Instructure. Table 1-6. Canvas Support Packages Cost Basic Support Included in subscription fee 24x7 Support 20% of annual subscription fee or $2,500 minimum Online Canvas Community 24x7x365 24x7x365 Email Support (escalated tickets to Second and Third Tiers) Toll-Free Phone Support for LMS Admin 2-business day response time M-F 6am to 6pm Local Time 8-hour response time 24x7x365 Authorized LMS Admin Support Accounts 1 1 3 1 Additional LMS Administrator support accounts are available for $500.00 per account per year. 1.5 Instructure Tier 1 Support To provide institutions with the highest level of support, Instructure highly recommends our optional 24x7 Support package and Tier 1 Support. Client institutions that subscribe to the 24x7 Support 18 December 2015 6330 South 3000 East Salt Lake City Utah 84121 5
package and Tier 1 Support consistently and enthusiastically report to us that they are extremely satisfied with the value, level of service, and cost-effectiveness of these services. We would be happy to provide additional references of client institutions that subscribe to the 24x7 and Tier 1 Support packages. Tier 1 Support by Instructure s Support team provides first-line help desk support to address and resolve faculty user issues such as logging into Canvas, questions about Canvas features and functions, and resolving other operational problems. The institution s users can contact Instructure s Tier 1 Support staff 24x7 through online ticket submission, chat, e-mail, or phone. The institution s LMS administrator(s) have access to all user-submitted tickets and monthly usage reports. Instructure s Tier 1 Support can be made accessible through the institution s own branded support portal. Table 1-7 lists Tier 1 support service levels. Table 1-7. Canvas Tier 1 Support Service Levels Service Service Level First contact resolution Greater than 75% Call abandon rate Less than 10% Phone Online chat Online form email & help desk ticket response 80% of calls answered in 60 seconds or less 80% of chat requests answered in 120 seconds or less 80% of tickets or emails responded to in 60 minutes or less Instructure s Tier 1 Support requires the purchase of 24x7 Support as described above in Table 1-6 as well as the setup and subscription costs shown in Table 1-8 below. Table 1-8. Canvas Tier 1 Support Costs Description One-time setup fee includes: Set up for routing tickets, phone, and web systems Training on escalation policies and procedures Annual Tier 1 Support 1 Faculty Only Faculty & Students Cost $500 $2,500 minimum $2.70 per FTE $3.50 per FTE 1 All per-fte fees are subject to change as determined by actual contracted number of FTEs. 18 December 2015 Instructure, Inc. 6
1.6 Canvas Professional Services Instructure offers comprehensive management, engineering, training, and consulting Professional Services that can be engaged at additional cost. Professional Services include: Analysis, design, development, and implementation of additional or extended features and functionality Design, development, and implementation of custom integrations Custom migration tools for legacy or specialized content Analysis, design, development, and production of institution-specific reports Analysis, design, development, and production of institution-specific training materials. The hourly rates for Instructure s Professional Services are given in Table 1-9. Table 1-9. Instructure s Professional Services Rates Professional Service Core engineering Non-core engineering Consulting/Project Management Quality Assurance Rate $250 per hour $175 per hour $150 per hour $150 per hour 1.7 Canvas Data Services The Canvas Data services enable client institutions to access their Canvas data in an optimized form for analytics, queries, and reports. Instructure offers two levels of data services: Canvas Data and Managed Data Services. The Canvas Data service provides institutions with daily downloads of their data in flat file format. The Managed Data Services, currently in beta, provide online, anytime access to Canvas data in a hosted data environment with the data refreshed on a nightly basis. The Canvas Data service is available to all Canvas clients at no additional cost. The Managed Data Services are available at additional cost as listed in Table 1-10. Except for the minimum cost for each service for FTE counts of 200 to 4,999, all prices listed are per-fte prices. Table 1-10. Managed Data Services Pricing Years of Data FTE Count 1-3 Years 4 Years 5 Years 6 Years 7 Years 200 to 4,999 Min. $6,500 Min. $6,500 Min. $6,500 Min. $6,500 Min. $6,500 5,000 to 9,999 $0.75 $0.83 $0.91 $1.00 $1.10 18 December 2015 6330 South 3000 East Salt Lake City Utah 84121 7
Years of Data FTE Count 1-3 Years 4 Years 5 Years 6 Years 7 Years 10,000 to 14,999 $0.71 $0.78 $0.86 $0.95 $1.04 15,000 to 19,999 $0.68 $0.74 $0.82 $0.90 $0.99 20,000 to 29,999 $0.64 $0.70 $0.77 $0.85 $0.93 30,000 to 59,999 $0.60 $0.66 $0.73 $0.80 $0.88 60,000 to 79,999 $0.56 $0.62 $0.68 $0.75 $0.82 1 Subject to the $6,500 minimum. 1.8 Canvas Custom Domain Names Instructure offers a custom domain name (URL) for institutions at $1,500 annually to cover the cost of the load balancing instance needed to manage the load for each custom domain and the cost of managing the institution-provided SSL certificate for the domain. 18 December 2015 Instructure, Inc. 8
Appendix A. Canvas Training Menu A copy of the Canvas Training Menu is provided following this cover page. 18 December 2015 6330 South 3000 East Salt Lake City Utah 84121 9
CANVAS HIGHER EDUCATION TRAINING MENU Canvas Learning. Canvas by Instructure is the LMS that gets used. Canvas connects instructors, tools, ideas, and students, and then stays out of the way. With all the built-in features you need and the integrations you want, Canvas makes teaching and learning easier, enabling you to take education to a higher level. Get Trained. Instructure offers a variety of training options and mediums to help your administrators and faculty feel confident using Canvas. Training may be purchased a la carte or in packages that can fit any budget.!! On-site Visits Online Courses! Canvas Webinars
Table of Contents On-site Visits Canvas Onsite Training... 3 Online Courses Intro to Canvas Course- Self Paced... 3 Intro to Canvas Course- Facilitated... 3 Canvas Webinars Canvas LMS Admin Training... 4 Canvas Support Training... 4 Canvas Fundamentals for Faculty... 4 Canvas Instructional Design... 4 Leveraging the Canvas Commons... 4 Canvas Collaboration & Group Work... 4 Canvas Assessment and Grading... 4 Canvas Outcomes and Rubrics... 4 Strategies for Training-the-Teacher... 5 Canvas Course Facilitator Training... 5 Canvas Mobile Apps... 5 Canvas Open Q&A Session... 5 Custom Training... 5 Volume Pricing Packages Getting Started Package... 6 Train Your Trainers Package... 6 Higher Ed Panda Package... 6 Custom Package... 6 Canvas by Instructure 2015 CanvasLMS.com updated 2015-05-12
On-site Visits Canvas Onsite Training Can be held at Instructure s Salt Lake City office or on-site at any location. Institutions choose from a variety of hands-on workshop and presentation topics to create a personalized training agenda. A typical day includes six hours of training.! Duration: One day o! Option 1: $3,000 plus travel expenses o! Option 2: $5,000 inclusive of all costs!!! Duration: Two days o! Option 1: $5,000 plus travel expenses o! Option 2: $7,000 inclusive of all costs Duration: Three Days o! Option 1: $7,000 plus travel expenses o! Option 2: $9,000 inclusive of all costs 4+ Days: Consult with your Sales representative or Customer Success Manager. Online Courses 1. Intro to Canvas Self Paced Participants are introduced to Canvas fundamentals in a self-paced, independent, online course. They will learn how to navigate the Canvas interface, customize courses, create a syllabus, upload files, create assignments and quizzes, use assessment tools, and more.! 15-20 hours required to complete! Cost Intervals: o! 1-20 people: $50 per seat o! 21-50 people: $40 per seat o! 51+ people: $30 per seat 2. Intro to Canvas Facilitated Participants are introduced to Canvas fundamentals in a collaborative, instructor-lead, online course. They will learn how to navigate the Canvas interface, customize courses, create a syllabus, upload files, create assignments and quizzes, use assessment tools, and more.! 15-20 hours required to complete! Cost Intervals: o! 1-20 people: $150 per seat o! 21-50 people: $140 per seat o! 51+ people: $130 per seat Canvas by Instructure 2015 CanvasLMS.com updated 2015-05-12 3
Canvas Webinars 200. Canvas LMS Admin Training... Cost: $800 This training instructs LMS Admins how to configure the administrative settings in Canvas. Participants learn how to manage users, sub-accounts (domains), courses, and enrollments, as well as how to organize courses, manage users and permissions, and create shared content that can be used by instructors.! Duration: 2 hours 201. Canvas Support Training... Cost: $400 This training teaches local support personnel how to troubleshoot problems and support end users. Participants will learn how to utilize Canvas documentation, interact with the user community, and effectively use the help ticketing system.! Duration: 1 hour 203. Canvas Fundamentals for Faculty... Cost: $800 This training is delivered in 3 parts! Part 1 & Part 2 Provides faculty with an overview of basic Canvas functionality. This will take place in two 90-minute sessions. Institutions are provided with a 90-day subscription for 20 users to attend Fundamentals Trainings as often as time will permit. Users will selfregister for sessions using a URL provided by your Customer Success Manager! Part 3 Is a 1 - hour custom follow up session scheduled towards the end of Part 1, that allows each customer to receive training and ask question specific to their institution. *It is strongly recommended that you complete each part in sequence! Total Duration of Part 1 & 2 is a Minimum of 4 hours 205. Canvas Instructional Design... Cost: $300 This training provides instructors with course development strategies based on application of well-established instructional design principles. Discussion will center on how Canvas course elements such as modules, assignments, discussions, and quizzes are used to accomplish the outcomes of good course design.! Duration: 1 hour 230. Leveraging the Canvas Commons... Cost: $300 Canvas Commons is a learning object repository that allows Canvas users to quickly and easily share courses and course content with others. This training provides an overview of its many features, along with strategies of how to best utilize this powerful tool.! Duration: 1 hour 231. Canvas Collaboration & Group Work... Cost: $300 This training introduces instructors to collaboration features in Canvas, including discussions, group assignments, the Collaborations tool, and web conferencing. Participants will discuss how these tools can be used to enhance their class activities.! Duration: 1 hour 232. Canvas Assessment and Grading... Cost: $300 This training introduces instructors to features they can use to provide assessments, feedback, and grades to students. Participants learn how to use Outcomes, Rubrics, SpeedGrader TM, and the Gradebook.! Duration: 1 hour 233. Canvas Outcomes and Rubrics... Cost: $300 Canvas by Instructure 2015 CanvasLMS.com updated 2015-05-12 4
This training reviews best practices of utilizing outcomes and rubrics in Canvas assignments, discussions and quizzes, along with specific applications of these features in assignments, quizzes, and discussions.! Duration: 1 hour 240. Strategies for Training-the-Trainer... Cost: $300 Introduces participants to effective practices and strategies for training others on using Canvas. Participants compare and discuss the needs of their institution, and explore which training initiatives might work best for them. They also learn about the training materials and opportunities provided by Instructure and the greater Canvas community.! Duration: 1 hour 250. Canvas Course Facilitator Training... Cost: $300 This training prepares instructors who will facilitate pre-designed courses in Canvas. Participants will learn how to adjust account settings, navigate the Canvas interface, grade student work, manage the course roster, access Canvas support, and communicate with their students.! Duration: 1 hour 270. Canvas Mobile Apps... Cost: $300 This training is designed to help instructors better understand the many ways the Canvas mobile apps suite can improve the classroom experience for both students and instructors. During this webinar you will learn the features and functionality of the Canvas app, how to improve assessment workflow using the SpeedGrader TM and Magic Marker apps, and increasing engagement by using Polls.! Duration: 1 hour 290. Canvas Open Q&A Session... Cost: $600 Designed for instructors, designers, and technologists who use Canvas to have an opportunity to ask questions about the user interface and specific use cases. Topics covered may include, but are not limited to, peer review, student groups, grades and reporting, assessments, analytics, LTI tools, and admin functionality. Live session time can be used for an open question and answer session or the presenter will come prepared with a short agenda of specific topics based on questions submitted previously. Time is built in for the presenter to follow up on any questions not answered in the live session! Duration: 1 hour live session, 1 hour follow up 299. Custom Training... Cost: $450/hour If you need training on a topic not covered by any of the standard menu options, you can request and design your own webinar experience. Consult with a Canvas trainer on your unique needs and build the agenda for your custom training together. Canvas by Instructure 2015 CanvasLMS.com updated 2015-05-12 5
Volume Pricing Packages 2.1. Getting Started Package... Cost: $6,300 Is this your first time using an LMS? Having a hard time knowing how to get started? This package will help you get off the ground with Canvas and ensure a successful adoption for administrators, instructors, and students. Includes the following:! 1* Day of Custom Onsite Training (travel included in package price) o! *Add $2,000 for each additional onsite training day! Canvas Instructional Design webinar (205)! Canvas Course Facilitator webinar (250)! Canvas Assessment & Grading webinar (232)! 2 Canvas Open Q&A Session webinars (290)! 2 hours of additional webinar training of your choice 2.2. Train Your Trainers Package... Cost: $6,200 This package is designed to help your staff become the ultimate Canvas experts. Includes the following:! 1 Certified Canvas Expert course credit! 10 seats in the 3-week facilitated Online Course Intro to Canvas for Instructors! 2 Strategies for Training-the-Trainer webinars (240)! Canvas Open Q&A webinar (290)! 1 hour of additional webinar training of your choice 2.3. Higher Ed Panda Package... Cost: $12,000 Cover all your training needs from start to finish to make your institution completely Canvas awesome. Includes the following:! 2* days of custom Onsite Training (travel included in package price) o! *Add $2,000 for each additional onsite training day! 20 seats in the 3-week facilitated Online Course Intro to Canvas for Instructors! 1 Canvas Certified Expert course credit! 2 Strategies for Training-the-Trainer webinars (240)! 2 Canvas Instructional Design webinars (205)! 2 Canvas Course Facilitator webinars (250)! Canvas Assessment & Grading webinar (232)! Canvas Collaborations & Group Work webinar (231)! Canvas Outcomes & Rubrics webinar (233)! Leveraging the Canvas Commons webinar (230)! 2 Canvas Open Q&A Session webinars (290) Custom Package Can t find what you need from any of our packages? Build your own custom package using the list of training items from this menu. Talk with your Canvas Sales Representative or your Canvas by Instructure 2015 CanvasLMS.com updated 2015-05-12 6
Customer Success Manager to find out more about the advantages of creating your own custom package. Credit Toward Future Training For clients who are unsure which courses or training packages they may need, Instructure provides the option to purchase credit toward future training. This means clients can add training costs to their initial Canvas order form and identify training needs later. Training credit can then be redeemed for up to one year after purchase. Volume pricing options apply. Canvas by Instructure 2015 CanvasLMS.com updated 2015-05-12 7