COLLEGA EDUCATION C A T A L O G U E V O L. 2
Anyone can teach you to cut hair. Aveda education aims to help you grow as an individual, as a business owner and as a human being. - Horst Rechelbacher, founder At Collega, we have always been very big supporters of education and ongoing professional development. Learning is more than putting in your time to master a craft it s about reaching out to beyond our comfort zones, stretching our imaginations, challenging our limits and broadening our perspective. I am always impressed by the calibre of students that we attract from across Canada. I am inspired by how much they grow through their experience working with us and how far they take themselves on the strength of what they have learned. The success of Aveda Team Canada at Master Jam in Miami, Vancouver and Berlin is a testament not only to the quality of education provided in our programs, but to the level of talent, the vision and character of our graduates. We are very proud of the curriculum organized and presented to you in this calendar. The lineup of educators and visionary guest artists we have organized this year is nothing short of spectacular. On behalf of all of us at Collega, we wish you continued success in everything you do. We look forward to watching you grow and accomplish great things in 2014-2015. Ray Civello COLLEGA EDUCATION rewards education on demand aveda advanced academy beauty of business featured education aveda cut curriculum collega education ace program our educators registration information Where the uniquely talented come to push their limits, overcome fear, confront the future and become their very best. Hair Colour Rewards Program If you can t make it to come and see us, why not invite us to come to you? Experience creative demonstrations, conversation and innovation with Aveda s featured Guest Artists, Creative Directors and Aveda Purefessionals. Grow your Salon and Spa business by focusing on the Key Drivers for Success. Business Development Education Revolutionizing how students learn to cut hair We strive to bring out the best in you and everyone on your team. Our goal is to unleash the potential inherent in the best of people in the Aveda Canada network. Experience the Aveda difference with our featured Guest Artists, Creative Directors and Purefessionals. Everything you need to know to attend Collega Education. 3 5 8 12 20 25 23 29 30 37
HAIR COLOUR REWARDS As an Aveda Hair Colour Exclusive Account we want to invest in your business by rewarding you for your continued loyalty and growth by offering our Hair Colour Rewards Program. HAIR COLOUR REWARDS PROGRAM Hair Colour Reward Dollars are based on hair colour purchases. Hair Colour Rewards can be used for education and hair colour accessories. HCR balances sent quarterly to Aveda Partners + Lead Hair Colour Educators. HCR are redeemable at any time during the current fiscal year. Unused HCR expire at the end of Collega s fiscal year, June 30th. Must be an Aveda Hair Colour Exclusive Account to participate in HCR. HAIR COLOUR REWARD TIERS REWARDS 2% rewards for loyalty Recieve 2% HCR back on your hair colour purchases up to last year purchases + 5%. Must have a minimum annual spend of $5000. EXAMPLE: Salon X Anniversary Date: July 2011 LY Purchases: $73,782 TY Purchases: $98,312 (33% growth) LY + 5% Growth = $77,471 HCR EARNED: $77,471 x 2% = $1,549 5% additional rewards Recieve an additional 5% HCR on all purchases above 5% growth. Must be 2 years tenured having Full Spectrum Hair Colour exclusively to qualify for additional rewards. EXAMPLE: TY: $98,312 ADDITIONAL HCR EARNED: LY + 5% $77,471 $20,841 x 5% = $1,042 $20,841 TOTAL HCR EARNED FOR SALON X: $1,549 + $1,042 = $2,591 Hair Colour Rewards will expire 12 months after they have been issued (July 1st). Work with your Aveda Partner to maximize your reward dollars for education and colour support materials for your team and continue to grow! 3
AVEDA COLOUR ON DEMAND Do your guests know you specialize in Aveda customized colour? Are you consistently offering your guests new hair colour options? Do you know how to manipulate Aveda colour to achieve every desired result? Work with your Aveda Partner and Lead Hair Colour Educator to customize an education plan that meets the needs of your colour team. Have your Aveda Partner submit an in-salon class request to our education team and we will provide you with a detailed quote and available dates. PERFECTING BLONDES Why do clients stop colouring their hair? Damage is the #1 reason clients will stop colouring their hair and is also one of the top concerns of hair colour clients. With Aveda s blonde offerings we have many options to create the perfect customized blonde with essentially damage-free results. In this one-day workshop, learn how to eliminate the need to tone, how to customize your base and colour components for limitless blonde variations, and how to offer essentially damage free results for your blondes. Prerequisite: Full Spectrum Systems and Solutions & Full Spectrum Deep Models Required: Day one at 1:30 pm with models willing to go blonde or with existing blonde, with grey coverage, basic colour applications &/or partial highlights BALAYAGE Liberate your highlights from foil and embrace the balayage effect in this one-day workshop a freehand hair colour technique that takes a painterly approach to traditional highlights. Understanding the basic techniques and tools behind this popular hair colour trend will increase your ability to create special effects on the hair from subtle glimmers of blonde to ombre highlights with personality. In this interactive course, you ll learn basic balayage skills that will help you create artisanal hair colour that looks spontaneous, but was carefully handcrafted by you. Prerequisite: Full Spectrum Systems and Solutions & Full Spectrum Deep Models Required: Day one at 1:30 pm with models open to various (soft strong) customized highlighting techniques IGNITE YOUR REDS Aveda reds have NO LIMITS! In this one-day workshop learn how to take your reds, violets and coppers to the next level by creating the ultimate customization for each unique guest. Explore warm tones that are stronger, get results that are more vibrant and last longer, see truer to tone pigments, and receive tips and tricks on how to reduce fading. Prerequisite: Full Spectrum Systems and Solutions & Full Spectrum Deep Models Required: 1:30 pm models willing to go red or with existing red, violet or copper with grey coverage, basic colour applications &/or partial highlights DEEPER PERSPECTIVE Dark haired clients can be complex. Learn how to create richness with no red, creamy blondes, and get maximum grey coverage with Full Spectrum Deep. Build your confidence in knowing when to choose Full Spectrum Deep in this hands-on focused class. Prerequisite: Full Spectrum Deep Models Required: Day one at 11 am & 2 pm levels 1-4, grey coverage, basic colour applications &/or partial highlights EDUCATION CONFIDENT COVERAGE Are you confident in your grey coverage results? Do you know how you can customize with Full Spectrum NN series and Full Spectrum Deep to get better grey coverage results? This crash course in grey coverage will help you to tackle the toughest grey coverage clients. Prerequisite: Full Spectrum Systems and Solutions & Full Spectrum Deep Models Required: Day one at 1:30 pm models with 40-100% grey, basic colour applications &/or partial highlights ON DEMAND IN-SALON COLOUR CONSULTING Does your colour team need to get motivated and inspired? The In-Salon Colour Consulting day offers one-on-one coaching with formulation, technique and service delivery and helps to bring new learnings to life in the salon environment. Lead Educators work with colourists and their clients to motivate change, update looks, add on colour services and maximize colour revenue for the day. Prerequisite: Using Aveda hair colour Models Required: n/a 5
ADVANCED ACADEMY ON DEMAND CUSTOMIZED IN-SALON EDUCATION Turn your space into a creative and inspiring learning environment with our Advanced Academy On Demand program. This program will deliver an exciting and highly personalized learning experience that is sure to have a lasting impact on your staff and your business. Providing ongoing education for everyone on your team is essential. It not only helps to develop and sharpen their technical abilities but re-inspires and re-engages them. Ongoing education should be non-negotiable. It keeps us connected and current and aligned with the Global Aveda brand. WHAT CLASSES CAN YOU BOOK? Legendary Classics - Cutting Aveda Men - Cutting Contemporary Classics - Cutting Razor Cutting Aveda Collections - Cut, Colour, Makeup Advanced Styling - Editorial, NYFW, Bridal Advanced Custom Hair Colour Classes Re-Inventing the Icon - Makeup Customized Makeup Customized classes all with any Aveda Canada Educator or Guest Artist CORE EDUCATION ON DEMAND ADVANCED CUSTOMIZED IN-SALON EDUCATION We recognize that learning never ends and believe that making education as accessible as possible supports the growth of your business. Working with your Aveda Partner and our team of Aveda Certified Educators, we will design customized education for your entire team. Whether you need basic colour training for new staff or an in-salon Advanced Academy Technical Workshop, we have the resources to meet your educational needs. Any class you can imagine is possible: Colour, Cut, Styling, Spa, Skin Care, Makeup, Business, POD, Coaching, Retail and Salon/ Spa Management. For more information or a quote on On Demand Education please email Robyn Lubelski, On-Demand Education Coordinator, at robyn.lubelski@collega.com ACADEMY WEB-BASED EDUCATION ACCESSIBLE EVERYWHERE AT ANYTIME! Web-Based Education makes sharing knowledge better. Get to know the tools that make your teams better! VIRTUAL BUSINESS BOB Beauty of Business Lecture Series bobbeautyofbusiness.com VIRTUAL PRODUCT KNOWLEDGE & TECHNICAL SKILL DEVELOPMENT avedaretaillearning.com Employee Number: retaillearning Password: rl1234 avedapurepro.com VIRTUAL SPA FOUNDATIONS avedaprofessionalspa.com User Name: Aveda Password: elementalnature (one word) 6
FEATURED CLASSES HAIR COLOUR MAGIC: ESSENTIALS 1 Transform the way you see and formulate hair colour. This one day course will challenge you to take new approaches to textbook techniques. You ll explore how light sees colour, how to personalize formulas for each guest and how to ensure predictable colour results. Get ready to put a fresh spin on classic hair colour concepts and be inspired to reach your maximum potential. HAIR COLOUR MAGIC: ESSENTIALS 2 Review the Hair Colour Magic Methodology including the new revisioned Aveda products. This one-day course will focus on formulation, pushing your skills and thought process following the Hair Colour Magic formulation path. Keep your Personalized Formulas fresh and current with new ideas for manipulating the Aveda Hair Colour Domains. HAIR COLOUR MAGIC: GREY COVERAGE FEATURING LUPE VOSS By the age of 50, most women will be 50% grey thanks to genetics. With statistics like these the knowledge for dealing with grey hair in the salon has never been more vital.visit the important characteristics of grey hair and explore unique formulations that are available to you. Does your Guest want an opaque, blended or sheer result? Come learn the options of these different finishes that you can use every day and learn how to consult with your very HAIR COLOUR MAGIC: BOMBSHELL BLONDES Turn your uncertainty into confidence by breaking down blonde formulas into easy-to-manage variables. You will tackle one variable at a time, from choosing the right tone to mastering the Natural Remaining Pigment chart, until you have a fresh perspective that leads to foolproof formulas and bombshell blondes. Whether you want to overcome specific challenges with blondes or simply boost your formulation skills, this course will equip you to create your best shades ever. Investment: $400 Prerequisite: HAIR COLOUR MAGIC: ESSENTIALS 1 Learning Objectives: How to create custom formulas based on your guest s hair texture, type and density New Aveda Hair Colour Categories Innovative ways to customize all domains of Aveda Hair Colour Learn how to check a formula for predictable results Investment: $350 Learning Objectives: Review the HCM Methodology Focus on creative formulation including Aveda s new Hair Colour Categories Incorporate the Aveda revisioned Hair Colour Advanced Hair Colour Systems Investment: $350 Prerequisite: HAIR COLOUR MAGIC: ESSENTIALS 1 special Guest. Formulas for fashion. Does your Guest want something like a steel grey or festive lilac? Take home best practices, tips and insider tricks for creation and application, plus how to assure the longevity of these fun fashion formulas. Investment: $400 Prerequisite: HAIR COLOUR MAGIC: ESSENTIALS 1 HAIR COLOUR MAGIC: ROCKS YOUR REDS Turn your uncertainty into confidence by breaking down red formulas into easyto-manage variables. You will tackle one variable at a time, from choosing the right tone to mastering the Natural Remaining Pigment chart, until you have a fresh perspective that leads to foolproof formulas and flattering reds. Whether you want to overcome specific challenges with reds or simply boost your formulation skills, this course will equip you to create your best shades ever. Investment: $400 Prerequisite: HAIR COLOUR MAGIC: ESSENTIALS 1 AVEDA LOOK & LEARN SESSIONS* LOOK Get up close and personal with the industry s top talent. Experience 3-hours of creative demonstrations, conversation and innovation with Aveda s featured Guest Artists, Creative Directors and Aveda Purefessionals. During these sessions, participants will learn a variety of techniques in cut, colour, styling or makeup and be inspired by the latest trends as well as classic looks that are LEARN In the afternoon you will have the opportunity to apply the knowledge from the LOOK session in an intimate workshop that will allow you to connect directly with featured artists and develop your skills. Participants in this workshop will learn an additional technique in this hands-on workshop. AVEDA COLLECTIONS: CUT, COLOUR, MAKEUP In this featured Look Session, Aveda Team Canada will showcase the current Aveda Collection. This look session will feature complete looks in hair cutting & styling, hair colour and makeup. See what Aveda s trends are for 2014/2015 and learn the techniques. The Aveda Collection Learn Session will feature three workshops in each of the featured domains. Learn the techniques from the collection in a hands-on workshop led by Aveda Team Canada. the foundation for both salon and creative work. In this environment you will have the opportunity to ask questions and connect to creative artists while gaining insight into what is new in the hair, fashion & beauty industry. Look Sessions are from 9:30am 12:30pm Investment: $85 PER PERSON Learn Sessions are from 2:00pm 5:00pm Investment: $250 per person (includes look session) *Look & Learn sessions are subject to minimum attendance requirements. If minimum attendance in your location is not achieved 15 days prior to the start date the Aveda Advanced Academy reserves the right to cancel without assuming any liability beyond the value of the course fee. Three Collection Learn Sessions available: Aveda Collection Hair Cutting & Styling Aveda Collection Hair Colour Aveda Collection Makeup COLOUR CATEGORIES FEATURING LUPE VOSS Mastery requires an intense focus and dedication to the art of one s craft. In this inspiring three-day course, you will immerse yourself in the study of reds, blondes and browns and learn how to break out of your comfort zone within each category and uncover endless shade possibilities. Each day will be dedicated to a different shade family and provide a concentrated look at the challenges, best practices and creative techniques you need to achieve dynamic, guest-friendly results across all categories. This course is an ideal next step for colourists who have attended Hair Colour Magic and want to continue their journey to mastery. Investment: $400 Prerequisite: HAIR COLOUR MAGIC: ESSENTIALS 1 CUT SHAPES FEATURING LUPE VOSS In the world of hair colour, shape changes everything. This innovative colour workshop will teach you how colour placement and formulation are impacted by different head, face and hair cut shapes. Explore how to adapt placement techniques to a wide range of shapes, and put your knowledge to work on models. You ll leave the course with the inspiration, experience and confidence you need to create flattering colour that works with all hair cut shapes. Investment: $400 Prerequisite: HAIR COLOUR MAGIC: ESSENTIALS 1 LEGENDARY CLASSICS This session emphasizes the timelessness of hair design. Gain a strong understanding of One Length, Graduation and Layering techniques. Learn how to create great shapes through the understanding of head shapes, weight and form and to become more precise in your approach to cutting and styling. CONTEMPORARY CLASSICS This session will build on your knowledge of the fundamentals to develop salon work. Learn how to use a modern approach to keep your client s look updated and yourself motivated in the salon. Take an in-depth look at the consultation process and how to apply a contemporary twist on the classics to your guest. ATELIER: CUT, COLOUR + CURLS FEATURING DYLAN SIT + VANESSA BIANCHI Curls just want to have fun but they can leave even the most seasoned expert feeling flustered. This custom Atelier invites stylists and colorists to face their insecurities about curly hair and learn how to master this challenging hair type. AVEDA GUEST ARTIST ATELIER Get up close and personal with the industry s top talent. Experience 3-hours of creative demonstrations, conversation and innovation with Aveda s featured Guest Artists, Creative Directors and Aveda Purefessionals. During these sessions, participants will learn a variety of techniques in cut, colour, styling or Aveda s style and color pros will demonstrate tried and true curly hair techniques and show you how to bring out the beauty in your guest s natural texture. Investment: $125 makeup. Be inspired by the latest trends as well as classic looks that are the foundation for both salon and creative work. In this environment you will have the opportunity to ask questions and connect to creative artists while gaining insight into what is new in the hair, fashion & beauty industry. INNOVATIVE ESSENTIALS FEATURING JON REYMAN In this class we answer the call to help you get out of your box by encouraging you to break out of your routine and challenge conventional techniques. Evolve and refine the work that you do behind the chair. Learn how to utilize INSPIRATION LOOK + LEARN FEATURING GERARD SCARPACI Use this workshop to get out of your box and challenge conventional approaches to haircutting, utilize disconnection, visual cutting, advanced graduation and focus on next direction in haircutting. By bringing asymmetry, disconnection, short-to long cutting, and other innovations into sharp focus, Arrojo Inspiration centers on the latest trends and techniques in modern hairdressing. The seminar starts with demonstrations of today s most fashion disconnection, increase your timing, free-hand cutting and how to expand usage of your tools. forward cuts, and highlights the right approach to making them work for real people. Then you take to the platform to workshop, practice and master ideas that are at the cutting-edge of fashion, trend, and style. Discover new razor and scissor cutting techniques, as well as new insights and ideas in this flair-filled class focused on creation. Investment: $125 8 9
CUT CONTINUED AVEDA MEN This session will focus on the dynamics of men s hair design. Learn men s techniques that will keep hair cutting organized CLASSIC REBELLION MASTER CUTTING Explore the creative process and learn how to develop new ideas for your salon work and creative collections. In this session you will take an in-depth look at the Classics and learn how to approach them from a modern perspective inspired by PROGRESSIVE CONCEPTS Progressive hair cutting is found in unique combinations of the fundamentals. In this class you will apply the classics through creative eyes. Learn how to manipulate disconnection and apply the concept of positive and negative space when designing a KNOWLEDGE DESTROYS FEAR LOOK & LEARN FEATURING DJ MULDOON Education in its purest form; no white noise. Creativity is encouraged through knowledge and skill with form, function and and efficient and gain insight to create a higher service and creative standard for your male guests. current trends and the ever-changing needs of your guest. Gain insight on how to interpret images and inspiration to produce a creative result and keep your clients look updated and yourself motivated in the salon. hair cut. Improve your ability to design a creative haircut that is suitable for shows, shoots and behind the chair. flow as its base. Knowledge Destroys Fear is an opportunity to learn the What, Why, How and When within haircutting. FASHION STYLING FEATURING ALLEN RUIZ Explore the artistry of hair styling with Aveda s Global Artistic Director. In this session, Allen will share behind-the-scenes secrets from New York Fashion Week, Aveda Collections and his own personal collections with you. Playing with thermal styling, MAKEUP REINVENTING THE ICON Explore some of the most iconic looks in makeup and take a look at how to transform these looks into the future. Taking inspiration from some of the most iconic figures in fashion (Madonna, Gaga, Cher to name a few), participants will study their transformation over the decades. See how makeup looks ADVANCED TREND MAKEUP LOOK & LEARN This session will focus on advanced bridal makeup techniques and the latest trends in beauty. Learn how to incorporate runway trends into bridal and event makeup and how to create longevity and vibrancy for your guest, both in person and for photography shapes and texture, participants will learn how to create fashionforward styles to use behind the chair, on the runway and in front of the camera. repeat over time and how to blend these looks into current trends, and how to transform them into relevant looks for the salon, runway and creative work. Participants will work with appliqués and Aveda Makeup to create the new iconic face. and video. A focus will be placed on the makeup consultation and how to incorporate Aveda makeup into the overall image of the guest. COLOUR ART & COLOUR FEATURING ANA KARZIS This Look & Learn explores the connection between the creation of hair colour in relation to the history of art resulting in unique colour placements and colour combinations. This fun-filled class will empower the learner to see any individual that sits in their chair as a canvas and rid them of any fears of unconventional approaches in the art of hair colouring. WHAT TO BRING INSPIRE YOUR COLOUR PALETTE Find your inspiration when working with Aveda Full Spectrum Hair Colour. Explore your creativity with sectioning patterns and learn how to break down a hair cut to create hair colour that complements and enhances your guests overall image. BEYOND THE RULES FEATURING ANA KARZIS This session will focus on customized formulas, tricks and tips for easy and fast salon-friendly applications. Learn new techniques and gain insight in selecting the appropriate techniques for your STYLING FASHION STYLING Get an inside look at how to create looks for the runway. This session will teach styling techniques taken from the runways at New York Fashion Week. Participants will learn tips and tricks from backstage and be inspired by current trends. Participants in this session will also study trends in fashion and learn how these trends translate into hair colour choices for the season. individual guests. This class will focus on Aveda Full Spectrum Deep & Aveda Shades of Enlightenment. Take an in-depth look at styling techniques to develop your creative skill and create advanced styling looks using sets, hair pieces and irons. Hair Cutting Workshops: scissors, texturizing scissors, straight edge razor (feather plier recommended), sectioning clips, flat/ denman brush, round brushes, combs, flat iron, hairdryer with nozzle and diffuser, pencil and notebook. Hair Colour Workshops: sectioning clips, flat/denman brush, round brushes, combs, tail comb, flat iron, hair dryer with nozzle and diffuser, gloves, apron, pencil and notebook. Makeup Workshops: Makeup brushes, tweezers, pencil, notebook. Models: Full Spectrum Systems and Solutions -- 2 day class (Colour models required Day 1 at 2:00pm and Day 2 at 1:30pm) Full Spectrum DEEP - 1 day class (Colour model required at 1:30pm) Connect Aveda / Be Aveda & Product-ivity : Styling tools, blowdryer, brushes, clips etc. Styling Essentials: Fine and wide tooth combs, pin curl clips, sectioning clips, Denman or Vess brush, flat iron, curling iron, sock diffuser, basket diffuser, Mason Pearson brush, blowdryer with nozzle, round brushes: ceramic & bristle Texture: 30-40 smooth duck bill plastic clips, plastic tail comb, wide toothed comb, blowdryer with nozzle, ceramic flat iron (with temperature control), ceramic curl rod or curling iron (with temperature control), paddle brush, metal or ceramic round brush & hairnet Colour Classes: Colour tools, clips, capes, gloves, combs, brushes, blowdryer. Models may be required, check for model requirements above. ADVANCED STYLING FEATURING JON REYMAN Advances styling is composed of mastering in-depth techniques of up-styling. The class will focus on braiding (multiple-strand, flat and round braids, fishtail, waterfall braids, cornrowing and braiding for texture), backcombing, curling, smoothing and spinning. Inspiration will derive from current trend looks from the runway with an emphasis on salon-friendly application. The learner will leave class with an overall proficiency to create many relevant styles behind the chair. 10 11 11
The Beauty of Business is an exclusive event designed to help you grow your Salon and Spa business by focusing on the Key Drivers for success. The event features a variety of guest speakers that are experts in their field who help you develop and plan your strategy for a successful and growing business. Establishing the foundation for any successful business, the BOB Key Drivers (The Experience, Guest Recruitment & Retention, New Talent Recruitment, Leadership, Culture & The Coach, The Art & Science of Retail and Business Acumen) provide essential touch stones for ensuring your business grows year over year. This is a destination event exclusive to the Collega Aveda Network. 12 13
COLLEGA MANAGEMENT TRAINING This two-week program is built to support your success. The six Key Drivers that build the foundations of the Beauty of Business; The Experience, Guest Recruitment & Retention, Leadership, Culture & The Coach, Business Acumen, New Talent Recruitment and The Art & Science of Retail lay the foundations for this dynamic program. Each Key Driver is deliberately woven through the Four Pillars of Management Success; Coaching, Guest Service & Retail, Operations and Finance. Strategies, best practices and practical, customizable tools highlight and support the competencies required to be a successful manager. KEY LEARNING OBJECTIVES: BOB - The six key drivers of business success POD Points of Difference execution & implementation Inspired Coaching Business Benchmarking Operational Efficiency & Best Practices INVESTMENT: $1500 $1000 week 1, Strategy & Best Practices $500 week 2, Collega Orientation & Policy Prerequisites: none Tools Required: laptop or tablet This innovative program was born from what works and cannot be found anywhere else. If your goal is to optimize your business profitability and performance, you cannot afford to miss it. Be a part of the future and enroll today! 14 15 15
COURSE DESCRIPTIONS FOUNDATIONAL COURSES These courses are prerequisites for all hair colour education courses. Hair Colour Systems Discover the world of Aveda Hair Colour and the distinct methods and techniques that make it outshine the competition. Hair Colour solutions Get introduced to Aveda s step-by-step solutions for fixing common hair colour challenges. Full Spectrum Deep Discover how to expertly formulate and apply hair colour specifically for dark-haired guests. CUSTOMIZED EDUCATION PLAN COURSES Choose from these courses based on your customized education plan. aveda collection: hair colour Every spring and autumn, Aveda creates an exclusive collection of hair colour that reflects the essence of the season s trends and you learn how to recreate them on your guests. balayage basics Forget the foil and embrace the freehand effect of balayage by learning tools and techniques that take a painterly approach to traditional highlights. colour talk featuring botanical therapy Learn how to navigate the consultation discussion and perform Botanical Therapy services Aveda s signature solution for hair and scalp balance. colour wise I Designed for hair colourists who want to become educators, this course will equip you to teach Aveda s foundational hair colour curriculum to the next generation. colour wise II Build on your Colour Wise I training by learning additional hair colour courses to further equip you on your journey to becoming an inspiring hair colour educator. cultivate your colour Learn how to enhance your guest s hair colour experience with express techniques performed in 30 minutes or less. explore aveda hair colour Take a high-level overview of each Aveda Hair Colour category and learn how to formulate them with success. fundamentals of men s hair colour Build your skills in introducing hair colour services to your male clientele, and learn how to perform them with confidence. hair colour certification A certification course led by Aveda s veteran hair colour educators that begins the process of becoming a certified trainer for Aveda Hair Colour. master your mix Create the perfect hair colour by exploring how the masters assess and select formulas using the concepts of hue, saturation and intensity. merging colour Expand your hair colour acumen with combinations of sectioning patterns and placements in block colouring for creative-yetflattering results. pure blonding Learn Aveda s golden rules of blonding and proven techniques that will help you overcome every challenge and create brilliant, beautiful blondes. pure foiling Learn Aveda s signature application techniques that will enable you to create seamless, multi-dimensional hair colour looks for every guest. ADVANCED COURSES Aveda Advanced Academy Aveda offers advanced hair colour courses at its Advanced Academies located in top fashion and beauty cities around the world. Visit avedaadvancedacademy.com for locations, dates and descriptions of courses. Aveda Business College Designed exclusively for salon owners and managers, this salon business program focuses on driving business growth through Aveda s benchmarking system and developing proven business and leadership skills. Ask your Aveda Partner for more details. WHAT S YOUR COLOUR CULTURE? Take our quiz to discover your salon s hair colour personality and what drives you to achieve success. 1 The most important thing to me when choosing a hair colour line is: a. Selection of shades and categories b. Carrying costs and pricing c. Product range and performance 2 When assessing a hair colour line s product range, I tend to focus on: a. Versatility and selection b. Number of tubes c. Consistent performance and durability of hair colour 3 My loyalty to a hair colour brand is mostly based on: a. Options and customization b. Manufacturer benefits c. Hair colour results 4 The majority of my salon guests: a. Love trends and request hair colour changes often b. Maintain their current hair colour, but are interested in affordable enhancement options c. Desire consistent hair colour results with an occasional update 5 The hair colour services my salon performs most are: a. Corrective hair colour or complete hair colour changes b. Grey coverage and foil work c. Multiple processes per ticket 6 I would most like to have education options that train: a. Advanced techniques to ensure my business stays on-trend b. Business practices to manage my growing hair colour business c. Ways to maximize productivity and increase guest loyalty 7 My team s top priority is: a. Inspiration and motivation b. Guest retention and value c. Staff training, incentives and innovative ways to build their careers 8 In five years, I would like my business to: a. Be recognized for technical hair colour achievement b. Increase profitability and reduce expenses c. Be fully booked with a new talent program to ensure future salon growth 9 My team is most inspired by: a. Shows, Fashion Week and editorial hair colour b. In-salon training on consumer-friendly looks c. A diverse range of education options for a wide range of clientele 10 My educational investment strategy is to: a. Recruit and retain a quality team and keep them inspired b. Encourage my team to invest in their future so expenses are shared or covered by hair stylists/colourists c. Ensure a strong internal education structure and a culture of learning MOSTLY A: MOSTLY B: MOSTLY C: let s play! let s get down to business! get it done! Boring and status quo aren t in your vocabulary. You devour the latest trends, try new things and celebrate experimentation. And your guests are just as daring and avant-garde as you are. Your bottom line is your best friend. Every decision is made based on business growth, and you have a razor-sharp focus on ways to boost revenue and drive up profits and you hire people who share your business savvy. You have an outstanding reputation for consistency and doing great hair colour. Guests seek you out because of your precision, technical excellence and ability to deliver the exact results they desire, every time. begin developing your colour culture
DEVELOP YOUR CULTURE START with our foundational hair colour courses: Hair Colour Systems, Hair Colour Solutions and Full Spectrum Deep, THEN CUSTOMIZE by following your colour culture path for course recommendations that suit your salon s hair colour personality and can be customized to meet your specific education goals. LET S PLAY! evo Master Your Mix elevate advance Master Your Mix Cultivate Your Colour Balayage Basics Pure Blonding Aveda Collection: Hair Colour Aveda Advanced Academy courses LET S GET DOWN TO BUSINESS! elevate Merging COLOURS Cultivate Your Colour Balayage Basics Pure Blonding Merging Colours Pure Foiling Aveda Collection: Hair Colour GET IT DONE! discover elevate elevate elevate Colour Talk Featuring Botanical Therapy Cultivate Your Colour Colour Wise I Colour Wise II Aveda Collection: Hair Colour Fundamentals of Men s Hair Colour COURSE LEVELS Whether you re fresh on the scene or a seasoned professional, we ve designed courses that challenge and inspire every skill level. Courses are grouped into the following four categories to help guide your education journey. discover Build a strong foundation for growth with hands-on learning that will refine your skills, reveal your potential, and equip you for long-term success. Go beyond the basics with in-depth courses created to magnify your unique strengths while challenging you to develop in areas of opportunity. elevate Take your skills and professional growth above and beyond with intensive learning courses designed to propel your career forward. advance Challenge yourself to achieve maximum results with Aveda Business College and Aveda Advanced Academy courses that will help you establish a dignified place in the industry. 19
FEATURED SPA CONNECT CANADA! EDUCATION NEW & EXISTING BUSINESS WELCOME BE AVEDA! SEE WHY! Collega Education presents SPA Connect Canada. This 2 day retreat is nothing short of world class. As we move to embrace the digital world of education, we remain committed to providing high touch Spa Education. Be a part of the evolution of AVEDA Spa and spend 2 days with top talent from across North America. Advanced skincare (including the new Advanced Refiner and Ayurvedic Eye treatments), Stress-Fix massage, wellness, nutrition and a half day of business building will inspire and develop your team to success. Event venue, dates and fees to follow.
FIERCE CONVERSATIONS BOB LECTURE SERIES FEATURE - LEADERSHIP, CULTURE & THE COACH 2 day workshop Strategic Coaching - Fierce Conversations teaches attendees how to ignite productive dialogue that interrogates reality, provokes learning, resolves tough challenges and enriches FIERCE NEGOTIATIONS BOB LECTURE SERIES FEATURE - LEADERSHIP, CULTURE & THE COACH NEW - Now that you re FIERCE, get what you want! Fierce Negotiations reframes the process of negotiation using Fierce techniques and models to yield the best deal and enrich the relationship. You ll learn to properly prepare for internal and external negotiations, identify your own negotiation style, PRINCIPLES OF EDUCATION BOB LECTURE SERIES FEATURE - LEADERSHIP, CULTURE & THE COACH This one-day workshop explores the three key behaviours of effective presentation and classroom management; Coordination, Presentation and Facilitation. Learners will MANAGING FOR RETAIL EXCELLENCE BOB LECTURE SERIES FEATURE - THE ART & SCIENCE OF RETAIL NEW - Built from the Beauty of Business Six Key Drivers. Managing for Retail Excellence provides tools to drive your business in a whole new way. Sharpen your focus on the things that matter. This one-day workshop will bring you to the tools relationships. It s the place to begin, the cornerstone of great leadership, healthy cultures, intelligent strategies and wholehearted execution. examine shared potential beyond the current negotiation, recognize and respond effectively to commonly used tactics and confidently close negotiations while being mindful of the ongoing relationship. have the opportunity to gain valuable skills that will drive their success as an educator. you need to manage your business with an eye on your retail environment. You ll receive front desk, operator and team lead strategies to keep your team on track and working together to achieve their goals. BENCHMARKING FOR EXCELLENCE BOB LECTURE SERIES FEATURE - BUSINESS ACUMEN NEW Know your business. This workshop is intended for managers, team leaders and senior staff. All AVEDA benchmarks POINTS OF DIFFERENCE BOB LECTURE SERIES FEATURE - THE EXPERIENCE This one-day class is aimed at raising the bar on the Experience we provide for our guests in salon and in spa. The Points of Difference program is connected directly to impacting BE AVEDA & PRODUCT-IVITY BOB LECTURE SERIES FEATURE THE EXPERIENCE This class is essential for staff new to AVEDA. Explore AVEDA s rituals, Points of Difference, sourcing stories and Aveda Product Knowledge. This one-day interactive class will inspire a deep connect to the Aveda brand and solid product knowledge, CONNECT AVEDA BOB LECTURE SERIES FEATURE THE EXPERIENCE 2 day workshop This is the NEW Be Aveda & Product-ivity. This class is essential for all staff new to Aveda. Day one is focused on the Mission, Aveda s beliefs and values, Aveda Rituals, the Service Cycle and the Home Care Conversation. Basic Hair Care will also be covered will be explored in detail, identifying opportunities for both increasing revenue and controlling expenses. Benchmarks; identifying what is in it for the operator and the business as a whole. including the resources you need for continued learning. Participants will leave feeling confident about AVEDA products, rituals and Aveda s unique service cycle. if time permits. Day two is all about product knowledge Hair Care, Styling, Skin, Body and Makeup will all be reviewed, and additional resources provided. THE ART OF RETAIL BOB LECTURE SERIES FEATURE - THE ART & SCIENCE OF RETAIL Offering professional expert advice, this one day workshop is about the CONVERSATION you should be having with everyday guests about Home Care. Being a world class service provider includes offering your Professional Expert Advice. The objectives for this class are as follows: AVEDA benchmarks, the service cycle, why we buy, and the CONVERSATION (scripting) that makes it happen. This class is for hairstylists, colour technicians, estheticians and frontline staff who interact with your salon/spa guests and walkin clientele. Be Exceptional; make a difference by making home care recommendations. 22 23
WELCOME TO THE AVEDA CURRICULUM EMAIL PASSWORD ENTER FORGOTTEN PASSWORD? TO LEARN MORE ABOUT THIS PROGRAM PLEASE CONTACT INFO@AVEDA.EDU AVEDA CUT CURRICULUM REVOLUTIONIZING HOW STUDENTS LEARN TO CUT HAIR The Aveda Digital Cut Curriculum will revolutionize how students learn to cut hair. This program was designed by the industry's most successful hair stylists to allow students to have access to their own personal educators through state-of-the-art digital platform and technology. Students will have access to educational tools anywhere, anytime and will be able to have full control of accelerating at their own pace. Learn Aveda's ergonomic and yoga-inspired hand and body positioning to increase longevity in the industry and preserve the body. It's the future of education and it's exclusive to the Aveda Institutes Canada. LEARN AVEDA 4 POINTS OF DIFFERENCE 1. LEARN HOW Posture & Longevity Enables Consistent Execution 2. LEARN NOW 24/7 Access Enables Student Ownership of Learning Process 3. LEARN FASTER Innovative Technology Accelerates Learning Process 4. LEARN & MASTER Creative Consistency Enables Consistent Delivery TO LEARN MORE ABOUT THIS PROGRAM PLEASE CONTACT INFO@AVEDA.EDU 24 25
CUTTING FOUNDATIONS CUTTING CURLY HAIR This one-day workshop includes a curly hair demonstration in the morning and an afternoon filled with practical hands-on experience. Tuition includes a curly long-haired mannequin head that all learners can take away and continue to practice their techniques in salon. Tools required: Scissors, cape, brushes, combs, clips, hair dryer and styling tools AVEDA THINNING HAIR CERTIFICATION Models Required: Day one at 1:00pm Driven by the power of Invati, clinically proven to help our guests keep the hair they have longer, this workshop will help you understand the underlying causes of thinning hair and make appropriate product and lifestyle recommendations. CORE EDUCATION STYLING FOUNDATIONS UP-DO TRENDS & TECHNIQUES STYLING ESSENTIALS UNPLUGGED This workshop focuses on Up-do Trends and Techniques; looks from the Runway! Versatile Styling skills are more important now than ever before. Learn styling essentials and understand how to build retail sales and gain client loyalty. This class is essential for new and seasoned staff and is positioned to build confidence and strengthen styling techniques. Frontline Advisors are also welcome in this class. (Bring your tools!) Tools Required: Fine and wide tooth combs, pin curl clips, sectioning clips, Denman or Vess brush, flat iron, curling iron, sock diffuser, basket diffuser, Mason Pearson brush, hair dryer with nozzle, round brushes: ceramic & bristle SALON STYLING ESSENTIALS Bring out the beauty in your hair cuts with smart styling. In this hands-on course, you ll play with the entire domain of Aveda styling products and learn how to incorporate them into essential styling methods including brush work, iron work, drying techniques and curl/wave enhancement. Tools Required: Fine and wide tooth combs, pin curl clips, sectioning clips, Denman or Vess brush, flat iron, curling iron, sock diffuser, basket diffuser, Mason Pearson brush, hair dryer with nozzle, round brushes: ceramic & bristle TRANSFORMATIONAL TEXTURE RE-TEXTURIZING WORKSHOP Taming curls and waves is an everyday battle for many women, which has put professional hair straightening in high demand. Students will learn how to use the Blueprint for Better Texture during the consultation, the Aveda Service Wheel and how to create a consistent, distinctly Aveda experience from greeting to goodbye. Tools Required: Hair colour bowls, brush/comb applicator, 30-40 smooth duck bill plastic clips, plastic tail comb, wide toothed comb, hair dryer with nozzle, ceramic flat Iron (with temperature control), ceramic curl rod or curling iron (with temperature control), paddle brush, metal or ceramic round brush & hairnet 27
COLOUR FOUNDATIONS AVEDA FULL SPECTRUM SYSTEMS AND SOLUTIONS 2 day workshop Models Required: Day one at 2:00pm Day two at 1:30pm This two-day class introduces colourists to Aveda s Full Spectrum hair colour series. It includes Aveda Hair Colour Points of Difference, colour theory and fundamental formulation. Day two focuses on all aspects of corrective colouring including colour balancing, pre-colouration and colour cleansing. Tools required: Colour Tools Clips, capes, gloves, combs, brushes, hair dryer AVEDA FULL SPECTRUM DEEP Models Required: Day one at 1:30pm Expand your knowledge on Full Spectrum Deep. This hair colour class will provide learners with the essential tools to effectively formulate Full Spectrum Deep Extra Lift and Deposit Creme Colour for Dark Hair to achieve beautiful, customized results, from grey coverage to rich, vibrant tones on levels 1 to 4 and beyond. Tools required: Colour Tools Clips, capes, gloves, combs, brushes, hair dryer AVEDA MERGING COLOUR Awaken your guest s spirit of adventure with exciting hair colour options that reflect their personality and accentuate their style. This course will challenge you to expand your colour acumen by creating guest-inspired combinations of colour sectioning patterns and placements that yield creative yet flattering results. Tools required: Colour Tools Clips, capes, gloves, combs, brushes, hair dryer AVEDA PURE FOILING Think of highlights as hair s perfect accessory they accentuate the best in every guest. This course will explore how artful sectioning and placement techniques can create high-impact highlights that range from bold ribbons of colour to subtle radiance. Learn how Aveda s signature application techniques will enable you to create seamless, multi-dimensional looks for every guest. Tools required: Colour Tools Clips, capes, gloves, combs, brushes, hair dryer MAKEUP FOUNDATIONS collections, trends & techniques! makeup immersion unplugged This one-day class goes beyond the basics and explores the newest Aveda Collection and seasonal looks from the runway. Makeup Immersion Unplugged is for everyone from stylists to spa technicians to frontline staff looking to re-inspire their love of beauty and makeup. Tools Required: Makeup brushes AVEDA CULTIVATE YOUR COLOUR Models Required: 1:30pm Know why guests stop seeing their hair colourists? Because every service is more of the same. Buck the trend by enhancing your guest s experience with express colour techniques that deliver an instant dose of glam in 30 minutes or less from easy placement techniques to colour-enhancing add-on services. Learn conversation pointers for offering these beauty boosts to guests and the tricks to performing them quickly and efficiently a combination of skills that will keep the books filled and your AVEDA COLOUR WISE 3 day workshop Be an in-salon COACH! Elevate your knowledge of how to successfully formulate and apply Aveda Hair Colour while learning to train new Aveda colourists. You will grow personally and professionally by incorporating AVEDA s Principles of Education and world class service standards into your own salon environment. business booming. You will learn: The power of service add-ons and how they enhance the service experience, four easy colour placement techniques that update any look in minutes, the art of layering Aveda services and how to use them to build your revenue. Tools required: Colour Tools Clips, capes, gloves, combs, brushes, hair dryer *ACE certification requires this class as a prerequisite Tools required: Colour Tools Clips, capes, gloves, combs, brushes, hair dryer 29
SPA FOUNDATIONS AVEDA SKIN CARE - SKIN WISE 2 day workshop WISE UP WITH THE AVEDA APPROACH TO SKIN CARE Immerse yourself in Aveda s customizable approach to skin care. This interactive workshop coaches you on steps for performing each Aveda facial treatment and reveals how the right blend of products and techniques can deliver visible results. Find out what makes the Aveda spa experience unrivaled in the industry, and polish your technical experience and guest service skills through expert demonstrations and hands-on practice. This course will help you advance your career as estheticians and inspire you to provide holistic facial treatments that make a dramatic difference in the lives of your guests. LEARN: How to customize the Aveda spa experience using the Elemental Nature SM Philosophy The appropriate Aveda Skin Care products to incorporate into your services and sales strategy How to perform the balancing step of an Aveda facial treatment How to perform the Perfecting Plant Peel SM and Botanical Skin Resurfacing Treatment Aveda s approach to microdermabrasion How to determine, customize and perform the appropriate Aveda facial treatment for every guest Tristin Morrison Senior Educator, Creative Director Aveda Institute Aveda Institutes & Academies Canada Hair school, the way it should be. Are you or someone you know looking to start an exciting career in hairstyling? The Aveda Institute offers a beginner level diploma program and an intermediate program for stylists to accelerate and refine skills in cut and colour. Refer a student and get $300! Ask us about our Aveda Network Salon Referral Program today! Go ahead. Exercise your influence. AVEDA SKIN CARE - FACIAL FOCUS 2 day workshop BEAUTIFUL SKIN: EXPOSED! Exfoliation is one of the most powerful ways to improve the appearance of the skin. The demand for professional exfoliation treatments continues to grow a demand Aveda meets with innovative botanical approaches that deliver radiant results without jeopardizing the integrity of the skin. This is the first in a series of several classes designed to meet the needs of professional estheticians and take facial treatments to new levels. Deepen your understanding of the process of exfoliation, and learn the key ingredients and professional treatments you need to deliver the immediate, visible results your guests expect through the power of exfoliation. LEARN: Skin physiology and the exfoliation process Exfoliating ingredients used in the Botanical Skin Resurfacing Treatment and Perfecting Plant Peel SM How to perform the new Dual Exfoliation Treatment info@avedainstitute.ca 1.877.90. AVEDA (28332) AVEDA INSTITUTE VICTORIA VANCOUVER CALGARY WINNIPEG TORONTO AVEDA SALON SPA & ACADEMY MONTREAL 30 avedainstitute.ca 31
EDUCATOR CERTIFICATION YOUR BUSINESS NEEDS AN IN-SALON COACH! ACE PROGRAM Having an internal trainer makes developing new and existing talent a breeze. Having certified educators (In-Salon Coaches) on staff who can deliver technical Colour, Styling or Spa education, Be Aveda, Product Knowledge, Retail Education and the Points of Difference in providing a world class service experience, ensure smooth and efficient onboarding. Consider staff who are your brand and have earned the opportunity to grow and take on more responsibility. Auditions for the following domains will be hosted on Day Three: Styling Coach/ACE (Must have completed Styling Essentials in the past**) Colour Coach/ACE (Must have completed Colour Wise 1**) Spa Coach/ACE (Must have completed Skin Wise 1 & 2**) Business Coach/ACE (Must have attended the class they hope to be certified to teach - Be Aveda, Product-ivity, POD or The Art of Retail**) Day One will begin with an opening ceremony and general session highlighting the global Aveda marketplace and industry trends, followed by The Principles of Education and curriculum training. day one: (9:00am-11:00am) General Session Global Updates Industry Trends ACE PROGRAM AVEDA CERTIFIED EDUCATOR PROGRAM Our goal is to highlight the talent found in our Canadian Aveda network, giving the opportunity for new and old talent alike to share their knowledge and become a part of Collega s Education Team. ACEs are issued Collega contracts and paid a daily education rate for their contributions. ACEs are certified to teach In-Salon and/or on the Network Calendar within their domain. Candidates must follow the application process. Successful candidates will be invited to attend Certification Classes. Individuals who demonstrate proficiency in domain knowledge and delivery skills will have the opportunity to deliver technical education as Aveda Certified Educators (ACE). For more information contact Collega Education or speak with your Aveda Partner. Carmen Talamantes would be pleased to send you Aveda Canada s ACE application and confirm your invitation to the Certification event. ace@collega.com day one: (11:15am-5:15pm) Training immersion for Styling, Colour, Spa & Business Coach/ACE applicants. Curriculum Review & Assignment Tools & Techniques day two: (9:00am-4:30pm) Training immersion for Styling, Colour, Spa & Business Coach/ACE applicants. Principles of Education Audition Prep Closing Ceremony day three: (9:00am-3:00pm) Auditions for Styling, Colour, Spa & Business Coach/ACE applicants. Auditions*** Investment: $295.00 (Includes breakfast and lunch all 3 days)* * Tuition for Existing ACEs (already on contract) wishing to attend for an update only: $147.50 * Concept Benefits can be applied to 50% of tuition for either group ** Prerequisites for Prospective Coach/ACEs (see above) *** Prospective Coach/ACEs will be auditioning on Day Three. Each individual will be assigned a portion of curriculum (on Day One) from either Styling Essentials, Full Spectrum Systems, FS Solutions, SkinWise, Be Aveda, The Art of Retail or POD to deliver in a 20 minute window. Materials and Power Point Presentations will be provided and are to be used during the audition. 33
UP CLOSE & PERSONAL AVEDA TEAM CANADA ANA KARZIS aveda global master Hair Colour - Toronto, Ontario Recipient of the prestigious Aveda Master of the Arts Award at the Aveda Millennium Congress Festival, Ana Karzis reputation is well known across North America. As Senior Creative Director for Civello Salon and Spa, Ana has been an integral part of the testing & development of Aveda s Enlightenment Blonding & Full Spectrum hair colour. Ana is a member of the design team for the Aveda Seasonal Collections. >> about.me/anakarzis @ANAK2U DYLAN SIT aveda mentor purefessional I creative director, civello salon spa Hair Cutting - Toronto, Ontario Dylan began her hairdressing career in 1998 as an apprentice to Ray Civello at the Civello Salon Spas where she honed her technical skills and creative edge. During her 17 years with Civello and Aveda Canada, Dylan has had the opportunity to present on stage at Aveda Congress, International Master Jam shows and was part of the Aveda team that created the Collection Evolution/Revolution. Dylan is currently the Creative Director for Civello Salon Spas and an Aveda Mentor Purefessional. Dylan has been featured on a variety of television shows and presented countless editorial makeovers. She is a regular at New York Fashion week, and has worked with designers such as Betsey Johnson, Richard Chai, TIBI and Christian Siriano. Dylan s passion is learning and she travels worldwide to share her expertise by inspiring others through education. >>civello.com/press/ @DYLANSIT KATHY MEDEIROS lead hair colour educator, aveda academy salon Toronto, Ontario Kathy has worked with the Aveda Academy Salon in Toronto since 2005. Since being with Aveda, Kathy has had the opportunity to work with a number of international Aveda Educators and a member of Aveda Team Canada who has presented at various shows across North America. Kathy is currently the Salon Manager and Lead Colour Educator of the Toronto Aveda Academy Salon. Her passion for education is an integral part of her success with Aveda. While maintaining her clientele, Kathy also loves to inspire new talent. >> about.me/kathymedeiros @KATHYMEDEIROS1 ANNA CONTE aveda purefessional Makeup - Toronto, Ontario Anna has worked with Civello Salon and Spa since 1997 as a Makeup Artist. A love for education has given her the opportunity to train and mentor other artists. Her work has been featured in numerous magazine publications and television including Flare, The Face and Fashion Television. Over 20 years of experience, she inspires with her passion for the Art of Makeup all across North America. Over the years, Anna has worked with Aveda s product and development team creating seasonal makeup palettes. An integral part of the Aveda Canada Creative Team, she has presented on stage at Master Jams and Congress shows worldwide and can be seen backstage regularly at New York Fashion Week. Anna has designed looks for Aveda s Collection Evolution/Revolution and most recently was a member of the creative team for Aveda s Fall/Winter 2013/14 collection. >> about.me/annaconte @COCAMIA DAISY COLINA aveda mentor purefessional Hair Colour, Vancouver, BC Daisy Colina s solid work ethic, respectful-yet-fun-loving approach, and commitment to technical growth make her an in-demand educator. Daisy has been in the hair industry for 23 years. She has been with Aveda for 16 of those and involved with the Purefessional program since 2002. She credits her success to her list of great mentors - Lupe Voss, Ana Karzis, David Adams, as well as Ray Civello - who inspire Daisy creatively and in business. She has been featured as a guest artist and facilitator coast-to-coast in North America, and in Japan, Korea, and Italy. Daisy was part of the creative team responsible for the 2007 Spring/Summer Portfolio Trends Collection Vivid Manifesto and has also supported many Master Jams and Congress shows. Daisy runs a successful salon and Lifestyle store in Vancouver where she services a large clientele and mentors new talent. She sees her role with Aveda as an opportunity to share her passion and continue raising the bar when it comes to hair colour education. KRISTJAN HAYDEN creative director, aveda canada Hair styling + Makeup - Toronto, Ontario With almost 20 years of experience in the beauty industry, Kristjan Hayden has been part of Aveda Canada since 2002 working closely with Ray Civello. Kristjan has made large contributions to the media as an editorial hairstylist and makeup artist. His style tips and techniques are often used as content for beauty stories in magazines, newspapers and online features. His creative and editorial work has been featured in Vogue, Flare, Fashion, TheStyle Advisor, The Kit, Canadian Living, and Glow. He is the founding beauty editor of the online magazine, PerfectoMag and has worked many seasons backstage at New York Fashion Week. Kristjan s talents are showcased on top television networks with appearances on etalk, Entertainment Tonight, MTV and Muchmusic. He is continuously featured on W Network s makeover series: Rags to Red Carpet and on CBC s Steven and Chris where he has been an on-camera hair and makeup expert for fashion segments, beauty segments and makeovers for the past five seasons. Kristjan is currently Creative Director for Aveda Canada and leads the creative team in producing shows, shoots and education. Kristjan has presented on stage at Aveda Congress, Master Jams across Canada, the United States and Europe. Kristjan lives in Toronto and works at the exclusive Studio at Civello Salon Spa. >> kristjan.ca @KRISTJANHAYDEN VANESSA BIANCHI lead hair colour educator Toronto, Ontario Vanessa started her calling in colour with Civello in 1998, giving her over 15 years of experience. Her skill and flair for hair colour make her an incredible Mentor to many. Her pleasant demeanor, patience and natural ability to share knowledge make her desired Aveda Certified Educator and Vanessa s talents have propelled her into the world of editorial and television. Her work can be seen on Marilyn Dennis, E Talk and Chatelaine to name a few. It is her attention to detail that makes her style elegant and timeless. Vanessa s inspiration stems from the time she spends with her children and her love of fashion. 34 35
MARTA MURRAY creative director, aveda institute + academy salon Vancouver, British Columbia After training with Tristin Morrison, Marta joined the Aveda Academy Salon team in Toronto and relocated to the Vancouver Academy salon in 2003. She has worked with a long list of Aveda Purefessionals and Guest Artists at various Aveda shows across North America. Marta is passionate about Aveda and hopes to inspire and be inspired through Aveda Education. Marta has taken a special interest in inspiring and supporting local artists and designers as the lead hairstylist for Vancouver Eco Fashion Week. As a member of Aveda Team Canada, Marta has been seen on the main stage at various shows, including Aveda Congress 2011 and at Berlin Master Jam in 2012. >> about.me/martamurray @MARTAMURRAY LUPE VOSS aveda guest artist Hair Colour - Redlands, California Lupe Voss enthusiasm and unparalleled technical abilities are responsible for her successful rise as one of the most desirable colour educators within the Aveda Network. Lupe has taken part in numerous educational shows and events for Aveda. She has played a key role in the creation of Aveda Collections that set haircut and colour trends for the season. Lupe is responsible for creating the Hair Colour Magic educational program, which teaches creative placement and the art of formulation for customized colour. A gifted educator and a world-class colourist, Lupe epitomizes the true spirit of inspirational education. >> hairbrained.me/profile/lupevoss @LUPEVOSS MORGAN ROY creative director, aveda institute + academy Toronto, Ontario Morgan began her career as a stylist at Vidal Sassoon and joined the Aveda Network in 2005 as a stylist at Civello Salon Spa. In 2006, she made the transition to Educator at the Aveda Institute in Toronto and has grown into the role of Creative Director for the Aveda Institute & Academy Salon in Toronto. Morgan is a lead member of Aveda Team Canada and has presented on the main stage at multiple Aveda shows in Canada, the United States and Europe. A talented educator and mentor, Morgan loves teaching stylists of all levels the craft of hair cutting and styling. Morgan is part of a select group of Aveda stylists who work the shows at New York Fashion Week creating looks for designers such as Rodarte, Jason Wu, Christian Siriano, Sophie Theallet and Betsey Johnson. GERARD SCARPACI guest artist, hair cutting New York, New York With 24 years experience, and career credits that have touched every corner of the craft, Gerard Scarpaci is assured a place as one of the modern pioneers of the industry. Renowned as a world-class hair cutter and educator, he taught at global shows and seminars with the Vidal Sassoon Academy and Paul Mitchell The School, before taking the prestigious position of Aveda Artistic Director in 2005. Gerard joined ARROJO in 2010, to work alongside his friend and mentor Nick Arrojo. He currently fronts the ARROJO Education Department and works as a Master Stylist on the salon floor. As co-founder of hairbrained.me, hairdressing s leading social community, Gerard has helped to create a platform that celebrates the craft and honours hairdressers globally. @HAIRBRAINEDME >> about.me/morganroy @MORGANROYG TRISTIN MORRISON sr. creative director, aveda canada Toronto, Ontario Tristin is passionate about education and sees his primary role as one of developing excellence in education and helping to attract new talent to the industry. Tristin joined Aveda in 2001 and was an integral part of opening the first Aveda Academy Salon in Toronto. During his 14 years with Aveda, Tristin has been had a major role in developing the Aveda schools in Canada. Most recently, Tristin worked a global team of passionate educators to develop and implement Aveda s new hair cutting curriculum. As Senior Creative Director for Aveda Canada, Tristin has worked on four Aveda Collections and travels the world sharing his talent through education both on stage, and in the classroom. GENO CHAPMAN aveda guest artist Beverly Hills, California Geno has excelled at redefining the perceptions of hairstyling and creates hairstyles that are both dynamic and versatile. His personality invites his clients to be a part of the fun and creativity of hairstyling while maintaining a great attention to detail. His work can be viewed on the Style Network s How Do I Look and Stucks television series. He practices his craft in Beverly Hills on some of Hollywood s elite. Geno teaches advanced haircutting and styling techniques to the Aveda Network and inspires hairdressers to continually work on perfecting their craft. Geno has finished a men s haircutting video for Subject+Design as well as multiple haircutting DVD series for the company of INSPIRE CREATIVE AGE to help other hairdressers with their education. He has toured Asia, Europe, Canada and the U.S. to promote how important advanced education is to build a sustainable career. >> about.me/tristinmorrison INSGTAGRAM: TRISTINMORRISON AVEDA GUEST ARTISTS JON REYMAN aveda guest artist Hair Cutting/Styling - New York, New York Jon began his career in 1996 at the Aveda Institute Minneapolis. After graduating, Jon worked for Juut Salons before spending time in Europe training with leading hairdressers in London and Paris. Jon returned to New York in 2002 to work as the Artistic Director to the Aveda Advanced Academy New York. The ability to use his technical and creative skills to empower people on an individual level is what drives Jon in his craft. He is known for his creative use of shape and texture while understanding the importance of ongoing change and ment and the need to challenge boundaries. MORINE BANGLE hair colour Brookfield, WI Morine began her journey in the AVEDA network in 1998 and has excelled at the art of hair colour ever since. Since 2000, Morine has honed her skills as a senior stylist, colour coach, and Director of Hair Colour Education at Craig Berns Salon Spa, a four time Salon Today Top 200 recipient. Through her salon experience she has been able to grow as a stylist and as an educator; always inspiring and encouraging others through creative education. While working in the AVEDA network as a certified Hair Colour Trainer and AVEDA Hair Colour Purefessional TM, she has been given the opportunity to work with many of her mentors as well as other team members that have provided inspiration. As a part of this world class team, Morine studied with AVEDA guest artists to learn the latest techniques and trends to bring back into the salon. Morine s enthusiastic attitude and passion for education creates a fun, exciting, learning environment. >> jonreyman.com @JONREYMAN 36 37